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Generating Sales Leads - The Pros and Cons of Cold Calling
Tuesday, July 10, 2012, 4:14 AM
[General]
Cost Effective Method: For the most part, cold calling to generate leads is a relatively cost effective solution. How so? You don't have to spend much time or energy. It is easy to collect phone numbers (which you will see below). Most of your time will be spent on the phone. If you or your business have a good phone plan, these sales pitches via phone should not cost you any extra.
The Pros
Easy to Get Phone Numbers: As previously stated, it is easy to get your hands on some phone numbers for cold calling for the purpose of generating sales leads. What can you do? While you can buy a sales lead list with phone numbers,Cheap Mario Manningham Jersey, this will cost money. Have an opt-in on your website for visitors to receive customer service calls. Or, do something simple, free,Cheap Rex Grossman Jersey, and easy; hit up your phone book!
The Cons
Are you a small business owner who is looking to generate sales leads? While you have a lot of choices, many businesses lean towards cold calling. This is basically when you pick a number out of a phone book or from a sales lead list and start making calls. Does this work? Sometimes. Before you make your decision, keep these cold calling pros and cons in mind.
Risky: Cold calling, as with most other methods of generating sales leads can be risky. You run the risk of enraging potential customers. Some individuals hate receiving sales pitches out of nowhere. Others don't normally mind these calls but hate when they come in the middle of dinner. Eliminate the risks by trying to do some research first; find your targeted market (people who want what you have). Then, plan your call times wisely and then don't lay the sales pitch on too thick.
Time Consuming: While actually generating a list of phone numbers and while making those calls is going to be pretty affordable or even free, you should take into account the time spent. Hopefully it is going to be time spent wisely and not time wasted. Don't rush your sales calls, but keep in mind that time is money. If your cold calling isn't paying off,Cheap Mike Wallace Jersey, it might be within your best interest to examine other methods of generating sales leads.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Lessons - Important 25 Years Ago, Critical Today
Tuesday, July 10, 2012, 4:14 AM
[General]
Clutching my shoe box of record cards I jumped into my battered Triumph Acclaim and began visiting customers and prospective customers. I would turn up every two weeks at an existing customer, build the relationship with them, take orders and sell them new products. For those visits to prospective customers, more often than not I wouldn't get to see anyone, but always left a business card, some promotional literature and if possible had a chat with the receptionist.
I inherited a territory along with a shoe box full of 6"x4" record cards, on which were the details of my customers and prospective customers, neatly sorted into weekly call rotas. My sales training was provided by a larger than life sales manager who drove a Mark 1 Vauxhall Carlton, the interior of which resembled a mix of overflowing ashtray and waste paper bin. He passed on to me pearls of wisdom, like where to buy the best sandwiches for lunch and most importantly, being on the road so much,Cheap Torry Holt Jersey, where you could stop for a 'comfort break'. He was a great relationship builder and his light-hearted approach to life and doing business endeared him to his customers and enabled him to always over achieve his goals.
One particular prospective client in London, whom I had visited many times without ever meeting the buyer, finally gave me an audience. We chatted and they actually placed a small order, the first business we had ever booked with that company. When I was wrapping the meeting up, I asked the buyer why they had agreed to see me this time? They opened the draw next to their desk and took out a bundle of about 15 of my business cards, "you have been so persistent, that I felt like I had to give you a chance". Over the following months that buyer became my biggest customer.
I would welcome your thoughts and comments.
My first expedition into the world of sales was selling stationery and legal forms to solicitors in London and the home counties. Although it doesn't seem that long ago, back then we didn't have access to things we take for granted now, like mobile phones, email, voicemail and the internet. Telephone, fax and letters where the 'weapons of choice', national exhibitions were prevalent and well attended and salespeople were road warriors,Cheap Josh Beekman Jersey, clocking 40-60K miles a year (petrol was 38p a litre!).
1986 was designated the International Year of Peace by the United Nations. France and the UK announced plans to construct the Channel Tunnel. 'Rock Me Amadeus' by Falco reached #1 in 9 countries. Prince Andrew,Cheap Aaron Maybin Jersey, Duke of York, married Sarah Ferguson at Westminster Abbey and I began my career in sales.
Whilst technology and markets have certainly changed, the lessons of consistency and persistence remain relevant. I would suggest they are even more relevant now, with multiple communications channels and highly competitive markets, making consistency of messaging and persistence of sales efforts critical to success.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
3 Fast Upsell Tips - Increase Your Revenue on Every Sale
Tuesday, July 10, 2012, 4:14 AM
[General]
2. Your Upsell must make sense to the buyer. If you are buying a salad at a restaurant would it make sense for your waitress to ask if you would like fries on the side? No, because the upsell doesn't match the initial purchase. There is a strand of logic that people follow and if your upsell offer doesn't make sense you will not make many sales.
3.Take in all the free information there is on upselling. Possibly the best upsell tip I can share is to learn from the masters. There is a new product being launched on May 12th called the Launch Tree. In it two internet millionaires explain exactly how to maximize your sales after the initial purchase. I have no doubt these guys will put out a quality product but even if you don't buy you will learn a lot by following their launch. Follow the links below and you can download a bunch of freebies from the gurus.
Use these 3 fast upsell tips to increase the revenue for your sales and you won't have to work so hard making initial sales.
Upsell tips are for anyone with a product to sell. Upselling is something you experience every day whether you are noticing it or not and this article will show you how you can easily add upsell items to your eBook,Cheap Anthony Munoz Jersey, course, teleseminar or any product you have to sell.
1. Make your upsell item of value. Think back to the last item you bought,Patriots Jerseys, would've you paid a few bucks more for a complimentary item if it would have enhanced the purchase? Many of you would say yes and many of your customers will say yes as well. Let's say you have a fitness e-book that you want to sell,Cheap Broncos Jerseys, a great upsell would be "5 Quick Muscle Building Workouts". This is a true value in the customer's eye because it makes their life easier.
One truth of selling is that it is always easier to sell to someone who is interested in buying and there is no one more interested in buying then someone who just bought from you. By saying yes to your initial offer they basically said they trust you and they are open to hearing anything else of value you have to offer them.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Can You Get Fired For Making Your Sales Quota
Tuesday, July 10, 2012, 4:14 AM
[General]
The moral of the story?
But this is the mentality of far too many managers and corporations. The problem is that huge numbers of sales managers, sales directors, and executives have either never sold a thing in their lives, or they've been out of the field for so long that they have absolutely no idea of what works and what doesn't.
He'd been in sales long enough to know how to attract buyers without annoying people with cold calls. And as a result he'd built up a huge referral base, too.
The idea of a sales rep getting fired for making quota sounds ridiculous, but it has happened at least once. I know because I was there.
Is it insane? Yes. Is it stupid? Yes.
I'm serious. Several years ago,Cheap Cam Newton Jersey, one of my co-workers got fired for making 200% of his quota!
If you didn't submit your "daily" by 9 am you got a nasty email from the manager asking for it.
But that wasn't enough for the dictator manager!
Use your brain. Think with your brain. Think for yourself. Don't let some dictator manager with an ego problem, or a silly set of "activity" rules written by corporate executives who have never sold a thing in their lives, ruin your job and your sales numbers!
The idiot employer who required the daily cold calls not only lost their top sales rep, but they also lost a TON of business in both existing customers who were loyal to their rep, along with all the business he was no longer bringing in each month.
At this particular company, we were all required to submit a morning activity report each day. They called it the "daily." Your daily had to have total number of cold calls, first appointments, second appointments, and proposals from the previous day.
But who was the real loser in this situation?
The company, of course! The star sales rep had a new,Cheap Karl Mecklenburg Jersey, better-paying job literally an hour later,Cheap Patriots Jerseys, with a competitor who had been trying to steal him all along.
If you didn't consistently make your required number of calls you got in big trouble.
Finally the day came, and he was fired. While at 200% for the year.
My friend was the top rep at the company. For months he'd met or exceeded 200% and he didn't do it by cold calling - he did it by using his brain!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Better To Purchase Display Shelving During a Promotion
Monday, July 9, 2012, 7:33 PM
[General]
Manufacturers and resellers of display shelving products often put together packages according to warehousing needs, hence, they are more willing to bring down the price of these items. You do not need to understand how and why the selection is done; all you need to know is that there are benefits to buying up a package.
Simple. Packages are usually a combination of different display shelving options combined together. Promotions are individual promotions for individual products. Suffice to say that packages often give you better savings than individual products.
What is the difference between packages and promotions?
Well, if you know how to use a calculator, you will know that in the long run, buying things during a promotion can save quite a fair bit of money. Save a little here, save a little there...you end up with quite a bit, we'll have you know.
A consultant or an experienced designer is usually summoned up to put these packages together,Cheap Cameron Wake Jersey, hence, you are assured of the fact that the display shelves DO, indeed, complement each other.
Have you seen the way people hit the streets, willingly join the rush hour traffic, fight for parking and then join a sea of people in malls whenever there is a promotion or sale? Have you ever wondered what on earth possessed these people to willingly subject themselves to such mayhem just for a little bit of discount?
What happens when you don't like one of the display shelves in the package? Most companies are accommodating in that way...that they will gladly let you remove the product and replace it with another one of the same price. Just don't be shy and ask away,Cheap Bernard Berrian Jersey!
Therefore,Cheap Matt Cassel Jersey, the same can be said for purchasing display shelving products during promotions. But here is the thing about ordering display shelves during promotions...sometimes, they have packages on top of promotions!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Closing Is a Process, Not a Once Off - Part 4 of 4
Monday, July 9, 2012, 7:33 PM
[General]
TO THOSE WHO PERSIST
80% OF ALL SALES ARE MADE AFTER THE 5th CLOSE
48% OF SALESPEOPLE GIVE UP AFTER THE 1st CLOSE
25% GIVE UP AFTER THE 2nd CLOSE
12% TRY 3 CLOSES THEN STOP
5% TRY A 4th CLOSE THEN QUIT
After 3 or 4 closing attempts and not being able to get the customer to make the decision to buy, you may need to bring in a benefit summary. This is where you recap all the positive points, commitments and yes responses that have taken place so far.
Now move in for the close
Time it yourself and you'll see it takes 9 seconds!
ONLY 10% KEEP ON CLOSING!
Makes you think, doesn't it?
TO THIS 10% GO 80% OF ALL SALES.
"Mr. Customer, which delivery date would be best for you, the 15th or the 30th?" 4 seconds.
USING THE BENEFIT SUMMARY
USING THE 9 SECOND CLOSING FORMULA TO START THE CLOSING PROCESS
USING THE BENEFIT SUMMARY
Now fill out the order. You've worked for it, it's there, - TAKE IT!
You never get a second chance at that emotional point where the customer is ready to be closed.
CLOSE.
Even if the customer objects now he will have to give you a response to your question. This will allow you to handle the response,Cheap Matt Schaub Jersey, if it is presented as an objection, and continue closing. The customer knows that they are going to buy because they know that they are dealing with a professional who knows how to close.
"Mr. Jones, just to clarify my thinking, in case there is something I may have left out, lets recap what we have discussed so far." "We did agree that you were not entirely satisfied with your existing product / service didn't we?" "Yes". "We also agreed that our product / service offers a solution doesn't it?" "Yes" "We agreed that the benefits of using our product / service would solve your current problem and improve the situation wouldn't it?" "Yes". "You are happy with what I've told you about my company, product and service aren't you?" "Yes". "You are satisfied with our delivery time and the price aren't you?" "Yes". Now ask a question that the customer is not expecting. "Mr. Jones, there isn't perhaps something I've said that has upset you is there?" "N00000!!" "Great"
You have succeeded in getting your customer to verbally say to you and to themselves that there is no reason not to buy now. Wake up,Cheap Stewart Bradley Jersey! It's the real world, someone has to close, you're the salesperson, you close!
"The 15th would be too soon". 2 seconds.
"So then the 30th would be best wouldn't it?" 2.5 seconds.
"Yes" 0.5 seconds.
Remember that at this point your aim is to start the closing process so be prepared for more objections.
Objection:
"But I'm not sure I've got space for the full order".
Solution:
"All right Mr. Customer, I'll tell you what we'll do (Positive expectancy talk), we'll deliver half the order on the 30th and you can phone us when you are ready to take the balance and we'll deliver it then,Cheap Ron Jaworski Jersey, now that solves the problem doesn't it". "Yes"
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Take the Brrr Out of Cold Calling
Monday, July 9, 2012, 7:33 PM
[General]
TAKE ACTION BUSINESS SALES COACHING TIP: If you have not heard of education based marketing,Cheap New Orleans Saints Jerseys, you may wish to Google the phrase and start learning about this dynamic approach that helps to increase sales,Cheap Colts Jerseys, shorten the sales cycle time, reduce client acquisition costs and improve profitability.
Third thought who cares about your products or services. I already have the product or service so why would I use yours? Again, boy are you dumb because you are wasting both of our times.
Next thought is who gave you my name? Since you didn't share that with me, you are probably a tele-marketer using some ineffective script that you paid big bucks for. Now I am laughing at you, but you do not know it.
Hi, this is (insert name) with (insert company) and I received your name that you would be the person who is most likely to purchase (insert product or service). When would be a good time to speak with you?
At least once a week, if not more often, I receive a phone call or listen to a voice mail that goes something like this:
First thought is another sales call about something I do not need. The first few words turned me off, left me cold and sounded like everyone else. My emotions are stone cold frozen and quickly spreading through out my entire office. Brrrrrrr! Sales Coaching Tip: This is why cold calling is named cold calling because it creates a barrier of ice.
Hello. Did you know that printing your invoices in full color will get them paid faster according to a study released by IBM? This is (insert name of caller) and (insert name of referral) said that you might find this of interest. Please call me at (insert number) and we can schedule a time to discuss the savings to your bottom line. Again, (insert name) at (insert phone number) and thank you for your time. NOTE: The initial question should be directly tied to some known need and supported with a measurable fact or statistic.
Would you be more likely to call back? If you print invoices, believe in the cited fact and know the name of the referral, I believe your answer would be yes.
Have you ever received a message similar to this one? What were your thoughts? Let me share mine with you.
Fourth and final thought, never is a good time to speak with me because you will be infecting me with the 3P's virus of price, product or proposal.
Why sales professionals continue to engage in this type of marketing communication is truly beyond my old Swedish gray matter. Crafting a results focused, value driven message is not really that hard. Of course,Cheap Eli Manning Jersey, these folks are still engaged in sales based marketing and have yet to discover education based marketing (EBM). Now, what would have happened if this sales professionals left a voice mail message like this:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The More You Practice the Luckier You Get!
Monday, July 9, 2012, 7:33 PM
[General]
c. " I will close X number of opportunities this month"
Buy yourself a bag of marbles and two glasses. Put all the marbles in one glass and place both glasses on your desk. Each time you successfully secure a new contact or meeting place one marble in the currently empty glass. The objective is to move all the marbles from one glass to another in the shortest possible time!
If not, set your own personal goals and targets. Be realistic, but make them a stretch. Your goals should be specific, measurable and motivational, achievable, realistic and time based. Be very clear about what you want to achieve and why.
How can you provide an accurate projection when business is so uncertain? How can you maintain your motivation and focus when all the cards seem to be stacked against you?
d. "I will generate a pipe line of X qualified leads this month"
By taking control and ownership of your planning and responsibility for forecasting accuracy and opportunity generation you can improve and maintain your consistency of performance. If you are lacking in any of these areas you must take action, it's the key to all success. Do it and do it now - Create your own luck!
4. Set yourself goals! And make it fun!
Don't forget to build in delivery of the business into your pipeline based on how your company recognises business. It's no good having business forecast to close in September if it takes 6 weeks to deliver and your company recognises sales on completion. Get real and take pride and ownership of your forecast! Set yourself goals for your forecasting accuracy.It should be one of your key performance indicators as a sales professional.
2. What do you want to achieve? You have an annual target set by your company, hopefully with input from you but if not, no matter.
e. How many new prospects do you need to generate on a weekly, monthly basis in order to maintain a healthy pipeline?
b. "This week I will secure X number of meetings".
So your sales aren't going too well. Your forecast isn't looking too rosy and your prospects are delaying making a decision. Your boss is on your case, wanting to know what your forecast business is for this month, next month and the next quarter.
b. How many clients are needed to meet this?
d. What conversion rate is normal for you and your business?
a. Have you calculated the average sales value needed to achieve this for your particular offering?
5. Keep a balance. All work and no play is not the way to success. Make sure that you take time for your health, family and relaxation. There is no benefit from 'succeeding' if you lose sight of what is truly important in life. Keep a perspective and work smart. Don't stay late in the office night after night. Plan, focus, work efficiently and only work late when there is a real need. If this is every night, there is a fundamental problem with the way you or your company is working and this needs addressing as soon a possible to ensure a healthy,Cheap Pittsburgh Steelers Jerseys, productive an innovative environment for success.
3. Break it down! You have an annual target,Cheap Jeff Reed Jersey, maybe broken down into quarterly and even to monthly by your company.
a. "This week I will speak to X number of new contacts".
Let's go back to some basics.
Remember; keep it realistic but a stretch. Have a log and play a game to see how you can meet or beat your targets. You can do this with a colleague but I find selling is like playing golf,Saints Jerseys, you only have your own thoughts and beliefs to deal with in order to succeed. Remember, to reward yourself for each success. A specialist coffee, a new suit, night out, weekend away etc. It doesn't have to be extravagant just motivational!
Ask yourself, does this target move you towards what YOU want to achieve for YOUR life goals?
The more you practice the luckier you get!
e. "I will have a target of x % +/- for my forecasting accuracy each month/quarter.
6. Be you! People buy from people that they believe are like themselves. It's unlikely that you will get on with every one you meet but with practice and commitment you can build rapport with every person you engage with. Rapport skills enable you to quickly put others at ease and create trust. These skills allow you to get on with anyone anywhere, greatly increases your confidence and effectiveness. It makes it easier for others to communicate with you and that in turn helps your sales skills.
1. It's a numbers game! You know the more contacts you speak to the more opportunities you generate. Get prospecting! It doesn't matter how, just do it! Cold calling, foot canvassing, social media contacts or good old networking. Where do your ideal contacts hang out? What forums do they belong to? How can you interact with them? Don't wait for marketing to generate leads for you, generate them yourself!
c. What is the average decision period for your offering?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Proposal Writing The 3 Things You Need to Know to Make Sure
Monday, July 9, 2012, 7:32 PM
[General]
It's a comparison tool
1. The proposal is the final offer document
2. It needs to meet the requirements of team decision making
3. It is used to compare your offer with those of your competitors
To win every time, your proposal needs to stand out from the crowd. Looks are important, and the better presented proposal will increase its odds for preferment but only if the content is sufficiently complete and ticks the boxes of each team member. So, when it comes to proposal writing,Cheap Larry Fitzgerald Jersey, consider and act upon these three things and you will definitely increase your chances of winning every time.
Increasingly, buying decisions are made by teams, usually from different disciplines within the buying organisation. Your proposal writing needs to consider the needs of each team member and ensure it meets those needs.
The finance member of the buying team, for example, will turn immediately to establish the cost of your solution, and the return on investment i.e. the payback. An HR person will want to know the impact on staff. Other members will be wanting to know how it solves their issues and delivers the outcomes the business seeks. Consider the needs of each buying team member and ensure your proposal writing meets their expectations.
Once you understand these three things, you are empowered to turn your proposal writing into a successful enterprise. Let's explore in more detail the three things you need to know.
The proposal is, in summary, your full and final offer which contains all the necessary information for the buying organisation to make an informed decision. It needs to be read, whilst you are not present and, probably, by people you've never met, and convey your full understanding of the customer's needs and desired outcomes.
Team decision making
In your proposal writing, you'll need to demonstrate to each reader that:
you really do understand their situation you have a deep empathy with their problems or issues you know what they perceive as a successful outcome you understand any concerns they might have about the adoption of your recommendations,Cheap John Abraham Jersey, and that you can allay such concerns you have spelt out the full cost of your solution and demonstrated the benefits which will accrue to the buyer
You've done a lot of the selling work, you're getting close to the finishing line and now it's time to get down to proposal writing because, without the proposal the prospect can't make the decision.
Ultimately, each potential supplier will submit their proposal and these documents will contain the final information upon which the buyers will make their choice.
Before you can know what you have to do to make sure you win every time, you have to understand why the prospect requires a proposal, who is going to read it and how they are going to use it to make their decision.
Final offer document
In meeting these requirements,Cheap Eagles Jerseys, when proposal writing, you will have fulfilled their expectations, and provided them with the information necessary to make a decision.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
What Can We Learn From the Best Sales People
Monday, July 9, 2012, 7:32 PM
[General]
In my book, How to Sell Anything to Anyone Anytime, I make the point that this practice - investing in the highest potential prospects and customers - trumps all other sales practices. If you are a great presenter, for example, and wonderful at closing the sale, your skills will be squandered if they are not exercised with the right people.
The best sales people execute the most fundamental skills with excellence. And, since we can all do the things the best do, we can, if we choose, strive to do them better. And, if we strive to do them better, at some point we will arrive at the same place they are: a master sales person.
"They are obsessed with time management." That means that they intentionally and methodically strive to make the best use of their sales time by focusing the bulk of their efforts on the highest-potential opportunities and customers. You won't find them running an errand for a "C" customer just to be a nice guy.
A number of years ago, a professional association attempted to answer that question. They studied superstar sales people from a wide variety of industries and concluded: Yes!
Let's look at the relationship among these items to see if there are any lessons for us.
Once we have the mind-set of the professional sales person, we slowly begin to gravitate toward the opportunities and customers that hold the greatest potential. We understand that we only have a small and limited quantity of sales time, and that we must invest it, with a cold-blooded business attitude, in those situations that will bring the greatest reward. In short, effective time management becomes a daily obsession.
This should be immensely encouraging to sales people. Unlike the promotional messages from legions of sales trainers and authors, the reality is that there are no "secrets" in sales. Success comes not from hidden strategies and mysterious tactics, but rather from the excellent execution of the essentials.
In fact, the best sales people excel at the same things. Here are the top five practices of the very best sales people:
1. They see the situation from the customer's point of view.
2. They ask better questions.
3. They listen more constructively.
4. They are obsessed with time management.
5. They do bigger deals.
In other words, there is a path to sales mastery, and we can all follow it, if we choose.
With this as a path, sales mastery is an achievable goal for every committed sales person.
It begins with our mind-set. We need to see ourselves as professional sales people, whose job it is to bring revenue into the company. That sounds so simple and so basic, yet legions of sales people are loath to consider themselves sales people. They are account executives, sales facilitators, mobile customer service representatives, etc. Some consider themselves to be exclusively the advocates for the customer and hand out discounts and concessions to anyone and everyone.
Now, since we are interacting more frequently with the highest potential customers and prospects, we focus on excelling at the most fundamental communication skill: asking better questions and listening more constructively. Armed with these two fundamental and powerful communication devices, we strive for continued improvement and constant development.
And what do the best sales people do with the time they invest in the highest-potential customers? "Ask better questions," and "listen more constructively." Amazing. These two fundamental communication skills are, perhaps, the earliest communication skills we learn. Yet, the best take these foundational skills and execute them better. And since they excel at these two fundamentals, they naturally gain a better understanding of the "customer's point of view." Equipped with that competitive advantage,Cheap Tim Hightower Jersey, they formulate creative proposals that lead them back to where they started: bigger deals.
Since they don't see themselves as professional sales people, they don't invest in improving their sales skills. They don't understand that their behavior creates a reciprocal reaction on the part of the customer. The sales person's actions create reactions on the part of the customer. If they want more profitable actions from the customer, they need to improve their actions.
Do great B2B sales people, regardless of what they sell,Cheap Mario Williams Jersey, have any practices in common? In other words, do the best sales people all sell the same way?
"They do bigger deals." That is both the result of their work (that is, after all,Cheap Jason Pierre-Paul Jersey, why they are the best sales people) as well as their focus from the beginning. They start with an understanding that it is their job to bring revenue into the company, and that the more revenue they bring in, the more valuable they are to their companies and the more successful they become. And this realization leads them to what becomes an obsession.
As the best have taught us, there is a path to sales mastery, and it comes travels through excellent execution of the essentials.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Other's Experiences Make the Best Sales Incentives!
Monday, July 9, 2012, 7:32 PM
[General]
Let your presents create an impact. It should convey your message very clearly. Presents like a silver timer, flask, cuff links, leather wallet,Cheap Randy Moss Jersey, crystal desk top pieces will catch the client's eye and your company's name will soon get registered in their mind.
If you have few clients to gift corporate items then it is wise to meet them personally. A personally handed over gift will add more value than a couriered one.
Gifts create a good image but when the same is bad it will reflect a poor image of your company. Instead of having lucrative deals with the clients you will in turn tarnish your company's image.
Have logo and company details vividly mentioned out
You should be clear in giving out your company details. So that the receiver understands where it is from and a small card wishing them. Do not forget to have your brochure or details about your services mentioned along with the item.
Avoid inferior quality gifts
Approach personally
Let it be a memorable one!
Stick to your budget
When you set a budget, look at who your clients are. If they are of top ranking,Cheap Eric Berry Jersey, then you can't set a very low budget. Remember, even if you stick to your budget do not ignore the quality of the product you are presenting them.
There is a proverb which you all have heard, 'experience makes man perfect'. Similarly, a sale's strategy can be worked out based on your own experience, mistakes or other's in the same industry. You can sharpen your strategies based on the history of client relationship,Cheap Santonio Holmes Jersey, take inferences from your family or friend's experience too.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
A Complete Guide For Buying a Counting Scale
Monday, July 9, 2012, 7:32 PM
[General]
These things in reality aren't that tough to spot out but here is a bit of necessary information for you to consider before making a purchase. Size of the scale is the major factor to think about. How many things are you going to be counting? If it's a lot, probabilities are you'll need a scale with a pretty large surface area to position items on.
Other features that a few high end models have are stainless steel platform. But you don't find it that important to shell out additional money for this additional feature. The changeable weight essentially means that you can calculate parts or coins in both g (grams) and oz (ounces). The programmable buttons are a necessity! You don't desire to be recalibrating your scale each and every time,Cheap Bart Starr Jersey!
If you simply wish for to make rolls of dimes, conversely, go with a smaller unit. Calibrating these products is pretty simple. Here is rapid breakdown of how to do it. Remember this process varies a bit from unit to unit. It may be a bit different depending on the brand and representation (model) of your exact counting scale.
Counting Scale Basics
A counting scale is a creation that has the astonishing ability to calculate small items for you. Typically these items consist of coins, nails or screws. You could pretty well count everything you wish for with these things, only if the item in question isn't too heavy. You may ask what I am going to put on by purchasing one of these things. Well, the answer to that is clear-cut - Time. It takes moment in time to count up things the traditional way, and in this fast moving world, who has the time to do anything and everything manually anymore? And then count up them once more just in case you got something wrong. If you're thinking of buying a scale, you must verify online. There is bound to be a number of good prices out there!
When you have decided on the size of the scale,Cheap Derrick Burgess Jersey, there are some other choices that you might or might not want to put in. Primary of all, digital is the single way to go. Actually they can even construct analog counting scales,Cheap Mewelde Moore Jersey! When you see at the screen on a digital scale, you must become aware of a few things.
Foremost, there must be at let out three statistics on it. There is the sum weight number. This is the mutual weight of every parts or coins that you place on the scale. Next to that you'll look at the unit weight number. This is the heaviness of every part. And lastly, you must see the number of units on the scale. This number is why you paid large cash for a counting scale!
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Business Guarantees - 3 Effective Samples!
Monday, July 9, 2012, 7:32 PM
[General]
3 ... "Make $300 in the first week or your money back!"
Why this works: Well,Cheap Chris Long Jersey, the added use of an earning target speaks volumes about the confidence of the company. Using metrics like this is powerful stuff, and will close many sales by itself.
Providing a guarantee is sure to boost sales,Cheap John Kuhn Jersey, as anybody in business will tell you. The extent to which you offer the guarantee will depend on the type of product or service you are offering. Let's look at three guarantees to see why they work:
1 ... "Music workshop - 100% money-back guarantee if not fully satisfied after the 2nd day!"
Why this works: It works for the customer because, in their mind, they won't have to suffer through a horrible course to claim their money back if it is sub-standard. It's great for business, too,Cheap Willis McGahee Jersey, as the investment is minimal - two days of coaching for the very few unsatisfied customers.
2 ... "Try the software FREE for 30 days!"
Why this works: The customer has a month to test-drive the program you're advertising. This is enough time to get into whatever rhythm they need to be in before deciding whether this meets their needs. From the advertiser's perspective, it is also good; as long as the program has been tested and delivers on everything promised, there will be a low return rate. It will be extra low as even some customers who are not satisfied will stay on if it's apparent that too much effort is needed to switch systems again.
In summation, we can see that guarantees are most effective when they incorporate numbers and targets.
Consider how your guarantee could be more memorable and convey more enthusiasm and value!
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Effective Sales in the 21st Century
Monday, July 9, 2012, 7:31 PM
[General]
Now, more than ever,San Diego Charger Jerseys, sales executives need to do the right thing...integrity is a key quality for the sales professional. You must cultivate empathy for your clients' situation and listen for the customers' needs. If you care and are genuine in your desire to help solve the customers' problem, they will be engaged and respond to your solutions.
In the 21st century selling is about engagement. It is more pull than push; it is all about effectively communicating with the right people-at the right time. Today's marketplace requires collaborative solutions, not off-the- shelf products. You need to show how your product will solve their problems.
Only those individuals and organizations that understand this shift in the marketplace will develop the skills and processes necessary to serve and succeed in the 21st century.
The successful sales pro of today realizes that the "gold" is at their feet, meaning the best way to grow a business is to satisfy and develop the customers you have. The function of business is to create and maintain customers. Focus on your current customers, solve their problems,Cheap Chris Cook Jersey, deliver value-exceed their expectations. When you accomplish this,Cheap Colin Kaepernick Jersey, you will retain and develop your current clients, growing their commitment to your products and services, as well as, generating repeat business and referrals.
The day of the slick-talking, hard-closing sales approach is over. The market has shifted from a sellers' market to a buyers' market. Advertising and marketing used to "push" their message and products out, now the consumers and clients want to "find" the person or organization that they know and trust and then do business on their terms and conditions.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Key Selling Skills That Will Earn You More Money
Monday, July 9, 2012, 5:55 PM
[General]
Now I know we've only touched the surface here but I'm sure that the skills I've spoken about here have a definite impact on the overall success of a sales person. Sales people can lose sales because they didn't persist enough to make that one extra call. They can also lose a sale by writing a sloppy sales letter that doesn't explain their offer in clear enough manner. I could go on here for hours explaining all these factors. The crazy thing is that improvements can be made without making huge sacrifices. The secret is having the desire to improve and to start doing something about it. If all this makes a difference to the amount of money we deposit in the bank at the end of the month I'm sure you'd agree that it's easily worth the effort.
2. Drive
The art of persuasion is something that can be taught but requires knowledge of human behaviour. One of the most important aspects of persuasion is the ability to read another person's emotional hot buttons and how to push them at the right moment. The person doing the selling needs to profile the prospect by asking a series of well thought out questions and after gathering this information the sales person will need to adapt their presentation accordingly. Once the sales person knows how to influence the prospect they can then focus on more targeted areas and eliminate the ones that will be less effective. The classical annoying sales person is the one who bombards the prospect with his or her ideas indiscriminately. In other words they make little effort in terms of understanding what type of presentation would fit the person they find themselves in front of.
1. Persuasion
I've trained a lot of sales people in my time and when someone is new to selling I tend to look for flexibility as one of the big future predictors of success. What I mean here is that if a person new to sales is copying everything their colleagues are doing in "robotic style" you know that they're going to struggle. The simple reason for this is the fact that what works for one person is certainly not guaranteed to work for another. In selling we need to be able to quickly identify what works well for us and what doesn't, If this ability to adapt is missing, valuable time is lost working on something that will not benefit the bottom line.
4. Enhanced Communication
This is something that all successful sales people have in abundance because even if a person is not the best communicator in the world, this one quality will often help him or her over the finishing line. One of the most difficult things about selling is the capacity to keep driving on when all seems lost and that's why drive is almost more important than any other selling skill. A person may be a brilliant, creative, persuasive, adaptable and a highly intelligent seller but if they give up at the first hurdle, all those skills will be useless to them.
Believe me, I've come across plenty of sales people who can't write a sales letter without making at least a few spelling mistakes. Correction software can only correct to a certain extent and it can't correct all grammar mistakes from what I've seen. The same goes for speaking. Some sales people can't put two sentences together without making simple grammar mistakes. This does not help when it comes to selling,St. Louis Rams Jerseys, and it certainly does not help the overall professional image of the company.
There are certain skills in the world of selling that are definitely more important to have than others. More interestingly, some of these skills will affect the ability to convert more prospects into paying customers which is what anybody in business is looking for at the end of the day. Most selling skills need to be practiced and refined and I absolutely don't agree with those who say that certain selling skills can't be taught. Here are some of those valuable skills that anybody in the field of selling needs to know:
3. Flexibility
One thing that many sales people fail to do is to work on their ability to communicate in the most effective way. This can be something as simple as building a decent vocabulary to be able to express ideas in a clear and articulate way. Now don't get me wrong here! This does not mean that you have to speak like a university professor from Harvard in order to sell well. However, the more vocabulary you have, the more you will be able to adapt your way of speaking to all the different levels of people you meet. Put it this way, an uneducated man can only speak to an uneducated man. An educated man can speak to lawyers,Cheap Julian Edelman Jersey, doctors,Cheap Brandon Banks Jersey, engineers and so forth, and he can also speak to an uneducated man. All he has to do for that is to choose more simple words and the uneducated man will feel more comfortable talking to him.
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Three Steps To More Sales
Monday, July 9, 2012, 5:54 PM
[General]
The last part is one that people sometimes forget. Their so happy to get the sale, they forget about the customer as soon as they get their money. Don't make this mistake. Keeping contact with existing customers is important for two reasons. One is that people that have bought from you in the past will likely buy from you in the future. Another reason is that happy customers are a great source for referrals. A referral can be the easiest sale you'll ever make.
By consistently applying this three step sales process, you'll see your sales really take off. It takes work, consistent effort and persistence, and lots of rejection, but when the cash starts rolling in,Cheap Tony Moeaki Jersey, it will all be worth it.
After you've got a warm lead in your hands, you'll need to convert them into a customer. There are many different ways to do this. You'll need to know your product inside and out, as if they come up with a question that you can't answer, this usually will be a deal breaker. Also it helps if you have an idea of some of the objections you'll come across, so you can plan ahead.
The first part is called prospecting. Just like those old timers who were looking for gold, you're doing the same thing. But instead of sifting through sand at the bottom of a river, you'll be sifting through people,Cheap Sonny Jurgensen Jersey, to find somebody who may be interested in buying your product. Because only about 2% of any given population will ever be interested in your product, you've got your work cut out for you. This can be the toughest part of sales, as you'll hear many more nos than yeses.
Most companies that are making decent money today owe their success, in large part, to a well functioning sales force. Without an effective sales department, many companies wouldn't even exit. Even smaller companies and shops that don't employ normal salespeople still owe all of their business to sales. And usually, somebody or something somehow convinced that person to walk into that shop and buy that item.
Obviously, selling isn't easy. Most people in sales rarely even make their first commission. It is very difficult to convince a near stranger to hand over a stack of money in exchange for your product. You'll hear time and time again that sales is a numbers game. If you'd like to increase your sales,Cheap Lawrence Timmons Jersey, then this article is for you. You'll learn the three step sales process that when put to consistent use, will earn you more money.
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Three Secret Ways to Get More Customers and Make a Lot of Mo
Monday, July 9, 2012, 5:54 PM
[General]
Another quick thing you can do is to give them a quick telephone call. This can be simple as saying hello.,Cheap Trent Edwards Jersey
Are you struggling to get clients for your business? Or have you ever wonder why your clients prefer your competitors even though you have a quality product? Salesmanship is an essential skill that every business should have. The better their sales skills,Cheap Bills Jerseys, the more profits they will likely to have.
3. Always give value to your customer. Don't try to extract as much money from them. Instead,Cheap Wes Welker Jersey, your products or services should give tremendous value to your customer. If you give more value, the customer can't help themselves and keep buying your products. Customers can tell that they are being used straightaway.
1. Always be honest and ethical. You should never ever lie to your customers. If one of your customers finds out that you are dishonest, they can tell many other people about you. However, if the find that you are honest with them, they can tell other people how good of a person to do business with.
2. Never lose contact with your customer. If you get a lot of customer that loves your doing business with you, always keep in contact with them. You can do this by sending a birthday or Christmas card to them every year. Let them know that your business still exists. Customers are real people and they sometimes forget. Just give them a quick reminder to know that you care for them and you still in business.
Here are three easy tips to get and keep your clients:
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Customer Convenience Through Credit Cards
Monday, July 9, 2012, 5:54 PM
[General]
If you'd like your restaurant to be one of those posh places in town that would accept credit cards, then you need to have a merchant account which will often come with a free credit card terminal. Your business does not have to be a restaurant to make use of this type of account or equipment, though. It could be a bakeshop,Cheap John Matuszak Jersey, a retail store or any type of business there is. Fact is, you will always encounter people who will pay by card.
A credit card terminal is an electronic device where you can swipe a card to relay information to a payment gateway's server where the electronic payment will be processed. This tool is attached to a telephone wire or a wireless device and connected to the Internet to allow you, the merchant, to connect to the payment gateway and to the merchant bank or account provider. During processing, card validity is determined and authorization for the purchase is established.
If you are a restaurateur, you might encounter people who like to pay their bills by credit card or even debit card. But if you don't have the equipment that would process these cards, then your customers will be forced to pay cash which is good for the short term. However, they may not come back to your restaurant. Why? Because some customers prefer to pay by card instead of cash simply because it is more convenient for them to do so. Customers' preference is not something that a businessman can control, although it would be great if they could. They can, however, always do something to ensure customer satisfaction by being more sensitive to what their market wants.
For example, your customer hands you a credit card and you accept it without question. However, when you swipe the card through the terminal,Cheap Bruce Matthews Jersey, you find that its credit limit has been reached and payment using the same card is no longer valid. Hence,Cheap Derrick Burgess Jersey, you can return it to the customer and request for a cash payment or payment through another card.
So if your business is ready to accept electronic payments, then you need to start scouting for a merchant bank or account provider that will allow you to do so. Once you find one that suits you best, credit card equipment is something you need to familiarize yourself with, especially credit card terminals.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Psychology of Sales Why People Buy
Monday, July 9, 2012, 5:54 PM
[General]
People Buy to Get a Good Deal
Perhaps the most basic and straightforward reason people buy is to meet a basic need of food, shelter, water, health care, connectedness,Cheap Morten Andersen Jersey, etc. Products and services that meet basic needs are often the ones with the most competition. If your product meets a basic need, you will find yourself spending less time answering the question "Why should I buy this?" and more time answering the question "Why should I buy yours?" Be prepared to answer that question - whether spoken aloud or not - fully and completely in order to close the sale.
Some enjoy buying because the act of getting something new is fun - others love to buy experiences, items and games for the entertainment value. If you're selling business-to-business, this may not be the key motivating factor in your sales pitch. However, most people (including business owners and decision makers) are drawn to the "new" which means if there's anything new or improved about your product or service, you've got a good angle for holding the prospect's interest.
People Buy to Avoid Pain
When you fully understand the motivation behind a person's decision to buy, you can more easily close the sale and create more happy customers.
Social coupon sites have positively exploded in the past year or two, and that's largely because people hate to miss out on a good deal. Nearly forty percent of online purchases are impulse buys,Cheap Minnesota Vikings Jerseys, and daily deal sites play to that spontaneity. If you can show your prospect why what you're offering is a deal that is too good to pass up, and give them a reason to buy right now, then you're surely close more deals, more quickly.
People Buy to Fit in
People Buy to Make Life Easier
Even more powerful than the pursuit of pleasure is the avoidance of pain. People (including your prospects) will go to great lengths to avoid pain. However, keep in mind that using this motivating factor in sales requires you to make the prospect feel a little pain..remind them of what happens (or could happen) when things go wrong and then show them how your product or service helps avoid that discomfort or stress.
This motivating force is evident by the number of "As Seen on TV" products - gadgets and gizmos designed to take the stress and struggle out of everyday activities like chopping vegetables or watering plants. If you can show a potential customer how a product or service will make their life easier, you will be halfway to closing that sale.
People Buy to Meet a Need
Unfortunately, peer pressure doesn't disappear completely once we survive our teenage years - it continues on well into adulthood. This motivating factor is related to what looks good, makes us feel attractive or successful, what's in style,Cheap Bears Jerseys, or what everyone else is doing. This is where testimonials and "social proof" come in very handy during a sales presentation.
People Buy Because It's Fun or New
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Professional or Amateur
Monday, July 9, 2012, 5:53 PM
[General]
Once a prospect is identified, a series of questions are asked to find out what product would be the best fit and what limits or parameters ought to be suggested. But let's be clear about this... The questions are chosen to determine which product should be sold. It's not actually about the client per se.
A Typical Sales-Focused Approach (Amateur)
Clients are generated through traditional means with a traditional message. To see what I mean, just open up the Yellow Pages to your profession. "This is what we sell. We've been in business since 1975. We're honest. We look out for you. blah. blah. blah." A pretty vanilla message.
Are you an amateur or a professional? Now, before you answer, let me offer a perspective that may change your response...
Once the prospect becomes a client, the relationship continues to grow. The office/agent has a system to ensure regular contact with the client. When annual reviews are held, a review of the existing policies is almost incidental. The main focus of the review is to get a comprehensive picture of the client's current needs, risks and goals. And you know what? They trust you because you've demonstrated that their interests come before your interest in making the sale. A trusted relationship is formed.
to sell and how much coverage they need. In fact, the questions used in a client-focused approach may not always have to do with the products and services you sell at all. Your guidance may come in the form of a resource,Cheap Jason Campbell Jersey, an article or book you've read, or something valuable that doesn't generate you any direct income. But one thing will be clear to the client. You are a person who cares about them even more than about making the sale.
A Comparable Client-Focused Approach (Professional)
Clients are generated by reputation and by differentiation. It all starts by having a clearly stated purpose and by having clarity as to what sets you apart from your competitors. This clarity allows prospects and others to remember you, to refer prospects to you, and to seek counsel from you.
Once a sale has been made, each year the office/agent either quietly renews in the background, or they conduct a "review" to see if adjustments need to be made to any aspect of their policies. Note that this process has very little to do with the client and has more to do with the products.
How does this happen? Let's face it. When we first begin in this business, there's only one thing on our minds. MAKE A SALE. It's only natural. But what happens to many of us is that we never break out of that mindset. And that represents an interesting challenge and dilemma. You see, although focusing on making a sale certainly generates sales, you never generate the level of sales you could by shifting to a more client-centric approach. In addition, a client-centered approach generates more referrals and more repeat business, while a sales focus causes us to constantly chase new business. What ways does a client-centric approach differ from a sales-focused approach? There are several ways the two approaches differ.
In summary, the best way to energize your business is to shift your thinking from amateur to professional. It takes some courage. It takes a new way of doing business. It requires a new way to conduct oneself. Some of the results you'll see take time to manifest, but others are quite immediate. The shift often starts as just a small, almost imperceptible shift, but the change in results can be dramatic. I've had clients report incredible jumps in activity within a week,Cheap Philip Rivers Jersey! And besides the increase in business revenues and profits, you'll be helping people much more effectively. And that, after all, is why we do what we do.
Most of his business comes from selling home and auto insurance. His agency writes a lot of it. But his focus is on writing and selling insurance. It's not on helping his clients in the bigger sense. He writes hardly any life insurance and has few, if any, client assets under management (invested funds). He has basically become a very good order-taker. (After all, home and auto insurances are essentially commodity products.) When he conducts an annual review, he reviews the existing policies. He doesn't review his clients' needs in the broader picture. He ends up working diligently on his business with a narrow focus.
Once a prospect is identified, the focus of each meeting is on understanding why the prospect is there, what they hope to accomplish, and what they've tried before. Questioning takes in the bigger picture of the client's needs, risks, and goals. Questions are not restricted to those which clarify what product
Professionals have clients; Amateurs have customers/policyholders. Professionals have relationships; Amateurs have transactions. Professionals help; Amateurs sell. Professionals offer solutions; Amateurs offer products. Professionals cooperate with others; Amateurs compete with others. Professionals attract; Amateurs pursue.
Other Distinctions between a Professional and an Amateur Approach
I recently had a conversation with a client about a successful agent within his district. This agent is a property & casualty agent who writes a good amount of business. He pulls in close to $200,000 a year in commissions! Most people would consider him pretty successful. And yet,Cheap Byron Leftwich Jersey, his manager and I both consider him to be an amateur. Let me explain.
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