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Business Development for Technical Professionals What's Up
Thursday, July 12, 2012, 4:16 PM
[General]
Business development involves understanding your current and potential markets, the customers within these markets, and developing products and deliverables to meet their needs. Business development is about how well you know your customers,Cheap Jake Long Jersey, their mindset, and context in which they make decisions. The sales cycle occurs somewhere in the middle, nearing the end,Cheap Jabari Greer Jersey, of the business development process. And it doesn't happen unless you've developed a business case for a solution.
Regardless of whether you are a technical or non-technical professional, it's all about your ability to participate in all aspects of the business development cycle. There is a lot of data and analysis that goes into the business development cycle. Are you comfortable researching, reading and interpreting data? Are you confident in presenting your findings and facilitating round table discussion?
Do you enjoy the collaborative potential of the relationship you are building with your clients and prospects? Are you on the same page? Do you easily communicate both technically and non-technically? Do your conversations uncover larger contexts in which longer term solutions need to be created? Are there flickers of innovative thinking involved? Are you fascinated by these conversations, learning as much from your clients and prospects as they,Cheap Kenny Britt Jersey, in turn, receive from their perceived value in doing business with you?
Business development takes time and a lot of data. Some qualitative. Some quantitative. Some technical. Some non-technical. It takes dialogue, using those not-so-soft skills, to establish the context for the need for solution placement. It takes dialogue to establish the historical and cultural context which generated the problem for which your client is seeking a solution. It takes understanding and appreciation of the people involved in the equation. Timing is all-important as well. And timing may not be so much a focus on your ability to design and deliver the solution as much as it involves the time it takes for your customers and prospects to make that all-important decision to do business with you.
Do you even know what business development is? Don't knock it until you understand it. And I'm also addressing sales professionals as well, who perceive the business development process as synonymous with the sales cycle. It isn't.
So where do you fit into this equation? Are you an order-taker anxious to rush off to the lab or cubicle and "fix" things and design a solution that appears to fit your client's needs? Are you an order-taker who is anxious to rush the sale so you can fulfill your quarterly quota? After all, selling them anything is better than selling them nothing. Yeah, right, you guess. Are you an implementer with a bit more patience to listen to customers, and a bit more technical acumen to gather data and establish the background for why your client or prospect has that need? Will your patience wear thin once you drag your prospect's feet over the coals one more time, get them to admit that pain point, so you can pounce all over them with your solution which you feel is so very critical for them to place? (Hint: you are a more patient version of the order-taker and what you feel is important really is not that important to your customer).
Think about it. Did I just describe you?
News flash: no one comes out of engineering or business school with the full package. Somewhere along the line individuals decide to stop waiting for someone to throw them a life line. They fine tune their expertise, cross train and self-direct their careers. Business development for technical professionals. Somehow, this is not an illogical or counterintuitive concept for me. Who better to be the stewards of a new sales paradigm than the folks best able to gather and interpret the data, deliver their findings in an objective manner and innovate?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Asking Questions - 5 Types of Questions
Thursday, July 12, 2012, 4:16 PM
[General]
A most common open question is "how are you?" The answers vary. This is the best way to start a conversation.
4. Follow-up question. It usually happens in a sales follow-up. The purpose is usually to build customer relationship.
In your daily conversations, you tend to use many different types of questions. How to ask the right questions in any given situation is an art.
1. Open question. You can ask an open question to start a discussion.
Closed question becomes a leading question to arouse your curiosity.
When you need to get information,Cheap Washington Redskins Jerseys, you have to ask questions. When you want to get sales, you have to ask questions.
Sometimes it is difficult to decide how to go about it, especially when you do not wish the other person to know why you need to know the answers.
Some salesmen use this method to start a sales pitch. An example is, "do you want to earn ten thousand dollars every month?" You will definitely say yes. The following one will likely be, "Do you know how to earn ten thousand dollars every month?"
5. Seek feedback. You will find this type of questions in many feedback forms,Cheap Charger Jerseys, such as,Cheap Nnamdi Asomugha Jersey, "how do you rate our service?" You can choose the answer ranging from Excellent to poor.
There are basically 5 types of questions.
One example of an open question is to find out what the other party thinks. For example, "do you think the company will give out bonus this year?" is an open question. You will get an opinion.
2. Yes or no. This is a kind of closed question. Lawyers love to ask yes or no question in cross-examination. For example, "do you know this person?" The witness can only say yes or no. He cannot say maybe.
3. Fact-finding. Bosses love to ask fact-finding question, such as, "what is the gross profit for this month?" The bosses expect you to give an exact figure.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Automate Sales Processes to Increase Profits
Thursday, July 12, 2012, 4:16 PM
[General]
,Cheap Devery Henderson Jersey
Brent Herd said that the more the company can automate, the easier it is for the customer to buy.
Sales organizations should evaluate how they deliver their product or service as well as how they provide information like case studies and brochures to prospects. If there are areas that can be collapsed and automated, it is worth the money to do so. There should be regular metrics and tests set up to verify that the automated process functions as it's supposed to. There will always be glitches, and a smart organization will have automated processes to catch them.
For B2B,Cheap Miami Dolphins Jerseys, the decision making process takes a lot longer due to the larger budget, and larger scale of buy-in. However, automation is highly recommended for this sales channel as well. Brent Herd suggested making leave-behind material like case studies and brochures easy to find on your website so a prospect could download and share the material easily. Some sites even request email addresses before you can download more detailed special reports or whitepapers. A good sales organization will have an automated process for following up with these prospects to see if the white paper was useful.
I recently had the pleasure of interviewing Brent Herd, thoughtleader for over 15 years in sales and advertising. He has led the sales teams at AOL, Yahoo,Cheap Leodis McKelvin Jersey, Advertising.com, Moxie Interactive and Bolt Media. He is now the senior VP of Sales at ShareThis.com
And due to the increase in devices like the iPad, Kindle, and Nook, people are able to watch their videos, read their books and listen to their music very close to the time they decide they want it.
I wanted to know what he predicted the top three opportunities were in this new decade. They were:
1. More Innovation - It is extremely stimulating being in this space.
2. More Dollars: They will come - the question is where from?
3. More Automation to make life easier for the seller and the buyer.
Consumers have been trained that they can get exactly what they want through the Internet. Amazon and Apple iTunes allows them access to books, movies, and music targeted to the most narrow of niches. There is truly something for everyone. And with Twitter and Facebook, they can recommend it to their friends instantly. Plus with new technology, there are better recommendations of similar products. So now instead of buying one book on birds of the northern part of the island of Kaui, someone can find three or four increasing their average purchase.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Sell Software - Sell Your Software Without Breaking a
Thursday, July 12, 2012, 4:15 PM
[General]
4. Article marketing. You can also promote and sell your software by simply writing and distributing informative articles online. Choose topics that are closely relevant to your software and talk about your offerings on your resource box. Don't forget to include your site's URL to easily get interested parties to give you a visit.,Cheap Brett Keisel Jersey
1. Talk about it on your website and blogs. The first thing that you need to is to introduce your new software on your website and blog. Take all the space that you need to communicate its benefits, features,San Francisco 49ers Jerseys, selling points, and competitive advantage. Don't forget to use crisp images as this can influence the buying decision of your target market.
5. Email blast. Another cost-effective way to market your software is through email marketing. Create a compelling email ad or an informative newsletter and send it to your opt-in list. Make your email readable and compelling. I recommend that you use bullet list to present the features and benefits of your software. Make your email sound more personal and make sure that you push the right emotional buttons of your prospects to increase your chances of making a sale.
3. Product reviews. Contact bloggers and product reviewers within your chosen niche and politely ask them to try your software for free. Most buyers are reading these reviews before they make a purchase. It bloggers find your software truly useful and amazing,Cheap Maurkice Pouncey Jersey, you can be assured that their followers will make a purchase in no time.
7. Forum posting. Visit forums that are usually visited by your target market. Join the discussion by answering questions and offering solutions to problems (to establish your expertise). You can then subtly mention about your software if you think that it'll address the things that your prospects are struggling with.
2. Free trial. As you are selling intangible product, it would work to your advantage if you can get your prospects to try your offerings for free just to give them an idea as to how it works. Give them a quick link on your website where they can download and try your software for at least 30 days. These people must make a purchase should they decide to continue using your software once the free trial has expired.
6. Testimonials. Contact your most satisfied customers and ask for testimonials. Post these on your blog and website. Your prospects are most likely to be convinced that your software is a great buy if other people tell them so.
Here's how you can easily sell your software:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Questioning The Foundation of Selling - Part 2
Thursday, July 12, 2012, 4:15 PM
[General]
The quality of your result is directly proportional to how you apply PIE. Using PIE will help you to differentiate yourself from competitor sales people because you will be digging deeper into a client's problem than other salespeople know how to or have the courage to. This in turn will allow you to recommend the right product or service and your job of closing the sale will be easier and feel more natural for both yourself and your client.
As sales people is it enough to do a reasonable job of asking questions? Most people reading this would say it isn't. The world is too competitive to do a reasonable job. The core issue is unless you can dig deep enough into the full extent of a client's problem that includes the ramifications and their reactions to the problem you won't have uncovered the full extent of the problem. Fast forward the sales process and often the sales person ends up with a closing problem. Why? Because the client doesn't think the problem is big enough to warrant the cost of the solution.
o Narrow the breadth of questions you need to ask
o Create greater understanding of the problem
o Provide input for your presentation
Profile questions are followed by issue questions.
Would you like to be able to ask more engaging questions? Would you like to close more sales? Did you know there is a direct link between effective questioning and getting the business?
2. Acknowledged Pain
This is when the client has admitted to a problem or a need and is looking for a solution. Acknowledged pain can be fear-driven and can have 2.5 times greater motivational power to act when compared to the power of desire. For example a client may state,Cheap Chris Cook Jersey, "I have a problem with..." or "I am looking for a better way to..." This is when effect questions are used to uncover the full extent of the problem and to establish specific needs. A specific need is a statement made by the client that expresses a want or a need. This leads to the beginning of the buying cycle.
The following structure of asking Profile, Issue and Effect questions will provide you with the tools to be able to fully engage the client.
Whether you are an experienced sales veteran or an inexperienced salesperson avoid falling into the trap of asking too many profile questions. To keep on track:
Effect Questions
Effect questions are about the effects, ramifications or outcomes of the client's current situation and drills down to specifics. Again in keeping with the previous profile and issue examples: "What are the ramifications for late delivery...How does having your capital tied up in machines affect funds for cash flow?" Effect questions can confirm the client's thoughts about the need to take action. If the client response is lukewarm they won't be motivated to change,Cheap Dan Hampton Jersey, so go back to asking more profile questions or refer to dormant pain in this article.
Effect questions:
o Can show the ramifications of the problem
o Build the complete picture including the effect on other departments
o Can show cause and effect to other potential problems or difficulties
o Can lead to articulation of a specific need
Profile Questions
Potential sources for profile questions are of an operational and or personal nature. Profile questions provide a broad factual framework of the client's current situation and are used to probe for potential problems and dissatisfaction. For example: "How many company reports are printed annually?" Care needs to be taken not to ask too many profile questions because this can irritate the client and possibly compromise the sale.
Issue Questions
These questions are asked directly about the client's current problems as uncovered during profile questioning and take the profile question to a deeper level. Experienced salespeople tend to ask more of these types of questions. Examples in keeping with the profile question could be: "What are the main obstacles to getting the reports printed on time...Do you know how much capital is tied up in your machines?"
Issue Questions can:
Client Need
It is a natural part of our being to want to feel good and avoid pain. Finding the client's real pain is a critical part of the sales process because it will motivate client action and begin the buying process. However, motivation to buy isn't limited to the relief of real pain. A desire to purchase can have a stronger impact on the client and your relationship with them.
The PIE method of questioning, an acronym for Profile Issue and Effect, is designed to uncover specific needs that will motivate a client to buy. It isn't a linear process, so it is common to move up and down the 3 categories as you uncover more or relevant problems.
If a client is genuinely satisfied with a competitor's product or service you will be wasting your time continuing the sales interview. A sales person is limited in what s/he can do when a client is in dormant pain. If there is a legitimate future sales opportunity, keep in touch because when the client realises they have been unaware of a better alternative they will go straight to acknowledging their pain.
3. Desire
If clients were given a choice of what to feel this would be the preferred option. When as a salesperson you fully connect the value of your product or service with what is most important to the client you will help them visualise and emotionally experience their future ownership. The associated good feelings will add value to your relationship. For example,Cheap Mark Sanchez Jersey, recognition for a job well done and the potential of a promotion. Don't assume the client is in desire mode. Desire needs to be expressed verbally or in writing by the client. This will give you the confirmation that you need.
Client pain can be categorised as follows:
o Have a definable sales purpose
o Search for basic information from other sources
o Ask questions directly linked to the potential problem or dissatisfaction
1. Dormant Pain
The client isn't aware of or denies there is a problem and so they don't see a need for change. This happens because of a lack of knowledge or the client rationalises the need by convincing themselves for example, that the current supplier's performance isn't that bad. Prospective clients more so than existing clients tend to be in dormant pain.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Develop a Referral Before Finishing the Job
Thursday, July 12, 2012, 4:15 PM
[General]
Deciding on price and other matters can come later. After you have won the job, mention the referral source again. This lets them know that you pay attention and you are considerate of their opinion.
Most contractors are excited when the phone rings and a prospect is on the phone. The basic questions of the type of work, estimated time frame and costs usually make up the gist of the conversation. Instead of talking only about the work,Cheap Mike Williams Jersey, contractors should begin the conversation with "How did you hear about us?" This will lead to a conversation about a mutual contact or an advertising source. Regardless of the answer, talk about the source of the lead. Find out what made this person get in touch with you.
In sales there is an old expression A-B-C. It stands for "Always Be Closing." Years ago, when the only way people sold anything was through pushy sales tactics,Cheap Josh Cribbs Jersey, the mantra for sales people was to always focus on closing the deal. There is some benefits of this mentality that can translate to the contractor world.
After the job is completed two important tasks will make you stand out from the crowd. First,Cheap Jake Plummer Jersey, buy a inexpensive thank you card and mail it the day the work is finished. Make sure to personally sign it. Secondly, call the customer about two weeks after the job is finished. Ask the customer if they are satisfied with the results. Then ask them "Who else do you know that would be interested in my service?" This gets them to thinking. They may give you a name and number or they may tell you to expect a call. Either way, you have them in the frame of mind to refer business to you.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Focus on Your Core Customers
Thursday, July 12, 2012, 4:14 PM
[General]
The core customers of many small businesses are often neglected in the rush to get new customers who may not know that we previously existed. This is not the best way to run a company of any size, and points to a lack of wisdom from those who may not know any better. This article will show 3 ways that your current customers can mean more to you than a new client.
We all know that many dollars are spent over the years on marketing to new customers, let not forget all of the revenue that core customers have brought into many companies over the years. Current clients should be offered discounts, invited to times of appreciation, and given incentives when they bring us business referrals. This will help to ensure that these core customers are forever at the core of our business success.
3. Have events at your location to promote your new products. If you are launching a new product,Cheap Bernie Kosar Jersey, having a holiday sale, or just want to show your appreciation for your present clients, consider having an event at your physical location that will encourage your customers. You can let them know that they can come to the event at no charge if they simply bring someone with them who has never been to your business in the past. This will bring a whole new set of new clients to the place where you conduct your business affairs. The only cost that is spent on this kind of activity is for wine and cheese that you will give to your current and new customers at no cost. Remember to make the event excellent so that everyone who attends will also want to tell their circle of friends what a gracious and incredible business owner you are to your customers.
2. Give your core customers 20 percent off any purchase when they refer a new customer to your business. Since people tend to take the advice of their friends very seriously, it is smart to put your customers to work for your business. Though they are not employees, they are able to refer their friends, family members, and associates to your company. Giving them a reason to refer people to you will greatly enhance the possibility of obtaining new customers. The best part about referrals from your core customers is that they are free. You do not have to send out any extra marketing materials, direct mail campaigns,Cheap Larry Fitzgerald Jersey, or spend extra money on an expensive online marketing campaign to get these new customers.
1. Offer your current customers a discount. If you want to show your core customers that you value their business, send them an email which lets them know that they are being offered a 20 percent discount on all items that you sell. This will accomplish a number of things. You will show your current customers that you value their business relationship because you are giving them something of value rather than just taking their money. There are not many people that I know who dislike discounts. Also,Brett Favre jets Jersey, this will give you a chance to obtain their email addresses so that you can market to them with additional offers in the future. A good business owner focuses on both long and short term goals, and this method will help you to do both.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Salespeople - Wake Up - Your Prospects Are Outsmarting You
Thursday, July 12, 2012, 2:42 PM
[General]
Everyone tells me their sales funnel is thin, demand is down and sales are terrible. "I can sell" salespeople say,Cheap Brian Dawkins Jersey, "if I could just get in the door."
Selling starts with a lead. You have to have someone to sell to. We all know that. Want to know why we're being kept out and more importantly how to get those doors open? And I mean real answers - not the tired old responses you hear from your sales manager or another sales book written by someone who is simply parroting advice first used 50 years ago? Sales lead generation must use the same technology advantages to get in as are being used to keep us out.
Prospects use the Web to get the information they need about our products. They use Google to find our white papers, our datasheets and sometimes even our pricing. They use social networking to connect with our customers, peers and people in the know. In-fact 80% of buyers report that they now use other people as their primary method of finding the salespeople and companies they want to do business with.
LinkedIn. The hottest source of buyers on the Internet is also the most overlooked by Salespeople. While there is all kinds of buzz about places like Facebook and Twitter the website dedicated to business professionals looking to connect has largely been ignored. LinkedIn's mission statement says "Our mission is to connect the world's professionals to accelerate their success. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust." So join LinkedIn today and start connecting.
Salespeople haven't responded or kept up. We think fighting the technology tactics of our prospects can be overcome with more cold calling, more fruitless mailings, more hyped up marketing. Well the results are in: thin sales pipelines, weak opportunities and accepting any scraps of business someone is willing to throw at us. It's time to change.
Having a full sales funnel not only results in more opportunities but ones that will close. You get to choose who you want to work with because you will have more leads than you need. There are dozens of websites and tools available for Salespeople to make sales lead generation effective and even fun.
It's simple: our prospects have outsmarted us. They are using technology to keep us out. Busy prospects have voice mail to screen their calls. They automatically delete emails from people they don't know - even people they know but just don't want to take time with. Do you think most prospects care about our lead generation needs? They get over 3,800 marketing messages a day - as do you. Most are delivered through technology - the kind of things we're overlooking in our sales prospecting and lead generation efforts.
Prospects are using technology to outsmart us. Technology has become their way of researching their needs, solutions and the companies they want to work with. Technology has also become a barrier preventing us from connecting with prospects. That is why cold calling has become so ineffective, as have most of the other traditional sales lead generation strategies and tactics.
But have no fear - this doesn't mean becoming a slave to your computer or turning into a technology geek. Nor does it mean creating a time sucking black hole that takes away from your selling efforts. Actually using these modern sales lead generation techniques will save you time. Space prevents me from telling you of the dozens of tools I've discovered over the past 3 years but lets just discuss a couple of the most powerful.
It is time for Salespeople to use technology for lead generation.
Auto-Responders. All of us use email but few salespeople use an auto-responder. An auto-responder is email on steroids. They allow you to send out emails on a regular basis without writing them multiple times or sending them yourself. Auto-responders like Aweber,Cheap Bills Jerseys, GetResponse, and ConstantContact will send out your follow up email, newsletters, and updates for you, automatically and without your spending one second of time on. Having and auto-responder in your arsenal of lead generation tools nurtures leads until they become sales ready. You focus on selling while your auto-responder works effortlessly and tirelessly 24x7 following up with prospects and keeping you top of mind. Auto-responders are powerful tools that get leads calling you instead of you cold calling them.
Weebly. If someone Googles you will they find you? Do you have a place on the Internet that creates interest in working with you. Not just your company but you, you as a salesperson, you as an industry thought maker and provider of solutions and products that people and businesses need. Over 87% when asked say they research the salesperson and their company on-line before agreeing to a meeting. You need to be visible on the Web. Weebly is a free website where you can create your own Internet presence - easily, quickly and did I mention for free.
Having a laptop with Outlook and a CRM (Contact Relationship Management Software) isn't the technology I'm talking about. Sure it's a start - but it's mainly used for doing business or for our sales manager to keep tabs on our activities. No,Cheap Randall Cunningham Jersey, what I'm talking about are technology tools and websites that help you find prospects, get leads, and nurture leads until they are ready to buy. If you become as savvy in using technology as your prospects you'll never want for new leads again.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Create the Perfect Buying Environment
Thursday, July 12, 2012, 2:41 PM
[General]
Why do they hate to be sold? Who wants a bunch of pressure when you're in the process of looking for something, or doing research on a product or service to buy? Does this create an environment that people want to be around, or even be a part of?
Your prospect has a lot of reservations about parting with their hard earned money when they come to do business with you in the first place. You don't want them having one more excuse to not do business with you.
This works both ways. Do you want your prospect taking up your whole day if you have other prospects and clients to go see? If you answer that you will give your prospect all the time they need, you need to rethink this belief. If your prospect thinks you have all the time in the world, they will have a lack of respect for you at either a conscious or subconscious level.
In order to help you create the perfect buying environment you will need to put on your buyers hat for a moment or two. What elements are present in order for you to have a perfect buying experience? How many people are there, is there video, music, how many sellers, where is the meeting held (your place or theirs), what time of day, what else makes it perfect? Now remember, this is just what you want for your perfect buying environment.
You are going to face the reality of what's going through the clients head, and what previous experience your prospective client has probably been through in the past. If they have ever bought anything, they have at some time experienced sales pressure, and now dread talking to and dealing with sales people. You're going to be guilty by association.
There is a difference between putting sales pressure on someone and getting a decision if they're going to buy your product or service, but I'm not going off on that tangent right now.
So we dealt with the first roadblock of the time pressure by simply asking or sharing with your prospective client how long the process would take. The way we're going to deal with the second obstacle is going to follow a similar pattern of getting and creating prospective client expectations.
So there you have it, the first two steps to creating the perfect buying environment. Now go take action.
It will take you less than two minutes to go through this entire process of "Lowering Barriers" and this will help you to start connecting with your prospective client. This will put you on the path of creating the perfect selling environment. In a future article I will share how you can define and create your prospect's buying criteria to position you as the ultimate Trusted Advisor.
Wow! That sounds like a long time. Depends on your perspective. If you're continuously improving your skills each day, how much more effective will it make you? What could that effectiveness mean in dollars and sense to your business? The time is passing any how, you may as well make it worthwhile.
Why would you want to "Lower Barriers" in your sales call? The biggest reason is that when barriers are present for either party the communication will not be effective. If you don't have effective communication with your prospect, how do you expect to determine if you are a good fit for each other? I define good fit as, "The problems or goals you have are things I'm really good at helping you fix or achieve." That's my definition of a good fit.
Now think about the environment you are selling your products or services in, would you describe it as perfect? So what do you think is going through the mind of your prospect when they interacting with you?
If you go into a restaurant and use their restroom and it's filthy, how does that affect your perception of the place? I find when I ask this question to people that their opinion is negatively affected by something as simple as a filthy restroom.
Now to wrap this article up I want to help you start applying the techniques we covered here and start building some competency. Did you know it takes an average of thirty hours to become competent at a skill? If you will practice the two steps too "Lowering Barriers" in your selling environment just fifteen minutes per day, you and your prospective clients will enjoy a much more productive buying and selling experience. That means in the period of one hundred and twenty days you would be competent at this skill.
So here is what I want you to ask, "Mr. prospect, do you know how sometimes when you're shopping, sales people put pressure on you to buy? Well, in my experience,Cheap Todd Heap Jersey, most people do not respond well under pressure and I would like you to have a good experience while we're together. My goal during our time is to find out if you and I are a good fit to do business together. That means that the problems or goals you want to achieve by investing in my product or service are things I can actually help you achieve. If we're a good fit for each other, great, there's a good chance we'll do business together. If we're not a good fit, that's fine also, I'll do my best to lead you where you would find a better fit. Are you OK if you and I ask and answer some questions to figure this out together with out any pressure to buy?"
The second roadblock is sales pressure. This typically means that a sales person will put buying pressure on a prospect to get them to buy something. There is an old saying that states, "People love to buy stuff, but they hate to be sold."
Let's deal with the first roadblock to effective communication that keeps barriers up between you and your prospect. How many times have you gone into a sales call either as the prospect or sales person and had no clue how long something was going to take? Your answer may sound something like, "Every time I have to deal with a sales person." Most sales people are always so desperate to talk to a prospect they never even bother to ask a simple and respectful questions like, "How much time did you set aside today to come and see me?" You can ask any variation of this question,Reggie White packers Jersey, but the key is to define specifically how much time your prospect has.
Let me share a technique that I refer to as "Lowering the Barriers" for your prospect. I'm going to share two barriers that are going through your prospects head every time they do business with someone. Your prospective client wants to know 1. how long this is going to take, and 2. how much sales pressure are they going to put on me.
The perception is that sales people only get paid if they sell something,Cheap Jonathan Vilma Jersey, which may be true in many cases. But you want your prospect to know you are in demand, and only have a limited amount of time for your appointment. This is perception issue for both of you. Scarcity is a powerful influencer, so make your time scarce.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Salespeople Get Treated Like Crap, Now What
Thursday, July 12, 2012, 2:41 PM
[General]
It's amazing how many stories I hear from salespeople about what they have experienced at their respective employers. The decisions that sales managers and CEOs make regarding their sales staff can be terrible for sales staff,Cheap Joey Porter Jersey, including the top producers.
What matters is - now what?
At some point, salespeople have to make a choice and realize that some things just are what they are. I've had most of these things happen to me at some point in my career but I've had the ability to say "it is what it is," and keep working my butt off. I wouldn't have done it any other way, I've taken my hits and kept pushing forward. Colleagues who have done the same - are the ones that represent the best among their peers. There are hundreds and hundreds of reasons organizations make these decisions that impact salespeople negatively, but frankly it doesn't matter.
Salespeople in organizations do not get what they are promised,Cheap Danny Woodhead Jersey, they do not get the bonus they were thinking they would, they don't get the salary raise that was fair and don't get the benefits they were teased with. They get their bonus plans restructured, thresholds are raised beyond possibility, they get stripped of territories and assigned new ones, and don't get the credit they are due. This happens everywhere - Fortune 500 to small businesses.
This is the life of a sales person - and as we all move along in our careers,Cheap Cam Newton Jersey, we will have one or all of these things happen to us. I guarantee it.
First we have to realize that everyone deals with this treatment at some point. We then have to be able to gauge our situations based on other factors than just money - Do you enjoy the job? Do you like working with your clients? Do you like working with your colleagues? This is hard, very hard - salespeople lives revolve around how much money we can produce for the company - all of our goals are aimed at a dollar figure. But when salespeople are able to take the hits and keep working hard, they get what they deserve in the long run and are thankful they kept at it.
Some salespeople hop job to job because of it - move to the next competitor, and have this happen all over to them. I see these resumes come across my desk every day - and I wouldn't hire a single one of them. Among many reasons, it tells me they have not been able to take the hits and will not last long in any organization.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Lunch Is For Losers, Not Superstars
Thursday, July 12, 2012, 2:41 PM
[General]
Once at the office, I close the door on my personal issues-a needed plumbing repair, weekend plans, and other potential distractions-to concentrate on my mission of closing more transactions and helping manage the company.
There is another major part of my daily routine -- lunch in the office. I almost never go out to lunch...not with a Realtor, lender or loan originator. That is because lunch is for losers, which sounds extreme but is actually a very solid concept.
Other studies have emphasized the importance of getting away from your desk during the work day. However, there are other ways to do so-such as long coffee breaks or a walk around the office building-without being absent during the valuable lunch hour.
As soon as I sit down, I'll begin taking calls from a wide variety of people: anxious clients, prospects,Cheap Eric Dickerson Jersey, lenders, Realtors and my own salespeople and support staff. Throughout the day I juggle a myriad of management tasks along with my own sales activity.
As I leave for home each evening I look forward to the following day. On the drive home, I reflect on what I and our entire company have accomplished and what we have to look forward to. I never want to lose that enthusiasm.
I have a well-deserved reputation for carrying on multiple phone conversations simultaneously. Unlike others, my company eschews the use of voice mail. My belief is that if the phone has rung three times, it has rung two times too many. People shopping for a product or service typically do not want to wait for a call-back; they will find another salesperson who can offer the same item.
Of course, I also have assistants to help manage incoming calls, but the point is that I strive to get client's answers and address their concerns immediately, rather than having a long list of return calls. It is a more efficient use of time and also impresses customers when they think you are handling their issue right away.
The morning commute to work enables me to get some of my "to do" list done and helps put me in the best working mindset. I think most salespeople could benefit from a self-motivational pep talk so that they look forward to the day, rather than dread the tasks they face.
My work day has significantly changed during the past 10 years - more e-mails, calls, and people to manage and fewer hours spent directly with customers. However, one of the constants is my focus on accomplishing a great deal every day.
While I now spend only about 40 percent of my day on personal sales,Pittsburgh Steelers Jerseys, it remains the part about which I am most passionate. Making sales enables me to stay connected to the lifeblood of the company. I especially enjoy talking with prospects who challenge me with a series of objections or questions before we reach an agreement.
If our originators aren't able to take a call at their desk, it goes directly to their cell phone, which they are encouraged to answer right away. I have two desk phones, a BlackBerry and another cell phone, and all are usually ringing throughout the day.
I understand that many people may still think the Lunch is for Losers attitude is too harsh and closely associated with a boiler room operation, so I am willing to soften it somewhat to Salespeople Who Take the Regular Lunch Hour are Losers...of Additional Income.
This is part of the "working smarter" mindset that salespeople seem to understand and appreciate. As a survey from Right Management and LinkedIn have confirmed, fewer than half of workers leave their desk to eat lunch.
My time management system is simpler than most. Every evening I make a handwritten list of what I want to accomplish the following day,Cheap Chris Ivory Jersey, often waking up late at night to add a few new items. I review the daily assignments on my 45-minute ride to work, while also talking to clients, assistants and business partners.
Of course, I understand that salespeople do need to leave their offices. While we encourage customers to visit our offices, obviously this isn't always possible. Our customer service pledge ensures that we will meet with them at their home or office. In addition, many salespeople develop their initial base by being "on the road" to meet with clients.
When I am speaking with a customer or lender and another phone rings, I will ask the first caller if they want me to call them back or if they can hold for a minute; they usually want to wait. Then I will see if I can briefly help the second caller or ask them to hold or wait for a return call; and then return to the initial conversation. Frequently I will have three to five calls under way at the same time; my record is 11 simultaneous conversations.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Encountering the Used Car Salesman Personality
Thursday, July 12, 2012, 2:41 PM
[General]
a. puts her head in my hands gently to instigate a petting when she needs it
This pissed me off more. Here I am in a business that specializes in hearing people and even hearing the layers underneath of people, and all I could feel was that used car salesman mentality: he just wanted to make the sale and get the car off the lot. Who cares if a month ahead I'd find that the radiator leaks and the starter sucks and I'm miserable with the car?
We are supremely juicy to a salesman when we are out of balance.
b. jumps up and sits on my lap when she needs attention
"Yes, of course..." He went on and on not hearing me.
"Wouldn't you love to have a company go over your site and make sure you have the right key words, etc.?" Now, I hate all that left brain marketing stuff. (Yes, some of it is necessary.) It may work for some companies, but I explained, "I have a very niche business with a specific audience and I seem to be reaching them. I need to do more of what I've been doing."
c. is naughty and steals food to get my attention
I don't recommend the aggressive "c" tactic as it's almost as bad and aggressive as the used car salesman technique. Tactic "a" is a nice one that simply states I need this and it's up to you if you can give it to me or not. This is a great way to make your needs known while respecting others' needs. Most humans can not use tactic "b" as it falls under the category of "awkward."
The antidote is to know and state your needs, instead of ignoring them, or do what I do, which is whine and be bitchy when my needs are forgotten along the line. I suggest using what I call the EMMA LOU METHOD. Now there's the Sedona Method and a bunch of others, but this one really works. When Emma Lou, my basset hound, has a need and wants to get her need met she:
I've met this personality before outside of business,Cheap Dwight Lowery Jersey, and I'm sure you have, and it's irritating and upsetting. The question that comes to mind is, "where are my needs even in this picture?!" As empaths, we are so used to feeling others' needs and wanting to help and please, maybe we even forget we have any needs in the first place! The salesman comes along to give you a gentle or not so gentle reminder: Oops, I forgot my needs again! Oh man,Minnesota Vikings Jerseys, again? So focused on others, we get lost in the pleasing tornado. We are supremely juicy to a salesman when we are out of balance. We will buy that lemon car and be resentful and pissy for months, or even years.
Yesterday,Cheap Israel Idonije Jersey, I received a phone call at 8 a.m. from a salesman from a web hosting company. He was perky and happy, and I was cranky and still hadn't had breakfast. Immediately I felt his energy as if I was getting caught up in a strong wave in the ocean-I was deep under, pressured, and overwhelmed. He asked me a great deal of questions so I didn't have space or time to even squeak in a "not interested." He must have been looking down at a list of notes when he said, "So, you have just the one website? Fairyonlineschool.com?" I played dumb. I had over 6 months ago dissolved that website and morphed it into this one. "Sure," I said, but I was deeply irritated. He hadn't done the least bit of research on my company to see what I needed and what my company was about.
Try it out. See how it works for you. I'm sure I will come up with a workshop and a best-selling book on the method, and then I will surely need an aggressive used-car salesman personality to sell it for me. Your phone may be ringing soon.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How To Use Business Forums For Maximum Benefit
Thursday, July 12, 2012, 2:40 PM
[General]
Wholesaler forums are actually an online site where buyers and sellers discuss wholesale business. Through such forums, wholesalers get a chance to connect to a large population with the same interests. It makes it easier to collect information on lists of suppliers, new products, market trends, the latest scams, and more. Even if you're well versed with the trade, you still need to visit the forums to know the latest developments in your niche.
Don't know how exactly to approach a buyer?
Using Forums Effectively
Business forums have simplified online retailing and wholesaling, especially for beginners. They have become powerful tools to be used by experienced as well as naïve traders online. The forums have made the world see the advantages of drop shipping, which was missed before by many a skilled businessperson. It is was the lack of information on this trade that kept it from becoming one of the most sought-after trade options in the past.
When you sign in on of the business forums, you must put in the effort to know about the rules and guidelines of the community. Introduce yourself and try to connect with the members. It's important to stay active in forums. Participate in discussions,Cheap Mike Sims-Walker Jersey, create blogs, and showcase yourself as a retailer who means serious business. Only then you can expect serious advices and tips. Never hesitate to ask questions. After all,Cheap Robert Meachem Jersey, this is what forums are for-to clear your doubts and give you a platform to conduct trade.
Wholesaler forums are effective, depending on how proficiently you use them. As you join a forum, you might sense a strong community approach among the members. Some of them might be business partners, yet others might be sharing a retailer-manufacturer relationship. Whatever may be the case,Cheap Joey Porter Jersey, they are here to share priceless information and tips on different aspects of dropshipping.
Knowing More about Forums
Doubtful about some business dealing?
Want help in choosing the right product to start your retailing?
Connecting with the right business forums works as a business booster. It prevents you from entering into blind agreements. You get a chance to ask questions on various aspects of business. You get valuable advice from experienced traders and business experts.
Business forums are gems when it comes to online businesses. They smooth your operations, polish your trading skills, and make you a smarter businessperson. There is hardly a good reason for staying away from these forums.
One of the greatest benefits of forums is that you get to hear alarm bells ringing in case you're dealing with a fraud. It can save you from undergoing traumatic losses in terms of money and reputation. Besides this, business forums also feature a section of archived articles, FAQs, and blogs that keep you updated and well informed in every aspect of dropshipping.
Now that you can see a drop ship forum or wholesale forum with every other click of the mouse, it's hard to stay abreast of this wonder business opportunity.
The forum has it all and more.
Wish to check out a wholesaler?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales - The Typical Cycle in Sales
Thursday, July 12, 2012, 2:40 PM
[General]
Copyright 2010, by Marc Mays
The sales cycle for most products and services is different,Cheap Felix Jones Jersey, depending on what is being sold. However, some commonalities exist in most sales which are concluded successfully. Here are five common steps in the sales cycle, which you should recognize from your sales efforts:
Uncover customer needs The first step in the sales process is to discover what your potential customer's needs, goals, or areas of opportunity are. While product and service knowledge are necessary,Cheap Chad Pennington Jersey, it is more important to understand where a customer is starting from. When you understand the customer's problems, it is more likely you will either be able to present the correct solution for them, or that you will remain top-of-mind when the time comes for the customer to search for your solution. This may mean being able to have solutions for unrelated, yet common problems of your customers, so that they will view you as the go-to resource for solving all their needs. Develop a solution If your firm does have a product or service which can help customers, then the next step is to find the one which does the best job of meeting their needs. This may include adding or removing certain features, making exceptions in guarantees or warranties, changing pricing terms, or other modifications which make your offering the best fit for a customer's needs. Remember, while you may know what a customer needs for their business, the customer still has to approve the solution offered, or no sale will be made. Present the solution Presenting the solution should be an easy part of the sales cycle, particularly if you have met with the customer early in the buying process,Cheap Byron Leftwich Jersey, and been able to develop the right solution which fits their unique situation. However, if one of your competitors has gotten there first, then your task may include identifying why your solution is better than theirs. If you can not do so credibly, it is much less likely that you will be successful in winning the sale. Close gaps in understanding With any solution you offer, there will be some confusion, misunderstanding, or simple disagreement for some customers. Perhaps these are objections, stalls to prevent a decision from being made, or other smokescreens which are designed to gain concessions in negotiations, or other temporary advantages. As a sales professional, you should be prepared with good answers to reassure your customers, and to handle these tactics. On the other hand, if your solution just is not a good fit, then you may need to go back to the first step in the cycle, and try the process again. Implement the solution, and follow-up A good solution implementation is where the sale is truly closed, as that is when the deal is completed. Yet, at the same time, many salespeople overlook the important step of following up with the customer, to fix any unresolved issues or concerns. Doing a good job during this stage of the sales cycle can have many benefits, such as subsequent testimonials and referrals, so it is vital that you perform well here.
Put simply, the sales cycle always includes the process of discovering customer needs, developing and then presenting a solution to those needs, eliminating any gaps in offering or understanding, and then implementing and following up well. When you include all five steps as part of your selling efforts, you will be seen as a sales professional who is worthy of making the sale.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Seminars - 3 Great Secrets to Excel With Seminars in S
Thursday, July 12, 2012, 2:40 PM
[General]
1. When you make mistakes,Cheap T.J. Ward Jersey, and you will make them,Arizona Cardinals Jerseys, keep a journal of what doesn't work as well as what DOES work in your sales presentations. The reason some approaches work better than others is a mystery to you until you experiment with and review them. Allow yourself to see that making mistakes during sales presentations is simply a part of life. However, there is no need to give up just because you've identified a mistake in your presentation. Look at this as an opportunity to change something about the presentation to succeed and move forward.
2. One of the greatest things you can do in your sales presentations is to say and do things so your audience feels appreciated and important choosing to solve their current pressing life problem. Show how your solution reveals your prospect is making a valuable difference in his or her life.
3. Do not try and convince your prospects to buy your solution. Wait for their buying signals to you. Instead,Cheap Jim McMahon Jersey, help them work through their objections and hesitancy. Ask them about their objections and confront and answer their objections before they even start to raise them. This will be a powerful thing for your sales and save you time in your presentation.
Because your products and services efficiently and effectively solve problems for your target market, sales seminars are a must. In your live interactions with your clients, you can develop very useful processes to keep succeeding in your business. Focus on the following 3 great secrets to excel with sales seminars.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Mannequins Wearing Jewelry!
Thursday, July 12, 2012, 2:39 PM
[General]
I literally prided myself on my knowledge of stores and shops all over New York City. I was like an app for inner-city sopping,Cheap Reggie Nelson Jersey! I could tell were to go for whatever you needed and grantee you would be happy with my recommendation. This is all aside for my fashion since which I also pride myself on as do so many of my charming friends.
I think that the reason why is because if there is a mannequin fully dressed in clothing and also wearing jewelry the fact that it is wearing clothing takes away from the jewelry. But in this store it worked! It was full of people and had a great feel and I really hope that it is successful. As for me I am a bit humbled because I thought I saw it all when it came to the serious business of shopping but I guess I have a lot to learn.
Now, being in this position of "know it all" like I thought I was can kinda get to your head sometimes, like I would be in middle of a conversation and someone would say what he was looking for and I would interrupt with a recommendation. Or I would be at a party and see something that someone else was wearing and go over to him and say "I bet you got your shoes at such and such a place" and so on. I have to admit I was really obnoxious and all of my boyfriends would tell me to stop being so invasive but I just couldn't help myself!
So for the longest time I thought I was the number one guy to ask about shopping.
I find that to be so interesting because the way display mannequins are normally used and ( I sure you see this coming) is for clothing. Ever clothing store in the world has mannequins but never have I seen it happen in jewelry stores.
Long story short, I was walking in Manhattan and passed by one of the many jewelry stores and saw something that I have never seen before, mannequins wearing jewelry,Cheap Bruce Matthews Jersey! Everyone knows how jewelry is normally displayed,Cheap Laveranues Coles Jersey, on small busts of chests or one some kind of velvety neck or hand but I saw a jewelry store using mannequins for jewelry display.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
4 Highly-Abused Sales Tactics - And How To Use Them Appropri
Thursday, July 12, 2012, 2:39 PM
[General]
Charles H. Sandage said:
1. Scarcity (Limited Supply)
And implicit to the permission is their ability to opt-out of your database at any time--there is no manipulative chain of obligation hanging around their necks. Not only does this engage reciprocity, but it also demonstrates your expertise, creates trust over time, and builds authentic relationships.
The problem is that it doesn't work over the long term. It doesn't build brand loyalty. It doesn't create raving fans that come back again and again.
People will see through manufactured, manipulative scarcity over time. But if you legitimately have a scarce offering, you absolutely should highlight that in your ads.
People can be persuaded through misguided and manipulative advertising tactics, but those only work in the short term. If you want to increase trust and sales,Cheap Chuck Howley Jerseys, make your marketing dollars more efficient, retain more customers, and build a sustainable business, you must be authentic, trustworthy, and credible.
Two key principles are used for appropriate reciprocity: permission and free content. You give away valuable and relevant content in exchange for the permission to market to those wanting your content. Then, you continue giving them free content over time.
"Advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser. The weight of evidence denies this ability. Instead, evidence supports the position that advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation."
Free samples of physical products is an excellent way to engage this principle as well.
The key here is to let your actions speak louder than your words. In other words, earn your likability through integrity. Be what you say you are. Do what you say you'll do. Ensure that your backstage systems support your front stage claims.
4. Charisma/Flattery
2. Urgency (Limited Time)
We've all been taken by slick talkers who didn't deliver what they promised. It's sad but true that these types have given legitimate salespersons a bad name. This is why we've all learned to be suspicious of salespeople, and to put up defensive barriers when we encounter them.
This tactic is usually accompanied by a low-price, "once-in-a-lifetime" offer. When overused or used without credibility, this tactic quickly loses its efficacy.
You must solve people's needs, deliver what you promise, and be transparent in your offerings.
Switch to Hub Mentality for Long-Term Persuasion & Retention
The Right Way to Use Reciprocity
3. Reciprocity
It doesn't posture you as a thought leader, nor does it create an educational hub that consistently draws and keeps new customers.
In Influence: The Science of Persuasion, psychologist Robert Cialdini describes his observance of this tactic in an appliance store, where 30 to 50 percent of the stock was regularly listed as on sale.
"The way to love anything is to realize that it might be lost." -G.K.
Rather, it makes people feel manipulated and drives them away over time. It attracts price-centric bargain hunters who leave you as soon as they find a cheaper, albeit less valuable, alternative.
Again, the key is credibility--the offer must be trusted as authentic, not fabricated or manipulative. Credibility can be strengthened when scarce and/or urgent offers are predicated on things outside of the company's control.
Credibility is the key to using scarcity appropriately. Do you legitimately have a scarce offering, or are you just creating false scarcity?
Below each you'll find appropriate ways to use the tactic.
It trains prospects to only buy when things are on sale. Prospects also suspect that these low prices are simply evidence that the business's regular prices are too high. And as prospects become immune to urgency, it takes increasingly cheaper (as in less profitable for the business owner) offers to interest them.
The following are four specific sales tactics used by these types of businesses that always backfire.
"...the reciprocation rule has begun to outlive its usefulness for the Krishnas, not because the rule itself is any less potent societally, but because we have found ways to prevent the Krishnas from using it on us.After once falling victim to their tactic, many travelers are now alert to the presence of robed Krishna Society solicitors in airports and train stations, adjusting their paths to avoid an encounter and preparing beforehand to ward off a solicitor's 'gift.'"
Disappointment would register on the prospects' faces, and typically they would ask if there was a chance that there would be an unsold model in the back room or warehouse.
The Right Way to Use Urgency
They solicit in public places with a lot of pedestrian traffic, such as airports and train stations. Now,Cheap Larry Fitzgerald Jersey, before a donation is requested, the target person is given a "gift," such as a book, a magazine, or a flower. Only after invoking the reciprocity rule does the solicitor ask for a donation.
"In accord with the scarcity principle, the customers are asked to commit to buying the appliance when it looks least available--and therefore most desirable. Many customers do agree to a purchase...Thus, when the salesperson (invariably) returns with the news that an additional supply of the appliance has been found, it is also with a pen and sales contract in hand."
Simply put, reciprocity is the psychological principle that we feel obligated to repay gifts and favors. And, once again, the abuse of this potentially powerful persuasion principle is rampant among short-term manipulators.
I'm adamantly opposed to churn-and-burn, transactional sales mentality.
Like scarcity and reciprocity, these related tactics are the counterfeit, transactional sales version of the principle of "Liking" found in Cialdini's Influence. The abuse here is to rely on smooth talk, rather than genuine, consistent action.
It makes people increasingly immune to your pitches, forcing you into a hamster-wheel business where you always have to find new customers, rather than keeping customers for life.
It worked phenomenally well--for a short time. As Cialdini writes:
The Right Way to Use Scarcity
Generally speaking, the perceived value of an item is proportional to its abundance or rarity. By manufacturing scarcity -- using the "limited-number" tactic -- businesses can generate quick sales. The problem is that sales-mentality businesses use this principle to manipulate.
The Right Form of "Liking"
This principle states simply that we prefer to do business with people we know and like. But to use this principle for long-term customer retention requires much more than personality and being facile with words.
Thing is, it actually works. That is, it works in the short term. It does make immediate sales.
Sure, they could sell a few appliances this way. But how likely do you think people would be to buy from them again?
When a prospect would show interest in a particular sale item, a salesperson would approach and say "I see you're interested in this model here,Cheap Nathaniel Allen Jersey, and I can understand why; it's a great machine at a great price. But, unfortunately, I sold it to another couple not more than twenty minutes ago. And, if I'm not mistaken, it was the last one we had."
As is scarcity, reciprocity is covered in detail in Cialdini's Influence. He tells of his study of the Hare Krishna Society, an Eastern religious sect. Their early fundraising efforts were to simply send devotees out into the streets to ask for donations. It didn't work well, so they switched tactics.
"Well," the salesperson would respond, "that is possible, and I'd be willing to check. But do I understand that this is the model you want and if I can get it for you at this price, you'll take it?" Writes Cialdini:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Top 5 Reasons For Sales Objections and 5 Hints How to Avoid
Thursday, July 12, 2012, 1:45 PM
[General]
Number 2 - Violated the sales process
Just as the favorite recipe from a cherished relative, a sales process is a series of specific steps or actions that begin with that first encounter and ends with the follow-up. Each step within the process should have specific goals as well as skills sets associated with that step. When a sequential step is skipped, the results usually suggest a delayed in earning the sale or no sale at all.
Hint: A written executive marketing summary may help you avoid this common challenge.
Number 5 - Failed to do your homework
Before you reached out to call on that potential customer (a.k.a. prospect) did you do your homework relative to the individual, the company,Cheap Brandon Jackson Jersey, the local economy, etc.? Failure to conduct the necessary research may show up as you are presenting your case. Then it is too late.
Hint: Focus on your marketing efforts because creating awareness about you or your company or your products and services always comes before selling.
Number 4 - Poorly qualified potential customer (a.k.a. prospect)
Once again the element of time comes into play. Just as important in doing research about a possible client, it is also necessary to invest the time to qualify your target market. Over the years, these were the common criteria:
Number 1 - Poor execution of self-leadership or interpersonal skills (people or soft skills) especially active listening
Many will say that a lack of sales skills is the number one reason for sales objections. However from my own experience, the ability to be proficient with self-leadership or interpersonal competencies will always trump the technical aspects of selling. If you are not engaged in active listening, then you will probably miss critical elements necessary to earn the contract or purchase order.
Decision Maker Budget Need
Hint: Commit your sales process to writing,Cheap Gary Brackett Jersey, determine the specific goals for each step and specific skill sets necessary to move from one step to the next.
Common sales objections are the bump in the sales process road and the one that many wish to avoid like the plague. From price to quality, the obvious question is why do these barriers raise their ugly heads? Here are my top 5 reasons for why professional salesperson encounter these challenges and some hints to avoid them in the future
In the final analysis, I believe that well over 90% (probably closer to 99%) of all sales objections can be traced directly to the salesperson. When you accept that you are the obstacle to your own sales success, then and only then,Cheap Bruce Smith Jersey, will you be able to realize your goal to increase sales.
Hint: By knowing what your talents are, you can leverage those talents and improve your overall people quotient intelligence or what is also called emotional intelligence.
Number 3 - Lack of a firmly established relationship
People buy from people they know and trust. Without having a firmly established and positive relationship, the desired end result to increase sales simply will not happen. President T. Roosevelt was quoted as saying: No one cares how much you know until they know how much you care.
Hint: Having a written marketing plan along with a written sales plan can help overcome this common reason.
In recent years, a fourth criterion has been added that being "urgency." However, I believe in today's workplace, a fifth qualifier has emerged - commitment.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
In Used Car Sales You Determine Your Success
Thursday, July 12, 2012, 1:45 PM
[General]
Preparation is essential so that while qualifying your prospect you are visualizing the one or two vehicles in your inventory you want to present. You know what is available and where it is. It's then a smooth transition to selecting, presenting, and test driving the right vehicle.
There is a saying "Fake it 'til you make it!" It may apply somewhere but it most certainly holds no placed in auto jobs. In the used car sales environment if you fake it you will not make it.
Failing To Keep Your Word
Being you means slowing down and, when appropriate, sharing a little about you. Yes your job is to put this prospect into a vehicle off of your lot. But if you simply stick to the business of moving steel you will fail. Rarely does anyone purchase a vehicle without getting to know the person they are buying from at least a little bit. More importantly, the prospect wants to sense you are genuinely interested in him.
The most successful people in auto sales jobs plan for success by mapping out their month, week, day, by avoiding the complacency black-hole, and by seeking feedback from mentors and customers. By-the-way, when you sincerely ask a customer if there was anything you could have done better that goes a long way in strengthening the trust in your relationship.
Trust is essential in any business relationship. Used car sales people already have a stigma, a stereotype of not being reliable. Hence, it is essential that your word is your bond!
Yes in used car sales most dealerships have a sales manager whose job is to coach and mentor the automobile salespeople. But most automobile sales managers, unfortunately, do not invest the energy or time in developing their sales people. Success in used car sales rests with the initiative of the automobile salesperson. If that is you, or if you are considering a career in selling automobiles, go for it.
Failing To Be You
There is a saying "If it looks like a duck; if it quacks like a duck; if it walks like a duck - then it has to be a...". You complete the sentence. And when you do ask yourself "Is my manager responsible for me being prepared?", "Is the Dealer Principle responsible for scheduling my time?", "Are my fellow automobile salespeople responsible for keeping my word?"
Failing To Schedule Your Time
By-the-way,Seattle Seahawks Jerseys, when you are unprepared the prospect takes over the questioning. In used car sales, when the prospect starts asking all the questions she is in control. When the prospect is in control, your commission decreases proportionately - if you get the sale at all.
In closing, it should be evident that you and only you are responsible for falling into this list of pitfalls. You are the one who needs to prepare - regardless of the vocation you are in. You are the one who needs to take charge of your schedule - regardless of the career you choose. You are the only one who can keep your word, your commitments, your promises. And, you, yes you, are the only person in the whole world who can be you.
Choosing not to take the time to walk your lot checking for new arrivals and for what is no longer available means you are setting yourself up to be less effective. Choosing not to learn about the features and benefits of the units you have in inventory means you will miss opportunities to make a sale simply because you are unable to match the prospect to the right vehicle.
Keeping your word, doing what you say you will do, following up when you say you will demonstrates you are dependable. It is that creditability that strengthens any sales relationship. Not being reliable is like a gardener finding weeds in the flower bed. They are unwelcome and so quickly disposed of. The same holds true for used car sales people, on your next follow up call to your prospect you learn he's bought down-the-road. That could be a signal your prospect did a little gardening.
To be a sales champion you must be genuinely interested in serving people. If all you have is dollar signs in your eyes, prospects will walk. People want to do business with salespeople they can trust, salespeople who are interested in them. You demonstrate that by being you, by listening more than you speak, by asking questions for clarification, by taking notes, by maintaining eye contact and acknowledging the prospect as a person.
Failing To Prepare
YOU can and will succeed if you take control of your sales career development. As an automobile salesperson, you are in business for you. Treat your career as a business and you will succeed. But be careful you don't fall into any of the following pitfalls.
Prospects will see through the charade.
Yes, it happens from time-to-time that you cannot get what the prospect requested or there is a delay in getting an answer. In these situations keep your prospect involved. Let them know what progress you are making. Stay connected and your prospect will stay with you.
The danger for more experienced sales people is falling into the complacency black-hole. Complacency is that place where salespeople have had reasonable success as a result of doing the right things and now, for some strange reason, feel the momentum will continue simply because of past successes. So they stop tracking their activity, they stop reading and learning, they simply let slide all of the activities they did previously that moved them to where they are today.
Used car sales champions map out their month, week, and day. They schedule time for daily follow up on their sold and prospect lists. They plan time for sending holiday and special occasion cards. They map their month, week, and day because they understand that gabbing in the huddle, standing at the door waiting for a walk-in, hoping for an Up is unproductive. Career automobile sales people plan for success.
When you commit to do something for a customer or prospect, make it happen. Failing to follow through,Cincinatti Bengals Jerseys, failing to keep your word sends a message shouting you cannot be depended upon. And, if you don't follow through now, what kind of support can a prospect expect after the sale?
There can be only one answer. By you taking charge of you, you can achieve greatness in used car sales and beyond.
Remember: Nothing happens until someone sells something.
Being prepared means knowing your product. In used car sales this means knowing what you have in inventory. It means knowing which units are 4 wheel drive, which are All Wheel Drive and what the difference is. It means knowing the features and power options available in your inventory. For example, vehicles with cruise control, air conditioning, power locks, keyless entry, sunroofs,Cheap Santonio Holmes Jersey, which have manual transmissions or units with diesel engines.
Sales Champions Make It Happen!
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Customer Intimacy for Sales Success
Thursday, July 12, 2012, 1:45 PM
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Bear hug the customer and they will tell you exactly what the winning hand needs to be and which cards to play at what time.,Cheap Leon Washington Jersey
Customer Intimacy has to begin with the right customers -- or else everyone is just wasting their time. There's no sense in building relationships with customers which will not result in sales. Take the time to examine how your team locates new prospects -- and work towards identifying why sales for past prospects were not landed. Once you develop a proven prospect research strategy, success is just around the corner.
This may seem like sales 101 and something that you feel your sales teams are already doing. But i assure you, that in my experience, less than 1% of all sales professionals are focused on the customer to the degree that they should be.
Does your team have the sales training needed to build solid relationships with the customers? Does your business use training materials or schedule sales training seminars which focus on customer intimacy?
Customer intimacy is more than just engaging at multiple levels; it's about efficiently building relationships that yield results. And, it's about ensuring the prospect is as committed to the process as you are.
When it comes to moving deals along the sales process,Cheap Frank Gore Jersey, you've either covered the bases or you've left yourself exposed. If your selling solutions or anything that requires a broader decision making unit, you need to embrace customer intimacy. Those decision makers may not all need to say yes, but just about anyone of them can say no.
2. Know the Customer
If sales reps start out with a great list of prospects but fail to land the sales -- it may be time to take a close look at a lack of customer intimacy know-how and strategic approaches which could be hitting your bottom line.
1. Start with a Proven Prospect Research Strategy
How can you begin to build customer intimacy relationships with viable prospects which will result in sales success? Use these tips.
3. Train Your Team
Customer Intimacy begins with research. Know your customers inside and out before you even begin to pitch the sales. When potential customers realize that your sales reps have taken the time to understand their business and needs, a relationship can begin.
I've been in sales for over 40 years. I have successfully sold everything from newspapers, computer hardware and software, networking solutions, intellectual property to technology based business process automation (BPA) solutions -- and i can, without hesitation, absolutely proclaim that there is no better sales strategy than customer intimacy,Cheap Robert Quinn Jersey!
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