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Monday, June 18, 2012, 2:48 PM
[General]
Use Craigslist,Cheap LaMarr Woodley Jersey, on-line job boards,Cheap Chris Cook Jersey, or classified sections of newspapers.
Visit regional and national regional trade shows to meet Independent Sales Reps and Sales Agencies. Or set up a booth at a trade show and post in your booth a "Sales Representatives Wanted" ad.
Pros
Pros
Cons
- Low cost in some cases such as Craigslist
- Can be quite expensive; as with typical staffing agencies,Cheap Andre Tippett Jersey, may cost from 25% to 40% of first year's compensation of the rep
- More oriented towards employed sales reps, not independent sales reps
- Can take a very long time
- While advertising routes may appear simple and inexpensive, be prepared for their hidden costs and time delays
- To use them effectively,Cheap Roscoe Parrish Jersey, you will need an appropriate level of Human Resources staffing to screen a potential deluge of resumes,Cheap Donald Brown Jersey, reduce their number by a factor of as much as a hundred or more, finally leading to phone and possibly in-person interviews
- Advance staffing may be necessary to plan your recruiting campaign
- Need to budget sufficient time and resources over and above the up-front advertising expense for this staffing
- Newspaper advertising can be quite expensive. Commonly runs into thousands of dollars for a single Sunday insertion in a major metro area
Cons
Employ or engage a consultant to act as a Sales Manager whose job it is to select,Cheap Kansas City Chiefs Jerseys, engage and train your National Sales Force.
2. Trade Shows
There are several online services that provide cost-effective access to Independent Sales Reps. Try searching "Independent Sales Reps" on Google to easily find some of the most prominent ones.
1. Online Services.
- May not always be able to find what you are looking for
- May be expensive if you are not already attending such shows
- Can be time consuming
- Shows not always readily accessible; may have to wait quite a while for the right show
- Low incremental cost if you are already attending such trade shows
- Good attendance by reps in your industry
Pros
- Low cost
- Effective
- Get in contact with reps in your industry looking for lines
Cons
- Have a professional working to meet your specific needs
- Pre-screen cuts down on the extent of the interviews necessary
- Have been known to be able to provide excellent candidates
Cons
Pros
3. Consultant
4. Advertise
The following are some of the main ways Independent Sales Reps or Sales Agents can be found:
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Monday, June 18, 2012, 2:48 PM
[General]
And once you know them,Cheap LaMarr Woodley Jersey, you will know what other businesses to look for.
Paint a picture of who your customer is,Cheap Eric Weddle Jersey, the more details the better, how do they look, married? Kids? Pets?, where do they live, what car do they drive, income status,Cheap A.J. Green Jersey, what do they read and on and on, the more you "know about them" the better you will "know them".
Advertise together,Cheap N. Harris Jersey, add flyers in each other boxes, you email my offer to your list and I'll do the same for you, or discount flyer in each others store.
Find out who your customer is, find other non-competing companies who are already selling to them, and work out some agreement with them to promote to their list (non upfront payment preferred).
I said I'll give it to you in 10 seconds.
2. Which Other Businesses:
There are so many types of deals you can make it's limited only to your imagination.
Good Luck, and Go Get Them.
For example, a car wash would offer discount flyers at a mechanics shop. Or a car detail shop who installs Bluetooth and Auto Starters would make deals with Car Leasing companies to get their leads. Or catalog companies put in flyers from other companies in the boxes shipping out.
I was sitting with a client and he tells me "Lou give it to me in 60 seconds,Cheap Oilers Jerseys, how can I Boost Sales,Cheap Andre Tippett Jersey, Fast at NO Cost".
Ready?...
1. WHO's Your Customer:
3. Marketing Agreement:
Look for other non-competing businesses who already selling to these customers and work out a Joint Venture, partnership agreement with them.
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Monday, June 18, 2012, 2:48 PM
[General]
Now, let's assume the customers have told you they want to think it over and that you have tried several other ways to overcome this objection that have not worked. You might say something like, "I don't blame you for wanting to think about it. In fact, I am glad you want to be sure this is for you. How long do you think it will take to think it over? Would two or three days be enough time? OK. Here's what I suggest. As I explained, if you go ahead tonight, you get free installation, a full half ton of salt for free and a $300.00 extended warranty. Those items together add up to a whopping $700.00 in savings. I hate to see you miss this opportunity to save so much. I have great news. The state has passed laws that give you three business days to think it over. If you decide to cancel,Cheap Raiders Jerseys, we are forced by law to cancel and give you a full refund."
If they say they still want to think,Cheap Kansas City Chiefs Jerseys, it means they didn't believe you or that they have another objection. I would suggest that if this happens, you say, "I know you would be taking advantage of this if thinking about it was your only concern. Can I ask, what else is keeping you from making the right decision tonight?" When they answer, you have uncovered the true objection.
Does this close work every time? Absolutely not but it works a lot better than leaving without trying it.
Most managers and salespeople don't like to talk about the right of rescission but when you are leaving anyway, it may be time to use this close. What is it? Most states have laws that give consumers 3 business days to cancel any contract made in a place that is not the normal place of business for the company. This applies to the customers? home. They have, by law, the right to cancel with a full refund.
"But here's the thing. You have two choices. You can send me away tonight and take three business days to think it over. BUT that means you won't be eligible for our savings package,Cheap N. Harris Jersey, which as I explained is only available the first time we come out to your home. OR, we can get the paperwork done with the $700.00 savings. Then, you take three business days to think it over. If you have any doubts, just cancel and receive a full refund by law. Either way,Cheap Dustin Keller Jersey, you get to think it over. It just doesn't make sense to think for three days and lose $700.00 when you can think for three days and save $700.00? I'll get the paperwork started." Then, put your head down and start writing the order.
For this article,Cheap Roger Craig Jersey, I am going to assume you have some first night special that the customer only gets if they make a purchase on the first night. This package might be $300.00 installation, a full half ton of salt (a $100.00 value) and an extended warranty on the equipment worth $300.00 for a total savings of $700.00 If they make the purchase on the first visit.
Notice I am not suggesting that you end by asking them if they agree or if they want to proceed. You will sell far more if you end with a statement and not a questions like,Cheap Roscoe Parrish Jersey, "I'll get the paperwork started".
Here is a final, last ditch, Hail Mary close you can try when you get customers who want to think it over and you have tried other ways to get past the objection that didn't work. This close uses what many perceive as a weakness (the right of rescission) and turn it into a fulcrum that is used to get the sale.
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Monday, June 18, 2012, 2:47 PM
[General]
Do they have any training qualifications? Maybe specialist skills like MBTI,Cheap Michael Vick Jersey, Business consulting, NLP,Cheap Raiders Jerseys, advanced communication skills,San Diego Charger Jerseys, what are their performance coaching abilities? Have they any experience of management training for recruitment companies,Cheap Braylon Edwards Jersey, vital if your plan is to grow your company to new heights. All questions to ask and get answers to before you move forward.
If the companies you are choosing from have ticked box one and have recruitment industry experience, what results have they achieved? Not just the warm cuddly stuff either. What were the recruiters or managers able to achieve post the training? How much did their billings increase? How many new candidate CV's got sent out? How is the team performing? This is usually pretty easy to find out if you are dealing with a professional company. First of all they will have a website that you can visit. This will also include information about the range of services they provide and importantly the results that people are getting.
So you know that this recruitment training company has experience. Now it is time to find out exactly what it is. Perhaps they have worked as a recruiter or recruitment manager in the past and have a flair for developing and training people. This is a good sign as you can be confident that they understand the job role. Depending on the level of training and development you need do they have a grasp of the wider implications of running a recruitment company? A bonus is to find someone who has worked at a senior manager level. This individual will have a range of skills and will have come across a lot of the issues you are facing.
Recruitment training is important no matter what company you are a part of if, your goal is to grow and increase your employees. It is especially important if you own a recruitment agency and have a team of recruiters whose key function is to deliver to your clients a steady stream of appropriate,Cheap Brandon Marshall Jersey, top flight candidates.
There are a lot of training and development providers out there,Cheap Drew Brees Jersey, so in essence you have a lot of choice. First of all a great question to ask is do they have experience in your particular industry. The recruitment sector has its own style. Recruitment consultants have to be goal orientated, driven and yet flexible, making sure candidate and clients are matched. A gung ho approach to selling is all well and good and yet there needed to be a balance. Increased billings are important along with account management. A training provider who has actual experience within this sector will understand this. All you have to do is ask them. This leads onto something else.
2. Who are they and what is their experience?
3. What is their level of training and coaching expertise?
So what do you need to consider when choosing from a range of companies that can potentially provide recruitment training for your team of recruitment consultants and managers.
It is all well and good that someone knows the recruitment industry. The question now is can they teach, train and coach. What is their own skill level in these areas?
4. What are their results in recruitment training?
1. Do they have Recruitment Industry Experience?
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Monday, June 18, 2012, 2:47 PM
[General]
4. Deep benefits sell subconsciously
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Most people involved in sales and marketing know that you sell the benefits not the features. But what separates the salespeople who are just getting by from the sales sharks that are million dollar producers... can be summed up as 'Deep Benefits.' While the shallow benefit of a exotic German car might be "the soft, hand stitched leather seats provide full back support, that make your commute as comfortable as possible." The deep benefit will always trump the shallow one because deep benefits almost always "stroke the ego." And you know all too well that desires of the ego have 100x the power of all other emotional desires (Well, almost all other desires...). The sales professional knows this and will use it to make the register ring. Our German car example becomes emotionally charged with the deep benefit of "imagine offering that new temp that has been on your mind a ride, and the look on her face when she opens the door and notices the luxurious fine leather seats..." Logic is no longer an obstacle.
5. Know thy prospect
To really improve your closing rate, there is no better way then learning about who exactly you are selling to. This often forgotten foundation of sales and marketing produces a crystal ball into the world of your prospect. Put together a complete picture of your typical customer. Find out her fears, his desires,Cheap Drew Brees Jersey, her goals,Cheap Oilers Jerseys, his frustrations, etc. Everything that makes this person tick. Once you know them... and really know them, selling to the subconscious will be subtle, persuasive, and deadly effective. No more fake bonding or fake rapport building. Master this step and you have a secret door into their psyche.
1. Talk less
Have you ever encountered the slick, sleazy salesman that won't stop talking while giving you the fake smile? More than likely you have. When salespeople get nervous... they tend to talk and talk without ever giving the prospect a chance to respond. Some sales training out there actually suggests to talk more! The training stated "telling is selling." Nothing can be further from reality. It was explained to me years ago that our creator gave us two ears and one mouth... meaning the prospect should be doing the talking 2/3 of the time.
Learning how to sell, as you know, offers the biggest financial reward in any industry. Top salesmen will always write their own terms,Cheap N. Harris Jersey, and make what they're worth. The problem that seems to plague the sales ranks has nothing to do with the rewards of selling, but the process. The 'how" becomes elusive to the majority,Cheap Dustin Keller Jersey, and fearful to the rest. Most sales training conveniently forgets that professional level selling requires a great deal of persuasion and negotiation, gently masked with finesse. Here are five ways you can immediately make your sales situations more persuasive (and more profitable):
3. Use questions like a strategic missile
What happens when a salesman or advertisement jumps out at you claiming to be number 1? If you're anything like your prospect... your reaction is "Ya, right" or "Who cares?" Bragging and hyping up your product will not sell it. The only reason anyone buys anything depends on their belief of the product having more value than the money in their pocket. Period. Find the real pain by asking subtle questions and price will never be an objection.
2. Stop trying to close...ABC is Wrong
Some of the old school sales trainers used to emphasize closing as selling gospel. The term "Always Be Closing" was coined and a whole generation of closers were born. What someone forget to tell this breed of salesman was the internet kinda changed the game. And by "kinda" I mean completely. Look, with a simple Google search, your prospect can find out everything about your product,Cheap Dez Bryant Jersey, your competitor, your cost, etc. There is no point using outdated closing gimmicks and assuming the close, and other sales techniques from the 70's... the game is changing. Either adapt or find a new profession.
Use these steps in your next sales encounter and pay attention to the changes they have with your prospect. All these methods use subtle sales negotiation to find the subconscious desires and then sell to those desires. Remember the phrase "Sell the sizzle, not that steak?" We took it a step further with "Sell a full stomach, not the sizzle." Learn how to sell and everything in the world becomes attainable.
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Monday, June 18, 2012, 2:47 PM
[General]
What I have learned though is that I need to be prepared. I need to have a list of reasons why a customer should by my product now. Because if I don't know,Cheap Oilers Jerseys, why would they? And if they don't see the reason, they won't buy my product.
Usually I will say that we have a campaign meaning I can't hold this price or that I can start working now and when he is ready to publish his add (I work with a job board) I will be able to publish it within 20 minutes or something like that.
We have to eliminate their fear and create the fear that if they don't take action, NOW,Cheap Laurent Robinson Jersey! They will be missing out on a great opportunity.
The problem is that when we are trying to sell to someone, we have to get them to take action. You will never get paid by creating a lot of "hot" customers if none of them every buy.
To understand that,Michael Jenkins Jersey, we must understand our customers. First of all, taking action means a risk. Making a decision,Cheap Brandon Marshall Jersey, changing something means a risk. If things go bad,San Diego Charger Jerseys, the one who took action will be blamed. At the same time the one who took action will also get the praise if it goes well.
This is hard, there is a reason I have spent hours talking to other salesmen who in their turn have spent hours talking to other salesman and so on and so forth,Tennessee Titans Jerseys, about this one problem.
Our customers are therefore afraid of taking action because they are afraid of getting retribution.
How do I get my customers to take action?
The one most annoyings thing I have noticed as a salesman is that people hate taking action. Since then I have noticed that I am no exception.
It took me about 6 months to earn the trust from my superiors to do new campaigns. Before this we had successfully marketed to earlier untouched market segments with great success. But when you make a mistake all of them are often forgotten.
The problem though is that usually a good decision is less acknowledged than a bad one. I know once when we were planning a advertising campaign. I had realized that there was a complete segment of the market that was basically untouched. We created a campaign and it was a complete flop. The reason no one had gone after this segment was because they were happy with the products they had and how they solved their problems.
This is probably one of the most discussed topics between salesmen.
I can't say I have the answer. One of the reasons I don't have the answer is because every sales situation is different and so is every salesman and every customer. Something that might work for me might not work at all for you.
Today I got into a situation where I had a great offer but the customer wanted to wait. Usually I have all kinds of good reasons to why they should act now. Today I didn't, I was caught like a reindeer in headlights. There was no reason for him to buy my product today rather than tomorrow or even next week.
He of course waited until next week. We will see if I actually get the deal.
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Monday, June 18, 2012, 2:46 PM
[General]
However, can a case be made to present this differently? If power washing costs us $70, and we tell the customer it will cost them $100 to do it, that's not dishonest. I mean, do you e-mail the Gap and ask them what the actual price the shirt you bought from them cost? Or ask McDonald's what your soda actually cost? Of course not! You either like the price and buy the product, or you don't, and you walk.
The question is: how much money did Bank of America make on this transaction? I really have no idea. But they got the sale! The real exchange rate could have been 20 pesos to the dollar, and they gave me an exchange rate of 10 to the dollar. That's robbery (of course), but I didn't know it. I just knew I wasn't paying a $15 conversion fee on top of the $20 of pesos!
That conversation with no added fees goes a lot smoother. I mean, what sounds better: $100 cost with no "hidden fees" or $70 plus a 15% fee? Surprisingly, the $100! The profit margin of the first presentation method (which sounds better) is approximately 66% more,Cheap Steve Smith Jersey! And the customers are happier and not triple-checking their monthly statement to make sure the 15% was computed correctly.
It's not how much you charge,Cheap Laurent Robinson Jersey, but how you ask.
There might be a reason that big banks generate so much revenue; they know how to ask their customers for it,Cheap Antonio Brown Jersey!
"Even in this 'new economy'? Everyone is so price conscious!"
A friend of mine was going to Mexico and I wanted to surprise her by giving her some Mexican pesos for the trip. Being that Charlotte (drum roll, please) is the 2ndlargest banking city in the country,San Diego Charger Jerseys, I didn't think it would be a big deal; I only planned on getting 20 dollars worth of pesos.
In conclusion, the way pricing is offered is important. It's a way to have your cake and eat it too, a true win-win-win. You can charge more, while selling more, while making your customers happier!
I walked a few blocks to Bank of America and figured I'd cut through the chase. I immediately asked the bank teller what they charged for exchanging dollars for pesos. She said they didn't charge anything; the conversion cost was factored into the exchange rate (aka lowering it). That sounded swell to me.
So I thought about this in the context of a la carte real estate pricing, specifically in property management. When I tell a customer that our fee for power washing their house is a 15% "project management fee" on top of the real cost, it does not come off very smoothly. The customer feels the exact amount of our fee and how it is increasing their total cost. There is always a strange pause after this pricing explanation, but I thought it was worth it as it provided a high level of transparency on how and where we make our money.
I walked into Wachovia across the street and asked for the twenty dollars worth of pesos. They said there was a $15 fee, so it probably wouldn't be worth getting it from them. They suggested the airport,Cheap Rashard Mendenhall Jersey, a travel agency, or Bank of America. I found it interesting that they suggested a competitor; good for them,Cheap Clay Matthews Jersey!
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Monday, June 18, 2012, 2:46 PM
[General]
Today's sales environment is hard. With unlimited information at their fingertips, people are no longer very interested in listening to a sales pitch over the phone or letting salespeople into their home. They want to learn on their own and make decisions without 'outside' influence.
When you change your focus to driving people to your site and then providing them excellent, valuable customer-centric information, this all changes. They get the information they want in a format that makes sense to them. In addition,Cheap Laurent Robinson Jersey, it allows them to control the "conversation" and learn at their own speed.
So you've turned the conversation from a sales presentation to a self-education process. And you're positioned yourself as an authority rather than a salesperson. Your clients will automatically assume (because they view you as an authority) that if they contact you, you'll put their interest ahead of yours. Which is what you want, right? Someone that likes and trusts you before you even open your mouth.
And you want them on your list NOT so you can sell them...but so you can inform them, educate them,Cheap N. Harris Jersey, and let them qualify themselves.
But that requires you to get in front of prospects before anything happens. You either need to get them on the phone or by e-mail...or best...in person. But to the customer,Cheap Jason Taylor Jersey, you're just some random, untrusted insurance salesman contacting them at that point. They probably won't want to talk to you.
You let your leads come to you instead of calling and trying to cajole them into giving you the time of day. In the online marketing world,Houston Texans Jerseys, your focus needs to go from contacting leads to getting them to come to your site and join your list.
Scott Adams, an American cartoonist, is quoted as saying,Cheap Brandon Marshall Jersey, "You don't have to be a 'person of influence' to be influential. In fact, the most influential people in my life are probably not even aware of the things they've taught me."
But whether you're new to insurance or you've been selling for years, you no doubt know your business success is completely dependent on getting leads, qualifying them,Cheap Lavar Arrington Jersey, and then putting the products in front of them that will meet their needs and exceed their expectations.
In the old insurance sales model, it was up to the individual agent to qualify leads by contacting them, asking questions, and doing an evaluation to see what their needs were and how they could meet those needs.
Step 1: Develop Authority Rather than Sales Skills
Step 2: Get Them Coming to You Instead of Chasing Them
If you're focusing on becoming a better salesperson and learning how to influence people and close sales, you might want to reconsider your approach. Both for your sanity and your customers'.
Step 3: Let Your Leads Qualify Themselves BEFORE They Call You
How do you do that?
Do you see yourself as a salesman or an educator?
You've probably heard the old axiom that people love to buy but hate to be sold. And it's even more true today. So what's that mean in insurance? It means you need to switch from trying to sell your prospects to educating them.
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Monday, June 18, 2012, 12:35 PM
[General]
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4. Target your prospects' emotional hot buttons. People in general buy on impulse and not on logic. So, ensure that your marketing messages are geared toward targeting their emotional hot buttons. Learn how to make them feel excited,Cheap Jacoby Jones Jersey, scared,Cheap Stewart Bradley Jersey, or extremely worried so you can get the kind of response that you need from them.
5. Use images. Based on studies and research, people are most likely to buy if they can see the products that they're about to purchase. So, use visuals on your internet marketing campaign. Ensure that you only use high quality pictures so you can easily grab your prospects by the throat.
2. Promote product awareness. People don't buy products that they don't know of. As a marketer,Cheap Rey Maualuga Jersey, it's your job to promote product awareness. Plan an aggressive advertising campaign and post ads on search engines, blogs and forums that are frequented by your prospects, social media networks,Cheap Fred Jackson Jersey, and popular video sites.
3. Communicate the biggest benefit that awaits your prospects. People will most likely to spend their money on products and services if they know what they're getting in return. So,Cheap Devin Aromashodu Jersey, tell them how your products can help them out. Be very specific when discussing your products' major selling points.
1. Personalize your marketing messages. You'll most likely to easily get through to your prospects if you make your ads or marketing messages sound more personal. Use first person pronouns when addressing them. Use their language and the terms that they're very familiar with. Talk about their current situation in such a way that these people will feel that you personally know where they are coming from.
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Monday, June 18, 2012, 12:35 PM
[General]
Building rapport requires a certain amount of patience and the ability to be flexible. If someone asks a stupid question,Cheap Laurent Robinson Jersey, never snap at them. Instead,Cheap Barry Sanders Jersey, smile in your mind and be as helpful as possible. If you want to close more sales you have to work with all kinds of people,Cheap Russ Grimm Jersey, not just the ones you like.
If there's one thing I don't like when I'm talking to a sales person it's that sensation that he or she is bluffing the answers to my questions. It's irritating because if they can't give me the facts, how am I supposed to put my blinding trust in them. The bad news is that it's a very common phenomenon in sales, and few businesses seem to care as long as the money rolls in. Well they should care because it not only influences sales conversions; it more seriously affects repeat business rates. People will often not return to make another purchase if they feel the sales person they dealt with didn't know what they were talking about. I can understand a sales person not being very knowledgeable if they have just started a job, but there are too many sales people who are experienced and still have poor knowledge of their industry and their competitors.
Show that you genuinely care and most people will take an instant liking to you.
I know some people don't think they are funny enough but if you're short on inspiration,Cheap Arian Foster Jersey, get some ideas from books. It will often make a difference to someone else's day so it's well worth it.
Mirroring can come in many shapes and forms but it's basically mimicking what the customer is doing to make them feel more comfortable dealing with you.
If there's one thing I can be sure of in sales it's the fact that people are quicker to buy off people they like. When people get on well with people it not only helps to close more deals but can also speed the process up considerably too. If a customer likes and trusts the sales person they will often skim over certain procedures because they have that gut feeling that they will get the right treatment. There are four key elements that can really help to build relationships quickly and if they can be used together the results can be quite astounding.
Humour
So how do you make a customer feel comfortable about your level of expertise? Well I would start by learning the language of your industry. I believe it's important to insert the odd technical term to show you know your stuff. Now don't get me wrong here, we don't want to confuse the customer with a load of terms they can't understand. It's more about inserting the odd phrase or specific term in your speech or writing to impress. Expert terminology will give you a much more professional image and that's exactly how you get people to trust you.
I had recently been asked by a friend of mine to come up with the three most persuasive selling skills I could think of that would help him close more sales. I gave it some serious thought and here are the three most powerful techniques that I came up with:
Adaptability
What a lot of people don't understand about closing the sales is the fact that it should be the easiest part of the deal. It should be the easiest part of the deal if you have done the groundwork properly and if you know how to prepare a customer for that moment. Closing becomes easier when you create rapport, when you show that you really care, and when you come across as the true sales professional.
Empathy
I used to draw on this technique during my own selling days and I'll tell you why. My own voice tends to be a little low and at a medium pace on most days and this is what I used on most of my sales calls. However there were days when I had to up the pace in what I would call "massive action" Basically I needed more sales to get me on track or to get ahead of the curve. I started to notice a pattern on these days. When the momentum started to flow and the sales started to grow, I felt that my voice was getting more energetic and the pace of my speech seemed to move up another gear into a higher acceleration mode. What did this do to my level of persuasion with customers? It seemed to have an almost magical effect and on certain occasions I was truly shocked at the way people reacted to my pitching. Looking back at those days,Cheap Ryan Clady Jersey, especially in the timeshare and the insurance business, it all came down to my energy levels. I'm not so sure it would have been possible to maintain those levels of energy on a constant basis, because it does drain more of your energy without doubt. However if there's a time when you need to close more sales,Cheap Cortland Finnegan Jersey, you need to increase your energy levels.
2. Build Instant Rapport
3. Show Your Expertise
Mirroring
1. High Energy Levels
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Monday, June 18, 2012, 12:35 PM
[General]
The good news for every sales person selling to a business is that there is always a map to your "buried treasure" (your Sales Opportunity). It's called an Organisation Chart.
Imagine if I told you that there was buried treasure within driving distance of your place of work. What would your reaction be?
Most organisations will have them on their web sites but, even if they don't, you need to create one by talking to your contacts. The initial map may be accurate but it is unlikely to be comprehensive enough or detailed enough for your purposes. It needs to be regularly validated, updated and expanded during the course of your Sales Campaign. Remember,Cheap Brandon Jacobs Jersey, any time spent, on understanding the Organisation Chart is time spent understanding your target's business and needs, identifying who you need to sell to and determining the value that you need to communicate. It represents some of the most valuable time you'll spend on your opportunity.
You'd probably ask; "Where is it?" or, because we're talking about "buried treasure", you might ask; "Do you have a map?" Good question. It would be almost impossible to find the treasure without a map, wouldn't it? Where would you start?
Given that understanding your target's Org Chart helps you understand their business, culture, values, the most important people for your opportunity, the political structure around it and where your competition is engaging, why do so few Sales People focus on it?
As soon as you get a sniff of buried treasure you need to get a map.
You will win a piece of business if the most important individuals in your opportunity perceive your solution as delivering the most value compared to your competition. Many sales people will automatically link the notion of "importance" to a Job Title and the "seniority" of that title. For example, if I'm selling IT, the most important individual must be the CIO. This may be the case but it doesn't have to be. I have sold multi-million dollar IT solutions to large organisations never having had a meeting with the CIO in the process. On other occasions, I've had to have several meetings with a CIO, for relatively small ticket items, to get the sale. It all depends on the context of the Sales Opportunity. That context is revealed through the Org Chart.
Well firstly, you'd think that I was a crack-pot and wouldn't even consider the possibility that I knew what I was talking about. But, this is just an imaginary scenario, so let's pretend that you did believe me. What would be the first question you'd ask me?
I continue to be amazed at how many business sales professionals do not bother with acquiring, creating,Cheap Justin Smith Jersey, documenting or analysing the Organisation Charts for their sales opportunities. Consider this.
Oh,Cheap Nick Mangold Jersey, and one other thing, your map will be different for every sales opportunity even in the same account.
An Organisation Chart tells you how a business has structured itself to serve its prospects and customers and, combined with a bit of investigative questioning, reveals the areas where that business is experiencing growth, contraction and various other challenges. In other words, it provides a short-cut and a context for understanding the business at an operational level and the types of problems that any solution that you may propose will need to address.
One reason is that some of them don't understand the true value of an Organisation Chart (and hopefully this article has helped address some of that).
Another is that a lot of sales people are action oriented "people" persons. That is, they have a preference for, and trust in, information/opinions that they gain from direct interaction with people in their accounts. If a contact says, "You need to talk to the CIO about this" they take it at face value and try to arrange the meeting. They prefer to be guided by information provided by others (who should or might know) and to take action rather than "waste" time analysing a "bunch of Org Charts". Without a fully developed Organisation Chart,Indianapolis Colts Jerseys, their biggest risks are that they will be led astray, intentionally or unintentionally,Cheap Lawrence Taylor Jersey, by an "opinion" that they took as "information" or that they will have too narrow a view of who the "important" people are in their opportunity. Either way, why take the risk? A few minutes of regular focus on your Opportunity's Org Chart will reveal whether acquired information is making sense, who could verify it for you and whether you are talking to all the people you need to.
High level strategic selling courses such as Target Account Selling (TAS), Holden, etc., make the point that the formal Org Chart is only half the story, that you need to look at the informal or political structures around your opportunity. They are absolutely correct. The first step in uncovering the political structure around your opportunity is documenting and understanding your target's formal Org Chart. Even before you get to the level of political analysis,Cheap Laurence Maroney Jersey, working on the Org Chart will start to reveal who your competition has had contact with and the messages that they have been delivering.
An Organisation Chart also reveals the culture of a business. One of the practical definitions of "culture" that I like is that culture is "the way we do things around here". It is inevitable that, over time, "the way we do things around here" becomes formalised into the Org Chart. The culture of a business reveals the values of the business and those values can be seen through the Org Chart. When I was selling large IT systems one of the first things I'd look at was the CIO's reporting line. Most Chief Information Officers tended to report into the CFO/Director of Finance. Some reported directly to the CEO. Which companies do you think saw IT as a cost centre and which saw IT as strategic to their business? Did it make sense for me to emphasise different value points of my solution depending on the CIO's reporting line?
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Monday, June 18, 2012, 12:34 PM
[General]
4. After writing the ebook solution to the problem in this article's item 3,Cheap Aaron Kampman Jersey, sell it to the list initially writing about the problem.
7. Choose to believe that many people need marketing help in business. Involve yourself in niche market groups and trade organizations to help those who do need your marketing expertise.
2. Listen to people in your niche complaining about what's missing for them. Those complaints are music to your ears. These people are telling you to create an information product that solves their problem. Do it and get more sales.
1. Identify with people's problems in your niche market. Ask them to tell you more about their suffering. Write it down. Share your solutions.
3. When people associated with your niche complain a common complaint in an e-mail community,Cheap Shaun Rogers Jersey, keep track of the complaint remarks. Keep in contact with these people by e-mail. Make improvement suggestions. Ask them to use the suggestions and tell you what happens. Ask them to send you regular updates. Keeping statistics and information of this specific project,Cheap Carson Palmer Jersey, write a book out of it.
5. Take a survey and ask survey participants' opinions on the subject. Publish the results of the survey. The survey opinion stats confirm that this is a very much needed ebook.
6. Imagine success happening. Then,Donovan McNabb redskins Jersey, follow your imagined success blueprint.
Through marketing and advertising,Reggie White eagles Jersey, businesses succeed. That is a plain and simple matter of successful business. Here are some ideas to help you continue succeeding. Revealed - 7 brand new methods to energize your efforts to sell marketing.
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Monday, June 18, 2012, 12:34 PM
[General]
Outsourcing the IT lead generation program to these telemarketers along with this type of telemarketing program in effect will be the IT business' most important step in gaining their much desired financial goals.,Cheap Philadelphia Eagles Jerseys
Speaking on the subject at hand, when it comes to gathering leads for an IT business,Cheap Jeff Reed Jersey, they should search for a service that allows them to achieve this and more. Many IT business owners would allow telemarketers to handle the acquisition of IT leads for their companies. This is due to the direct line of contact that is created with the process of telemarketing. Instead of the IT business sending out sales representatives to different prospects which will lead them to costing a fortune in travel fees, telemarketing can contact potential clients with just a few pushes of a telephone's buttons.
Pay per performance will let IT businesses get guaranteed results from their lead generation campaign. Their targeted leads can be gathered and contacted effectively. Furthermore, these leads will be nurtured with the utmost respect so as to let the foundation of trust between both parties to be very stable.
Telemarketers who are under the effects of this program are seen to be more goal-oriented than ever before. For one thing,Cheap Jerry Rice Jersey, if they do not do a good job then they might not get their salary at the end of the lead generation campaign. Not getting paid for all the hard work they put through is certainly a very depressing situation to uphold.
Hence,Cheap Malcom Floyd Jersey, before IT businesses are to outsource their lead generation campaign to a telemarketing company, they need to search for a way that can let them have the highest chances of acquiring quality leads. In other words, the IT business owner has to find proof that these telemarketers can guarantee them of the leads that they desire.
"Guarantee" is a very strong word when spoken from the mouths of people. For example, if a person guarantees their friends that he or she will be on time to arrive for the movie that they will be watching, then it is of the utmost importance that they will be punctual on that day. When a person speaks of this word, they put the trust that they have built on the line. Breaking this will bring doubts and broken promises which can lead to a lot of consequences.
Telemarketing can really be helpful in gathering IT leads for the business. However, this alone is not solid proof that it can guarantee the business with high quality leads. If the telemarketing company were to bluntly tell the IT business that they can guarantee them with high quality leads without solid proof, then their whole firm is on the line. If there was an inevitable event that happened to their client's lead generation campaign,Cheap Dan Fouts Jersey, the name of the telemarketing company will be forever tarnished. That is how strong the word "guarantee" can be.
Whenever there is a problem, there is bound to be a solution. In this case, the answer to this kind of problem is a telemarketing program known as pay per performance. When this program is in effect for their outsourced lead generation campaign, they are obliged to hold all payments until they get guaranteed profitable results from their marketing course. If the telemarketers handling the campaign have not done a good job in gathering and qualifying for the IT leads,Cheap John Lynch Jersey, then the IT business will not pay the telemarketing firm a single penny.
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Monday, June 18, 2012, 12:34 PM
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That is absolutely right and most of us knew already that. So we will apply persuasion so that we can read people instantly. Reading peoples mind is not an easy job. How are we going to do this?,Terrell Owens cowboys Jersey
How would this 3 persuasion helps you read people instantly in getting what you want?
The third is the facial expression persuasion. Through the facial expression, you can see that your clients agree or disagree of what you are saying, if he believes or not.
This persuasion will help you identify your status in getting what you want. Through reading people instantly, you can do something and you can see if you can get what you want or not.
I have here a three powerful ways in using persuasion,Camouflage Realtree Jerseys, you can read people instantly.
The second is the emotional persuasion. During your persuasion,NFL Camouflage Realtree Jerseys, you just don't need to talk about the boring facts and information but you can also add some inspirational quotes,Cheap Chiefs Jerseys, dramatic experiences or anything that can help ignite the emotion of your client.
It is not easy,Cheap Brett Favre Jersey, right? I mean getting what you want is not easy. But there is an easy way to get the most of what you want. You will learn a lot of persuasive techniques in getting what you want. Visit
First is the body language persuasion. Using the art of persuasion,Cheap Mike Alstott Jersey, you can pull out some body movements that will tell you how your client feels about what you said to him. Some movements describe or tell you if he is getting excited and interested of what you are saying. When you do this and then you can start reading that he is going with you in you talking.
Persuasion is influencing the mind and thoughts of your client and taking them to your way of thinking.
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Monday, June 18, 2012, 12:34 PM
[General]
2. If a sales person is spending time with a qualified prospect,T.J. Houshmandzadeh Jersey, they spend the wrong amount of time on the deal relative to the potential payoff of the deal. Don't spend 45% of your time (annually for example) on a deal that will get you only 15% of your quota.
7. The sales team isn't properly supported by sufficient marketing efforts. How many new prospects are you adding to your sales pipeline daily,Cheap Arian Foster Jersey, weekly or monthly.
4. The sale person doesn't know how to follow and pace the client through the decision-making process and they don't track the client as they are moving from the "just kicking the tires" phase to the "writing the check" phase.
9. The sales person is not technically proficient enough to add value as an "expert" to the prospect to maintain their high value to the client through the sales process. If you can't be the expert... have one that you can bring to the table even if you have to hire that expert to be part of your team.
Now that you know what you might not be doing consider how you might change your behavior and work style to improve every activity noted above. Address each of the list items courageously and truthfully. Improve every effort in all of the items listed above and you are sure to see that instead of having sales attrition you will have sales addition (okay, I couldn't pass up the opportunity for a little alliteration.... you get the point).
8. The sales team doesn't understand the metrics regarding how many contacts that they have to be converting to sales on a daily,Cheap Brett Keisel Jersey, weekly or monthly basis in order to meet their sales goals and quotas. Understanding the metrics is absolutely critical when it comes to accurately forecasting your sales pipeline and closing sales.
6. The sales team doesn't properly follow up on potential opportunities in a consistent and timely manner throughout the sales process. This is an insidious and hard to diagnose sales pipeline crusher.
1. The sales team doesn't have a clear understanding of the ideal customer that they should be targeting. As are result,Cheap Patriots Jerseys, they spend too much time chasing the wrong deals. Understanding exactly who you should be selling to is an absolute must have in sales pipeline management.
10. The sales professional underutilizes the internal resources available to them via their own company or other leveraged business partners. Know your strengths and use them to the greatest leverage at every point in the sales cycle.
Have you ever considered the amount of "Sales Attrition" that you are having in your sales pipeline? You probably haven't even heard of the term... that's because I just coined the phrase. As a reminder, Attrition is the reduction or decrease in numbers,Cheap Haloti Ngata Jersey, size or strength. Therefore "Sales Attrition" is the decrease in any and all sales activities that directly result in the decrease of the number of deals that you potentially can make during the coming months. As a salesperson, you and your management team should be expecting that your efforts will result in the increase of your list of potential deals all the time, eternally. There can be no exception to this rule. I thought that it might be good to review a few of the top reasons why salespeople and sales teams face Sales Attrition (in no particular order)
3. The salesperson doesn't know when to throw in the towel. Know when to walk away from a deal. Again,Cheap Heath Miller Jersey, this results in wasting one of the most valuable commodities that a sales person has, his or her time.
5. The sales team hasn't done the proper ecosystem development within their industry to generate the quantity and quality of leads that they will need to you're your sales pipeline.
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Monday, June 18, 2012, 12:34 PM
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Look around. What are they doing in other industries that could work in your business?,Cheap Rodgers-Cromartie Jersey
If you were that window cleaner,Cheap Braylon Edwards Jersey, what could you do to ensure that customers come back to you? And don't say "drop your price" because that is not the answer, and... you're only the cheapest until someone else undercuts you.
Most business owners only focus on the deliverables of their product or service. This might have been fine in the old economy when money was abundant,Cheap Roscoe Parrish Jersey, but in the current economic climate, it's more important than ever to look for creative ways to get more customers, increase the frequency of business with them and increase the value of each sale, thus increasing the value of your business....!
Maybe they could even go one step further and create a 'package' that includes a regular scheduled monthly window clean. Perhaps they could also add another incentive to even get paid upfront at the time of 'selling' the package, rather than at the time of doing the job.
Actually,Cheap Jerome Harrison Jersey, the smart operator would simply ask the customer how often they need their windows cleaned (or better still, suggest how often they need them cleaned) and schedule the next appointment at the time of doing the current job.
Now what about you? Firstly, what can you do to stop your customers going to the competition,Cheap Oilers Jerseys, increase the frequency they do business with you and refer their friends to you? Are you closing deals or opening relationships?
I am a staunch advocate of customers' Acquisition, Retention and Upgrade. This comes from the heart of customer relationship management philosophy. It calls for not closing a deal with the customer but opening a long mutually beneficial relationship.
I would like to coin the phrase"" The four most destructive words we can ever say are; We are doing OK!"
Why? I'm not sure. Maybe she lost his business card (if he gave her one) and can't remember his name. But the fact is... the window cleaner she used last time is not making the money this time.
I heard my wife on the phone this morning. She was calling a window cleaner. I could tell from their conversation that it wasn't the window cleaner we used last time.
When I go to my local coffee shop and buy a coffee, they give me a loyalty card that gets stamped every time I have a coffee and after I've bought 5 coffees, the 6th one is free. Wouldn't that be an easy way to get repeat business for the window cleaner?
Wouldn't this increase the sale frequency,Cheap Jimmy Graham Jersey, the value of the customer and improve the business' cash flow?
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Monday, June 18, 2012, 12:33 PM
[General]
4. Be available after the sell. Make sure that your customers know that they can come to you with any questions or concerns they may have. You may wish to provide them with plenty of contact information so that they will feel welcome. Customers like knowing that a business is reachable even after the sale.
3. Be honest. If you present your customer with fake ideas or misrepresentations, then you will not gain repeat customers. In order to have a successful sell that could lead to more in the future, be honest with your customers. Answer any questions they have with the truth. Not only will they be satisfied with their purchase, but they will also notice that you were truthful with them.
1. It is all about the customers. When you approach your customer, the first thing you need to realize that, without customers, you have no business. When you work with a customer with the attitude that it is all about them,Cheap Franco Harris Jersey, you will immediately create a welcoming atmosphere. If you approach a customer as if you expect them to be a problem, then you are immediately putting them on the defensive, and the sales process will be very hard.
What kind of methods or plans do you have in place to getting successful sales? If you do not have a method, then you have to stop what you are doing and begin thinking on this process immediately. Maybe you are getting by without selling methods,Cheap Pittsburgh Steelers Jerseys, however, you are most definitely not getting the amount of sales that you could.
2. Create a sales pitch that is not a sales pitch. If you want to turn away customers,Buffalo Bills Jerseys, then quote some sort of gimmicky sales paragraph. People do not like to feel like they are speaking to robots. Instead,Sidney Rice seahawks Jersey, make sure your sales information is casual,Camouflage Realtree Jerseys, professional and knowledgeable.
When it comes to successful sells,Cheap Darryl Tapp Jersey, you have to remember that a method is needed. You cannot approach customers without any idea of what you need to do. This will reflect badly for your business. Make sure that you have the essentials in place and you will have successful sells.
Remember this easy phrase: no method, no sell. This means that if you approach your customers without any idea of how to sell, then you will have very little luck. You need to position your business for the most successful sales that you could possibly have if you want to raise revenue and grow your company. Here are a few essentials to placing a sales system within your business.
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Monday, June 18, 2012, 12:33 PM
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In trying to weather the economic storm that has befallen most,Cheap Colts Jerseys, if not all nations today, businessmen are scrambling and trying to outdo each other so that their respective companies would not file for bankruptcy and fold up. Many have already slashed their rates by as much as 70% in order to lure potential customers to purchase their wares and avail of their services. Some even went a step further and cut down on their manpower to save on operational expenses.
The more technologically advanced can use the internet as their hunting ground. It is a veritable pool of information. Nonetheless,Cheap John Matuszak Jersey, don't trust every information you can see in the world wide web. Just like in the real world, there are still a lot of bad apples in this basket too. Scams and fraud may happen by giving you invalid leads so be careful if you intend to go this route.
Knowing that a lot of people today are not in a spending mode will aid contractors in making a concrete business plan to target clients in order to land elusive projects. The issue now is how to uncover affordable contractor prospects. More than anything else,Cheap Sidney Rice Jersey, the trail to a client's steps is the first consideration to mull over.
Another way to find affordable contractor prospects is to ask help from former clients. Of course,Cheap Justin Smith Jersey, bear in mind that the ones you choose are those who have been impressed with your work in order for them to be qualified as convincing endorsers. Through word of mouth referrals, you can improve your reputation and gain new customers. Always remember that the industry you are working on is relatively small and that word can get around, be it positive or negative. Highlight your strengths and don't forget to display your weaknesses. If you can get rid of the weakness,Cheap Marshawn Lynch Jersey, then that would be much better.
Traditional ways of searching for affordable contractor prospects include utilizing the television, or what sociologists label as the boob tube, for job leads. Others select the radio while a steady number opts for newspaper ads. All forms of media are highly effective and command a reasonable asking price. If you are out in the streets, brochures and the ubiquitous flyers can give you what you're looking for.
One simple but risk-free way to use the net is to go for an account manager who will be of tremendous assistance to you. He will ask you to answer a form detailing your company's services. The data gleaned from this exercise will then be matched to a description of a prospective client. If there seems to be a compatible pairing, an exchange of information ensues. Most of the time, this kind of transaction will come to reality because you are assigned clients that fit your company's profile.
Of course, the tips mentioned above will only work if you have a solid grasp of your business in the first place. No matter how hard you stalk probable clients, they won't hire you if you can't answer their basic questions or clarify some misconceptions. For that reason,Cheap Matt Ryan Jersey, consistently update your knowledge, skills and attitude to fit the demands of this ever-changing industry.
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Sunday, June 17, 2012, 6:49 AM
[General]
Making a good first impression
Dress like your customers expect you to dress. If it is a suite they expect to see,Jacksonville Jaguars Jerseys, where a suite. If it is jeans and a flannel t-shirt, that is what you should be wearing.
Use the fact that after 10 seconds your customers have made their decision to listen to you or not. If you can master the first 10 seconds you will have your customers interest every time. Which of course is a huge benefit when trying to sell.
If you don't sound interested in your offer,Cheap Joe Thomas Jersey, it probably isn't very interesting. Since your lively hood is based on you making the sale, if you cannot muster the energy to be enthusiastic, why should your customers?
Smile
Most first impressions are made over the phone. We call to book a meeting or we call to make a sale. It isn't what you say that matters, it is how you say it. Do you sound interesting? Do you sound interested? Does it sound like it will be a long conversation or can you get to the point?
How to Sound Interesting
First impressions face to face
When making a first impression face to face there are some additional things you need to think about.
Present the reason for your call in the first 10 seconds. If it takes the customer more than 10 seconds to figure out what you want they will get bored and just try to get out of it, they will shut down and just start looking for the exit.
Getting the attention of a potential customer is probably the hardest part of sales. Our customers are busy and don't have time to listen to every sales person calling upon them. Generally we it takes us 10 seconds to judge another person and deciding if we are willing to listen to them or not. This is the time we have to work with in sales.
- Tempo Changes
Clothes
We all know how horrible it is listening to someone drone on in the same monotonous voice. Don't be that person, let your voice mirror your interest; underline important sentences by slowing down and saying them clearly, speed up when you get excited.
When calling someone for the first time,Cheap Aaron Smith Jersey, raise your voice,Cheap Marion Barber Jersey, show them,Minnesota Vikings Jerseys, here I am, this is me and now you better listen.
The only difference between selling over the phone and in person is that your customers can see you. Therefore it is your appearance you should give some extra thought to.
- Speak up,Cheap Franco Harris Jersey!
Conclusion
Action Exercises
1. Look at your script; see if you can find anything that you can do to make you get to the point faster.
2. Try speaking a little louder to your customers during the first 10 seconds, to get their attention, and then lower your voice to your regular level. The difference in how many customers listen to you can be quite large.
Appearance
- Sound Interested
- Get to the point
Always smile when meeting someone for the first time. The act of smiling makes people relax and feel happy themselves. A smile alone can make up for any short coming in any of the other tips in this article.
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Sunday, June 17, 2012, 6:49 AM
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Successful vending machine operators invest a portion of their profits into buying new vending machines and seek to constantly expand their delivery route. When you have too many vending machines to visit on your own,Cheap T.J. Yates Jersey, invest some of your cash flow to hire someone to help you out.
No matter where you go there easy to find. Vending machines are available to dispense a wide variety of products. New creative uses have created residual income business opportunities for anyone willing to find and installation location and to periodically collect the money and refresh the machine. At the grocery store you may find them serving candy and toys for children.
The explosive popularity of Red Box has become the DVD Rental source for many. There are even vending machines that dispense iPod and other electronic devices which you can find at the airport and other locations. Other types of vending machines include the ever present ATM and even video games are a form of vending machine which simply dispense entertainment instead of the physical product.
If working with vending machine seems like a good idea to you one possible place to start is to call the phone number on a vending machine that you come across. Find out if the owner of that business is looking for somebody to help. By getting into an existing business you can learn from the experience of somebody who is already doing it.
If you're willing to put in the leg work you may find warehouses and corporate offices who are interested in snack in soda machines for their break rooms. By providing these high demand products you can easily create a residual income for yourself.
As far as residual income business opportunities go vending machines are popular today and are offering products that you may not have even imagined would ever be found in a vending machine only a few years ago. Take a look around you and fine where needs are not being met and consider developing an automated solution with a vending machine.
Truck stops even provide vending machines for computer access. These computer terminals are used by truckers and other people on the road. The opportunities are truly limited only by your imagination and your ability to identify what people want and where they are when they want it.
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