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Part I The Biggest Phone Cold Calling Mistake and 3 Rules T
Wednesday, July 4, 2012, 4:46 PM
[General]
"Dang! I forgot the cereal! I knew I forgot something, but I just couldn't remember what!"
Are you ready to stop playing "supermarket roulette" with your prospects? Wouldn't it make you feel accomplished at least knowing regardless of the outcome, that you did everything on your end to move the deal forward?
More evidence for you, for those who are fighting me on this (I know you're out there!): we only have 8-15 seconds to get permission to gain their interest! That means each word or pause that takes up just one of those seconds carries a very large price tag; which means, you need to detail out EXACTLY what it is you want to say so you optimize each and every word.
Picking up the phone without knowing exactly what you want, without knowing word-for-word how you are going to ask for it, and not having a secure back-up plan that allows you to meet at least one of your objectives.
Rule #3: Treat Your Cold Call Like A Genie
You are running to the store for one of those quick "pick up a couple of things" trip. But, by the time you actually get in the car your spouse has added 12, "Oh, and we also need..." What initially was a, "no list needed trip," has turned into you thinking maybe you should go in and quickly jot it all down.
And remember, next time you are about to leave for the store without that list, remind yourself that you can do that when you go to the store, but never when you are making precious, money making phone calls!
When I am sitting at a sales person's desk and we are about to dig in and make calls, I intentionally never say anything until they are finished dialing the number. Then, once the ear piece is up against their cheek, I say,Cheap Vernon Gholston Jersey, "Hang up!" They look at me like I'm crazy and I usually have to say it again. "I'm serious. Hang up!"
When I am sitting one-on-one with a sales person showing them how to increase sales and productivity over the phone, it still shocks me how many of them make the biggest mistake possible when cold calling!
I then ask them, "tell me in 5 words or less exactly what you are calling to get."
So, take a few minutes and figure out what specific action you are looking to get from your cold calling, and you've got Rule #1.
Just because you create a script, doesn't mean you become a sales R2D2 (Star Wars) sales robot for the rest of your life. Think about actors in a movie. They all have scripts, but they don't look like robots. Why? Because they learn it and have gone over them enough times to make it personal and real!
But you go over the list in your mind like you are cramming for a final exam in school and you confidently remind yourself, "Nah, I'll remember".
My father-n-law is notorious for asking, "What's your contingency plan?" Most of the time my answer consists of three words. "Uh-Uh-Uh." Let's face it. Even though you put together a killer script, and you ask for the result you want, you won't always get it. So what do you do when that happens? What I've seen involves the words, "scramble around in a panic!"
If I had a penny for the number of reps that could NOT answer this question, I would have at least $3 (do the math!).
Rule #1: Know exactly What You Want
Read, learn, and ACT on these 3 rules and you will NEVER return to your "kitchen counter" again and have to say, "AH! I forgot!"
1. Don't have to think about what you have to say. How much of a relief is that?
2. Knowing your delivery and content is powerful helps eliminate fear.
3. The more you do it, the better you get at it.
4. Once fine tuned, your results WILL skyrocket.
There are SO many benefits to going with a script to start: (I say 'to start' because eventually you'll just know it)
Let me guess what is said while you are unpacking your bags on your kitchen counter:
Think about the result you want as the center of a wheel, and the spokes are all the other words. The other words SUPPORT and go into the center of the wheel.
Summary: If you INVEST the time to nail down these 3 rules, I GUARANTEE you will see results FAST! In addition to seeing results, your confidence will soar when you don't have to think so much about every call. Think about how productive you will feel when:
Because your script is written based on what it is you are trying to accomplish!
Every time you pick up the phone to make a call is the same opportunity as you going to the store. Are you going to "wing it" without a list even though you know your odds of getting everything you want are slim? Or, do you put the correct value on every call you make, and you are intentional and strategic in executing your sales game plan? (going with a list).
Here's why it's imperative this occur before you create your script:
Make sure that your 'third wish' is something that will give you the opportunity to keep in touch with the client. Try and stay from something they would say "no" to. For example, my last ditch wish was, "Mr. Client, thank you. Is it OK if I keep in touch periodically to inform you of developments that I think will benefit you?" Most people say "yes" to that, so that is my #3 default.
Let's look at just a few of the items you could be looking to accomplish on a cold call:
For whatever reason, the longer a sales person has been in sales the more ludicrous they think this idea is. Well, the longer I am showing sales people how to make money on the phones the more ludicrous I think it is that sales people don't use them!
On the flip side, when I invest the time to write down exactly what I want to get, and I have that list with me in the store I give myself a great chance to accomplish exactly what I am setting out to get!
1. You know EXACTLY what you are asking for.
2. Know PRECISELY what you are going to say.
3. Have a back-up plan so every time you reach someone you at least meet 1 objective.
So Rule #3 is to identify and know what you will ask for if your prospect doesn't agree to wish #1. I ALWAYS know the top 3 results I want from every call, and I rank them in order of preference. My main pitch is of course geared around my primary objective. If they say no to that, I quickly jump to my #2 wish, and if that also gets denied, then I jump to my #3 wish.
Rule #2: Your Phone Call Is Like Any Great Movie (For a detailed step by step on formatting a powerful script that gets results, see Part II of this article,Minnesota Vikings Jerseys, titled: "Scripts Aren't Just For Movies.")
What is THE biggest mistake?
Many of the cold calling training I've heard focuses on the script part first, but that's completely wrong! First, you have to know what you want, then you build your "pitch" around accomplishing that (more on that in rule #2). Don't take this lightly. When I built my cold calling pitch I realized that this exercise would be the difference between me getting appointments and not,Cheap Ronnie Brown Jersey, so I took it very seriously, and was intentional in every sentence and word.
Your business, sales cycle, your client and other information will determine what it is that you want. Regardless, though, the main point is, for you to identify THE most important criteria you wish to achieve, and that is what you build around.
1. Get a contact name and email address
2. Secure an appointment
3. Close a deal on the spot
4. Present pricing
5. Present your company's solutions to your clients problems.
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How to Approach Customer Service Like a Sales Award Winner
Wednesday, July 4, 2012, 4:46 PM
[General]
Lots of salespeople lose interest because they feel like they have already been paid, in commission, for the account order. Not so. Whether it's a follow-up purchase, a bigger investment down the road, or even just a referral to a friend or colleague, good customer service is simply the beginning of the next sale. View it as an activity that gains you clients and commissions, and you might find you have more energy for the task.
Another misconception about customer service is that it's all about solving problems. Sometimes, that's the case. Just as often, however, top producers don't wait for their customers to need them; instead,Cheap Austin Collie Jersey, they think ahead about what their clients are going to want or require in the future, and then give it to them beforehand. If that sounds like a lot of work and attention to detail, then you're right. That's why so many sales reps don't do it, and why it can make you stand out above the crowd.
Do the math:
Here's how to provide customer service like an award-winning sales producer:
When a company's top producer is receiving an award - either at a national sales meeting, or some other event - it's common to hear the other salespeople in the audience talk about how the winner opened a big account, or got to be really good at selling this or that product. One facet of their accomplishment that is rarely mentioned, however, is their ability to provide top notch customer service.
One of the best ways to provide good service is by simply avoiding one of the biggest mistakes: hiding from your clients when you have bad news for them. Rather than ducking their calls and hoping they will go away, try to take the opposite approach - stay ahead of the news and make sure it from comes from you first. No one is going to want to hear that there is a problem with their order or account,Jacksonville Jaguars Jerseys, but they'll respect you for showing up with the news yourself. By proving that you are someone who can be relied on, you separate yourself from the legions of other salespeople who don't have the backbone to have the toughest conversations.
Customer service doesn't have the flash or glory of opening big accounts,Cheap Larry Fitzgerald Jersey, but in the long run, keeping the buyers you have is even more important than finding new ones.
Anticipate needs:
Good customer service is good selling. Too many sales reps miss this point, and so they become very strong in opening accounts, but not as great at keeping them. That's like water rushing from a faucet to fill a bucket with a hole in the bottom - it's working hard, not working smart.
Customer service isn't wrapping up the last sale - it's the beginning of the next one:
Stay ahead of bad news:
That's understandable, but it's also missing half of the equation.
Serving your existing customers isn't as exciting as bringing in new ones. To keep you motivated, I suggest you start to think about things from a dollars and cents point of view. On average, it costs you at least five times as much to bring in a new customer as it does to keep an old one (whether you are measuring by time, or currency.) More importantly, you tend to make about two or three times as much on the second or third sale from a customer as you do the first. Get to know these numbers intimately, because they will lead you to an important conclusion...
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There is an Art to Selling
Wednesday, July 4, 2012, 4:46 PM
[General]
Just like every thing else that requires skill; selling too is an art, some people seem to have it naturally. Some have to work hard at it; Experience is the best teacher. It is good to have a mentor or a coach. It is good to sell with someone else. A good friendly competition can be very motivational. Talk to top sellers and they all have at least one thing in common. They all have learned how to be people persons. You have got to have people relate to you, you have got to be present you have got to work at selling every chance you get.
Selling things to people face to face is easy, once you get over the fear,Cheap Dan Marino Jersey, once you get over your shyness, once you change your way of thinking from lack of confidence to confident. When you realize and believe who you really are. Selling will be easy. Selling is easy. If a person wants to be a master seller,Cheap Demaryius Thomas Jersey, read study, and practice. Get out and sell, be motivated to get your money. I think that any one that applies them self to selling, has to be making progress toward being a better person. Only someone that is strong,Cheap Jack Ham Jersey, and believes in them self will make it; in a sales business if you don't sell you don't get paid. Maybe when the gas and the lights get cut off you will make a move and do what you have to do. No one can give you all the answers; we can only show you the way. If some one could give you all the answers to any question you could ask you would still have to apply that to your life there is no magic you still have to take action, get it going.
There are some famous salesmen and pitch men; pitch men are power sellers that can take any product and move it; usually you will see them on the infomercials. They are good at convincing people to buy what ever it is that they are selling, these guys are full of life, very energetic, speak loud and clear, they get your attention that is what you have to do. Timid people don't make good sales people. That's just a label; timid, do not accept that you are shy, or timid if you want to sell, then just do it. If you keep at it you will learn and master the art of selling; just like a painter masters his art, or a musician or any artist.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Greatest Sales Visionaries
Wednesday, July 4, 2012, 4:45 PM
[General]
Dave Liniger began a training program for agents and he grew to become the real estate conventions founder and the creator of a national brand for estate agents. He started with only 16 applicants and now Real Estate MAXimum is "a global real estate system of franchisee owned and operated offices and their affiliated independent professionals" (Harkins, Phil, and Keith Hollihan - Everybody Wins: The Story and Lessons Behind RE/MAX. Hoboken, N.J.: John Wiley & Sons,Cheap Mike Bell Jersey, 2004).
Have you dreamed of adding your name to the list of greatest visionaries? You know that they were sellers just like you, trying to make a living from selling certain products, struggling hard to become better salespersons and earn more money to support their families,Cheap Aaron Smith Jersey, until they saw an opportunity. They ceased that opportunity and put it to practice. It 's all about trying to make it happen, instead of simply dreaming about it. With a bit more confidence in yourself, work, having the sense of change in selling and more optimism, you can be among the moguls than lead the world industry. Read stories to inspire you, biographies of people who changed people 's daily lifestyle.
Scott Vinson, is I.B.I.S Inc.'s top salesman. He gained his reputation through selling Microsoft CRM and Great Plains Software more than anyone had ever done. He has been in sales for more than 10 years. The reason why he came this far in selling is because he saw an opportunity and took the most advantages from it. He became successful by understanding that identifying customer 's problems and finding out solutions for them is the best possible way of building up a successful career in selling.
Another very good example from the list with world 's greatest visionaries is Walt Disney. He understood that cars would soon become affordable to most of the families that would travel in a spot from the map that offered great moments for them and for their children. Now he is a mogul of the entertainment field and Disneyland Park is a world 's greatest attraction for people of all ages,Cheap Eric Berry Jersey, with millions of tourists each year.
R. J. Roberts brought cable television into people 's lives. He purchased a 1,200 subscriber cable television system that grew to become the largest cable T.V. company in U.S. - Comcast Corporation, with 25 million customers and 88,000 employees. He had this vision in 1963.
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3 Things Salespeople Should Never Say During a Demo
Wednesday, July 4, 2012, 4:45 PM
[General]
"Can you show that thing you did yesterday?" I will could do an entire post on why this one is a bad idea,Cheap Karlos Dansby Jersey, but the short explanation is that your demo guy/gal may not want to show that thing because it is going to blow up today! If you want to see a demo of something, ask before the presentation. "Let me introduce Dave who is an expert in..." Most Sales Engineers I know don't like the word expert and all that it implies. It is just setting us up for our credibility being knocked out later in the presentation. Better to talk about experience,Cheap John Abraham Jersey, years with the company, or just let us introduce ourselves. "I just heard from Product Management yesterday that we are going to add that feature in the next release..." For a Salesperson to be effective they have to build trust. For a Sales Engineer to be effective they need to build credibility. Undermining a Sales Engineer's credibility during a demonstration by pointing out a mistake they made is counter-productive. It's not an ego thing - Sales Engineers are wrong all the time and need to learn from their mistakes. A better approach is to wait until the break and discuss it directly with the Sales Engineer. Besides, you may have misunderstood what the Product Manager meant by "new feature"...
If you have worked for a while in pre-sales,Cheap Ron Jaworski Jersey, supporting salespeople by showing a prospect your software applications, then you know there are times when salespeople will say the darnedest things. Here is my partial list of "never say this during a demo" for the salespeople I have worked with (and I am sure they have a list of "never do this!" for me as well):
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How to Keep Your Sales Skills at a High Level
Wednesday, July 4, 2012, 4:45 PM
[General]
Before going into a selling situation, it's good practice to remind yourself of a few basic points. You may even want to write down or make notes about some the questions that you wish to ask. You may want to remind yourself that the art of selling revolves around your ability to gather information about the other person's situation before you start explaining yours.
Over a period of time your selling skills become blunted and it is very easy to fall into bad habits. It pays to constantly check your performance to keep your skills at the highest level. As a business owner or manager you are constantly promoting your business to people you encounter socially as well has commercially.
Another question to ask yourself is,Cheap DeMarcus Ware Jersey, "Did I get the information I was seeking by asking key questions?" It's quite easy to go away from the conversation with out some vital piece of information. To avoid this, make notes of the questions that you want to ask prior to the conversation.
When you run a business you frequently find yourself in a selling situation. You may be selling an idea, a concept, a product or service. Often you may be in a position where you are trying to persuade a member of staff to do things differently. All these situations can be categorized as selling.
By considering these three areas after your conversation, you will be able to ensure that you continue with your high level of sales skills indefinitely.
During any conversation of this nature it will be necessary to get your own point across. The question to ask yourself is, "How did I know that I got my point across and it was understood?" Sometimes we make the assumption because we have said something, it has been fully understood. To avoid this potentially dangerous situation,Cheap Santana Moss Jersey, you have to check that understanding has taken place by asking indirect questions.
At the end of the conversation there are some questions which you can ask yourself to ensure that you are keeping on track. A good question to ask yourself is,Cheap Dexter McCluster Jersey, "Did I control the conversation so that I was only speaking 20% of the time and the other person was speaking 80% of time?" If your objective is to gather information about the person's situation, you are not learning anything whilst you are talking. It's very easy to be so enthusiastic about your product or services that you dominate the conversation.
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A Sales Secret Uncovered
Wednesday, July 4, 2012, 3:46 PM
[General]
There is a solution to this and the solution is that you can really boost your bottom line while still managing the same customer load, which is the way not to increase your work load. The solution is to solve the customer's problem, their actual problem, not just the one they came into your business to solve. Yes, this might sound a little strange, but by solving the customer's actual problem you may be able to provide them with a much larger purchase than they came in to make in the first place.
Whether you are looking to increase your monthly income, or you are trying to increase the revenue of your small business,Cheap Roscoe Parrish Jersey, this sales secret is going to change the way you do business. Read on to find out more.
What if there was a way that you could both benefit from a much larger sale? There is, and that is from solving their actual problem. Take that same customer and ask them why they are looking for that 25 cent screw. You find out that the customer is looking for a way to hang a rotten bird feeder that has been destroyed by the elements and wildlife.
Using this one technique alone, whether you are selling in person, on-line, or through direct mail; if you can solve the customer's actual problem then you can make a lot more money per sale. Everyone leaves the transaction happy as well.
Let's use an example:
Instead of selling them a screw for 25 cents,Cheap John Lynch Jersey, you turn and show them your weatherproof/animal proof bird feeders that have a 25 year guarantee. Your customer's real problem is solved (having a substantial feeder) and you make a $75 sale.
Say for example that you owned a hardware store. You have a customer that comes in looking for a 25 cent stainless steel screw. You are very cordial,Cheap Tracy Porter Jersey, helping the customer for 15 minutes to find just the right-sized screw. They pay their 25 cents and leave a happy customer. You just earned 6 cents per hour of your time.
Many sales people look at a sale as a single event. Once the sale is closed, they move on to the next customer. What if you focused not on closing that single sale, but on solving the customer's problem? What if there was a method that you could use to boost all of your sales numbers without having to get new customers every time you closed a deal?
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How to Tell If You Need to Learn Sales Improvement Technique
Wednesday, July 4, 2012, 3:46 PM
[General]
Do you use other resources for staying abreast with current issues? Your finances might be holding you back from getting a formal training, but then you might be overlooking the fact that there are other resources that entail fewer costs.
The first step to take is to learn sales techniques from the very basic concepts.
Now if you no longer consider yourself a novice since you have been in this trade for a long time, have you ever evaluated your sales skills? For every unsuccessful selling pitch you made, have you ever stopped to analyze at what point your prospective buyer gave the thumbs down signal?
How good are your selling skills? A good salesperson evaluates his selling skills from time to time. Even the most successful traders analyze and review their techniques to make sure that they will be able to hold their own, in the midst of rising business competitions.
What this article is trying to impart is for you to be proactive and not remain stagnant. You are engaged in a career that involves a lot of dynamism and it simply requires energetic action.
There are books, videos,Cheap Stephen Cooper Jersey, the Internet and its forums and online offers, all available at your disposal and at your own good time.
It is important to recall at what point in your conversation with the buyer that the latter ceased to ask relevant questions. These are only a few of the aspects you should consider to signify you have to learn sales improvement techniques.
These include learning basic terminologies, enhancing communication skills, handling of phone calls,Cheap Greg Jennings Jersey, presentations and closing techniques. As one progresses, he will also learn sales indicators that will lead him to buyers with the most potentials for possible sales closures.
Chances are,Cheap Roger Staubach Jersey, they will be able to overtake you on the same paths you are trekking. You will soon end up being passed by. While you are still ahead with your present skills, learn sales skills that are new to you which you can link to what you already know.
Currently you may know certain strategies that work well for you.
If you're a novice in the field of sales, then all the more you should consider investing in yourself, especially if you're going to make a living out of it.
However, if you're working for a company, your success is also their success. You cannot just adopt an attitude of getting by because there are more eager and aggressive people involved in your field.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Your Sales People Are the Brand
Wednesday, July 4, 2012, 3:46 PM
[General]
And "your people" are not limited to your sales team... it's all your people: customer service, technical support, accounts payable and especially customer-facing employees. So before sending your salespeople into the field, before customer service reps take calls, before technical support goes on service calls, be sure they undergo a sales training program so that they know how to communicate,Cheap Hakeem Nicks Jersey, aka sell, thus ensuring the customer account is properly looked after and the health of your relationship is sustained.
While we may not get consensus on the topic, it's an indisputable fact that your salespeople, at the very least, own the immediate relationship with the customer, and thus can make or break any sale.
The point is this: While your marketing dollars can put in some of the initial hard yards,Cheap Steve Johnson Jersey, it will take the ability of your people on the ground to get you across the goal line. This is why your people are your brand.
Scenario 2
You've invested hardly any money in marketing. Your brand reputation is actually poor. But somehow you get leads and your salespeople get with prospects. If the salespeople are good, if they can do the things described in Scenario 1 above, then you're likely to get a sale.
Scenario 1
You've invested millions of dollars into marketing. Your brand has a strong reputation, and you're considered an industry leader. So when prospects think of buying a product in your category, you're the first vendor they call. So far so good.
There can be debates in sales circles about who owns the customer: the business or the salesperson?
From this point forward,Cheap Colt McCoy Jersey, however, the control is removed from your hands and placed in those of your sales people (including your distributors). And if they don't know how to sell, if they don't know how to establish a relationship, communicate value and effect closure, then all your marketing effort is for naught.
Imagine two scenarios:
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Why We Need Need to Respect the Feelings of Our Prospects an
Wednesday, July 4, 2012, 3:45 PM
[General]
Now in many ways, I am a captive "client" for the doctor. We have a free general practitioner doctor service in Britain so there is less incentive to move to another. Also, overall our family gets satisfaction even if it takes longer than necessary in the surgery with the doctor giving vent to his views. However, suppose we treated our clients, or worse still, our prospects in the same way. Suppose instead of asking how our prospects feel, we tell them how we think they feel. We may be way off beam. Suppose we do not listen to their opinions. Suppose we talk down to them. Suppose we bore them with the sound of our own voice and with our perhaps prejudiced opinion.
If we listen to someone and understand the problem, we can offer a solution to ease the person's pain. If we spend the whole time talking we can make ourselves feel important but we will not get the business and we will not make any money. It should be obvious, shouldn't it?
I was in the local doctor's office the other day (don't worry,Cheap Rob Gronkowski Jersey, I'm fine thank you) and listening to the doctor hold forth. The doctor is more or less my age,Cheap Limas Sweed Jersey, so he has been in the business a long time. I have known him a fair while, and know that his diagnostic abilities are very good,Cheap Matt Leinart Jersey, but I am starting to worry he is getting a little complacent and taking matters and his patients for granted. Does that sound a little unfair?
I escaped eventually with a reasonable result from my point of view, but having accomplished in half an hour what could have been done in five minutes and without sitting through the history of the world.
Having made my escape from the doctor, I felt better for the clarity he had given me unintentionally by demonstrating how not to have a business meeting with our prospect or with our client. It is important to
listen to the problem. not tell people how they feel. They know and we don't until we let them tell us. not talk down to people (and do not blind them with science). Try to pitch our conversation at the right level for them. remember people are looking for solutions and not to be impressed by our knowledge. avoid boring people by talking too much or being irrelevant. avoid wasting their time.
The doctor then moved on to launch into the history of a drug first introduced in 1934 that he was not considering prescribing. Therefore I failed to see the relevance, but he then moved on to a general appraisal of the commercial attitudes and behaviours of drug companies. By then he had been talking for nearly fifteen minutes without letting me get a word in. Much of what he said any reasonably educated person would know, so I felt patronised. Moreover, it was one of those situations you get in many more boring unproductive business meetings where it is hard not to look at your watch. In some ways it was almost comical.
Let me tell you why I am having these thoughts. I had a minor issue to discuss, but obviously it had some importance to me. The doctor listened to what I had to say for about a minute, and then interrupted me. He did not let me tell him how I felt about my problem. He told me how he thought I felt, and how my proposed solution, which I had only just started to outline, would not work. Well, I still think it probably would work, but that was apparently of no interest.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Process - How to Use Conversational Hypnosis To Boost
Wednesday, July 4, 2012, 3:45 PM
[General]
Hypnosis is a misunderstood psychological field, as it is always equated with something negative. What most people don't realize is that everyone uses the power of conversational hypnosis even without realizing it.
To some extent, hypnosis is always involved in the sales process. A salesperson can do this unconsciously without realizing it.
Using conversational hypnosis can help your business thrive even in the most competitive of markets.
The mere fact that you are persuading people to avail of your products and services means that you are influencing them to do what they wont do without your efforts. It takes skill and experience before a salesperson can employ this perfectly.
It is one of the best ways to increase sales and you don't even have to pay for expensive advertising methods just to go about this. The sales process need not be so difficult and complicated if you knew exactly what to do.
This is perhaps the biggest challenge for a salesperson,Cheap Buffalo Bills Jerseys, as not all people will readily buy something just because it was pitched to them. You have to make people think they need that product,Cheap Kevin Smith Jersey, regardless of whatever it is, as this is what increases sales.
If you are seriously considering of introducing a conversational hypnosis training program for your salespeople to improve the sales process, you will have to look for training resources.
This is why Neuro-linguistic programming or NLP is an important part of the sales process.
Obviously reading this article causes to naturally want to discover more about this.
As a business owner, you should do what is best for your business. Training your salespeople in conversational hypnosis can be highly beneficial for your business.
While manipulation through hypnosis may seem like a bad thing, it can actually be very beneficial for businesses. Conversational hypnosis is rarely covered in sales training programs but it can be a very effective tool especially for businesses who are struggling to compete in very competitive industries.
Whenever a person is in an argument with someone, they use hypnosis to get the other person to see their line of thought. Lawyers are very good at this kind of persuasion, as it is what they do for a living.
Neuro-linguistic programming employs a conversational approach to hypnosis. NLP revolutionized psychotherapy, as it significantly helped in the treatment of several psychological conditions such as depression, learning disorders, phobias, and habit disorder, among others.
The ability to get people to buy what you sell is an amazing skill. Harnessing peoples desire for material things is not so difficult, as desire is innate in all humans.
Mastering NLP is an important part of a salespersons training. Anyone who wants a successful business should recognize the importance of hypnosis as a business strategy.
If you think that your business sales process is failing, you may find that using hypnosis strategies can be very useful in improving it. When utilized properly, hypnosis will not only increase your sales but it will also improve your business relationships with your customers.
There are several training materials you can employ to make this process easier; from videos to audio, there are definitely a lot of options. You can easily find these materials from the Internet or you can hire someone to help you out.
Of course, not all salespeople are trained in conversational hypnosis. In fact, there are not that many people who are,Chad Ochocinco bengals Jersey, which explains why there are many salespeople who are not very good at their jobs.
However, it is now being widely used in different areas of life. The sales process, for instance, relies heavily on conversational hypnosis, whether directly or indirectly, to entice consumers to avail of purchases they would not otherwise buy on their own accord.
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Business Guide Sell Business Efficiently
Wednesday, July 4, 2012, 3:45 PM
[General]
Brokers sell business ventures to interested buyers consistently throughout the year, which gives them some incredible clout in the industry. Once they have profiled your company, they can pass the information along to buyers that have expressed an interest in a company such as yours. Consider how real estate brokers operate: they pair buyers and sellers based on a bevy of criteria that ensures high success rates. This same service can be used for the sale of your business, allowing you to relax, enjoy the sales process,Cheap Mike Sims-Walker Jersey, and find the perfect offer for your operation.
From the moment that selling the company pops into your head, several things must be considered. One of the most important figures throughout the process is your broker. Analyze all of the companies or individuals that are operating in your area and industry, and feel free to interview them. You'll want a broker that has incredible reach, as this will increase the buying prospects that come your way.
Selling your company yourself can, at first,Cheap Tony Gonzalez Jersey, seem like an attractive venture. Anytime someone entertains the thought to sell business operations that they have maintained for quite some time, they often are quite attached to the entire company. However, this can be dangerous, as it prevents the "honest" assessment of what you are putting up for sale and can hinder your negotiation power. For example, if a buyer enters the fold and makes a serious offer, you may make the decision because you feel that the company will not "be in good hands" based on their personality. Once you sell, the company is no longer your responsibility. If you want to sell, consider how a broker can act as an intermediary and ensure that your business is fetching a fair price.
Take the time to interview various sell business brokers and you'll know that you have an ally in the process that has your best interests in mind. They can use their communication network to find sellers quickly, giving you several offers to look over before finalizing the transfer of ownership.
The Dangers of Self-Selling
The Broker Search
Assessing Market Interest
Company Profiling
Once you have a broker in place, the company profiling process will begin. They will look into the operational history of your company, the trends occurring within the industry, and what the future prospects look like. This will help them to properly assess the value of the organization and pair that value with buyers that are interested in getting into the industry that you are looking to leave. This is one of the most efficient sell business methods that can be found in business anywhere.
Business brokers have quickly become commonplace in the industry, and much like real estate agents, these professionals can help you find buyers, evaluate your business, and facilitate the entire process once bids begin pouring in. If you want to sell business ventures efficiently,Cheap Joey Porter Jersey, you will definitely want to use this guide to oversee the sale of your most prized possession - your business.
There is no doubt that being an entrepreneur can be a rewarding, yet incredibly stressful, venture. And, if you have done everything properly over the years, there will come a time in which you are interested in either leaving your operation to your children or looking for "sell business" information. The internet is obviously one of the first resources that people turn to, and while this is a good practice, it doesn't do all of the work for you in terms of finding the right professionals to help you move your operation.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Cold Calling Does Work - Have You Tried It Lately
Wednesday, July 4, 2012, 3:45 PM
[General]
We are so into electronic media today that we have forgotten all about the cold call.
,Cheap Rey Maualuga Jersey
And I know many people are happy not to do them.
We might just be surprised at the reception we get.
We might just be surprised at the results that we get.
Why don't we try something different.
Why don't we work a building from the top floor down and see if we get any leads.
Why don't we work an industrial park, one street at a time and see how many places we can get into.
Why don't we pick up the phone and make 50 calls today and see how many people we can talk to.
How much email do we read?
Little if any?
But listen.
Part of being successful is doing things differently.
Part of being successful is not doing what everyone else is doing.
While everyone else is emailing,Cheap Cowboys Jerseys, what would happen if we were making calls and visits?
Cold Calling Does work?
But have we really tried it lately?
Do we understand that it might just be something that could work for us today?
It might just be something different.
While the world goes crazy emailing - maybe we should try something different.
Come to think of it,Cheap Mike Sims-Walker Jersey, when was the last time some one actually cold called on us?
When was the last time we actually did any cold calling?
Could it be that we just might get in to see that person that we never can get to respond to our emails simply by stopping by?
Could it be that we just might get someone on the phone just by calling them? Even though they never return our emails.
Why don't we give it a try?
According to Guerrilla Selling, "They're called 'cold calls' because of the shiver that runs up our spine every time we have to make one."
Fear of the 25 pound phone which we just can't pick up.
Fear of rejection.
Fear of a dozen other things.
How about fear of not making our numbers?
Cold calling is not dead.
Instead, it might just have become the tool of the new outstanding sales person.
What are we going to do today?
Me and my team - we are going cold calling.
How much email do we get all day long from everybody.
To much might be the right answer.
The one great thing about cold calling is results are immediate.
So, if we need something to spark us up or spark out team up.
Let's do some cold calling.
Some people like to tell us that we don't need to cold call anymore.
Baloney
Cold calling is still the meat and potatoes of successful selling.
Why don't we give it a real try and see what happens?
It could it be that cold calling might just be that thing that propels us over the top.
How much of it is relevant to what we do?
To our business?
Instead of complaining about how bad things are.
Instead of talking about how we can't get any leads.
Instead of talking about how we can't get any appointments.
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Utility Knife Safety Lesson - Knife Handling Safety Tips
Wednesday, July 4, 2012, 3:44 PM
[General]
Utility knife storage matters.Properly sheath your utility blade after use, and never leave the knife exposed on a floor, in a drawer, or on any other surface.If you keep your knife clean and sharp, it'll reward you with a lifetime of good service.
Keep your utility knives both clean and sharp. Never use utility knives as a screwdriver or as a tool to pry an object. Sheathe your utility knife before handing it to another individual. When finished with the knife, close it and put it away. Only hold your utility knife by the handle. Avoid pressing down on the blade of utility knives while cutting.
What material are you planning on cutting? Wood, cardboard, plastic, or fabric? Select the appropriate knife for the job. The edge of your knife should indicate it's designated purpose.Blades with fine edges tend to produce smoother, cleaner cuts, while serrated knife blades are good for cutting packaging materials and cardboard.
Always hold the utility knife properly. Remember to always keep your fingers, thumbs, and other hand out of the way while cutting.If you do have to grip the object you're cutting, take care to not cut towards your hand.
The first utility knife safety tip is to choose the proper knife for the job.
Ensure that you've got a secure grip. One of the most important factors in utility knife safety is ensuring that you have a secure grip on the knife handle. If you can firmly grasp the knife handle, you'll lessen the chance of your hand slipping forward onto the blade, not to mention you'll be putting less stress on your hand. Before purchasing a knife,Cheap Ryan Clark Jersey, ensure the handle feels comfortable in your grip.Also keep in mind you should be able to perform cutting jobs without excessive wrist movement or bending.
Pay attention. To prevent knife accidents to yourself and others, pay attention while you're using the tool. Always use a cutting motion away from the body and stand well away from others. That'll prevent the knife from cutting you or another individual if your grip slips. Remember that it only takes a second of distraction when you've got a sharp blade in your hand to result in a serious cut or injury. Don't perform cutting tasks while talking with others,Cheap Tony Gonzalez Jersey, and don't let your mind wander. If you're interrupted during your cutting task, place the knife down and finish the job later.
Utility knives come in a variety of different shapes and sizes,Cheap Robert Quinn Jersey, and though these knives may be versatile, each is designed for a particular purpose.Learn which utility knife blade is appropriate for the task you're planning on doing, to ensure that the cutting job is done safely and correctly.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Instantly Increase Your Sales
Wednesday, July 4, 2012, 3:44 PM
[General]
Increase your sales instantly with a merchant account. Your customers would much rather pay for their purchases using a credit card. Most people tend to buy more when they have the option to use one of their credit instead of cash. By charging their purchases, your customers can be assured that their payments are safe and secure through your merchant account.
Some businesses still resist the idea of having to accept credit card payments. Merchant accounts are a good asset for any business that sell products and services. And having the chance to use their plastic makes it easier for them to spend a little more then they planned to. So increase your sales instantly when you accept all major card payments. Find yourself a good merchant service provider soon.
The more payment options you offer,Cheap Lee Evans Jersey, the better. Most people have several different credit cards that they use. They will have one that they use most of the time so for the convenience of your customers you need to accept all major credit cards. Increase your sales instantly.
In order to accept payments by credit card,Cheap Lawrence Timmons Jersey, you first need to find a good merchant service provider. There are many providers out there,Cheap Dustin Keller Jersey, so you will need to do some research. Merchant providers are not all the same, and with a little checking around you will be able to find a provider that is just right for your business needs. It is an important step to finding the right provider and setting up your merchant account.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
3 Key Principles To Approach Prospects
Wednesday, July 4, 2012, 3:44 PM
[General]
Since the beginning of time men have always giving a hand shake to greet each other or to close a deal. The same ethic is still very relevant today. I believe that a hand shake establishes trust between you and the prospect. The point of contact is very important to anyone who is alive; from a spouse,Cheap Jim McMahon Jersey, a relative,Cheap Limas Sweed Jersey, a friend and co-worker. We all have a point of contact with these individuals that make us feel affirmed and respected. More so when it come to a prospect, a hand shake will make him or her feel important to you. It is a good practice to give a hand shake when you first and after you have finished talking.
When we learn to use the right approach to getting new clients we must see them as we would see ourselves. You have to think about how you would feel if you were prospecting yourself and decide if you would do the same to your friends and family. People can feel the anxiousness that we carry when you are only trying to make a sales. Being patient with your potential prospect to get to know them can lead to a long term of endless referrals. There are 3 key principles that will help you to create the best approach to prospecting new clients.
When it comes to prospecting for new clients, compliments can go a long way. Everybody loves to hear a compliment about themselves before hearing about what you have to offer. Think about how you feel when someone compliments you. It makes you feel great about a choice you made, right. This would make you more likely to be in agreement with that individual. Compliments can range from the clothes we wear to the task we complete. Some examples to use when prospecting are, "Those are a nice pair of shoes? Where did you get them?" or "That's a really nice suit? Your company must treat you very well?" When complimenting a male or female you have to be careful when selecting your compliments. You don't want them to feel uncomfortable or create an aquard moment.
Nothing can help you build a more solid business other than asking questions. To build great rapport with your prospect you must ask questions about them. The best questions to ask are,Cheap Philadelphia Eagles Jerseys, "Where are you originally from? Are you married? What do you do for a living? Are you the only child?" These type of question will help to you map out other potential clients based off their information. Many people love to talk about themselves. It's all about the prospect and you have to be a good listener. When people see you want to know about them and you are genuinely sincere they will want to talk with you at a later date.
Many times I have been approached in the market place by someone who has a service or product to sell but just started talking about what they have to offer. As if I was only a dollar sign to them and not a real person that likes to meets new people. I have seen some great product and services that I would purchase if I was feel like more than a number. Someone that is selling a product or service may get a few sales here but limits their sale with that type of approach.
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The Cries of London - Lives of the Street Traders
Wednesday, July 4, 2012, 3:03 PM
[General]
The Victorian social critic Henry Mayhew reported that the chimney sweeps were a tight-knit community, and that master sweepers often let rooms to families in the same trade. The climbing boys, often from the workhouse, earned 2d or 3d a day, but were sometimes given an extra 6d by grateful householders. They climbed easily up through wide flues using their elbows, but often found themselves stuck and near-suffocated in narrow nine-inch chimneys. For young children it must have been the most terrifying experience. George Smart's invention of the familiar set of hollow rods topped with a broad bristle brush encouraged an end to the cruelty, and an Act of Parliament finally made child sweeps illegal in 1875.
There were once 2,Cheap Matt Schaub Jersey,500 cabinet-making shops in London, many employing children. When powered sawmills and mechanical production methods brought ready-made furniture onto the market, many thousands of craftsmen lost their jobs, and had to scratch a living by going door to door mending furniture or re-caning chairs.
In almost every Victorian city street you could find a child selling matches. Bryant & May's matches, such as their fusee 'Alpine Vesuvian' matches, popularly known as Brimstones, were popular products. This was hardly a desirable job, but a match seller was considerably better off than those poor Londoners who were involved in the manufacturing of matches: the yellow phosphorus used in the process caused a debilitating disease of the mouth known as 'phossy jaw'. Bryant & May employed 700 girls in their match factories. In 1888 these girls went on strike for better pay and conditions, but such a protest and threat to public order was rare amongst workers in Victorian Britain.
Sporting their red uniforms, the bootblack boys were a familiar sight on the streets of London. The bootblack business grew into a highly organised philanthropic affair: the Ragged Schools, Saffron Hill, set up the first society, and nine others followed. Their aim was to educate orphan boys and to give them a good start in the world; by the 1880s the shoeblack societies had 400 boys on their books. Members of the Shoeblack Brigade were licensed to trade by the Metropolitan Police and carried on their business unhindered.
'Hokey-pokey, pokey hump!
Hokey-pokey, a penny a lump.
Hokey-pokey, find a cake;
Hokey-pokey, boil and bake.
Here's the stuff to make your jump;
Hokey-pokey, penny a lump.
Hokey-pokey, sweet and cold,
For a penny, new or old.'
Small children loved to cluster round the hokey-pokey stall licking at the cheap ice cream. The hokey-pokey men were usually Italian immigrants (during the winter they often worked as hurdy-gurdy men). Every morning in summer they froze the ice cream they had mixed the night before, and went their rounds crying: 'Gelati, ecco un poco!' ('Ice cream, here's a little!') - hence the slang words for ice cream. The hokey-pokey man sold his ice cream in small glasses, 'licks', which he wiped clean when his customers had finished with them. Edible ice cream cones began to be used in the 1890s. A popular nonsense rhyme in Victorian times ran:
The gingerbread man with his laden tray was a welcome sight to children. His dark-coloured cake of flour, treacle and ground ginger was a favourite snack with Victorians at fairs and street events. The roughly-shaped pieces were measured into paper cones and topped with a blanched almond. The gingerbread was probably made by his wife or daughters.
The streets of London were thick with beggars and confidence tricksters in Victorian times. In the 1880s 300,000 Londoners were classified as poor. Many beggars made desperate efforts to lift themselves and their families out of their unrelenting poverty by taking on a trade, however small and insignificant. They were reluctant to apply for Outdoor Relief under the Poor Law. The match sellers, shoe blacks and flower girls, very often displaced from the countryside where life was yet more unendurable, were given short shrift by many of the great and wealthy. An 1888 tourist guidebook suggested the following evasive action be taken by travellers: 'To get rid of your beggar, when wearisome, take no notice of him at all. He will only follow you till you meet a more likely person, but no farther'.
Street traders faced suspicion from the public and persecution by the police on a daily basis. Their lives were a constant struggle to win food and shelter; many lived in cheap,Cheap Tom Brady Jersey, crowded lodging houses in poor areas of the West End and the City, where they were preyed upon mercilessly by voracious landlords. There was, of course,Cheap Jason Pierre-Paul Jersey, no social relief, and families had to rely on their wits to keep body and soul together.
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Are You Charging Your True Worth
Wednesday, July 4, 2012, 3:03 PM
[General]
All these things were to make my little trip a more enjoyable experience. I don't have a lot of pleasure trips so it was essential to get the most out of it and not spoil it by cutting corners and going for the cheapest deal. There are so many bargain basement offers where everyone is slashing their prices to undercut the competition.
There are people out there who are not only willing to pay, they are actively looking for 'the little extra'.
Have you raised or reduced your fees or prices? The majority of people I have talked with recently tell me they have slashed their prices to get business. That is not the best way to run the business. You offer great value to your customers and deserve to be paid for that quality and value. Putting your prices up may actually increase business and it will certainly improve profit.
If you are afraid you will lose customers, just take a look at Starbucks. Millions of people every day pay nearly £3 for a cup of coffee, and they queue up to get it. Yet in 'Toms Cafe' on the high street he struggles to sell his cups of coffee for.70p a cup. Now tell me that people won't pay more for perceived value.
Now take a look at your services, review your client / customer list and see who would like YOUR premium service. I can guarantee you have people who would be willing to pay more for the extra value. Instead of looking for ways to reduce your prices,Wesley Walker Jersey, why not take this opportunity to see where you can increase your prices and bring extra value to your services.
However I chose what is called 'Premium Package'. It had the choice of seats on the flight, it had a special fast check in desk, a pre booked meal (of quality),Cheap Derrick Thomas Jersey, an attendant to offer a drink as soon as I was settled on the plane. Fast track through security. Did all this have a price? You bet it did. Was it worth it to me? Absolutely. I enjoyed my short break, I got maximum benefit from my R&R time, I had reduced my stress and I was happy to pay for it.
Another interesting thing I noticed was that the Premium Package was sold out! That means there were many other people, just like me,Cheap Nnamdi Asomugha Jersey, who were prepared to pay more to get the extra value.
I recently went to Venice for a few days. My life is very busy and I do like to maximise my time. Therefore I chose to fly from my local airport, I wanted nice daytime flights so that I wasn't exhausted or tired after a silly o'clock journey. I wanted to be in a seat that would suit me and my mobility issues (I have to have crutches so I need a place to put them), I wanted a nice cup of tea on the flight and a snack of nice food.
Take for example these two scenarios
Premium Value
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Requests for Proposals (RFPs) - Love 'Em or Leave 'Em
Wednesday, July 4, 2012, 3:03 PM
[General]
Spending All Your Time on RFPs?
A year or so ago I talked with a sales director of the market leader in their industry. Whenever anyone sent out an RFP his firm was top of the list to get one. He told me that his salespeople spent most of their time responding to RFP's and invitations to tender.
"Do we know anyone within this buying company? Does anyone in our company know his peers in their company? Does our CEO know their CEO or does our CFO know their CFO? Do we know any former employees? Any board members?...If you don't... think about skipping this RFP. You won't be able to present yourself in your best light".
As Tom Searcy says "Don't answer every RFP. Be very selective.....even for those of you who are adamant about avoiding RFP's at all costs there will inevitably come a day when that irresistible RFP lands on your desk. You know the one; you glance at it and can almost smell the boatloads of money and hear the accolades of your business associates. I think we should do this, you say to yourself.."
Experience tells us that if an RFP arrives unexpectedly without any prior involvement from us we stand a very small chance (10% -15%) of winning the business. We might be better off chucking it in the bin and going back to cold calling rather than taking the trouble and time to respond. In these cases the buying firm will have already researched the market, may well have met with one or more of our competitors and, worse case (not that uncommon), already have a preferred supplier in mind. But nevertheless they need to go through the motions of a procurement process, searching the market and getting competitive quotations. Hence your RFP, you lucky salesperson!
Better Off Saying "Thanks But No Thanks"?
Who knows? It may be the big one. Or just possibly you may be better off resisting the temptation to respond. Spend your time prospecting, maybe even cold calling! (now there's a topic for another bulletin!).
How Often Does This Happen?
A little story: an RFP arrived unexpectedly at a software vendor - from a major building society (now a bank). It was completely out of the blue; nothing had been known about it before the envelope plopped on the mat. Everyone in the firm - a start up firm struggling to gain traction in the market - was excited. "At last... people are beginning to send us RFP's" exclaimed the ecstatic CEO. Asked for my advice, I suggested that the salesperson call the contact name in the RFP and ask for a meeting. He did and the meeting was denied. Nobody in the firm, by the way, had any contacts in the building society. Our knowledge about the building society was zilch.
Surprise, surprise in a week or two we got a standard letter telling us that we hadn't been successful on this occasion but our proposal would be kept on file in case...in future etc etc. Phone calls to try to find out who had won proved fruitless; the building society refused to discuss it.
The signals were becoming depressingly clear. I recommended a last ditch attempt - the CEO should write again,Cheap Mike Bell Jersey, this time to the finance director whose department we were fairly sure would be initiating the RFP. But our CEO did not want to do this and had got cold feet about not responding. Against my advice, a decision was made to complete the RFP document and submit our proposal regardless.
Typically A Poor Success Rate with RFPs?
I recently reviewed a software firm's list of forecast opportunities - deals that they had forecast to close last year. What proportion of these opportunities involved an RFP? One in five involved responding to an RFP. What was their success rate? Their win rate on RFP's was just 19%. Losses to competitors plus "no decisions" amounted to 81%.
Imagine you are a salesperson who has spent most of the month trying to generate new business by cold calling without much success. This morning, out of the blue, your sales manager hands you a request for a proposal (RFP). Phew!...you can stop prospecting. Here's someone who actually wants to buy your product! You can put the phone down and start work right away on a real live one,Cheap Brandon Marshall Jersey!
In a brilliant little book entitled "RFP Sucks!" Tom Searcy counsels thinking hard before responding; ask yourself, he says:
Why did they respond to all of them? "We have to... to be in the game" he said "but we've got it down to a fine art now - we use a template and cut and paste so it doesn't take too much time to respond." Their loss rate on proposals submitted was staggering. Looking at a sample of their proposals I could see that 90% of every proposal was pure boilerplate - generalisations about their products features and benefits - not specific in any way to the individual prospect's business.
And the Moral of the Tale?
To me the lesson is clear. If you aren't involved in discussions with the buying organisation before the RFP arrives your chances of success are so very small that you should 'no bid' and save the time and expense. But not before you have tried this. Insist on meeting at least the RFP's gatekeeper to understand the drivers for the RFP. Ideally,Cheap Lance Moore Jersey, you want to meet with the sponsor and the people who would be using your product or service. If these requests are denied you are probably going to be what US sales guru Mike Bosworth, calls "column fodder" - the buyer wants to have multiple firms responding so they can demonstrate that they have done a thorough job of gathering competitive bids.
As their overall win rate on all forecast opportunities was 52% (higher than the software industry average of 48%) it was clear that as far as RFP's were concerned this was a disaster area for them. Where RFP's were involved their chances of losing were 4 to 1 - a huge waste of scarce pre- sales and domain resources! How does your RFP success stack up?
I was fairly forthright in my recommendations which the sales director considered too radical and refused to accept; I never did any work for them. Some time later I met the sales director again. He informed me - without any acknowledgment of our past conversation - that they were now very selective in responding to RFP's. I bit my lip and congratulated him on his smart thinking.
Is the euphoria about this opportunity misplaced? The problem is that responding to an RFP is a big job involving not only your time as a salesperson but, more than likely, a lot of time from pre -salespeople, technical and/or business experts - at least that's how it usually is in the IT space. And if that isn't the case you're probably just snatching at it and sending out barely camouflaged boilerplate.
I suggested that our CEO write to the contact person thanking them for the opportunity to provide a proposal but strongly requesting a meeting in order to understand the requirement better. If this request was denied we would respectfully decline to respond in the best interests of both parties. The letter was sent and again our request to meet them was rejected. If there were any questions, however, we were to email them to the contact who would provide a response. They would then circulate the questions and answers to all competing firms.
One highly successful consulting company I know will not pitch for a job in an organisation where they don't have a "friend at court".
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How to Become a Sales Genius Without Having to Actually Sell
Wednesday, July 4, 2012, 3:03 PM
[General]
Well, you want to be on the side of the friend. That is the technique in a nutshell. If you can establish a relationship with your customer to the point where they are a friend of yours, you will be able to simply make suggestions for products or services that you think would benefit them. Clearly you won't be invited over to Christmas dinner any time soon, but you are slowly developing a lasting relationship. It is not unheard of for a customer to have a relationship with a sales person for more than 10 years. Customers want to work with someone they can trust, they want to work with a person that will put their interests first before their own. That is the attitude that you need to take when using this method.
Once you get to this relationship status, there is no more selling involved. You will phone, email, write the customer and explain your new idea to them, showing how it will improve their lives or solve one of their problems. If they trust you, you will close almost every time.
I don't know about you, but I put much more stock into the opinions of m friends versus the opinions of the sales people that I interact with. A friend does not operate on a commission, they just give you a suggestion because they want to help you. You trust the friend, so you end up trusting their recommendation. The salesperson, on the other hand, creates a negative tension in the air. The customer can feel at any moment that they are going to be taken advantage of, so they are always on the defense.
Relationship building is not a gimmick. There is another person on the other end of the line. The customer becomes more than a dollar sign,Cheap Zach Thomas Jersey, more than a commission, and more than a number. You have to truly believe that the customer's interests are more important than your own, or you won't be able to create these lasting relationships. The whole process will just seem phoney. However,Cheap Brandon Jackson Jersey, if you can put yourself in the shoes of the customer, they will bring you into their lives and accept the suggestions that you have to make their lives better.
If you have a product that you sell, are in the sales profession, or are thinking about starting or expanding a business, then this technique is for you. Hard selling can be an exhausting process,Cheap Seahawks Jerseys, but too many sales people still do it. Learn a different way to close more with less selling. Read on to find out more.
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