|
Your Business Needs a Board of Advisors
Thursday, July 5, 2012, 4:18 PM
[General]
Well, whatever you want to call it, no matter how many individuals you decide to have on your board and no matter if you want to organize it yourself or have a trained professional help out, you really need to have an advisory board to make your business grow as you know it should. After all, you are good but is it always nice to know, "who's got your back". Good luck.
There are a number of organizations out there who offer to do this for you, for a fee. This may be the right thing for you and your business. One good one is the Renaissance Executive Forums. ( ) They have trained facilitators to help you through the process and have many regional groups. A couple of organizations call themselves "Master Mind Groups". There are several different websites you can search. The "Master Mind Groups" get their name from a book by Napoleon Hill call, "Think and Grow Rich" where Mr. Hill discusses this very thing. On page 154 of Mr. Hill's book it states, "The 'Master Mind' may be defined as: 'Coordination of knowledge and effort,Cheap Shannon Sharpe Jersey, in a spirit of harmony, between two or more people, for the attainment of a definite purpose'." The last organization I want to mention is called ProGrowth TEAM. ( ) The word TEAM stands for Together Everyone Achieves More. This group has various regional organizations.
To do this you will need to decide what the goals are for the group; when, where and how often you should meet and what the role will be for your committee. You also have to decide to carefully weigh their advice and act on it if and when it makes sense. No one wants to advise someone who will never take or use their advice. Once you have an outline for the committee and you have decided whose help you need and what disciplines you need most, then sit down with each person and lay out the plan for the your advisory board, and win their participation, cooperation and support. Maybe you buy them lunch or offer some kind of remuneration. The publicly traded corporations pay the directors who sit on their boards fairly large sums of money and pay for all their travel expenses. I think, however, you can get it done for little or no out of pocket expense.
I am talking about establishing a Board of Directors,Cheap LeGarrette Blount Jersey, a Brain Trust, an Advisory Board, a Senior Executive Committee, a Think Tank. Whatever you want to call it, a team of people that you trust and that can give you a different perspective; some fresh eyes; an ear to the ground; a different slant on things; a set of experiences that you do not have. This can be from 2 to 10 individuals that have expertise in different fields of labor. Some examples could be: your accountant, your lawyer, your spouse, one of your adult children, a college professor, your insurance agent, one of your suppliers, a very trusted customer or friend, a marketing expert, an advertising professional, your investment advisor; the list goes on. Forming this group is not a sign of weakness; it is a sign that you understand your strengths and weaknesses and that you want to augment your weaknesses.
So, you think you can grow your business all on your own? Maybe? Probably not,Cheap Earl Thomas Jersey, however. It is a monumental task to start, manage and grow a small business. Most people do not have the time, energy, experience or brain power to do it all alone. Most think they can, but once they get the business started they realize their inadequacies and how hard it is to get the business to where it can and should be. Is it time to give up? No! Do you decide to just stay small? That is your decision. But if you want to grow it to where it will support you and your family and to where it will be your source of retirement, then you need "a little help from your friends".
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Get Concerns on the Table Early
Thursday, July 5, 2012, 4:18 PM
[General]
Be Pointed
There is nothing customers appreciate more than straight talk, no smoke and forward statements. It saves you time and most importantly, it shows your customer you value their time. I suggest being upfront with customers about concerns they have and inviting concerns to be discussed as early as possible in the dialogue. Questions such as, "What challenges do you anticipate will come up as we begin to move forward in the process?" or "What concerns do you have about moving forward?" will help identify concerns and objections early in the sales process and give you plenty of time to work through them.
When I look back on my career in sales,Cheap Jerricho Cotchery Jersey, there is nothing I found more frustrating than the selling situations I felt very confident would move forward and then all of a sudden, I was hit with a concern or objection that caused the opportunity to come to a screeching halt. From budget and pricing objections to competitive pressures, customers almost always have concerns or objections that will be raised. As I found myself losing sales very late in the sales process, I began to recognize a pattern. Instead of identifying customer concerns early, they would come out after I had spent countless hours working on that particular opportunity.
Expect Objections
I have witnessed countless salespeople who seem surprised or taken back when objections are brought up. If you know almost every customer has them, why should it be a big surprise when they are identified? You have to maintain your composure and confidence when handling customer concerns. Doing so will help your customers look past potential drawbacks and focus more on the benefits of your product or service.
During your initial dialogue, your prospects are likely not interested in what you have to say. If they were, they probably would have called you and your business development efforts would be a heck of a lot easier. In most cases, sales people initiate dialogue and develop sales opportunities with prospects that didn't reach out to them proactively. This of course is the essence of selling and a reality in most sales positions.
If you're in sales, you know objections are part of the sales process, but it is extremely challenging to continually face the same dilemma over and over. Here are a few suggestions on ways to identify and handle customer concerns as early as possible in the sales process.
Set the Stage
As early as possible in the sales process, it is important to lay out and openly discuss how you as a sales person typically work with customers. If you explain to your customers upfront that you encourage dialogue about concerns and want to make sure anything that resembles a concern or objection is openly discussed, your customers are much more likely to be open with sharing them. As many of us know,Cheap Andre Reed Jersey, there are often hidden objections behind every stated objection and identifying them as early as possible will help you identify what the real concerns are.
The challenges associated with handling customer concerns are present throughout every step of the sales process. From the initial dialogue you attempt with a prospect to positioning products and services to active customers, there is always a presence of concerns on the minds of your customers.
Customers Have the Same Concerns
When you break down the different types of concerns, they will fall into one of three categories. Either the customer doubts you, your product or company, they have heard information that may not be accurate or there truly are needs your product or service can't meet that are important to the customer. The beauty of every sales position is that you will constantly hear the same concerns over and over. By the natural process of repetition, you will become skilled at handling them. But the first step is to identify and document the common concerns your customers raise and rehearse your responses and approaches to handling them.
The earlier you identify, discuss and handle customer concerns,Cheap Chuck Foreman Jersey, the more likely you are to overcome them and move forward in the sales process. For some strange reason, it is common for objections and concerns to be masked or hidden. Do your customers and yourself a favor and encourage your customers to openly voice concerns and objections as early as possible in the sales process.
One of the biggest challenges every sales professional faces is overcoming and handling concerns and objections from prospects and customers. There is no doubt that ones ability to handle customer concerns is a major differentiation between top performing sales people and those who fall into the category of average.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
What Is The Buying Cycle
Thursday, July 5, 2012, 4:18 PM
[General]
Creating a sale is an evolution. A salesman must move from the simple to the complex to close. At each step of the evolution, the salesman and their product solves a significant problem for a customer.
PHASE III. CREATING A VISION (CLOSING THE DEAL). The way that a deal is closed is that a client has to have a vision of how your product solves his problem. This is what happened in the case of the car company. The CEO was able to see, have a vision, that the software would re-arrange the entire car category to his advantage. The CEO could see that now his boring brand was transformed into the dominant brand in cars, through the use of this software package.
PHASE I. PROBLEM DEFINITION. A sale is completed when a problem is solved. A sales person and customer have to connect. A sales person must understand what problems their client is facing. Preparation is key to the success of a sales situation. A salesman must know what problems a client is facing. He must be able to explain why their product is the solution.
A few years ago,Cheap Nick Fairley Jersey, the CEO of a major car company was facing a dilemma. His models weren't selling and his key competitor had a technology that looked insurmountable to compete against. A software company showed the CEO a technology that would completely redefine the auto industry. The software salesman had a client with a problem, and he had a product, a software package, that solved that problem.
PHASE II. PROBLEM SOLUTION. This is the presentation phase. This is the phase in which you explain to your client why your product solution is the answer to the clients problem. In the case of the CEO, he had bad, boring brands. He had brands that did not communicate to his market, especially young drivers,Cheap Bernie Kosar Jersey, the critical Y Generation, ages 18-45 which are the lifeblood of a car company.
The salesman's solution was a game changer. He showed the CEO a software package that would transform the auto industry from being a transportation company to being a social media brand. The competitor's software was inside the car. The new software redefined the car market. The new software created a battle that was waged outside the car. The new software allowed drivers to take all their social media and its devices and create a means by which they could plug the devices into the dashboard. The young people who made up the target market texted a great deal. With this new software, texting could go on, but the texting would go on, while the young driver would have both hands on the wheel, driving.
For a salesperson to have a successful call, the customer presents a problem,Cheap Rob Gronkowski Jersey, and the salesman creates a solution. Selling is to create and paint a picture for the customer. The customer must visualize how this product is going to solve their problem for them. The closing of a sale is a three phase cycle.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
7 Ways to Improve the Productivity of Your Sales Team
Thursday, July 5, 2012, 4:17 PM
[General]
Cut the really bad performers. In every sales team to have the people who just cannot seem to produce a reasonable level of sales no matter what they do. You would've probably tried coaching, training and mentoring with little effect. Don't waste anymore time or effort,Cheap Jamaal Charles Jersey, suggest they are not suited to the job of sales and move them on rather than prolonging the agony. It is the best for everybody concerned. Coach your very top performers. These people will be able to become even better,cheap Super Bowl Jerseys, so invest some time and money in them so that they can be as productive as possible. Provide an encouraging environment. Set the right example. Make sure that your team have the best tools and learn as much as possible about motivation and self-motivation. Create an environment that fosters self-motivation. Provide a focus on accountability. This means that each individual is accountable for their routine work, they're selling and their results. Make your team members accountable for their performance. Help each sales person to become more effective. You can achieve this by showing them how to best use their time and make sure that their individual productivity increases. Even relatively small improvements in the way time is used can lead to large improvements in sales. Make sure that they understand that the planning function is the key to higher sales. Agree mutual expectations with your sales people. Rather than set targets for them, sit down and agree individually what they should be achieving and get agreement that it is "fair and reasonable." Insist on reporting. Be uncompromising in the standard and the timeliness of reporting because this information is just so valuable. It will enable decisions to be made regarding marketing if the information is accurate and up to date. Make sure that market intelligence is included in this information so that there is a good understanding of what is going on amongst competition and new start up companies.
In any sales team there are a number of opportunities to improve their productivity. In today's current economic climate,Cheap Chris Williams Jersey, improvements in sales can have a profound effect on total company performance.
Remember that when you set targets with your sales people, also set milestones on the way. Each milestone is an excuse to celebrate progress in the right direction and sometimes we forget this in our desire to close more sales. Make sure that you also have the opportunity to celebrate small things because they are more frequent.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Increase Sales With the R Method
Thursday, July 5, 2012, 4:17 PM
[General]
What if you could increase your sales without having to invest another dollar in advertising for the rest of the quarter or maybe even two? Wouldn't that be worth testing to see if it works? You would think so, but many sales people and business owners just don't embrace this concept. What concept you ask? Well, it's the referral method and one that I highly recommend.
4. If you have a sales team, create contests and incentives for whoever brings in the most referrals. Rewards like these can go along way and get the ball rolling with the referral machine.
5. If it's you inc. that's doing all the marketing and selling, create a referral plan to keep yourself accountable or just look at how much money you could be saving in advertising.
6. Referrals can occur naturally over time due to satisfied clients. In plain English - your clients will send you referrals and testimonials because you made a positive impression and impact on them.
Remember, when you are asking someone for a referral, you're asking them to let you into their world and sphere of influence. This means that in order for them to do this they have to trust you enough to pass your information on to a close friend or relative.
3. Send or deliver your new client a thank you card with coffee and mugs (or whatever you choose). If you send it to them, put in a personal note with something of value that incentivizes them to let you into their sphere of influence; in other words give you a referral. If you deliver the goodie bag then your chances go up dramatically
In one business that I was involved in we tracked a very significant % of our annual sales to referrals and repeat business,Cheap Tashard Choice Jersey, which really opened our eyes. This referral and repeat business provided a steady stream of revenue every year.
2. If you don't have personal interaction due to an online transaction and your product or service is delivered electronically or via mail, consider putting a referral incentive card in the with the delivery of the product. You'll need to write some copy that basically lets your new client know that you appreciate their business. PRM and the food or coffee that shows up on their doorstep will increase your chances of receiving referrals.
It surprises me how few sales people I've come in contact with in the last 10 years ask for referrals. You'd think that they would jump all over the opportunity to develop a new client through the connection of an existing client?
By now you hopefully understand that every lead you capture has a price attached to it. By utilizing referrals you can possibly lower your advertising expenses and client acquisition investment.
So at this point you're either saying, this all sounds like too much work for me; we're too busy with loads of work and don't need the referral machine or you are scratching your head thinking, how do we make this work in our business?
Here's a list of tactics that might work for you:
1. If you work in offline sales and have personal interaction with the new client,Cheap John Hannah Jersey, at the time of the first transaction, Simply Ask if they know of anyone who would be interested in (put your questions here). If they say no,Cheap Michael Turner Jersey, then make sure to give them a gift incentive if they should decide to refer you the business.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The SaaS Customer Lifecycle Seven Pitfalls
Thursday, July 5, 2012, 4:17 PM
[General]
Some SaaS solutions have integrated subscription management within the application,Cheap Mel Blount Jersey, with automated connections to the billing and payment system, and automated provisioning of upgrades. When this is the case,Cheap Raiders Jerseys, the administrative effort is minimal. In other cases the administrative, provisioning, and billing/payment effort is not automated and it may take a substantial effort on the part of your sales people to add or upgrade a user, or implement other value-added services.
7. Keep Your Customer Engaged with New Features
Remember, even though the trial is free to your potential customer, it is not free for your company so use demos and trials wisely as tools, but not a means to the end.
A successful SaaS business model has a strong strategy for up selling and cross selling the SaaS service over the customer lifecycle. This may be additional use of existing functionality,Cheap Prince Amukamara Jersey, using extended functionality or additional users.
5. Don't Let Out of Sight be Out of Mind
2. Finding the Right Buyer
The trial-and-demo approach, while easy and cost-effective, can lead to acquiring customers who aren't really interested in the full value of your service. These types of customers will provide fewer up-selling and cross-selling opportunities, resulting in lower adoption rates of the full capabilities of your service, a much higher potential for unhappy customers and higher customer churn rates.
Although an easy-to-setup demo and trial environment is a good thing, avoid the trap of skipping the key conversations about the potential customer's business objectives and needs before starting a demo or trial.
1. Successfully Selling to the Wrong People
Because of the frequency of SaaS upgrades, it's important to have a clear process and responsibility for communicating about new features and capitalizing on any up-sell opportunities. Marketing departments typically communicate new features to the customer via email campaigns, newsletters, or through a communication within the application itself. This will let your customers know that the product is continually being improved and that the value of the service is continually increasing as well.
With a high number of people using your free trials, it may lead to a false hope of high conversion rates. Just because someone participated in a free trial doesn't mean they have buying power or understands how to relate their strategic business initiatives with the value of your service. Your sales people still need to make sure they are dealing with the right business decision makers who are actually able to buy your service and appreciate its strategic value.
The functionality of a SaaS offering is typically upgraded two to four times a year and these features are added both to attract new customers and retain existing customers. Existing customers need to become aware of new features and their potential value.
For example, the implementation of a SaaS based sales compensation system is pretty straightforward and easy to implement. However, there still is a need for consolidating different sales compensation plans and reviewing the total overall structure of the compensation system. If these expectations were not set up initially and the proper time planned for these steps, there is a good chance that the system implementation may be viewed a failure through no fault of the service provider.
Limited involvement of your sales people with the customer during the trial-and-demo process may result in the real business needs never being uncovered. Consequently, the customer is left on his or her own to discover how your service addresses their needs. In this case you may very well have the right customer, but your sales people will be unable to capitalize on the future opportunities without the knowledge of the customers true needs.
Avoiding these seven pitfalls will decrease your new customer acquisition cost, reduce customer churn, increase account value, and result in a more sustainable and profitable business model. Don't let the implied simplicity of the SaaS offering keep you from having clearly defined sales, implementation, and support responsibilities and processes. You'll need them more than ever.
These conversations should continue over a long period of time so it is important that you have a way to have continuity in the conversations even though a salesperson, account manager, or customer support person may have moved on to other responsibilities. Likewise it's important that all touch points within the organization have full knowledge of what conversations occur and their results.
In addition, without knowledge of the buying process, it is difficult or impossible to qualify opportunities making the forecasting process more difficult. Once a buyer has shared their buying process and has committed resources to evaluating your service, then a trial, for example, just becomes a step in the process of buying.
Conclusion
It makes sense to take a look at exactly how your account management time is being spent and looking for opportunities to simplify, streamline, and automate the process. Remember that all of these costs are ongoing and are a potential hindrance to customer satisfaction. Account management resources should focus on identifying and nurturing opportunities not performing administrative tasks.
Without this proactive activity around new features, valuable opportunities to strengthen the customer relationship and increase the value of the account will be wasted.
This risk is nothing new. Implementation risks have always been very dependent on the ability of an organization to make changes and improve their processes as part of a system implementation. Adequate effort, timeframes, and correct implementation expectations need to be planned into your overall implementation methodology and in the final proposals and pricing. Failure to do this can result in higher customer churn since the value of the service is never fully realized.
The account manager who calls a customer and says that they know that a certain type of situation always creates difficulty and proposes a newly available inexpensive upgrade to solve the problem is viewed as a problem solver and partner with the customer, exactly what you want them to be. To be positioned for this, the salesperson or account manager must have listened to the customer and understood their concerns.
A good combination of account management processes, automation, listening skills, and internal communication can provide the structure for a strong customer relationship. Don't fall into the trap of thinking that "no news is good news" or concentrating all your resources on acquiring new customers, you have to invest substantial time in the ongoing relationship to maximize the mutual value.
6. Make Sure Up Selling and Cross Selling is Easy
A key attribute of a successful SaaS offering is how easy it is to sell and the resulting low customer acquisition costs. This is often done using self-directed online free trials and demonstrations.
It's easy to just let the potential customer go through their evaluation and buying process but don't fall into that trap. With a SaaS service just like any enterprise sale there is a lot to learn about a customer's buying process which can help you more successfully show the value of your service resulting in better forecasting and a higher, more predictable close rate.
3. There is Always a Buying Process
Whether you are a current SaaS provider or are just converting here are some pitfalls in the customer lifecycle:
Software vendors transitioning from a license software model to a Software as a Service (SaaS) model have the opportunity for a more sustainable and predictable business model but face the potential for significant customer lifecycle missteps in the transition.
A plan for regular conversations with the customer at multiple levels is critically important. These should be in depth and focus on understanding whether the customer has achieved their original business goals and to explore any new goals and business changes the customer envisions. Your account management team will be able to take any necessary corrective actions and will likely unearth opportunities for up-selling and cross-selling now or in the future.
4. The Hard Implementation Tasks Still Exist
An easy and straightforward implementation process is a big plus in bringing value to the customer quickly and is important to the SaaS business model. An easy implementation does not mean, however, that a customer can overlook the time it takes to make the necessary underlying business process changes that are typical in most system implementation projects.
With a SaaS service you have an opportunity to delight yours customers every day, but the question is whether you take maximum advantage of these opportunities. The sales and account management team play an important leadership role in this but almost everyone in the company is involved one way or another.
Current SaaS providers know that improvements in the customer lifecycle can have a substantial impact on their profitability. Selling to the right people and nurturing long-term relationships with these decision makers is a continuing challenge and is one of the keys to success. Ongoing efforts to achieve this in an effective, repeatable, and efficient manner will result in happy customers and a more profitable SaaS business.
One way to negotiate access to the right people is to use a trial as proof of the basic capabilities that a lower-level buyer expressed they need. You can then use this fact to gain access to the real decision makers.
Even though the SaaS model comes with a perceived reduced cost of ownership and implementation risk, sales people still must understand the buying process. Buyers always evaluate a solution based on their needs with either a defined or implied buying process. Without knowledge of this process, your sales people will not be able to effectively introduce capabilities the buyer might not be aware of, position key differentiators, or uncover what the key go/no-go steps are that can increase the probability of a win.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Recruit Top Sales People
Thursday, July 5, 2012, 4:17 PM
[General]
They act purposefully and single-mindedly. They are very interested in what the client actually wants and what he needs. They are very aware of time. They fix their own individual ambitions for success. They use spare time for sales activities. They can evaluate quickly and accurately the probability of a deal being closed. They keep the promises they make to their clients. They give their relationships with their clients a personal, friendly touch.
Being aware of the prerequisites for success is, however,Cheap Tashard Choice Jersey, of little use to the sales manager when he is looking for first-class salespeople or trying to build his current staff into top-quality salespeople.
If this method is used time and again, it ensures that you employ those personnel whose ability and performance will deliver the greatest prospect for sales victory in the service of your corporation. Finally, you can train your sales staff, by teaching them the behaviour that makes top salespeople so successful. Implementing these points demonstrates excellent management skills which are covered on good leadership training courses.
Do not become set upon a catalogue of stereotypical perfect qualities. Concentrate upon the actual skills that your salespeople possess, and the potential offered. The successful companies often use the following assessment procedure based upon the answers to two key questions:
The selection of applicants and the concept of further training for salespeople takes on a new character when this knowledge is put into practice.
The Success Profile of a Top-class Salesperson
Leadership training courses often highlight that victory in the market is wholly reliant upon the superiority of the sales staff. According to popular belief, successful sales people possess a personal aura and a sense of humour, they are forceful, unfeeling, outgoing, educated about their topic and customer-orientated.
Rather, the interviewer asks the interviewee to describe the high-points and low-points of his career during the last 12-36 months. So doing, the interviewer goes through a list of sales situations with the salesperson and achieves a dialogue which makes the latter's feelings about and thoughts towards each of these sales situations clear.
An important result first of all: successful salespeople are not aggressive with clients. They do,Cheap Jim McMahon Jersey, indeed act very energetically and single-mindedly, but are not in any way aggressive. Being aggressive towards clients, on the other hand, was a characteristic shown by some of the average salespeople - mainly, when it became clear to them that they were not going to close the deal.
The following table lists the qualities and characteristics which distinguish top salespeople from the rest.
Success Profile of Top Salespeople
How do top salespeople behave in sales situations? A focused interview gives the answer to this question, and shows what separates a first-class salesperson from an average one. Traditional questions such as,Cheap Shaun Alexander Jersey, Why do you consider yourself to be well qualified and suitable for this position? What are your three greatest strengths and three greatest weaknesses? Play no part in this.
Putting concepts into practice
Who are the company's out-standing salespeople?
Finally, colleagues will be asked for their assessment. This will entail the salespeople in each district naming the colleagues with whom they would most like to work. This is an important aspect, as it shows whether one person's success has been at the expense of his/her colleagues; this is often the cause of fluctuation problems.
These interviews were carried out in a large company. Both the company's outstanding salespeople were interviewed, as well as an identical number of salespeople with average weekly turnover, who were nominated neither by their superiors nor by their colleagues. By comparing the results of the interviews of both groups, one can discern the difference between the outstanding and average salespeople. Interviewing skills are often a core topic on leadership training courses.
The questions in the following table make up the main framework for this interview. Why did this situation, in particular, make an impression upon you? What do you see as the particular features of this situation? What events led up to this situation? Which people were involved? What was your aim? At the time, what did you think about this affair? What did the customer have to say regarding this? How did you react? What happened then?
Hold an in-depth interview with an applicant where he describes in detail the tasks he felt he did well and which, in hindsight, he would have done differently. From the applicant's description you discover and register whether, and at what point, the interviewee shows one or more of the skills which characterises a top salesperson - whether it comes across in connection with a sales activity or in other situations.
In order to find this out, the area manager must compile a list of those salespeople which he considers to be outstanding. He will, in addition, draw up a list, in parallel, of the top sales people in your company based on their weekly revenue.
The group of outstanding salespeople will comprise those people whose names appear on all three lists. In other words, the ones who accomplish the top return and who are proposed by their superiors and their peers.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Columbo Close Or Doorknob Close
Thursday, July 5, 2012, 4:17 PM
[General]
Next time you face this, use the "Columbo Close" otherwise known as the "Door Knob Close." The Columbo Close is named after the Peter Falk's character Columbo. Columbo was a detective that had a subtle way of getting the information that he would need from a suspect in order to solve the case. Many times the suspect would be getting upset and would begin to clam up from Columbo's questions. When Columbo would detect this happening, he would tell his suspect that he was leaving. This relieved the suspect because they knew that Columbo was breaking them down and the interrogation was almost over. The suspect would then begin to let their guard down. As Columbo got to the door, he would turn and ask a final question. That question was usually the dagger question and the suspect would breakdown with the information.
Is it...
The next time you are faced with the hidden objection, pack up your things and let the customer know that you are going to leave. As you get near the door, turn and ask this question "Is it (fill in the blank)?"
Article by Tim Scholze
You are probably asking yourself,Cheap Mike Singletary Jersey, "How I can use this in my sales call?"
The Price: Now that your things are packed and you are heading toward the door, the customer maybe willing to tell you that it is the price. This is your opportunity to address the objection. If you walk out now, the chances of the sale diminish greatly. The Product: Maybe they feel your product stinks. Now that they have told you it is the product, ask questions on why they feel that way. You maybe be able to overcome their hang-ups about your product. The Perception: The customer could feel that your product or service may not be able to fulfill their need. Begin to ask questions to find out why they feel your product or service would not provide them with the solution they were looking for and then overcome the objection. The Producer: Sometimes they don't like the company. They gave you a chance to show them what your company could do, but after your presentation their feelings were not changed. You then need to sell yourself more than the company. Explain that they are buying you. The Person: It could be that the reason they didn't close is because of you. This is the toughest objection to take, but at least you could ask the prospect what it is you did to lose the sale. You can then take that information and use that for the REST of your sales career.
Have you ever been in a sales call that was going nowhere after you just delivered an excellent presentation that meets the customer's needs,Cheap Jim Plunkett Jersey, but the customer is ready to sign the deal? You know that there is a hidden objection and the customer isn't willing to spill the beans. You try asking them what concerns them about moving forward or what information they need to make a decision, but they don't give you an answer. You try to do this without coming off to pushy, but still you don't know their hidden objection.
The great feature of the "Columbo Close" is that the prospect's guard is down. They feel like the sales call is almost over and they will appease you by answering your question. Remember,Sidney Rice seahawks Jersey, this question is the money question. It is the one that gets you into their wallet or purse and your commission. If you walk out the door without asking your doorknob question, you may never get the chance too.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Elevator Pitch - Things You Really Need to Know
Thursday, July 5, 2012, 4:16 PM
[General]
The term 'Elevator Pitch' comes from imagining that you just stepped into an elevator and you had 60 seconds between floors to speak to the CEO who was visiting your offices for the day. What would you say to him?
Sadly in my experience, most people get it wrong and just rhyme off a list of the services that they or their company provide. The problem with this is that they do not appear to understand that a key component is the need to add value. For example an accountant listing the general accountancy services they provide will generate a 'so what?' response. What they need to do is to pick a particular service that they offer and let people know what is different about that service that makes them stand out from their competitors. An accountant claiming to be able to save thousands in tax through a loophole he has discovered is far more likely to get a response than someone just saying that they can save you money on you tax bill. After all,Cheap Bob Sanders Jersey, isn't that what accountants are supposed to do,Cheap Drew Brees Jersey!
This specific scenario is highly unlikely to happen but demonstrates the principle of what an Elevator Pitch is. More often than not it will come into play in a business setting when you meet prospective clients or more common nowadays at the numerous business networking groups that are springing up all over the place.
The bottom line that must never be forgotten is that the Elevator Pitch (also known as the Elevator Speech), is a mechanism designed to get your foot in the door so you can explain your service in detail. Be specific in what you can do, how you can offer something that no-one else can,Cheap Knowshon Moreno Jersey, and ask for an appointment!
There are a number of key parts to an elevator pitch. A brief overview is to first of all pick one specific service that you provide and let people know why they need that service. Next tell them why they need to use you to provide that service for them. The final part is your 'call to action'. Specifically ask them for an appointment or if you can contact them to discuss the matter further. A slight variation on this call to action is when you are in a business networking meeting. One of the principles of business networking groups is referrals. Here you are asking your fellow networkers to refer you to their contacts. So your call to action would start 'Who do you know who would like to...'
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Business Development 401 - The Master Class Series
Thursday, July 5, 2012, 3:37 PM
[General]
1. Create separate landing pages (web based) that offer something of value to your prospects and clients.
Today's article is for the advanced business developer who is prepared to test tactics and strategies mixing offline and online methods like email, postal service, the ole' tele, and video conferencing. If you are a beginner at 'biz dev' you are encouraged to review previous articles so you fully understand how all this works together.
There is a bridge you can cross which allows you to maintain the personal aspect of the relationship but also enables you to connect faster than ever before. This bridge can be really long or really short, depending on how, when and where you want to connect.
2. Send your prospects and clients to these pages and have them opt in to a specially designated email list.
With all that said,Cheap Brian Westbrook Jersey, there is much to read between the lines, but hopefully you get the idea and concept that mixing offline tactics with online technology can be powerful combination that allows for flexibility and creativity.
6. Periodically call to check in - which enables you to reconnect and see how they are doing and what they think of your communications.
4. Create and split test physical letters that are designed as 'warmups' but also like newsletters,Cheap Torry Holt Jersey, but more personalized.
5. Send these letters to both your prospects and clients and see how they react.
Having been a frequent business flyer for over 20 years, I can remember the days of having to pay to send a voicemail message to a colleague in another city. Now technology allows us to communicate and work with people throughout the world and from almost any location of our choosing. This new wave of technological advancements has changed the way we do business as more and more business people choose to communicate via video conferencing, tele-calls and webinars.
3. Write a series of messages that is designed to connect and warm up the subscriber.
If you are really serious about kicking it up a notch and taking your business to the next level, then consider testing and implementing these six steps:
If you have been doing business development for any length of time you already know that technology is having a major impact on how we interact with our prospects and clients.
By utilizing the offline methods of personal interaction and the telephone you can integrate online tools like email,Cheap Braylon Edwards Jersey, skype, tele-calls and webinars to further enhance all your development efforts.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
When Do Buyers Buy
Thursday, July 5, 2012, 3:36 PM
[General]
When do YOU decide that what you're doing could be better? Are you stalling? Ignoring your needs to close more and make more money? Telling yourself that your status quo has worked 'well enough' for years and you're making 'enough' money so why change? How do you decide when it's time to change your status quo or add something new?
Note that your status quo - the way you sell, the way you're paid, the way your company operates - is operating at some level of efficiency and comfort and hinders your desire to change. Note that it's not about your need or my solution, that you would have to go through a series of decisions and get buy-in for you to change, separate from the initiating problem or potential solution.
No. No. No. Yes. Not stalling, not ignoring their needs. Not working with sub-optimal functionality. Yes, there is a powerful reason.
The sales model does not manage the behind-the-scenes change issues buyers must handle before they can buy. But using Buying Facilitation® as an additional skill you'll have the ability to
WHY AREN'T YOU BUYING?
Buyers can't buy until all of the people, policies,Cheap Ryan Kerrigan Jersey, market drivers, partners and historic choices that maintain their status quo have bought in to, and added their voices to,Cheap Michael Oher Jersey, the changes that will result when they make a purchase. The time it takes them to manage this change is the length of the sales cycle. Your solution cannot be chosen until it's all figured out.
Buyers aren't ignoring their needs. And they are not in pain. In fact, they are operating relatively efficiently because they have developed some sort of a work-around that manages the problem well-enough. A new solution will create some sort of disruption, in and of itself, and therefore bring its own brand of sub-optimal functionality until the change is integrated.
Whatever thoughts you come up with, apply to your buyers. You'll note that regardless of the need, the solution, the available data, or proof that a purchase is necessary, until or unless there is a path through to the change so that disruption is avoided,Cheap Chris Harris Jersey, buyer's won't buy.
But are they stalling? Are they really ignoring their needs, working with sub-optimal functionality, for a reason?
Enough reasons?
help buyers buy quicker as they manage their internal change issues, find the best prospects on the first call, get onto the Buying Decision Team on the first call, avoid time wasting, be able to forecast effectively - i.e. know who is closing and when, become an integral part of the buyer's change management activities, increase your current closing rate significantly.
Think of yourself as a potential buyer of sales tools that can enhance your success.
I know that my solution will work in your situation, and make you far more effective. But you'd have to change - add to - what you are doing because the sales model has been your work-around. Therefore, you'd have to go through some sort of change management process internally before you're ready to buy.... regardless of how well your need and my solution match: maintaining your status quo is a powerful deterrent to change, as you'll note.
HOW DO YOU KNOW WHEN IT'S WORTH THE TROUBLE TO CHANGE?
A question for you to ponder. From my vantage point, your selling skills offer you suboptimal results: it takes you far too long to close, you spend too much time running after non-viable prospects, and you're only closing a fraction of the business you should be closing. It looks to me like you have a need that my solution can resolve.
Your prospects need your solution. Desperately. But they are stalling. And it makes no sense.
What would you and your management need to know or believe differently to be ready, willing, and able, to add a new change management/decision facilitation capability to your current sales skills? To learn Buying Facilitation®?
The question is: how would you know when it was time to add a new skill set? or know in advance that new skills could make you more effective? or know in advance if it would be worth the time and effort?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Handle the I Am Not Interested Objection
Thursday, July 5, 2012, 3:36 PM
[General]
If you've been in sales any length of time,Cheap Johnny Knox Jersey, you are familiar with objections. They stand in the way of your goal; closing a sale. The path to success lies in how to handle objections effectively. Being able to turn a negative viewpoint into a positive profit is a transaction sales people and consumers will mutually benefit from. The techniques outlined below can help you identify, address, and nullify objections that keep you from making sales.
Task one: mental preparation and personal perception matter, so make them a priority. If you have a negative view of consumer sales resistance it will affect the sale of your product. Your audience can hear, see, and feel your attitude toward them and the pitch you're making. If you give them the impression they are being "sold" everyone is likely to leave the appointment empty handed. Instead, keep your body language positive and your approach friendly. If you come across an objection you haven't heard before, don't beat yourself up. Embrace the opportunity to learn. Your response may be rough at first, practice it and you'll do better the next time around.
Task three: learn to stop objections before they start. As you become more comfortable in sales,Indianapolis Colts Jerseys, you'll recognize objection patterns that consumers use. Integrate the objections and answers into your pitch. If disinterest is a common issue make the "second look rebuttal" part of your presentation. You'll close more sales if you address/reduce purchase barriers right away.
Task two: learn the difference between an excuse and an objection. Addressing all negative responses as objections is a common mistake when learning how to handle objections. How do you know the difference? Ask, listen, and respond/resolve. If a consumer says, "I'm not interested" start by asking qualifying questions. A response like that is a generalization used to shut down the conversation. Instead of walking away, offer an affirmative alternative like, "I understand how you feel. I've talked to many people who feel the same way, but after a short meeting with them I've heard comments like,Cheap Dexter McCluster Jersey, "I had no idea you could do that. Let's meet and talk about this in more detai.l Afterall, it never hurts to take a second look." After satisfying the objections if their response is still negative, it's an excuse, not an objection. In other words, it's a sale that won't close. Politely end the appointment and move on.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
YES! You Have To Ask For the Business
Thursday, July 5, 2012, 3:36 PM
[General]
When we don't ask our prospects for the business they wonder why. They assume we do not want them as a client, we're not looking for new business, or we don't care enough about their business to invest the time and effort. Research shows the top two reasons your customers don't do more business with you: They don't know what else you offer and you never asked.
Here is the catch 22. Prospects want to do business with professionals whom they believe are confident both in themselves and their services. Yes, you have to build trust and value with your prospects first in order to earn the right to ask for the business. However,Cheap Jay Culter Jersey, once all of that is built, you neglect to ask for the business you'll not only lose sale, you'll lose the trust and respect of your prospect.
Just last week, I was having lunch with a business friend of mine. I call her a friend, because although we met through business networking opportunities, I have come to think of her as a friend. We have a lot in common, I enjoy her company, and she has been great to send me leads and introduce me to people I need to know. The connection, for me, has been fantastic. Over lunch this time, I asked her what was new in her business and what she was working on. I discovered, through the course of our conversation, that her firm was spotlighting some financial services I found very interesting. I continued to ask questions, and even took some notes. She was a wealth of information, but never once did she ask me about my level of interest or how she and her firm could help me.
Why is that as sales professionals we will do everything short of asking for the business. We choose our prospects, we build relationships, we add value, we invest our hard earned time and money yet we don't take that final step. All too often we don't ask for the business.
Learning when and how to ask for the business is one of the keys to being a highly successful professional. Asking for the business at the right time and in the right way,Cheap Bernard Berrian Jersey, is how we let our prospects and customers know we care about them, we believe we can help them,Bo Jackson raiders Jersey, and that we are as interested in growing their business as much as we are in growing our own.
Oh we have all kinds of excuses: "They know what I sell, if they needed my services they would ask," or "When they are ready, I am sure they will turn to me," or "They must not be interested, because they never brought it up." Whatever the reason, fear of rejection or lack of know how, it doesn't matter. If we don't ask for the sale, there is a good chance we will never get the business.
Now, I know what you are thinking, why didn't I just ask her for help? Why didn't I just ask her to review my information and set up an appointment? For the same reason your clients are not asking you. If you don't believe enough in your products and services to ask prospects to buy them than why should we ask you to sell them to us?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Dirtiest Word in Business is Discount
Thursday, July 5, 2012, 3:36 PM
[General]
A good example of this is a business that made and sold drapes and curtains for houses. They were at the upper end of the market and instead of giving a discount they used the off-cuts to make matching cushions which they gave to their customers. Each cushion only cost the filling and a little bit of labour. The effect on the customers was dramatic. At the time of receiving the free cushions the happy customers were asked for referrals and a large proportion of them complied. This made the cost of marketing very reasonable and they avoided giving a discount to compete.
Work out what would happen if you put your prices up by 10%. Look at your mark-up now. Consider your current turnover, as well as gross profit and apply the increase. What percentage of customers can you lose and still retain the same gross profit?
Rather than discounting your product, it is far better business to add value. The secret is to add a product or service that has a high perceived value in the mind of the customer. Along with this high perceived value, the product or service should have a low dollar cost to you and your business.
The dumbest practice in business is "discounting." I personally believe that the word "discount" should be erased from the English-language. It should be the number one principle, "Don't Discount!" Every time you discount you are taking your profit and giving it away. What is the point of having a retail price, if you don't use it? There is nothing to be ashamed of about your retail price and people should expect to pay it.
If you are worried that you may lose too many customers, improve your level of customer service so that their perceived value is lifted.
When you discount you give away your profit.
· A reduction in profit of 33%
· Buy at 7,Cheap Paul Krause Jersey, add 40% mark up, discount 10% Profit is 2
This is what happens to your profit when you discount.
· Buy at 7,Cheap Bengals Jerseys, add 40% mark up. Profit is 3
If you increase prices and cease discounting you may lose a few customers. Those few customers may be the ones that you don't want. They may be complainers, want something for nothing, and then never pay on time. When you consider it in this light, you are probably better off without them.
When you discount products or services you are creating a perception that you are cheap. Furthermore, you are giving a signal to potential customers that the price you have on your product or service is over priced because you offer a discount. How can people trust you, if you discount your prices? How can they be sure that you have not overpriced your products? Your business position is vulnerable if you discount. Every time you discount you are encouraging people to shop on price. This practice erodes your base of loyal customers.
Generally speaking,cheap Super Bowl Jerseys, when people who discount are told that it is a bad business practice, they immediately look to the competition and say, "To complete I have to drop my prices." Quite honestly, that sort of thinking is bad business philosophy.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Customer Purchasing Behavior - Is the Shift Affecting Your S
Thursday, July 5, 2012, 3:36 PM
[General]
2.Consider how you prefer to be sold to: **Queue the red flag** you probably don't prefer to be sold to at all! Rather, you want to feel a connection to companies before you purchase from them. A salesy pitch is the last thing that's going to connect you to a company-you can see right through those,Cheap Maurkice Pouncey Jersey, and so can everyone else. Being "sold to" doesn't influence you to purchase-if anything, it probably deters you from purchasing. But, if you are influenced by the actions, reactions, and conversations you're having with a company (in other words, the emotional connection you build with that company), you are being influenced to purchase in a way that doesn't turn you off.
But before you can do so, it's important to educate yourself on the shift in purchasing behavior and understand the dynamics of engaging prospects.
1. Understand that social media marketing isn't black and white:Many of our clients come to us asking how to properly post to Twitter or Facebook. Although there is a certain etiquette that should be respected, it's also important to embrace your unique brand message and think outside of the box. There is no right or wrong way to Tweet or post to Facebook; just use your best judgment, and always remember that your prospects' purchasing behavior has shifted to a more personalized approach. As long as you're not being overly salesy, you'll do just fine. Remember to be engaging, conversational, and approachable by injecting yourself into all that you do.
For prospective clients, you can offer these cards as a downloadable free gift on your website. This shows prospects that you are an expert in the spa industry and you care about your clients and are compassionate toward their needs. You're also showing them that they don't need to purchase from you to have a relationship with you and to benefit from your services.
Before I delve deeper into the subject,Cheap Shannon Sharpe Jersey, some of you may be wondering, what shifted purchasing and decision making behavior? Well, take a look at your sales for the past year and a half. If they're not quite up to par, you can probably thank the shift for the low numbers.
But, this shift in purchasing behavior isn't the deciding factor in the fate of your company. Rather, it's the beginning of a new era. Embrace the change by integrating one of the most influential and engaging elements you have into your online marketing and social media efforts-yourself.
3. Don't try to sell, and you'll make the sale: You're probably scratching your head in bewilderment, but I assure you, this tip can be justified. For example, let's say you own a luxurious day spa and you want to leave your clients with more than a rejuvenating experience at your spa, but something that they will also remember you by. You could give them an eight-by-eight-inch card outlining "At Home Spa Treatments," "DIY Spa Treatments," "Bubble Bath Guide,Cheap Laveranues Coles Jersey," or "Tips to Making Your Pedicure Last Longer." This way, if your clients want to give the cards to friends or hang it on their refrigerators, you'll remain in front of your clients and reach others.
The key to getting customers to purchase from you is to influence them in some way, shape, or form-right? But how can you influence your customers and prospects if you aren't conforming to their shifted purchasing and decision-making behavior? Quite simply, you can't.
Below are three ways to begin to understand the whole picture of social marketing:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Avoiding Sales' Seven Deadly Sins Through Thought Leadership
Thursday, July 5, 2012, 3:35 PM
[General]
There is a way to avoid these, have your company develop a strong thought leadership point of view. Below I touch on some of the more popular sales pitfalls and identify how thought leadership can overcome these:
1. Not understanding your prospect - is the death knell of the sale, however,Cheap Charles Woodson Jersey, used properly, thought leadership can take you well beyond a superficial understanding of the challenges and issues your prospects face and provide you with deep, evidence-based insights into these and other aspects of their business/sector they will find very useful.
6. Not building a relationship before trying to 'sell them' - you can easily kill the sale by rushing the 'sell' before you have built trust. Fortunately, if you have developed great thought leadership content and you shared it readily,Cheap Devin Hester Jersey, you would have established yourself as an expert in your field. This investment in establishing trust through thought leadership will help underpin all sales into the future.
Many experienced sales people do this as a matter of course but there aren't many that do it as part of a larger company-led thought leadership campaign.
7. Not maintaining the relationship - how many times are customers left to their own devices post the sale? The great thing about good thought leadership content is it is regularly updated therefore enabling you to keep in touch with your current and past customers with stuff they find useful. When they are ready to buy again you are their first port of call and they are psychologically vested in your brand already.
While I know there are many more deadly sins for sales people, I wanted to focus on what I believe are some of the key ones. Ones where a strong, customer-centric thought leadership campaign can make a massive difference to a company's sales approach and the relationship it has with its customers and its prospects.
2. Not offering real value - A thought leadership campaign, one that really does aim to provide your customers and prospects with valuable information, overcomes this very easily. In the process it positions you as the 'go to' expert in your field. Ultimately prospects seek you out for your knowledge into their issues. There's no better way to fill your pipeline with qualified leads.
Type 'sales mistakes' into Google and it will spit out close to seven million links. Everyone,Cheap Josh Beekman Jersey, it seems, has advice on how to avoid the many and various sales traps that await the unwary sales person.
4. Talking too much about your product or service - we all know that feeling, the more you push your company, your product or your service the more you see your prospect's eyes glaze over. Why? Because it's not about them it's all about you.
5. Not asking the right questions - we all know good selling is about getting them talking. Here's the great thing about good thought leadership material - if it has been properly researched and if it touches the lives of your prospects you will have wealth of discussion points and areas around which to ask questions. Not only will this display your deep knowledge of their sector but you will learn a whole lot more about the company which will help further for relationship building as well as identifying potential weak spots to assist you closing the sale.
Good thought leadership content, on the other hand, will arm you with insights about their sector or an issue/challenge in their business that can become a game changer for them and for you. The conversation is all about them and how you can help solve their issues.
3. Not providing them with enough information - if your sales team is only relying on product or service information they're going to face an uphill battle. On the other hand your thought leadership strategy should generate focused, customer-centric content to help you avoid introducing product or service talk too early in your client conversations. Providing them with insights into an area of their business or sector positions you as a trusted advisor in that area. Only once you have chatted about these issues do you need to provide the solutions-based product and sales material.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Characteristics of an Outstanding Sales Representative
Thursday, July 5, 2012, 3:35 PM
[General]
Below you will find some top tips to develop your selling skills for those all important sales representatives in your company. Keep the following in mind when you are making a direct sale.
Don't come across as being aggressive, this is a common mistake with many sales representatives. Build up a rapport with the potential client, you need to introduce your service or product, but before this listen to your customer, find out about your potential client and distinguish whether they require your product or services. Be honest and truthful to the client and display that the product or service is a necessity to them, if you believe in this product or service, and how they will benefit from it will come across in your approach.
Remember that when you close a deal with a client, these are the people who will secure future sales, in way of telling relatives and friends about the product or service they have purchased from you, do you think they will do this if they were pushed into a sale and weren't happy about the sale??
Going back to the topic of not being aggressive. How many times have you been in the position of having a pushy sales person trying to get you to close a deal with you? How did you feel at that point? Did you tell any of your relatives or friends that you had a good experience with this sales person, or recommend that sales person? Or recommend the product or service that you are selling? Probably not! Who would you rather buy from? A sales person that came across friendly and helpful. Asking what your needs are, how you currently manage your business day to day activities,Cheap Joey Porter Jersey, that seemed really interested in you and your needs,Chicago Bears Jerseys, or a sales person who would not let you go until you have the closed the deal and making you feel intimidated? I know who I would choose.
The number one top tip of all time with direct selling from a sales person perspective is... Talk less and listen more! Find out about this potential client. Don't bombard them with information about the product/service, which you find maybe useful to the client,Cheap Jonathan Vilma Jersey, when actually it isn't! Remember this from the start!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Secret Closing Sales Techniques That Can Boost Your Sales In
Thursday, July 5, 2012, 3:35 PM
[General]
Sometimes, no matter how hard you tried, you seem to be unable to close a sales deal successfully. What's the fundamental reason for your failure?
Secret Closing Technique 3: Sense Of Urgency
If you're not good at this,Cheap Chuck Howley Jerseys, then of course there won't be any commissions for you. That's why in this article, I'm going to share with you a few closely guarded secrets to guide you in closing the sale that you always wanted. I can assure you that these secrets really work and therefore you'll be more confident in overcoming sales objections in future. Now sit back and watch your profits soar as you're going to tap into a world of magic.
At retailer, a customer can see, touch and feel a particular product that he wants. However, in direct marketing or selling,Cheap Roy L. Williams Jersey, he can't. This is a perfect opportunity for salespeople like you to take advantage of. Build curiosity around a product that you're selling. Make it so powerful that the customers would crave, yearn or beg to try out what you're offering. Always make a statement that'll make them to ask "How would I do that?" and lead them to your offers.
Stories tend to work almost like magic. You can give people information and motivate using stories without having the barriers that come up normally. Stories tend to unconsciously break a person's defense mechanism,Cheap Shawne Merriman Jersey, deliver your message clearly and affect his mind to act in favor of you. If you can do this effectively, then you can easily overcome any sales objections faster.
Secret Closing Technique 2: Curiosity
Secret Closing Technique 1: Stories
Guess what?
It's closing sales techniques.
How many times in your life have you postponed your idea to purchase a product instantly? Instead of buying today, you'd say "Well, let me think about it". I bet that you've experienced it before. It's natural for buyers like us to do that. Maybe it's good for you but certainly not for salesperson. So in order to reverse this situation, as a seller you should create a sense of urgency. Make your customers realize that if they didn't accept the opportunity given to them now, they'll never get it in future.This is one of the most rarely used closing sales techniques that will work wonders.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Mistakes Tips
Thursday, July 5, 2012, 3:35 PM
[General]
I was privileged to watch a little presentation put together by a group of individuals sometime ago.,Cheap Donnie Avery Jersey
Selling Low quality product: To be successful as a sales person, make sure your products are of quality standard. The greatest mistake you can make is to market inferior products. when you are tagged by people as a marketer of low quality product, you will never succeed in your sales effort. 'Perception is very key''. When your products are known to be of quality standards, your patronage will increase.Your customers will naturally market your products or services for you. A friend of mine designs male suits at very good' price. He had a lot of patronage in that area when people discovered that his products were of good quality. He did not need to go from place to place looking for prospects. His existing customers helped to spread the news around. I got to know about him and his products through this medium. We have been friends ever since.
Talking too much: This bore the prospect. Most importantly,Cheap Tennessee Titans Jerseys, when you talk too much, your intended customers tend to forget the vital information you passed on earlier. You do not want this to happen because their patronage would depend on how vital they consider your product or services to be. Be very straight to point when marketing. Avoid beating around the bush.
I was really impressed at the concept of the work. It was very enlightening. It involved a salesman who worked very hard to get a certain business deal. He was very confident that the effort would pay off. The very last minute, he was turned down, very disappointed, he got worked up and started sweating, panting and complaining. He remembered all the time and resources he invested trying to get this sales deal. He just could not understand why he failed to get that business deal.
Inadequate follow up: To succeed in your sales campaign efforts,you have to properly follow up on your prospects. This singular factor has resulted in people's failure in their sales endeavor. When proper follow up is not done on prospects,Cheap Camouflage Realtree Jerseys, chances are that the competition would win them before you realize it. Always keep it in mind that your competition is always close by. I remember interacting with a former colleague's prospect, his first comment was " so and so (he mentions the colleagues name) is not serious. He made this comment because the person trying to get his business failed to follow up properly. Such prospects tend to take their business to the competition.
This type of situation happens all the time. A lot of sales people make this same mistake assuming that they have the deal(s) they are working on under control. They discover at the last minute that they just missed out on the big sales. Many ask themselves "where did I go wrong?" if you ask me, I will say that some of the little things that sales people take for granted actually determines the success or failure of the particular sales effort they are working on. Making sales become very easy when you learn to avoid certain basics mistakes in your sales calls.
The following mistakes have been identified and should be avoided:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Technology - The Death of a Salesman
Wednesday, July 4, 2012, 5:45 PM
[General]
Salesmanship is not easy,Cheap Joe Thomas Jersey, and certainly not for the timid. Yet you will find sales departments in every business spending more and more time on the internet farming for business, and less time out pounding the pavement. That is because the timid salesperson has a safety net under their office chair. Being rejected in an email is easy, you hit "delete" you make up some excuse pertaining to how "crazy' the potential customer is for not considering you and you move on to your next email, well after taking a little break to check the baseball scores from last night or the latest fashion trends.
Is the Internet the Death of the Salesman? In many cases yes, but technology is not to blame. Those in sales that dedicate a large portion of their time farming for internet clients and do not pay attention to the importance of a phone call and face to face will not enjoy the success that a talented salesperson who understands how important building relationships is.
Yes, there certainly are many success stories on using the internet to build business just the same as you will find people that meet on the internet and eventually get married. But remember, even those that met on the internet and got married eventually met face to face to "close the deal".
New doors for reaching out to clients are opening every day on the web. Networking sites like Facebook, Linkedin, MySpace (to name a few) are creating opportunities for salespeople to reach out to new clients to "pitch" their product or service. Though these technological advancements may be the new frontier for business marketing, salesmanship is quickly becoming extinct. I have dealt with salespeople for over 20 years and every time I see one struggling it does not take long to find out why. Most of us that are involved in sales understand the very basic premise of getting in front of your clients. An old saying that I like is an email is better than doing nothing,Cheap Cowboys Jerseys, a phone call is better than an email, but a handshake is the best way to secure business.
Take a close look at your organization, specifically your sales departments. Are your salespeople sitting in front of a client or their monitor most of the time? My best salespeople have been the ones that I often cannot get hold of,Cheap James Hardy Jersey, or take a long time to respond to an email I sent. That is because they are busy!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Page 193 of 238 • Prev 1 ... 191 192 193 194 195 ... 238 Next |
|