Increase Sales and Leverage With a Home Study Program

    Monday, July 9, 2012, 5:53 PM [General]

    One of the best ways to leverage your knowledge and create a great passive income stream while serving more clients is to create and sell a home study program--a popular type of information product. Many people shy away from doing this because they assume it will be a massive job to actually create one-kind of like writing a book. But that couldn't be further from the truth. It's actually possible to create a home study program painlessly in 60 days or less when you have the right formula or system., which is why I developed my home study income system. That's just one of many methods for creating your home study program without sitting down day after day and writing out lessons. 1. it provides a way for people to learn from you without the large investment necessary to work with you privately 2. you offer a money-back guarantee so it's no risk for them to try your program 3. it's perfect for people that like to learn at their own pace and on their own schedule. One way to easily create a home study program is to first do research or conduct surveys to see what people in your niche most want to learn from you. What are they willing to pay for? Then, based on your research, choose your topic. You can record live tele-classes,Cheap Johnny Knox Jersey, coaching sessions, live events or interviews with other experts on different aspects of that topic. Then add some worksheets, checklists, instruction sheets, videos or other implementation components and you have a multi-media home study program that can be delivered digitally or can become a hard copy product on CD's with a workbook. Many coaches, consultants, authors and other experts have amazing knowledge and know-how that others would be willing to pay for,Cheap Lynn Swann Jersey, but they just don't know how to turn their wisdom into a 6-figure business. Yes you can always work with clients individually,Cheap Green-Ellis Jersey, but that should be your highest priced service-after all your time and know-how are very valuable. Be strategic about leveraging your home study program. Think of positioning your program as the lead-in to your more expensive programs where people can get personal help implementing what they learned in your home study. You can also leverage the work you've done by pulling parts of it out to use as articles, blog posts or video content. Finally your home study program can position you as a real expert. Ask buyers for testimonials and include them on your webpage so sales continue to roll in. There are dozens of strategies for marketing, selling and leveraging your home study program, so consider planning one as your next product. Imagine that you have a steady stream of online sales that provide a really nice cash flow in your business and you are able to attract new clients more easily because: Once you've created it, build a solid marketing plan that includes online marketing, social media, affiliate partners and possibly some pay-per-click ads. Put together the necessary web sales pages and autoresponder lists and messages to make your sales process run smoothly. Implement your plan on a timeline, and track where your traffic and sales are coming from so you can refine your sales pages to convert more leads to sales. Of course this process must be broken down into a step by step system, but once you've got it working, you can use it again and again. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Setting Sales Goals - Your Way of Managing Expectations

    Monday, July 9, 2012, 5:53 PM [General]

    Expectations are all about where you are and where you want to be. Using WAY SMART goals and better management of them, will help you increase sales and potentially keep your disappointments of not achieving your sales goals to a minimum. Setting sales goals are demanded by sales management and yet the results reveal far fewer of those demands are ever realized. Some research suggests that anywhere from 35% to 60% of all targets are never achieved. Possibly one reason for this failure is because the goal is not personally held (think managed) by the salesperson. Years ago, there was the creation of SMART goals. These criteria were supposed to further assist in the achievement of projected targets. By having the desired result; Specific,Cheap Laurent Robinson Jersey, Measurable, Attainable, Realistically Set High and Target Date (Time Driven) helps to close the gaps between today and tomorrow. Unfortunately, these criteria have been around now for many years and targets are still being missed. Possibly, the answer lies in the expectations of the salesperson and sales management. One suggestion to manage these expectations is by including these three additional goal setting criteria: Since goals are dreams with endings according to Louie Armstrong, what happens to your expectations of achieving that dream when there exists other conflicts and priorities? However when you invest the time to commit your plans to writing and then review them to ensure alignment between your personal and professional desires,Cheap William Henderson Jersey, it is far easier to realize your expectations as well as what sales management expects of you. Expectation means looking forward. Does it not make more sense to commit to writing what you are seeking? Take a moment to think about the every day common written grocery list. What happens to your expectations when you leave that written list at home or at the office? If you are like more people, you potentially waste a lot of time thinking about what was on the list. Upon your return, you realize that you have failed to secure everything you had previously thought of having in the future. Written Aligned to your professional and personal plans and dreams Yours Finally, when looking forward, who is doing the looking? The answer is You and your boss. In some cases this may be the same person if you are a small business owner, entrepreneur, single office/home office (SOHO) or independent sales professional. Yet in many cases, sales goals are not personally owned by the salespersons. Hence this creates a gap between expectations. When any desired result is Yours,Cheap Earl Thomas Jersey, then you have a vested interest (What's in It for Me - WIIFM). This leads to What's In It for Us - WIIFU (organization). The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Build Rapport So That You Can Close the Deal

    Monday, July 9, 2012, 5:53 PM [General]

    With increased access to information, along with the growing threat posed by scams and identity theft, today's consumers are becoming less trusting than ever. AS a result of this, customers want to feel valued, appreciated, and also reassured that their information is safe and that they are dealing with a reputable company. When it comes to building rapport and dealing with customers on a personal basis, one of the most important things to keep in mind is to listen and develop good listening skills,Cheap Prince Amukamara Jersey, that means not just listening to what your customer has to say, but also listening effectively. With a sense of trust among consumers being so important in sales these days,Cheap Aaron Smith Jersey, and increases in technology putting more and more emphasis on accurate information and a professional web presence, there are many ways that companies and salespeople can learn to build rapport with customers and clients to increase sales and profits, as well as help to boost the public image of the company and consumers' sense of trust in the product. The foundation of relationship marketing and building rapport with each individual consumer is based on listening to what your customers have to say and valuing the level of input that they have into your product, your company, and your operations. By asking open-ended questions salespeople and customer service representatives as well as technicians are better able to get an understanding of the client's needs, as well as any concerns that may be hindering them from making a purchase. Learning to listen effectively enables salespersons to be able to pick up on underlying or hidden concerns that the customer may have as well. In addition, picking up on body language and the signs that it is sending is also an effective method for building rapport. Not only can you match your own body language to that of your client's in order to get on an even level with them,Cheap Taylor Mays Jersey, but you can also detect if they have any concerns or how they are feeling about the product, presentation, or company. Learning to decipher body language is another aspect of effective listening skills that can be used for building rapport with clients. This includes interaction not only on the part of salespeople, but also the customer service and support personnel. In addition, a company website can easily incorporate aspects of its site that enable customers and clients to share their input either through a forum or a contact form that allows them to contact them directly. The general consensus that any sales presentation or conversation should be equal parts of talking and listening is often a misnomer. The truth is that the most effective sales presentations should only consist of about thirty percent talking, and the other seventy percent of the time should be devoted to listening to what the client or customer has to say. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    We Want More Than a Script

    Monday, July 9, 2012, 5:53 PM [General]

    If done properly, telephone sales is a very effective way of getting in contact with legitimate prospects. But when scripting removes the ability to genuinely listen and respond to a customer, we all suffer. are purposeful - have a clear reason why you are calling someone; use language the customer understands; are designed for the benefit of the listener with it always being "the prospects choice" to accept or reject what they hear; are brief and allow for questions and conversations; aim to achieve a result - an appointment, donation, purchase, feedback, etc; are planned not canned -they are flexible, allowing the sales person to adapt to the different needs or queries of the prospect whilst maintaining the integrity of the call's purpose; leave the prospect feeling valued and informed,Cheap Chiefs Jerseys, even if they choose not to proceed with you in this instance; and, are pleasant,Cheap Larry Fitzgerald Jersey, respectful and engaging. However, too many organisations push sales scripting too far creating word-for-word scripts that end up being stilted and clumsy at best and one-sided and ineffectual at worst. We had an experience recently with a telecommunications firm whose telephone sales and service people seemed unable to deviate from a scripted response as the responses they gave us had nothing to do with our issue. The impression this gave us was that our issue wasn't even heard let alone acted upon - it didn't fit their script. The number of times we had to request information to check that our matter would be dealt with made the whole experience cumbersome, time consuming and very frustrating. We ended up doing all the work, while the telephone sales and service person simply read from a script, which, as it turns out, could not account for our matter in its design. Hundreds of thousands, if not millions of sales people around the world use sales scripts. Used properly, sales scripts act as scaffolding or bridgework to earn us the right to have a meaningful discussion with our prospecting customers, members,Cheap Jim Plunkett Jersey, donors or subscribers. The sales script is a well constructed set of guidelines that support us when we prospect. Good sales scripts: Remember everybody lives by selling something. Sales scripts are not meant to be regurgitated word for word with no deviation, nor are they meant to be a one-sided affair. This type of approach is called 'canned' scripting. You would think that in this day and age we would have ditched these 'canned scripts' but they still happen. See the Cluetrain Manifesto (a resulting force that rose out of the discontentment people experience with businesses and how they fail to communicate with people). If you want to create positive and memorable experiences for your customers, members, donors or subscribers then seek to engage with them in a meaningful way. Don't force your sales people to be rooted to the spot and limited by a one-size-fits all script. Trust your team to engage with people in meaningful ways by giving them the guidelines and tools they need to communicate effectively with the wide variety of people they encounter on a daily basis. The autonomy this gives your people puts back interest and challenge in the task of making effective prospecting calls and in the process might make the customers, members, donors or subscribers' experience that much better. Building on this and taking the canned script one step further, some companies and political parties have even ditched the live person on the other end of the phone and opted for a recording instead. And this is supposed to engage us? This is free-to-air television advertising or junk mail in disguise. At least with television we can choose what we watch and we can put a 'no junk mail' sign on our letter box but getting 'canned' advertising over the phone takes the biscuit in my opinion. Yes there is the 'do not call' register which you can sign up to, however resorting to 'recorded messages' is lazy and only serves to create more angst in the already heated area of telemarketing. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Building Business Relationships - Knowledge Base

    Monday, July 9, 2012, 4:59 PM [General]

    Technology offers us options: Email, webinars, cell phones, web sites, blogs, social networking, ezines and additional means to connect with customers. I use most of the above but the one thing that works best is my dad's way of building business relationships. I'm giving something of value, a benefit, to my customers that few sales people are taking the time to do. So, if you want to place yourself above your competition become a knowledge base in your field - and send those cards. My dad was a master at building business relationships. When I was just starting out in sales I remember being in my dad's office,Cheap Demaryius Thomas Jersey, the phone would ring and he would answer one call after another. I listened to his conversations and there would be several calls where he would go to his Rolodex and give the person on the other end a name of a business. I asked him what that was all about. He looked at me, smiled, and told me that the person who called was looking for a component that we didn't carry so he was referring him to someone else. I realized that he had made himself a knowledge base to his customers. He became known as the "go to" guy. Whenever a customer needed something,Deion Branch seahawks Jersey, they would call him. He also made sure he had information on his customers. Things like birthdays,Cheap Randall Cobb Jersey, anniversaries, etc. He would always make sure he sent out cards to his customers to recognize those events, thank you cards for meetings, etc. I know firsthand sending out all those cards sealed his relationships. This was business relationship building 101 and he became a success with it. I've been in sales for over 30 years and if its one thing I've learned it's the value of a strong business relationship. Having a strong business relationship can be the difference between winning or losing business. It's that powerful. There are various steps to building a successful business relationship. This is one of my favorites. I use that method to this day. If your prospects and customers see you as a knowledge base, they will come to you every time they need something. The integrity and trust you build will put you over the top with your competition. Do I still send cards with all the technology available? I do and here's why: Sending email has become commonplace and you take a chance if your email will even be read. So, when I want to thank someone for taking the time to meet with me, thanks for the business, birthday wishes, etc - I always send a card. People enjoy receiving cards and appreciate the time it took to write it out and mail it. I also find that customers will hold on to the cards and show their co-workers. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Close the Sale 4 Steps to Success

    Monday, July 9, 2012, 4:59 PM [General]

    Options - If there is more than one option that can legitimately meet the customer's needs offer those options for the customer to consider.,Cheap James Jones Jersey If you want your sales to grow, you need to summarize needs and product benefits, gain agreement and ask for the business! Just like some salespeople are reluctant to close a sale, sales professionals are often reluctant to give specific product solutions. That's not surprising--for a couple of reasons. Assume that they want it and then ask - If you approach the solution tentatively the customer will read your uncertainty as doubt about your recommendation. Here are four ways to ask: With these four critical concepts, and four closes you will achieve more success in selling. Present Product Benefits- You are a trained professional. And, if you have worked closely with the customer, you know the best benefits and solutions to address their needs and priorities. Action Close-"Can I get your approval?" Assumptive Close-"Do you want to add the new location once it opens to the package we are talking about?" Alternative Close-"Do you want to meet Tuesday or Wednesday?" Added Step Close-"Let's meet next month as well. What works for you?" People are taught not to ask for what they want. Instead, they're supposed to wait for an offer, directions, or inspiration. Being direct is often looked at as being pushy or insensitive. But in a sales situation, IT'S IMPORTANT TO ASK. The customer knows why you're there and it creates pressure not to ask, making your customer wonder if you'll ever get to the point. If as a sales professionals you tenaciously seek to help by understanding the customer's needs, and you have a genuine desire to be of service,Cheap DeMarcus Ware Jersey, these four keys will assist you in gaining the business again and again: The key question in closing the sale is: How can I help my customer make appropriate decisions to address his or her needs and priorities? You do that by presenting or demonstrating product benefits,Cheap Chad Henne Jersey, providing appropriate product or financing options, guiding the customer to understanding the solution, reviewing all of the critical elements pointing to a solution, and asking for the order. Review - Review the key information you have learned about the customer that leads you to your solution. People fear rejection. It's like asking someone for a date and being turned down. Who wants the emotional pain or the embarrassment? Sales professionals often feel if they present a specific solution, customers will say "no" or offer an objection. Unless you present a solution and ask for the business, you'll never know what the customer is thinking. Presenting and closing gives the customer the opportunity to say "yes" to meeting their need or improving their business. A "no" or an objection simply means the customer has a concern that must be addressed or needs more information to be convinced to proceed. There are a number of sales closing books on the best- seller list-read a book and learn 1,000 ways to "close the sale." All of that advice isn't necessary. Sales professionals don't need fancy closes to sell effectively. You need a genuine desire and honest attitude to be of service. You need to help your customers with their needs, solve their problems, and overall, feel good about the business solutions you're offering. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Transform Ideas Into Messages That Sell

    Monday, July 9, 2012, 4:59 PM [General]

    Write Living Copy. Long complicated sentences are hard to follow. They fall on ears that won't listen and eyes that won't see. They lose your prospects interest instead of piquing it. Make sure you use language that speaks to real people. Have you ever observed how people speak. They use short sentences and sentence fragments. While writing is more formal than speaking, it is generally better to use a conversational style when you write. Differentiate Yourself from the Competition. Make sure your message is not generic. Sell your product or service, not those of others who have similar things to sell. Are there real differences between you and your competitors? Let your prospects know about them. No real differences? Create perceived benefits that make your product or service different and better. Be a Word Surgeon. Proofread what you have written. Use your pen like a scalpel. Remove any extra, unnecessary language. Remove any extra, unnecessary ideas. Stay focused. This will stimulate interest. Hype or Hip? Your prospects will know if you're using fluff, exaggerating, or being insincere. If you're genuinely excited about what you're selling, make sure that comes across. Enthusiasm and excitement are contagious. A Spoonful of Sugar. Your prospects like fun. Helpful, entertaining communications are engaging and maintain interest. Be creative. Make it easy to spend time with your promotional messages. Know Your Product or Service. Before you can sell something, you have to know about it. The better you know it,Cheap Michael Bush Jersey, the easier it will be for you to inform, explain, and persuade. Once you know all about what you're selling,Cheap Darrelle Revis Jersey, make a chart. On one side of your chart, list all the selling points of your product or service. On the other side, list all the benefits which can be derived from those selling points. A Star is Born. Your product or service is the star of any campaign you wage. Don't let the medium overshadow what you're selling. When you follow these suggestions,Cheap Evander Hood Jersey, you'll be doing just what the pros do. Good luck converting all those great ideas into marketable messages. Know Your Customer. Who will use your product or service? What are they like? Where do they live? How old are they? Where do they shop? What are their interests? Answers to these and other questions will help you understand your prospects. You have to climb inside your prospects' heads. Become them. Then you can begin to understand what might motivate them. Before you create messages that sell, you have to have a basic understanding of the psychology of selling. Here's a quick overview of what you should consider. Use it as a springboard to discover more about communicating effectively. Cut to the Quick. Don't save the best for last. You don't want to lose your prospect's attention before you've finished delivering your message. Consider starting with a hook. Grab your prospects' attention and follow through with a finely crafted message that is sensitive to the time demands of your busy audience. In today's world, we all have so little time and appreciate it when those who want to communicate with us get to the point. Stress Benefits. Refer to the list of selling points and benefits you made. Let your prospects know how you, your service, or your product can be of benefit them. It is not enough to talk about selling points. Clearly point out what prospects have to gain. What's in it for them? The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Sell a Service - Discover 4 No-Brainer Steps to Sell

    Monday, July 9, 2012, 4:59 PM [General]

    4. Solicit feedback. One of the best ways to make your services more attractive to your potential buyers is to constantly improve them. Make it a habit to solicit feedback from your customers to get an idea about the things that you need to improve on to better serve your future clients. Contrary to popular beliefs,Cheap Mel Blount Jersey, selling is the world's oldest profession and not prostitution. There are basically two types of offerings that are being sold. These are tangible and intangible products. Tangible products are those that you can actually see or touch just like mobile phones, appliances, furniture, boats, etc. Intangible products on the other hand,Cheap David Garrard Jersey, are those that you cannot see or touch just like cleaning services or insurance. In this article, I wish to share with you the best steps that you can take in order to sell services (intangible products). 1. Build customer confidence. If you have been in the selling business for quite sometime, you'll surely know that it takes a lot to earn the trust of your potential buyers. Put yourself in the shoes of your customers and determine the elements that can convince them to trust a particular buyer. I am sure you would want to work with somebody who has great reputation and those that are highly recommended by other buyers. 3. Offer great customer service. I was at a local mall last week as I was trying to buy a new pair of shoes. As I enter one store,Cheap Sideline Black United Jerseys, the staff gave a warm welcome and made me feel very comfortable. One of them assisted me in choosing my shoes and was very accommodating to all my questions. He showed patience and interest in helping me out. This is the main reason why I decided to buy from that particular store. You can use their strategy in selling your services. You need to treat each of your potential clients right as this can affect their buying decisions. 2. Advertise. Even if you are just selling shoe-shine services, you will still need to advertise to generate clients. Plan a powerful marketing campaign based on the preference of your potential clients and based on your advertising budget. You don't need to spend a fortune just to give your services the kind of exposure they deserve. As long as you know how to connect with your potential clients, it really doesn't matter if you spend just a couple of dollars for your advertising cost. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Consult, Don't Sell

    Monday, July 9, 2012, 4:59 PM [General]

    3. Price Is Important,Cheap George Blanda Jersey, But It Is Not The Most Important Factor. 2. People Buy For Their Own Reasons, Not the Salesman's. 1. You Must Connect With People Before You Can Be Trusted To Help Guide Them. The bottom line is that when you understand the three principles above, you can begin to approach every engagement with a sense of what is important to prospects/people and start responding to their needs more like a consultant...more like a people-centric marketer. None of us walk into a store or go online for a service and think, "OK, how can I help this company make money." The truth is that we buy based on what the individual products or services will do for us: offer peace of mind, a desired experience, save us time or money, or improve our lives in some tangible way. The Sandler Sales Institute, a nationally recognized professional sales training organization that I was fortunate to attend says that, "People buy emotionally and justify intellectually." So, if you're a TV salesman and you ask a customer, "Sir, what interests you about this particular model?" the customer will typically respond with something intellectual like, "Well, this one comes in the size I need and has the functionality I'm looking for." While this might be true, what the prospect won't say is that the reason why they want the really big, expensive Sony model is actually because they think the shiny design is amazing, and the feeling of joy and exhilaration they're going to have while watching the game in full clarity is worth the money. What we need to do as sales consultants and marketers is to ask the right questions and get to the bottom of what is really driving the person to buy. Focus on the prospects true motivations rather than projecting your own reasons on them or accepting any of their initial intellectual, boilerplate responses. So many of us know and understand how we like to be helped when it comes time to buy something. But, when we're on the other side, selling something, we don't often think in those same terms. The Golden Rule,Cheap Lyle Alzado Jersey, a Biblical principle says: "Do unto others what you would have them do unto you." This holds true in sales. All of us in the sales and marketing arenas ought to be selling to others the way we, ourselves, like to be sold to. The truth is, that no one really likes being sold to. What we all want is a trusted consultant who is objective, informative and honest with us when we're in a position to risk our time and money on a product or service. We buy because there's a benefit we desire for ourselves from that product or service. We want the best price for the right product or service that meets our need. Each of these is important to remember when you're on the other side of the equation, in the position of helping the buyer. There are many keys to selling, but these are three of the most important ones that we all should remember when selling or marketing: Author, speaker and leadership guru,Patriots 2012 Super Bowl Jerseys, John Maxwell says that people must "know you care, before they care about what you know." The principle is clear in stating that, in order for someone to trust what you're telling them, there must be an understanding that you're in it for them, and not just for yourself. Find any good sales consultant and the first thing you'll notice when they meet you is that they intentionally try to identify and relate with you before offering help. If you're in a department store, that person might say something like, "I'm sorry sir, but I noticed you standing there looking a little unsure. I know there's a lot of distractions and noise in this store. The truth is that I sometimes wish they would turn down the volume a bit myself. Is there something I can do right now to help you?" While this is a statement appropriate for a department store, the point it demonstrates is true for any situation. When you can identify with prospects/people at a human level, you will start to build their trust and increase their comfort level with you. An excellent way of establishing both rapport and credibility at the same time, is to relay similar challenges that you've had, or your customers have had, and how you learned and overcame them. Let the prospect know that you're real, and that you 'get it', and people will, in-turn, want to listen to your recommendations. Continuing with the illustration above, the prospect/person seeks the Sony TV for the experience it will provide him. Therefore, if you were to try and talk that particular customer into going with the less attractive, budget model by a brand he didn't recognize based on the fact that the price was better (and by the way, your margins are better on it too), chances are that you would lose both the customer's trust and their business. That's because you totally misunderstood his reasons for buying. I realize that it is counter intuitive, particularly in the current economic climate, to think that people don't buy things primarily on price, but it's a fact. Marketers often focus on the value a product or service provides because it's a slightly better approach for addressing both the emotional and the intellectual factors of a purchase. Case in point: Consider why people buy Toyotas over Hyundais even though Hyundais have longer warranties, nearly equivalent gas mileage and safety ratings, not to mention, equally high customer satisfaction ratings over the last 5 years. The price of Hyundai automobiles is often 15-20% less than an equivalent model Toyota. I would submit to you that, along with resale value (which is a direct result of the public's preference for Toyotas), the reason why people buy Toyotas is the peace of mind it offers them, not to mention, the brand name. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    The Persuasion Power to Close More Sales and Get What You Wa

    Monday, July 9, 2012, 4:58 PM [General]

    After she told us all about the product, the uses and the benefits, and also the price, then she starts closing the deal. She starts talking about the awards they are giving to a specific place and the place where we lived in was one of it. The award was that they are going to give free items as long as we purchase one item from them. The first time that lady called me and her suddenly her beauty magnetized me to respond her call and start to listen to her. Sometimes the beauty of the sellers is also a big help and that's what I observed. Again,Cheap Jamaal Anderson Jersey, I'm not telling you here the beauty of that sales lady, but the beauty of persuasion to close more sales. Your persuasion must also determine the persuasive closing you are going to make and that's very important because you're always having a different clients or customer. As being persuaded,Cheap Chester Taylor Jersey, I witnessed how she uses the power of persuasion to persuade us and to make us being interested of their product. The first thing she did was she introduces herself to us and then she starts talking about the product she's selling. I'm amazed on the confidence she has on talking to us about the product. I believe confidence is the most basic traits a persuader must have. Persuasion is not really easy and I know that but I saw how it works, how it draws more customers and how it closes more sales and get all you want. Each item costs $1000, and it's very expensive for us to purchase an item at that price. We never expect it to happen the time we entered the mall. But if we had just prepared an amount enough to purchase that item,Cheap Marion Barber Jersey, we'll sure say yes to that deal. Not because of the beauty of the lady but how she closed the deal that even helps us to decide immediately. The last time I visited a mall, father and I encountered a sales lady who is selling an electric stove which uses electric induction and more. I'm not going to tell you everything that they are selling but how they persuade us to take more time to listen to her and also how she persuade us to buy one of their product. If you really need to learn more on getting what you want through the power of persuasion, you are very welcome to visit Persuasion has its all power to elevate your marketing and sales. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    The Power of the Business Card in Direct Sales

    Monday, July 9, 2012, 4:58 PM [General]

    In order to sell a product or service, the customer must be aware that you have a product or service to sell. There is an old adage, "You cannot sell a secret", and it holds true in almost any industry. Pass your business cards out to everyone,Cheap Cardinals Jerseys, and I mean everyone. Your waiter when you go out for dinner, the Dry Cleaners, the shoe repair person, the teenage working behind the Taco Bell counter (Hint: His parents might be in need of your services), and the cashier at the grocery store. It can be said best by saying direct sales is a "numbers" game. Anyone in direct sales, especially commission sales, knows the more sales you make, the more money you make. This discussion will evolve around the real estate profession. However,Cheap Leon Washington Jersey, the technique using the power of the business card may be applied to any direct sales industry. Now let's analyze the numbers for a minute. 1000 business cards will cost you around $100. If your goal was to pass out 1000 cards every 3 months, that is only 10 cards per day. It is said your ROI (Return on Investment) should be 7%. Let's be a little more conservative and say our ROI is 1%. This would turn 10 new customers into clients every 3 months or 3 new clients per month. You could go as far to say this would generate 40 new clients a year. Wow! New sales people may find selling a product or service even more challenging. They have not built a reputation and usually do not have the marketing dollars to spend on marketing and advertising. It also becomes very costly to market or advertise in publications, magazines, or newspaper ads. The cost of business cards is lower than any other marketing or advertising cost and should be taken advantage of. This is the fastest and most cost effective way to generate leads and referral business. Add this to your written goals and watch your sales skyrocket. It then dawned on me; the more people that know what you do for a living, the better your chances are of people requesting your services. I added this to my goal setting list,Cheap Colt McCoy Jersey, whereby I decided to pass out 1000 business cards every quarter. The following story will amaze you. Twenty years ago when I first began my real estate career, I received tickets to the Super Bowl game. When I arrived at the game I sold my $75 ticket for $1000. I could not resist! I did not want to return home so I went out to the trunk of my car and pulled out a box of 1000 business cards. I returned to the long lines and started passing my cards out. In a few hours I passed the entire box of cards out to fans. Over the next 10 months, I quadrupled my sales and made over 6 figures, just from those 1000 cards. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    When Your Customer Wants to Compare Use it to Your Benefit

    Monday, July 9, 2012, 4:58 PM [General]

    If you have faith in your product show it. Show your customer you believe in your product and want to help them believe in it too. Comparisons will be made so cooperate. Even if you lose the sale,Cheap Leodis McKelvin Jersey, by giving the customer the impression that you are willing to be objective and help them make the right decision you set yourself up for future consideration. I presented my line and thought I had made the sale, but she insisted on checking the product she originally liked once again.The floor took up a very large area, about the length of two football fields. She said she did not know where my competitor was located but she would search them out and "maybe return". I asked her to wait while I found a directory of exhibitors. I then told her that I agreed with her desire to recheck my competitor since they did have a good product and she then would be sure she made the right decision which ever way she decided. I then walked her over to my competitors booth and handed her my card and booth number and left her there. I was manning a booth at a large medical convention when a customer approached me to inquire about one of my products. She started out by saying that she had already made up her mind to buy my competitors product but she just wanted to compare it to mine. She returned about one half hour later and gave me the order. She said that she took note of my comment about my competitor having a good product and me helping her. She said "you evidently had no fear of competition, and you had confidence in your product,Cheap Gary Brackett Jersey, and that made me a believer". Selling is not only about selling,Cheap Jared Allen Jersey, it is also about helping people make a decision and using your head. What is the worst thing that could of happened. That she would have liked the competitors product better and I lost a sale. She was going to check out the competition again anyway, so why not help her and create a positive image for myself. By helping I set up an opportunity in the future for a chance at her business no matter what happened. This time I came out on top. This was due to the fact that I not only had a better product but I helped her prove to herself that she made the right decision. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Marketing a Business For Sale

    Monday, July 9, 2012, 4:58 PM [General]

    One of the most important decisions has to be where to advertise when marketing a business for sale. There are many options to consider including newspapers, trade magazines, business transfer agents and business sale websites. Many factors come in to consideration when making decisions about marketing a business for sale. Considerations such as advertising budget, professional help, advertising mediums, timescales,Cheap Shawne Merriman Jersey, sale price and employees along with many others. When making this important decision,Cheap Shawne Merriman Jersey, it is worth thinking about who and what type of buyer you are trying to attract - does it need to be someone from your specific industry, is it an entrepreneur you are looking for or could it be someone who is looking to buy a small business for the first time. Possibly, there could be a current competitor that would be interested in buying you out in order to establish some domination in the specific industry so it is always worth networking colleagues and business associates from the same and related industries. A varied and informed approach can pay dividends when marketing a business for sale. Firstly,Cheap LaDainian Tomlinson Jersey, it is advisable to set a budget and work within that set figure, although it is important that it is realistic in the first place. Getting professional advice from someone such as a business sale transfer agent can help you prepare your business sale and provide information on current market trends and conditions. This option also ensures you are asking the correct price for the business compared to other enterprises on the market that may be in competition for the same buyers. Before entering the sale process you must always have a timescale in mind for both the sale and completion. It is important to consider your employees and have in place a plan for them. You will want to assure them of their futures and ensure they are afforded all their employee rights. Making sure this is undertaken correctly will help the smooth running of the business in any sale process The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Drive By's & T Formations

    Monday, July 9, 2012, 4:58 PM [General]

    Kind of ironic when you think about it! Today's Action: Drive by's also include the trucks you pass as well and... Embrace the T Formation,Cheap Tony Scheffler Jersey! Building Directories. This one we get to pretend we are James Bond and use our camera phone to snap a picture of the directory. Bonus points if you hum the James Bond theme while you do it. I did and the security guard looked at me like I was off,Cheap Cowboys Jerseys! Screw Barney Fife if he can't take a joke! What do you think about when you're heading to work? Racing to your appointments? Going to that power lunch? Who knows? Who cares? I can tell you what most of us aren't thinking about... the money we pass on our way to chase money! Do some drive-bys (legal ones) Buy a digital recorder (cool for remembering all those other ideas to conquer the world) I have two easy techniques for you to consider: 2) The T Formation is really simple. Get to your next appointment 15-20 mins early. Stop by the building to the right, the left and across the street (in the shape of a "T" hence the name). Your goal is to simply get a contact and look around while you are there for clues. Feel free to hum James Bond theme again but silently. I'm so good at this that I actually arrive with my own theme music but for the rest of you... baby steps,Cheap Kevin Greene Jersey! 1) The Drive By: For those of us up in NY that can take on a whole different meaning. For the purposes of our discussion, it simply involves buying a digital recorder and mentioning the names of the businesses you pass in your travels. Why not write it down? Because that would be crazy to drive and write, genius! Besides, I would bet you can't read your own handwriting when you jot stuff down at 80 mph. Truth be told, I was in fact one of those idiots way back in a far away time called 1996. I am better now and the traffic court judge and I still keep in touch! Once you get back to your computer, enter in all your new leads and Presto you are a lead generating machine! The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Three Common Barriers to Top Sales The Difference Between S

    Monday, July 9, 2012, 10:07 AM [General]

    With this information,Cheap Jamie Silva Jersey, sales professionals can adjust how they present product capabilities to align with customer motivations and win almost every time. You can figure out what motivates your customer by asking them questions such as,Cheap Bart Scott Jersey, "How will you know which is the best choice?" Or "What is the most important thing that you're going to consider as you make your choice?" Or "What are your success criteria for this project?" Or "What do you need to accomplish your mission?" Unbelievably, there are sales people who don't know their products inside and out, forwards and backwards. I'm always shocked when I ask a sales person about product a detail that I think would be important and they don't know the answer. It's even more unbelievable when they don't know how to get me the answer. I'll just buy somewhere else, thank you. Sales superstars learn about competitors' products. In fact, they know as much about competing products as they do their own product. It's easy. Go to their website. Ask them to send you sales information. Play with the products every time you can. Learn who in your company is the expert on your products. Ask them lots and lots of questions. Learn why the product developers designed the features the way that they did. Struggling sales people put a lot of time and effort into their territory yet seem to have real problems meeting their sales goals. Read on to learn about the three common barriers they face that sales pros do to avoid them. Each customer is motivated by slightly different things. Sales people who struggle believe that the same thing motivates all customers so they use the same approach to each customer. They begin by discussing their product. Do that and you'll always struggle. They Don't Know How to Match Their Customer's Motivation The more you know about your products, the more of them you can sell. They Don't Know Their Competitor's Products Sales professionals lead with the need and motivators. They first find out why each customer makes the decisions that they do. For some people, they are driven by politics,Cheap Matt Ryan Jersey, so they will pick what their boss recommends. Others will choose to minimize risk. Leaders will choose to create new business outcomes and advance their competitive advantage. Financial analysts will select based on return on investment or cash flow improvements. You may have had the same experience at a restaurant when you asked the server about a dish and they've never tasted it and can't tell you about it. Have you ever asked a sales person, "So how does this stack up against your competition?" and they reply with, "You'll have to ask them." That's not a sales person, that's an anti-sales person. They are pushing deals to the competition. It's probably because they've been taught that all customers want to know WIIFM-what's in it for me. While that is partially true, there is way more to connecting with customer motivation than that. They Don't Know Their Products The real professional's secret is to initially look at competitive product like you were genuinely interested in buying them. You'll learn why customers choose competitive products. Later look for flaws to better find ways to present your products in a more favorable way. Sales superstars know their product. It's easy to do! Get every bit of sales literature about your products and read them over and over again. It takes an average of four passes through the literature for you to remember what you need to know. So stick with it. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Think About How to Sell

    Monday, July 9, 2012, 10:06 AM [General]

    Being available for customers Customers are very important today, from the point of view of the role they play in seller-buyer relationships beyond the actual transaction. Be open to your customers, to benefit in the long run. Listen to them. Allow them on board. Reputation by word of mouth can create a loyal customer base,Cheap Fran Tarkenton Jersey, something that every company wants. Selling is about innovating,Cheap Tramon Williams Jersey, listening to the customers and being confident about you are selling. A sales person who aims to be successful sets out in a specific frame of mind at every call that he makes. People often wonder if there are tried and tested ways to think about selling, that can increase the chances of success. Here's a look at some of the things that work for the best of the best and can work for you. Are you looking for more on how to think about how to sell? You can visit the website of motivational speaker Doug Dvorak for more information and advice. Innovating Think creatively about new products and services that people will be likely to jump at a chance to buy. The more investment that you make in this area, the greater will be the chances that you will be able to give your customers something that they will love. These are only some of the things to keep in mind when considering how to think about how to sell. There are no hard and fast rules in the way you sell, of course. What works for you may not work for someone else. But the above are some of the tried and tested ways of perspectives from which to launch sales initiatives from. If followed, they are sure to bring quick results. Confidence about what you are selling If you believe that the product or service you are trying to sell is needed by the customer, you will automatically become more enthusiastic. Be confident about what you are selling. It is not the quality that you should be thinking about, but whether the customer needs the product. It will become easier for you to sell it. Believing that you can One of the big mistakes that are often made by inexperienced sales people is that they often lose faith in their ability to sell. They don't believe they can close a particular call. That can be fatal. If you believe it,Cheap Archie Manning Jersey, it is likely to be true. Don't let your negative thoughts get in the way. Your customers are likely to sense your negativity in your conversation, and that will lead to a call that you cannot close. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Getting to Yes!

    Monday, July 9, 2012, 10:06 AM [General]

    Both instances were cold calls, to extract some marketing money from trainingreality. Both salespeople had been on a similar course, where the introductory part of the pitch was about getting to yes. This led to some wonderful (wonderfully bad!) rhetorical questions: "If I could show you a way to increase your sales leads by x%, would you be interested?" There is a model of sales training doing the rounds at the moment (which uses some limited and rather out-of-context NLP theory) that,Cheap Demaryius Thomas Jersey, during a sales call, you need to get the potential client to start saying yes, to pretty much anything. The simple idea behind this is that you move the potential client into a mindset of saying yes, so that there is less resistance when the sales person goes to close the deal. Time to start with an apology - this article is not specifically about Roger Fisher's book of the same title (which is about much more principled negotiation), but it's about certain sales people taking a rules-based and un-principled approach to selling - not only unpleasant, but, particularly with regards to business-to-business sales, will become increasingly unsuccessful. "Are you interested in getting a great return on your marketing spend?" "Do you think it might help to get one-on-one time with the heads of the biggest UK plcs?" What has happened here is that a simple rule has been derived from some complex and much more thorough theories, and mis-applied. As usual,Cheap Robert Quinn Jersey, when this happens, the outcome (in anything other than the very short-term) will not be what was planned. The underlying principles are to get the potential clients to a positive mindset, to help them understand the benefits of working with you, and to show them how you can help them achieve their objectives. Mindless rhetorical questions will not work, and in many cases (mine included!) will only serve to put people off. I've touched on this subject in another article (Motion Creates Emotion), which reference to the film Boiler Room. It's a pretty apt way to look at it, because it is still heavily used in domestic cold-calling (double glazing, insurance, utilities, financial products and so on), and one can only assume that it has some success, given the evidence of its continuing prevalence. However, putting aside the morality issue for a moment (although I will go on record to say that I think companies using this approach tend to have the morality of the Boiler Room management!), I want to write about two specific business-to-business (B2B) instances where the basic principle of getting the potential client to say yes simply didn't work. "Are senior HR managers with big training budgets the sort of people you'd like to meet?" Now, as a simple soul, I would find it tricky to honestly say "no" to any of those statements, hence the rhetorical aspect to them, and the fact that they are built into many, many sales pitches these days. But, being (I hope),Cheap Drew Brees Jersey, a slightly less-than-simple businessman, I'm not naive enough to fail to see these things coming a mile off, and I don't think that the majority of business people are. Quality sales training needs to be much more sophisticated than this - it's about building rapport, being principled, communicating clearly, and listening well. Each of these looks and sounds simple, but they are not - they're about much deeper level change than a simple script to follow. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Collecting Payments From Customers More Efficiently

    Monday, July 9, 2012, 9:06 AM [General]

    This simplified and streamlined process can make your business have lower overhead and may minimize your back office needs and cut down on labor expenses. Even if the credit card processing charges feel expensive after shopping around,Cheap George Blanda Jersey, be sure to compare it to the full costs of the traditional inefficient cycle of invoicing and then begging your customers for check payments when they have the incentive to wait as long as possible to pay you. Many business spend a lot of time invoicing their customers,Cheap Kurt Warner Jersey, managing accounts receivable and collections,Cheap Shonn Greene Jersey, and dealing with payments by check that are coming in. Most people consider this to be a necessary evil of doing business and don't realize that in many cases they can dramatically simplify their processes by accepting credit card payments. On the surface, accepting credit cards feels expensive compared to checks because of the card processing fees which can be as much as 3 to 5% of the transaction. On the other hand, this cost is worth it for many businesses since it is actually less than the financial and time costs of invoicing and collections. When you ask a customer to pay right away, you limit the amount of AR and collections work that you will need to do later. This saves you time, and results in more predictable cash flow. Instead of playing the game of how long can they wait to pay their accounts payable with you, your customer can play this game with their credit card company instead. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Getting the Appointment - How the Sales Pros Do It

    Monday, July 9, 2012, 9:06 AM [General]

    The most important selling skill isn't presenting, closing, or negotiating. It's persuading a qualified prospect to meet with you in person. Here's how top sales pros do that! Confirm the benefit, with a tie-down to get an affirmative response. Don't make a patronizing statement like "Do you want to save money?" Instead, make a casual statement they're likely to agree with, made into the form of a question with a tie-down like "wouldn't you?" or "aren't you?": "I'll bet in this economy, you have to watch every nickel you spend, don't you?" Call early. Many qualified prospects arrive at work before the office staff arrives. If you have their direct-dial number, call early and you might get right through. But if not... Remember these steps when you're seeking appointments with qualified prospects. Do it the way the sales pros do it. Get more appointments,Cheap Trent Edwards Jersey, and get more sales! If the prospect declines your request for an appointment, ask questions to uncover some unmet need or dissatisfaction. No matter what they say, bring in the witness and ask for the appointment again. Ask "How do you feel about this?" or "How do you feel about that?". One good question is "How do you feel about what you're paying now?" It doesn't make any difference whether they say "Well, it's going up a bit lately" or "I am absolutely thrilled and don't know how they can do it for so little", respond with something along the lines of "Interesting you should say that. This-and-such a person said the same thing when we first met. We're saving them over $1000 a month now. We need to talk about this. 20 minutes is all it will take. How about Tuesday at 8?" Introduce yourself to the gatekeeper, note a referral, and ask to speak to the decision maker. Be concise: "This is so-and-so, with such-and-such company. This-or-that person suggested I call. Is Mr/Ms Prospect in, please?" Remember: the longer you speak to the gatekeeper, the less likely it is you'll ever get through to the prospect. If you're asked what this concerns, respond, politely, with something along the lines of "This is something Mr/Ms Prospect would want to know about, and within 90 seconds will know whether we need to get together in person. Is he/she in, please?" If the prospect is too busy to meet with you right now, close on that objection. When the prospect says they're too busy to meet with you, what they really mean is "Why should I meet with you?" So, if they say they're too busy,Cheap Carolina Panthers Jerseys, answer with "That's just why you need to meet with me. I won't waste your time, and I can save you time and money. We just need 20 minutes. How about Tuesday at 8?" When you get the decision maker on the line, repeat your intro, and note a benefit you've provided to similar businesses. "This is so-and-so, with such-and-such company. This-or-that person suggested I call" Always note a referral. If you don't have the name of one of their colleagues,Cheap Cardinals Jerseys, cite your boss. Or me. Say "Dr. Bob Kimball suggested I give you a call." After all, I just did. Then, cite a benefit that would likely be of importance to them. Benefits come in three forms: Increase profits, reduce costs, or make their life easier: "We've been working with several firms in this industry, and have saved them this amount on whatever." Make a direct request for an appointment. When you do this, position yourself as a partner, not a salesperson desperate for a sale, by indicating that you'll wish to proceed only if this is in their best interest: "It'll take us about 20 minutes to see if this is right for you. It may not be, but you'll know in 20 minutes." Now ask for the appointment, not with the manipulative tactic of suggesting two possible times and asking them to choose one, but by proposing a meeting time: "How about Tuesday at 8?" Then shut up. Let them propose an alternative time if it suits them. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Get Clients' Attention With Attractive Retail Displays

    Monday, July 9, 2012, 9:05 AM [General]

    A retail display is a selling display that beautifully showcase shop inventory or highlighted items. An immense quantity of goods in the retail market are contending for attention. And the offer of fresh manufacturers seems to boost day by day. It's good to know that at least 60% of purchases are decided in the store, statistically supplied by POPAI (Point of Purchase Association International). Take the proper steps to make some profits and don't leave conversions to possibility. An area of total aesthetic store design will help to make people feel comfortable to stay and spend more interest in comparison to areas of very simple stock presentation, where they simply stop by to get things they require from their list. This is because consumers subconsciously tend to find surroundings that creates positive feelings and invites them to stay. Additionally, retail displays can be designed to enhance the quantity of merchandise to be displayed on a given constrained floor space. Retail space is rare and treasured -- make sure to obtain the most of every square foot. Proper choice of retail display and retail room design will help store proprietors to distinguish from other shops and persuade buyers to come in, stay more time and come back. A shop without smart retail display placing and a showcased store style,Cheap Tony Gonzalez Jersey, will be instantly of a cheap items shop and won't have the ability to drive high margin sales for brand goods. Fantastic store design isn't just about coordinating colors and materials harmoniously and using sophisticated lighting effects solutions to enhance a identifiable store branding. Implementation of the optimum display type with suitable alternatives of size, condition,Cheap Bernie Kosar Jersey, materials and colour could possibly be the single most identifying element for driving purchase conversion. Custom made retail displays are usually clever purchase to make when looking at offering your product and increasing your margins. Innovative retail display style is essential in a productive retail store. These retail fixtures draw attention in a competitive retail store floor and can be designed to focus on your ideal consumer base. If a client decides to buy your merchandise, it depends largely on the style your item is displayed. With regard to the producer the goal of making use of a standard retail display layout for all shops is to strengthen your unified company message. It has an enormous effect on brand name recognition -- even if your product selection changes every once in awhile, the branded retail display still draws in shoppers to see what's fresh on offer from your organization. This can be the only useful way manufacturers have, to control about how their products will be perceived in several diverse distribution shops. Most of purchasing decisions are made at the time of purchase. So the most important factors are place,Cheap Camouflage Realtree Jerseys, shop and display design which will decide whether your goods get noticed and your endeavours will secure ROI. If properly created and optimally placed in the retail space, custom retail displays present enhanced outcomes on your bottom line profits. A tailored retail display for your own brand name is a risk-free investment to enhance your profits in a competitive market. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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