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Stop Quoting and Start Qualifying
Saturday, June 9, 2012, 11:06 PM
[General]
Here is a SAMPLE approach. (This needs to be planned, not canned.)
Once you ask your initial question that gets a pain indicator response, e.g., "I'm unhappy with...", you say the following:
"Tell me more about that."(Ask in a nurturing way and then don't say anything. Let them respond. "And?" (Ask like it's a question- they will keep talking.) "How long has that been a problem?" (Don't step over your own question. Ask it and don't say anything. Let them think. Don't be tempted to talk just because there is silence.) "What has your current vendor done to help you with this problem?" (If they say "Nothing",Cheap James Starks Jersey, then you should respond with,Cheap Rey Maualuga Jersey, "Hmmm, I wonder why.") If they indicate that the current vendor has done something, you should respond with, "How is that working?" (Keep in mind if it were working you wouldn't be there.) "How much will it cost if you don't fix the problem?" "Is the problem bad enough for you to undo your current vendor relationship?" "Do you want to fix the problem?" (Assume they say "yes") "Are you sure?" "Suppose (Magic word) we could fix the problem, what would happen next?" You must have the ability to listen carefully to what the prospect is saying because that will lead you to your next question and will help you get closer to the emotion associated with the problem. Remember, you are trying to get to real emotion because this is what will motivate the prospect to buy. And, if there is not enough emotion, you don't have a real prospect. Of course, qualifying for money is equally important, and you will want to make sure there is a budget for solving the problem.
Step 3: If you are unable to qualify a prospect for mental anguish to solve a real and immediate problem with real available money,Cheap Eric Berry Jersey, then it's time to move on to the next prospect. Don't waste your time trying to create a buyer where none exists.
Unfortunately, most salespeople keep non-prospects in their pipelines when they should be eliminating them. These non-prospects take up time and energy that should be directed in finding new contacts, qualifying real prospects and selling.
Most salespeople, when they uncover the initial indications of problem, stop digging and go immediately to the solution. At this point in the relationship, this is inappropriate since you won't yet know if the problem is big or bad enough to motivate the prospect to take action or if they even have a budget.
I know you know to do this by asking questions. But, the Rule of 3R needs to be applied: Ask the Right question, the Right way, at the Right time. If you do this, you will help the buyer discover that they have a problem and that they want to fix the problem. Then they will ask you if your product or service can make the problem go away.
Drill down. Get more information. Get them to continue talking about the problem. Get them emotionally involved.
Step 2: Once you have a list of prospects and appropriate decision makers and you get the opportunity to meet,Cheap Nnamdi Asomugha Jersey, you must begin qualifying for severe mental anguish - the prospect's motivation to buy your product or service. This is tricky. You will have to get past the rhetoric that invariably accompanies initial interviews. You will have to drill down past the first indication of a problem (pain indicator).
Sometimes we need to remind a salesperson that "You are not a Quote Jockey. You don't make commissions on quotes. You don't need the practice of quoting. You don't need to help the current vendor by supplying the buyer with your information. You don't need to make the buyer smarter. And you don't need to waste your time, your effort or the resources of your company quoting on something that you have less than a good chance of selling." So,Darrius Heyward-Bey Jersey, stop quoting and start finding sales prospects that fit the profile of your ideal client. Start qualifying these prospects for "severe mental anguish"- the motivation to buy your product or service. Start qualifying them for their motivation to leave their current vendor relationship. Start qualifying them for their sense of urgency and ability to invest the resources required to buy.
How do great salespeople do this? First, by focusing on the right prospects. Second, by asking the right questions. And third,Cheap Panthers Jerseys, by going to the next prospect when they find one who doesn't qualify to do business with them.
Step 1: If you don't already know who you should be selling to, you need only look as far as your book of business (or the book of the most successful salesperson you know) and determine which clients make you the most money with the least amount of time and energy.
How to Convince Your CFO That Your Organization Needs Sales
Saturday, June 9, 2012, 11:06 PM
[General]
When convincing the CFO (Chief Financial Officer) that corporate sales training is needed,Cheap Adrian Clayborn Jersey, the first thing you should do is research your subject well so that it can be put across in terms that show it will generate a profit. The word profit is the key here. When they hear this word,Cheap Patrick Crayton Jersey, the attention is captured. A misconception among CFOs is that sales training programs are a waste of time and money.
Make sure your meeting is an interactive one that shows the benefits of learning new methods,Cheap Matthew Stafford Jersey, tried and true methods, and the way that the employees react to the training methods. Since you are a salesperson, use your best sales pitch to get to the CFO and make them understand how imperative these training meetings are to your company. Help them to understand the need is definitely there and the profit that can be generated through using them can increase dramatically.
There may be a solution to the problem is you invite the CFO to come along. Let them see what is covered in the corporate sales training and if you are using the right one,Cheap Dwight Freeney Jersey, they will see the benefits right away. Steer clear of the boring,Cheap Shonn Greene Jersey, old-time corporate sales training that included the long-winded speeches and putting everyone to sleep. This will definitely not convince your CFO that this training has anything to do with generating profits for the company.
Another good point to emphasize is the number of customers who made a purchase before the corporate sales training was undertaken and the number afterward. Hopefully this number is going to change dramatically if the right training method was utilized. When it does, the difference will speak for itself and your CFO will see that this training does indeed improve profits within the company.
Put together an impressive pitch to show your CFO the revenue that can be generated before the corporate sales training is used and afterward. Seeing the difference in this may be all it takes to convince them this is a necessity to the company if they want to generate a profit. The facts on paper in black and white are more likely to be something they understand since this is what they deal with most of the time.
However, this is just not true. If you let them know how much more efficient a sales team can be after a corporate sales training event they are more likely to see it in the light that you see it. The efficiency means more sales and in turn more money. When a company does not use the sales training budget they have,Cheap Devery Henderson Jersey, they may lose it which is very counterproductive to your sales team.
Using new corporate training methods can be beneficial to the company and it can help you to achiever the results you want as well. The CFO, who has the best interests of the company at heart, will undoubtedly see the value behind the corporate sales training. It should not be hard to convince them of the need for this training if they see what is going on from within the meetings themselves.
Accelerate the Deal
Saturday, June 9, 2012, 11:06 PM
[General]
Let me share with you a story about two boys who are starting the first day of their senior year in high school. On the bus ride home after school, the one boy says to the other boy: "Wow. You should see this girl I met today. She is gorgeous and I am going to kiss her by prom night." The other boy says,Cheap Troy Aikman Jersey, "Sure, but you should see this sweet chic I met,Cheap Jeff Reed Jersey, she is so hot; I'm going to kiss her by Friday night."
In any market there are early adopters,Cheap Derrick Mason Jersey, and there are other companies who are not so quick to make decisions. There are also tell-tale signs you can learn to quickly identify prospects at a distance to zero in on which is which.
If you are landing potential prospects but they are not closing when you need to close, then it may be time to take a look at additional training materials or solution selling techniques which can give you the tools you need to focus in on the prospects that your market requires.
Think about that. They both want the same thing, right? They'll both go through a similar process. They'll get to know the "prospect" and make their pitch and woo them into closing the deal. But one boy has a timeline of this week, and the other boy is going to take all year.
So be sure that you are armed with the skills,Cheap Darren Sproles Jersey, sales training and knowledge to discern whether prospects will be early adopters or late players; take the time too to examine your market so that you can prioritize the ones that make sense for you.
If you are looking for deep relationships that have real staying power, then aim for that flavor of customer. If you are trying to close deals at a rapid rate,Kurt Warner rams Jersey, you probably should not be calling on the kind that are going to take you all year to close.
We all want to move deals along at a faster clip. Closing deals quickly frees up more time for hunting new prospects, making more calls,Cheap LaMarr Woodley Jersey, landing more sales, raising the bottom line and increasing sales success.
The purpose of this story is not to judge which situation is better. The prom night girl could be the find of a lifetime and the other girl may not be around in a month -- who knows. The point is that you should prospect the type of customers you want -- not just any prospect.
Cost Versus Value 'Ignorance' - The Total Lack of Informati
Saturday, June 9, 2012, 11:05 PM
[General]
It is therefore evident that if you do not trust anyone doing business with you, there will always be the fear that you are being taken advantage of and will try to drive as hard a bargain as possible. All these fears are built on the assumption that the information you are being given is neither correct nor reliable. This however gets even more complicated by another layer of deception. Here,Cheap Peyton Hillis Jersey, each of the parties tries to 'call the other's bluff' to see how far they can push each other. The idea is 'don't quit until you draw blood, for that is the only test of truth.' The end result is that the better of the two 'actors' wins the day.
The credibility and cost of a university degree is driven by factors such as the expertise,Cheap New York Jets Jerseys, research achievements and international standing of their faculty, the sophistication and state of the art of their facilities, access to as well as size and quality of libraries, data-banks,Cheap Ed Reed Jersey, rare documents for research,Cheap Lyle Alzado Jersey, research laboratories and other facilities as well as the quality of campus life and opportunities for professional and social development, etc.
"Yes, But..." and the bargaining cycle begins."
No one can operate at a loss for very long without eventually going out of business, so what normally happens is a systematic 'cutting of corners', at first in less obvious places and later in as many places as possible. The result is that as quality is driven down, both the suppliers and the customers pay for the consequences in terms of more financial losses.
This brings me to the third, and final point I plan to discuss in this analysis - ignorance of the variables affecting the product or service area. What I mean by 'ignorance' is the total lack of information about what drives prices in a certain industry or service area.
It appears that people in many third world regions have a 'passion for bargaining on price'. Unless they bargain intensely over the price of a product or service, they feel they have not done their duty as 'smart business persons'. The question I would like to explore is how to assess prices and how to get the best value for your money through pragmatic analysis and negotiation as opposed to irrational bargaining.
Let us first tackle the issues related to 'lack of trust'. This is an area that taps deep into the psyche and culture of a specific region. For many centuries survival probably depended on how good one was at hiding their true beliefs. This is even reflected in many of expressions and proverbs that celebrate 'cleverness' and 'deception'.
How? Goods don't last as long as they should or do not perform as they should. 'Services' become more cosmetic and as a result do not provide the desired outcomes. As time passes, the financial impact is felt on both sides. Many suppliers will go out of business and the customers will have to pay several times over to repair or recover from the impact of the poor quality of products or services.
As we examine the issues involved, I would like you to keep in mind this quotation from a source I cannot recall: "There is nothing that another man cannot do a little worse and sell for less."
Such relationships must be built around intelligent, well-studied negotiations based on the necessary specifications for a product or service.
YOU GET WHAT YOU PAY FOR AND SOMETIMES EVEN LESS
This is what results in 'value for money' where the cost will certainly be optimized and could even be less than what would come from 'bargaining' as opposed to negotiation.
Unfortunately, such awareness is only to be found with quality conscious buyers and suppliers. These individuals understand the consequences of looking at price as the only criteria upon which to base a buying-selling decision.
In brief, the 'arm wrestling' over price rather than 'value for money' hurts both the so-called 'winner' and 'loser'. It is appropriate here to mention that 'value for money' means that you recognize that you must look closely at what goes into the delivery of a high quality product or service. You also recognize that each level of quality comes with a different price tag.
Bargaining is of course a 'win-lose' equation. The party with more muscle usually wins especially during an economic depression. So what? A gradual and steady decline in quality, proportional to the erosion of profit is the result.
The second cause of misunderstandings related to money comes from confusion between price and value for money. Now I am sure you are all saying, "But that is obvious! Is there anyone who doesn't know the difference between 'price' and 'value for money'?"
It is then up to you to choose how important it is to have the appropriate level of quality for the product or service you are buying. You must then make sure that is exactly what you are getting in exchange for your money. This can only be achieved through 'negotiation' and educated evaluation of the features and benefits of the product or service under consideration. However such a relationship between buyer and supplier presupposes a minimal level of awareness of how to judge good or bad quality.
The cost of services is driven by the degree of customization and individualization, the qualification, experience and skill of the staff delivering the service,Cheap Colts Jerseys, the reliability of the tools, instruments or software products used in the delivery of the service and the degree to which there is long-tern support and commitment after the initial 'sale' of the service.
The answer is 'yes'! If they know the difference, then they are doing an extraordinary job of hiding their wisdom. The usual response to any price quotation is: "Why is it so expensive? X or Y is much cheaper." And even when given a detailed, factual answer to that question, they will still answer: "But 'so and so' is really much cheaper."
Price is the only indicator for the ignorant,San Francisco 49ers Jerseys, the greedy and the poor. It is not the only condition upon which wise, long-term supplier-customer relationships can be built.
In fact, the three critical areas at the root of this bargaining behavior are: 1) Lack of trust based on the assumption that all fellow citizens are liars and/ or thieves unless they are simple-minded. 2) Price is what matters most. 3) Ignorance of the variables affecting price in a service or product area.
For example, the cost of a product is driven by the depth of design, the nature and quality of raw materials used in manufacturing, sub-assembly parts, manufacturing processes, labor costs and public image among others.
No Really, It's Not About You!
Saturday, June 9, 2012, 11:05 PM
[General]
So many times when faced with a sale or marketing opportunity, lawyers pitch themselves as the decision points for closing the sale. "I am a successful and experienced trial attorney." "I have a terrific track record." "I can do more for less." Then you hand over the high-priced brochure with more about you,Cheap A.J. Hawk Jersey, your results and your services and hope you have made your point. All that is nice, but when it gets down to it, while the credentials are necessary to make the cut,Cheap Ray Lewis Jersey, to close a sale, the conversation should not be about you.
"It's not what you've got, it's what you use that makes a difference." Zig Ziglar
If you want to make the sale,Cheap Chase Daniel Jersey, then sell your knowledge,Cheap Rex Grossman Jersey, experience and skills by demonstrating them. If you focus the conversation on a discussion of your prospective client's needs and problems, and how you propose to solve them, you are more likely to convince them you really have the credentials it takes to do the job much more effectively then a sales pitch about you. Try "What problems are you facing." "Here are some ideas on how to solve them."
Most clients understand that slick marketing materials are designed to show you in the best light and expect that there is some spin involved. Doing the job by listening to your client,Cheap Brett Favre Jersey, figuring out what needs to be done and offering solutions on the spot demonstrates real skill and credentials without the spin. Show you can do the job by doing it,Cheap Jets Jerseys, and your credentials become a mere checklist of information for the file on your way to a new client.
Delivering the Winning Proposal in a Sea of Mediocrity
Saturday, June 9, 2012, 11:05 PM
[General]
Most out-of-the-blue requests (with no discussion possible) will result in a massive amount of time wasting and mostly no deal.
You may, if you wish, now add, towards the back, some brief sections about you, your company and how long you've been in business, but DO keep it short. People don't have time or the interest to wade through loads of stuff...would YOU? And,Cheap Josh Beekman Jersey, as a general rule, no pictures of warehouses, factories or trucks...one looks like another. Nobody's impressed.
- Title page
- Contents Page
- Problems in need of fixing
- Knock-on effects of not fixing
- Our Focused Solution
- Price
- Who we are/experience/background
- References
- Any other relevant material (keep it short and simple)
- What to do next
Driven by an almost universal belief in these stories, the assembly order of most business proposals tends to be as follows:
To satisfy this basic customer need, the first few pages of your proposal must therefore feedback to the customer, in his/her own words if possible, that you were listening and have understood all the problems that your customer wants fixing. There should be nothing 'problem-solving' in your early words. It should be a mirror-summary of what the customer said to you.
2) The first thing proposal-readers are looking for is information about us.
So if, for some vague masochistic reason,Cheap Chris Cook Jersey, you want to generate price objections, do add in more un-asked for stuff. If you don't want them then DON'T.
Invariably another preferred supplier has already quoted. But during the decision making process the boss asked for a few comparative quotes just to cover himself if anyone asked. The problem is that the tender document is based on your competitor's existing quote (and strengths) so you are, from the outset, fighting a very tough battle.
Bob Etherington
As the reader ventures further into the proposal, in a vain search for that which he truly seeks, he is next confronted by 'the product brochure'. This usually consists of a description and/or pictures of the products the customer is interested in, plus - for good measure- all or nearly all the other products and services offered (just in case). This is several pages long and often includes detailed technical specifications.
The stories are:
If business proposals were judged solely on their weight and volume (rather than content and focus), then most of them would be very successful.
It is often good to offer references at this point but only if they have asked for them. Remember that the proposal reader has usually and subconsciously made a decision by now. This is because people (your customers) primarily accept 'you' based on the amount of interest you have shown in them.
So, if you kick-off your proposal with a whole lot of guff about you and your business, it will soon have a key position in the pile labelled: "Same As All The Others".
- Title page
- Information about ourselves- how long we've been in business etc
- Pictures: Our directors (with career backgrounds), Our office/ warehouse
- Detailed Information about our services and products
- Confirmation of the amount of product/service the customer wants to buy
- The Price the customer will have to pay
- The Installation and implementation requirements
- Terms and Conditions and copy of our contract
- Conclusion
When your customer made contact with you -or responded to an overture from you- the only reason they did it was that they thought you might be able to solve at least one problem for them. What that specific problem is (and there maybe more than one) depends on the type of problem your business is set-up to solve.
It is also going to differentiate your offering from the many, even if your product looks very much like your competitors. And best of all it will bring you more business.
That's not a fairy story
Following the method outlined above is going to make your proposals more interesting, readable and effective when presented to you customer.
Far from making a proposal more desirable, research shows that there is a direct correlation between loads of unrequested bits and pieces and the prospective customer complaining about the price!
The word 'I' (alongside its close companion words, 'We' 'Me' and 'Our' ) is the weakest and least persuasive word in the World. And yet it is the commonest word in all business communications. Yes,Cheap Tyron Smith Jersey, despite the fact that every bit of research on business-persuasion says that, 'stuff about you and what you think', has no positive effect on the selling process, business people still cram their proposals full of it.
Now print it on very good quality paper (Not the usual 60-80gm copier-stock). Check for spelling mistakes -especially people's names- and use a good clear font (NOT 'Comic Sans' it makes you look 'stupid' not 'quirky'). And do number the pages and,Cheap Nick Collins Jersey, after the front title page, add a contents page....it makes the document look more professional.
There is nothing more I need to add and it isn't difficult to do.
So in these first two sections you have shown the customer that, unlike probably ALL the other proposals on his desk, YOU were listening to what he was saying. This is as rare as a '90 cent Bill'
1) Lots of 'bumph' is better than too little.
In this next section you will be outlining what, 'might'... 'has'... 'could' happen if these problems are not fixed. Enlarging on the knock-on effects of not fixing a problem, starts a process of psychological reinforcement which increases the desirability of your service. This is especially powerful if you have previously managed to get the customer to tell you what he thinks could happen if the problem rolls on unchecked. And it is even better if he has revealed how much the problem is costing or might cost him. If he's told you put it in (but don't invent anything).
The first, horrible truth I have to set before you, in an effort to wean you off this mythical-magic-proposal- template, is written below. It is so fundamental to the whole sales process that I would like you to do this for me right now: (write, print, draw, daub the following words on a very large piece of paper and place it over your desk where you can see it every day:
But beware; DO NOT at this stage be tempted to talk too much about what the product 'is' or about your company and its background. Rather set out the way and manner in which your product or service will solve the problem. In other words concentrate on the solution ('the benefits') rather than the raw-facts ('the features')
Not only do the majority of proposal-writers pad out the first few pages of their proposals with stuff about themselves ("Yeah-this is what they want to know...this'll impress them!"), but they go into tremendous detail about it too. You will find full 'Bios' and CV's of all their key players, smiling head-shot photos,Cheap Kellen Winslow Jersey, photos of the premises, pictures of warehouses and offices and even photos of the trucks and vans used for delivery.
First let us remind ourselves about the reason your business exists. It exists, like all businesses, companies and commercial organisations, to solve at least one problem. That's it!...If you are not clear about the problem your business solves then you probably don't have a business.
Having now taken the trouble to pay the customer the compliment of clearly having listened to their problems and shown how you can fix them, he/she will be looking for the price.
OK it's not difficult...here goes:
So, in the next section (new page) set it out very simply. And always endeavor to have already given them a good idea of what it will be in previous conversations. The proposal should ,whenever possible, NOT be the first time the prospect learns about the price. If there has been no opportunity to do this, you must do everything in your power to deliver the proposal in person and go through it with the customer face to face.
Yes, sometimes, despite your huge arsenal of products, they only want ONE thing from you...that's it; and in that case, that's enough!
Finally comes the killer conclusion: "Do not hesitate to call us if you require any further information. We look forward to hearing from you soon."
Well here you are...the bulk of the important work is now done.
Would you like me to show you how your proposal can go in the rare pile marked "Winner."
The final part in the compilation of your 'Winning Proposal' should concentrate on telling the customer what he needs to do next. This should be expressed in very positive terms with none of the usual, 'Please do not hesitate to call me', stuff which accompanies the majority of business offerings and covering letters. Remember that the human brain can't hold a negative thought and fails to register the 'do not' leaving only the, "Please....hesitate to call me", as the final message.
So the first thing that needs to appear in your proposal is something about 'the problem'. Because the first thing your prospective customer will be saying to himself, as he opens the pages,Cheap Ndamukong Suh Jersey, is: "My problem.. where is it?...Was this person listening when I was telling him about all my problems- the ones he might be able to fix?... Does he show, somewhere here, that he understands my problems and the effect they are having on me?"
Immediately following this opening section, start at the top of a new page.
If your proposal is actually a response to a Request for Quote (RFQ) or Request for Proposal (RFP) received from a potential customer out-of-the-blue (no prior face to face discussion possible), then I have to tell you something rather alarming: You are probably very late to the table and the whole deal is more or less sown up with someone else. You are being used!
So what's to be done?
Make sure too, that you print and bind your proposal with a decent front title page and a see-through front cover. Do several top-copies too in case your prospect wants to distribute it to her colleagues; much better they all have a top-copy rather than a misaligned, gray copy, of a copy, of a copy. If you can't do it take it to your local copy-store, on a memory stick, and ask them to do it for you. If you do this DO check that the pages look the same on their P/C and that there are no formatting differences that cause words, titles and sentences to leak across on to the next page.
After that comes the price list and bottom-line quotation for the job in hand. Plus a full description of payment terms and penalties for not paying on time and other ancillary costs.
If you want to read up on the research and books about why this is not the way to do it, you can start back 75 years ago with Dale Carnegie's seminal work: "How to Win Friends and Influence People" (still a best seller and still in print) and work through to all of the most recent business books. But they will ALL tell you the same thing: (Apart from your family and close friends) Nobody cares about you....nor what you are...nor what you do....nor what you think. And 'no' your business is NOT different. And 'yes' this does apply to YOU too.
Only at this point is the customer sufficiently 'softened-up' and therefore open to read about how your service and/or product will be able to address the previously described problems. Having been reminded of his problem he is ready for the solution.
"NOBODY CARES ABOUT YOU AND YOUR BUSINESS"
OK You've got your wish: You're dead.
And DO NOT be tempted into the common trap of adding-in a load of other features and benefits which don't address the specific problems given to you by the customer. Spurious bits and pieces added in, like sprinkles on a cake, in order to give a proposal substance (and generally pad it out a bit), will usually not have the desired effect.
The problem is that, somewhere in sales folklore, there are two fairy-stories about proposals that, most proposal writers appear to believe, will cast the magic 'buy-this-one' spell over any prospective customer.
How to Vastly Improve Sales With a Simple Technique
Saturday, June 9, 2012, 3:29 AM
[General]
This is pretty simple. With any info product, you're the one making the price for it. So long as it is valuable (which it mostly should be) you can sell a special report for as much as $97. Always say in your sales copy the precise amount the bonus is worth, but that they get it free with the acquisition. Implant that word free into your customers' minds,Cheap Steven Jackson Jersey, without being unpleasant. Type your seed keyword for that niche into a keyword tool to discover how many searches it becomes each month. It's often best to stay over ten thousand searches.
Offering free presents / bonuses is among the strongest methods to boost your web sales. This is as adding bonuses really increases the accepted cost of your product. This approach works on man's instinct. Folk naturally desire the best out of life. And folks simply hate spending cash. What folk love is getting something absolutely free.
What is the most simple way to dramatically increase your number of paying customers? Give them something for free! Folks like to get free presents. Hence naturally, if your product includes gifts, folks will be more inclined to purchase.
Most folks do not wish to luck out on the possibility of taking something freely. This will always convert more folk into paying patrons, who'd have otherwise left your internet site unconvinced. The fantastic thing about online marketing is that it's simple to create bonuses. You can write up a special report,Cheap Lofa Tatupu Jersey, an audio or video file,Cheap Tennessee Titans Jerseys, or any other info product associated with your niche. These all have terribly high-perceived value and when you offer them for nothing your conversions will soar. Many individuals could be drawn to make the acquisition not for the product itself but for the bonuses they get with it. You must attempt to get the acknowledged price of your bonuses to equal at least three times that of your precise product / service. As an example, if your product sells for $99, then the value of your bonuses should come to about $300.
You then have got to check to verify if it is excessively competitive. Type into the search in quotes your seed keyword. With Google, it's often best to stay under 1,000,Cheap Mike Ditka Jersey,000 results. With Yahoo!, under half a million. And with MSN, under three hundred thousand. This can keep the competition at a minimum,Cheap Brent Celek Jersey, and clearly, the less the better with these numbers. These figures are what I am going by nonetheless,Cheap Devery Henderson Jersey, you'll get different suggestions from different net marketers. When you find a slot that fits into the above factors, type the keyword into Google and scan through the internet sites that come up. See what other folks are selling, if there are folk selling. You might find that there's so much free info, that it'd be practically most unlikely to sell anything in it.
The freebie concept also works well when you give a freebie away for joining your list, and then promote and sell your more expensive products once you get your targeted leads into your sales line. This is one of the most powerful marketing methods of the planet.
Creating More Sales Through Referrals
Saturday, June 9, 2012, 3:29 AM
[General]
One tactic that is very effective is as follows. When you are approaching the end of your sales process,Cheap Josh Beekman Jersey, arrange a referral meeting with your prospect. Explain to him or her that after the completion of the sale you would like to program a short meeting to discuss businesses or people who could use your products or services. At this stage ask your customer to think about referrals for you and give them an outline of your ideal customer. Every time you meet with your customer from then on, you can give them a gentle reminder about the referral meeting.
One strategy that is very effective is to subtly remind all prospects of your business referral process. For example, is it mentioned on your business card that your prime source of new customers comes from referrals given by satisfied customers? Is it mentioned on your e-mail signature? Do you include this on your proposals,Cheap Green Bay Packers Jerseys, invoices, statements and letterhead? What about your website? Do you mention your ideal customer and referrals there? No doubt,Cheap Percy Harvin Jersey, you have flyers and brochures,Cheap Patrick Robinson Jersey, do you have information about referrals and the importance to your business printed there?
Does your business handout complementary notepads? Do you have voicemail in your office and on your cell phone? Do you send out thank you cards to people who give you referrals? All these are opportunities to promote the fact that your business revolves around referrals. Imagine being a customer or a potential customer and discovering this repeated information on every piece of written material, promotional material and voicemail. When you come to actually ask for referrals, the seeds have already been sown and have started to germinate. This will ensure that you get the referrals that you want which will be easy to qualify.
Think about your business in the light of this information and ask yourself whether or not you could institute these changes to drive business to your door? What would this do to your revenue and subsequent profit?
By the time you are coming to the end of the sales process, you will have mentioned referrals frequently during the previous conversations with your prospect. This means that he or she is in no doubt about how you develop your list of new prospects. You will have sown many seeds in the mind of your prospect,Cheap Peyton Hillis Jersey, you will have explained precisely the sort of person you are looking for and if you do receive a referral, you will be generous in your appreciation. You will portray an attitude of gratitude. Furthermore,Cheap New Orleans Saints Jerseys, you will have not only discussed referrals with your prospect but you will have also created an environment by doing other things to remind them.
Sales Strategies It's Not About the Pitch
Saturday, June 9, 2012, 3:28 AM
[General]
During the empathizing stage you may notice a huge difference that is gained from sharing air. Feel the air escaping in your voice and you may be surprised how this helps you care and connect.
Consider a rest position
It is critically important when faced with a difficult, emotional situation that your body is not giving away some internal and aggravating message. Examples may be standing on one leg, head to one side, mouth tight or arms folded. Find a 'rest' or 'neutral' position that you can recreate over and over again with ease. Often this involves standing on two feet at shoulder width with posture up straight (not stiff) and one hand on the wrist of the other stretched long before you. While this position is necessary from a perceptual perspective, it is also important to put you in the best possible position to access your true, unhindered voice.
Selling: It's not about the pitch
Nod and blink
The eye contact during the listening phase is softened by nodding and blinking. Did you know that 15 blinks a minute is the speed at which we send the message of giving our greatest attention. That means one blink approximately every four seconds,Cheap Vince Young Jersey, so get practicing. It won't kill you.
The environment we sell in is less about the space we're in, then the space we create between ourselves and our customer. A beautiful sales room, a luxury seminar space, they're all fantastic,Cheap Green Embroidered Jersey, but if we don't get the space between us right, then we are not likely to get the sale across.
A key point to consider is the environment in which you are speaking. Does the environment create a sense of safety and connection, and does it support people tapping into the vision of what your product or service can do for them? Are they facilitated to get into a state of fulfillment and excitement?
As sales people - and if you're in any kind of business you are in the selling business- in order to be effective in our presentations, delivery and the sale, we need to engage people on an emotional level. Knowing that only a small percentage of our message gets communicated through our words, there is wide scope to develop other aspects of our communication.
Keep your eyes steady
It is habit of many, that immediately before we answer questions we quickly glimpse off and away from the person to whom we are speaking. For a multitude of reasons best known to Neuro-lingusutic programmers this is not something that is seen to be trustworthy or confident. Keep your eyes directly on the person when you have finished listening and begin to answer (note: this is harder than it sounds).
In Summary
Sales is much more than the words we speak and the products and services we sell- it is much more than 'the pitch.' It is the micro-environment. By using enhanced non-verbal communication strategies, not only will your voice and vocal pitch sound better- as a direct result of good body posture and stance- but they will all support and improve 'your pitch.'
The space we create between ourselves and our clients is what I call the micro-environment, and there are several keys to getting this right. Creating a fantastic micro-environment for sales really comes down to non-verbal factors of your communication: posture, body shape, alignment,Cheap Jeremy Maclin Jersey, eye contact, movement and the air you share with your client. Get this wrong,Cheap Jaguars Jerseys, and you most likely miss the sale.
Here are some pointers to help you create a positive, safe, and inspiring micro-environment for selling that will help you engage with people on an emotional level.
Air in the empathy
Sharing of air is an ancient and primal exchange between people that creates a sense of respect and trust. Did you know that in Hawaii a common etymological claim is that the word for foreigner is derived from hole, literally meaning "no breath"? Traditionally Hawaiians and Polynesians greet each other by touching nose-to-nose and inhaling and sharing each other's breath - this is called honi (the Hawaiian word for kiss). Foreigners, not knowing the local customs,Cheap Visanthe Shiancoe Jersey, do not practice honi and so have been described as "breathless". The implication being that not only are foreigners aloof and ignorant of local ways,Cheap Maurice Jones-Drew Jersey, but also that they literally have no spirit or life within.
Score Big in Sales With a Customized Business Video
Saturday, June 9, 2012, 3:28 AM
[General]
Now you might be thinking that video production is not enough and you would end up paying even more money trying to get people to watch your videos. Well, that was the case back in the day before free websites like YouTube,Cheap Matt Hasselbeck Jersey, Metacafe, Dailymotion, Google Video, and many others appeared. Today we have about 150 popular video sharing sites with lots of daily visitors. So if you're thinking of promoting your website or products through video marketing, you are already ahead of those who aren't doing it at the moment.
Here are some good reasons why every business should have a professionally produced video on their website:
Many website owners say that their customers really don't like to read their sales pages, which is another reason why they indulge in video production. Ask yourself, would you rather read a book like "Harry Potter" than watch it on screen? You'd probably choose the latter, since you wouldn't have to flip through hundreds of pages to understand a small scene in the story. Moreover, it's human nature to understand pictures better than words.
In today's internet world, having a presence online is very important. What's even more important is to get those people to buy from you or perform a particular action that's crucial for your business to survive. You must have tried promoting your products or services by using a promotional page that explains the features and benefits of your products or services, but, are you really showing your customer a picture that makes them jump with joy and get their credit cards out of their wallets? Are you really getting a good number of website visitors to turn into potential buyers? If not,Cleveland Browns Jerseys, then what you need is a professionally created video.
As a small business owner or a medium or large corporation,Cheap Jim McMahon Jersey, what you want to do is create mass awareness about the existence of your products or services,Cheap Eric Berry Jersey, along with its features and benefits. The whole idea is to make people desire your products or services by creating strong images that have long lasting impression that converts into sales. You could try writing tons of sales pages with flashy pictures,Cheap Vikings Jerseys, but you would still lack the impact created by a single video. That's because videos contain thousands of those flashy images that you would find on a sales page, which would in turn mean thousands of times the impact. So a person reading a sales page with a few images,Cheap John Riggins Jersey, would not be able to recall all of them, unlike a professionally created video that contains vivid images and audio that reminds him or her about your products or services at various hours of the day.
How to Master the Art and Science of Consultative Selling!
Saturday, June 9, 2012, 3:28 AM
[General]
Sales training stresses the salesperson to customer relationship, for good reason. Potential clients that are seeking what you have to offer will be looking for a level of assistance and knowledge. Thus, they must be able to respect what you have to say.
Become an Expert with Your (and Other) Services or Products
Motivational sales training is based in showing enthusiasm for one's products or services. Chicago sales training consultants and those around the world understand that enthusiasm will help sell a product or service. This confidence in your offered products or services will seek to transfer to the customer. You will also be able to build trust as well.
Build a Relationship with the Customer
In all industries, and especially in certain ones, motivational sales training should incorporate a thorough knowledge of the competitor's products and services. Potential customers will be comparing your services or products to others in the market. Sales training which incorporates an important tenet of consultative selling, in understanding the customer's needs,Byron Leftwich buccaneers Jersey, assumes an understanding of the competitor's offerings, in addition to your own to be successful.
According to sales training articles, if you are to define the difference that consultative selling brings to the sales world in a phrase or sentence: it would include selling to the customer's needs. This is the fundamental difference, whereas other conventional salespeople will present what they have to offer in a similar fashion.
Consultative sales training people will demonstrate the value of asking questions in this type of sales method. In fact, along with customized solutions, which is covered in the next section, and an interactive conversation, these three essences are often what makes consultative selling what it is,Cheap Torry Holt Jersey, according to consultative sales training articles.
Offer Appropriate Solutions
Sales skills training will teach you to know your product. When you think about it, how can you expect to sell something if you do not know what it is, or how it will affect some aspect of your customer's needs? The products or services you sell must be able to fit into your customer's needs, which means that it is vital that you are aware of how it will do this.
You must be able to understand the customer's needs and their interactions with you to sell your products and services. A well-versed Chicago sales training consultant will ask as many questions as possible in order to make these offers and to identify what the customer is looking for. Use questions to your advantage in order to gain insight; you may also find it helping you to build a meaningful business relationship with your clients as well.
Show Enthusiasm
Chicago sales training consultants will utilize market researchers,Cheap Terrell Suggs Jersey, accountants, underwriters, and analysts to make an informed reach to their consumers, in larger businesses. This is exactly what needs to occur, regardless of the scope or sales team training available to you. Whether it is the individual salesperson or a large and diversified team, preparation is key for any type of consultative selling.
Sales skills training methods understand the important value of preparation when it comes to consultative selling, something that occurs before the actual selling process. Before you approach a customer, gather data from the prospect. With this info you will be able to customize your products and services to offer something that will fit his or her needs.
Ask Questions
Consultative sales training consultants end the mastering of the art and science to offering an appropriate solution to your customer. This is the true end to the consultative sales process. Of course, you may need to revise your offer if it is not what the customer needs or desires, which will take you back to other parts of the process, yet this remains the proper end of the process. And if it is done properly, you should have success in your consultative sales endeavors.
Understand the Customer's Needs
Preparation
Consultative selling is about selling to his or her needs, as covered in the next section. If you are to prove this to the customer, a positive relationship must be built. Communication skills will help you build this relationship, such as enthusiasm,Cheap Scott Bernard Jersey, honesty, and trustworthiness. Sales team training will stress all of these important dynamics,Cheap Dolphins Jerseys, which form a huge portion in the "supplementary" features of consultative selling. That is, those qualities which separates successful and other consultative salespeople.
Tom Daly of BestFit Solutions states this in terms of numbers: "The RIGHT answers, if you want to leave the pack behind are: you should be spending at least 80% of your time talking about how to solve their real problem... and less than 20% of the time talking about you or your product/service." Perhaps Chicago sales training consultants and sales and marketing training people around the globe should adhere to this general guideline to find success in consultative selling.
Sales training speakers, as well as other individuals in the sales world, are often confused as to what is a consultative salesperson. They may know when they find one, yet it is difficult for many to describe what it truly means. Sales training articles that properly describe the term pinpoint consultative selling on the dialogue that takes place between the customer and the seller. In order to achieve this, one must prepare himself or herself for this important interaction that takes place.
Consultative sales training will teach you that the process is not about guiding the customer, but rather the customer guiding you to offer them something that they need. This means that you must solve their problem, not blindly offer something that they may or may not need or want.
Talking with (Not to) the Customer
Offer what you can to help the customer with his or her needs. Recognized sales coaching institutes acknowledge the offering of appropriate products or services to the customer's needs, only if they fit with the customer. If you cannot do this, it is important to keep the positive relationship intact. Offer what you can for the customer and help them find what they need. In the long run this will be better for you and the customer. You will demonstrate your helpfulness,Cheap Nate Davis Jersey, which will be much more likely to give you return customers in some way, such as word of mouth, or a customer returning for a new and different need that you can satisfy.
How to Sell Value - Sell Value, Not Price
Saturday, June 9, 2012, 3:28 AM
[General]
You'll easily be able to get people to buy from you if you know how to make your offerings look very valuable to their eyes. Most sellers these days think that price is the most important element that is being considered by buyers when they are about to make a purchase. So, they try to charge a bit less compare to their competitors thinking that this is the best way to get people to buy from them.
Instead of focusing on the price tag, focus on selling value. Doing this is relatively easy; you need to know how exactly your offerings can benefit your prospects. Talk about their features,Cheap Y.A. Tittle Jersey, their selling points,Cheap Harold Carmichael Jersey, and the elements that set them apart from the rest. This is one way of justifying your tag prices especially if you charge more compare to your competitors.
When selling your products and services, focus on the good things that it can do to your potential buyers and if needed,Cheap Santonio Holmes Jersey, downplay their limitations or their weaknesses. If possible,Cheap Cameron Jordan Jersey, do demonstration to show your potential buyers how your products really work and how they can bring difference to their lives. By doing so,Cheap Johnathan Joseph Jersey, you can make these people realize that they really need your products to solve their problems or to improve the quality of their lives.
Well, this could work but not in the long run. Keep in mind that your tag price talks volume about the quality of your offerings. If you charge less,Cheap Brent Celek Jersey, people will think that your products or services are inferior that is why you don't have the guts to increase your prices.
What You Can't Teach Buyers
Saturday, June 9, 2012, 3:28 AM
[General]
In a situation like this it would be sheer folly to try to sell the buyer a great print job. He can't see the difference there's no value to him. He's not going to pay for something he can't see. How often have you tried to convince a buyer of what he or she needed only to lose the sale because "they just don't get it." How do you avoid this pitfall?,Cheap Ben Roethlisberger Jersey
Here's another example. It's a lesson I learned from a printer. He asked me whether I thought his customers wanted a good print job or a great print job. "A great print job,Cheap Greg Lloyd Jersey!" I exclaimed. He smiled one of those 'gotcha' smiles and said "Most people can't tell the difference between a good print joy and a great print job and a great print job is a whole lot more expensive than a great print job."
Nor should you try.
There are some things you just can't teach buyers.
The value we provide. What that value is in dollars and cents. How to get maximum value from our offerings. What advantages they'll enjoy by upgrading.
I just learned that two huge retailers tried to do exactly that. Indeed,Cheap Albert Haynesworth Jersey, one spent more than two years trying to get buyers to accept the options they offered instead of the ones they preferred. The result? Both retailers saw a dramatic drop in sales.
How does this happen? In both instances the retailers had tough decisions to make regarding limited shelf space. They opted to offer variety packs as a way of maintaining the variety their customers once enjoyed while enhancing their own profit margins. Buyers didn't like the variety packs (too much waste) and voted with their pocketbooks.
As sellers,Cheap Chase Daniel Jersey, we can educate buyers on:
What we can't teach them is what they should buy.
It's apparently more counter-intuitive than I would have thought,Cheap Anthony Gonzalez Jersey, but placing your needs ahead of your customers' wishes always costs you their business. Here's another example. My wife and I rotate our grocery shopping between three stores. We we originally shopped at just one. Why? Because that store we preferred stopped carrying the brands we enjoy. Sound familiar?
Pay attention to what your customers are buying. It doesn't matter whether you're selling products or services,Cheap Willis McGahee Jersey, what they buy most frequently is what is truly important to them. Try to teach them that they should value other options more highly and you'll simply lose their business.
Pass These 5 B2B Lead Generation Tips Along to Your Team
Saturday, June 9, 2012, 3:28 AM
[General]
B2B and B2C telemarketing are two completely different worlds. B2B telemarketing is imperative to a businesses success. You may send an email campaign to 10,000 prospects and get a few appointments - but never count out the trusty telephone as the primary B2B lead generation tool. You know the old sales adage,Cheap Dallas Cowboys Jerseys, "Give me a phone and some leads." In a recent Bridge Group survey, respondents indicated that, on average, lead generation reps:
Telephone will be king for a good long while.
Send 18 emails per day Make 47 phone calls per day
Get to the decision-maker before trying to make the sale. It is fairly rare that you will call up a business and be immediately speaking to the person with the authority to buy from you. Know the players: Gatekeepers, Influencers, and Decison-makers. Do your best to sound natural. People don't buy from books on tape. You need to be able to convincingly sound like you are having a face-to-face so that your prospect can begin to believe it as well. One important tip for this is to use a hands-free headset. You might not notice it, but your speech changes if you aren't talking in a position you would be in person. Our bodies are a big part of how we speak,Giants 2012 Super Bowl Jerseys, so let your body act naturally in order to speak naturally. Be prepared. Preparation isn't just for Boy Scouts. While you want to sound natural, you also want to sound confident. Come up with a script that covers all of your talking points as well as appropriate responses to likely questions and objections. Maintaining a natural feel in your conversation is a difficult necessity that can really only be mastered with practice. Don't get discouraged. It doesn't matter how good you are; you will get turned down,Cheap Christian Ponder Jersey, spoken to rudely, and toyed with. While there are many leads out there for you to get,Cheap Devery Henderson Jersey, a lot of the people you call will view you as an enemy. Don't get depressed just because things aren't going the way you want. Take a few minutes, review your process,Cheap Andre Tippett Jersey, then keep trying. Ask questions. While you should absolutely be prepared for the customer to ask you questions, you also need to be prepared to ask them some as well. Use your questions to try to determine if they are a potential lead (have a genuine need you can solve) or are non-prospects. Also, you can use indirect questions to determine if the prospect is getting close to buying. Just make sure the questions are intelligent and relevant.
Telemarketing isn't easy and it's a lot of work. I work with a group that makes 5000+ dials per week total But the output is what you want to focus on: more quality sales appointments.
Telemarketing is a field that we often hate being on the receiving end of, but love having at our disposal. No one needs to hear about reducing their credit card debt when they are in the middle of dinner.
If you don't already, your company most definitely should budget for telemarketing services. You may decide to take it in-house, or you might opt for outsourced lead generation. I've put together some helpful tips for B2B lead generation with telemarketing. Hope it helps,Cheap Dan Hampton Jersey!
Using Sunglass Displays to Increase Sales
Saturday, June 9, 2012, 3:28 AM
[General]
A Point of Purchase display stand for you to sell sunglasses is also an important element in the overall presentation. Having a quality retail display is very significant in grabbing your customer's attention. These Point of Purchase displays are classified into two types: counter display and floor display. If you want to save service space,Cheap Marion Barber Jersey, you can get a slat wall merchandise that can accommodate up to 18 pairs of sunglasses. If you have free counters, you can choose from various counter-top point of sale displays which can carry 4 sunglasses to reasonably friendly racks that can accommodate 30 pieces of sunglasses.
Put a nice picture of a celebrity who's wearing the same pair that you're retailing. You can create a script and educate your people to persuade your shoppers to buy your sunglasses. This will enable your marketers to be more believable as they know what they are talking about and adds credibility to your products. Think of set-ups such as giving a 25% discount on the next pair of sunglass products a customer will get. These are just some ways that you can follow to promote your eyewear on a sunglass rack.
Sunglasses are very important items but they have gone beyond their normal use as they do not only serve as a shield for your eyes. Nowadays sunglasses are a trend in fashion wherein these merchandise add zest to ordinary clothes. There are a lot of designs available with their own types of uses for different occasions whether it be for sport activities,Cheap Michael Crabtree Jersey, casual days, or special weather. That is why it is important for you to have a sunglass display fixture rack that will showcase your sunglasses in a great way. It is very much necessary that store owners create a good placement for their sunglasses. Doing so will help you increase your margins.
In the end,Cheap Cowboys Jerseys, you just need to make sure your retail fixtures will fit your store's theme and are well positioned. Once done,Cheap Chicago Bears Jerseys, you will see a good increase in your margins because of the quality of displays that you present to your customers.
But setting a good display for your sunglasses is a little tricky. You should have some good strategies so that you will be able to maximize you sales potential. Compared to clothes,Sidney Rice seahawks Jersey, sunglasses can be tried on easily. If you display these in check-out shelves,Cheap Rolando McClain Jersey, your shoppers can try fitting them on while waiting for their turn and include it in their purchase which means added profit.
A Lesson From The World's Game
Saturday, June 9, 2012, 3:27 AM
[General]
The vision of the players and the ability to communicate as a team are critical to success on the soccer field, and I believe that these same qualities and capabilities are critical to your sales success as a sales professional,Cheap Adrian Wilson Jersey, manager or executive.
And do the same thing with communication. How well do you communicate? Where can you improve? Odds are your favorite sport is not soccer. But I would be willing to bet that these same dynamics apply to your favorite sport as well. I guarantee -- they apply to your business and to your sales results.
The world's game is the sport of soccer. The FIFA World Cup is held every four years. It's actually a two year tournament and most recently included 204 countries. That is a lot of countries. I mean,Cheap Haloti Ngata Jersey, I can only name maybe one hundred countries -- and I've traveled to most parts of the world.
Now, what is the most important thing for any soccer team? If vision is important to the individual player, what is most important to the team? COMMUNICATION. The ability to communicate to and with each other (verbal, paraverbal,Cheap Bob Sanders Jersey, nonverbal) is the most important thing for any soccer team.
You know your business. Give yourself a quick assessment on how good your vision is. There are a lot of dynamics at play so don't just ask yourself where you are going to be at the end of the month or year. How good is your vision of your customers,Kenny Stabler throwback Jersey, your competition, your product road-map,Cheap Derek Hagan Jersey, your industry and the industries that are colliding with yours? How are you actively working towards enabling sales success within your team or on your sales calls?
Don't get me wrong,Cheap Jason Taylor Jersey, I love American football. But there are only about seven countries that play that sport. Baseball celebrates the World Series but the "World Series" actually boasts teams from only TWO countries. Before I get on my soccer soapbox, please stay with me so that I can share a leadership lesson from the sport of soccer.
The most important thing for a soccer player is VISION. This is not limited to here I am, there's the ball and the defender(s). This is multi-faceted:
Where are we in the game? The score? The time? Where are we on the field? Where are we on the field in relation to the other players? In relation to the current shape or organizational structure of the opponent? Where are we in terms of our team's fitness level and that of the opponent? It goes on and on. Vision is the most important thing for ANY soccer player!
Get More Sales by Being More Personable
Saturday, June 9, 2012, 3:27 AM
[General]
Finally,Cheap San Francisco 49ers Jerseys, you should strive to stay relaxed when prospective customers offer objections. The best way to do this is to develop some good responses to the objection, and then rehearse these responses until they are second nature to you. With practice, you will know the right response to give when a potential customer objects, and since there are really only a few highly common objections, it is not all that difficult to plan in advance how you will handle them. Of course, the best solution is to prevent them from occurring by fixing the earlier steps of the sales process, but when they can not be avoided, this is a good next-best solution.
Copyright 2010, by Marc Mays.
Next, it is important to remember that there will be some times when you should not try to win customers over with a positive attitude. If your initial contact with a customer reveals that they are in a bad mood, then it is much better to gradually match their mood (voice tone and pace, body language,Cheap Archie Manning Jersey, and posture) initially. Then, as the call progresses, you can adopt a more neutral stance (tone, body language, etc.) after a few minutes, and see if they follow your changes. If so, then you can slowly become more positive. On the other hand,Cheap Darnell Dockett Jersey, if they still stay negative, then you should gradually move back to adopt the same mood (body language, posture, and tone).
Being more personable definitely can help you make more sales. There are three keys to becoming more personable: developing a good mood at will, paying attention to your prospective customers, and remaining cool under pressure when objections arise. Let's examine each in turn:
First, one of the keys to making more sales while appearing more personable is to not wait until meeting with a prospective customer to be in a good mood. This comes across as being inauthentic. Instead,Cheap Merril Hodge Jersey, practice changing your mood, so that you are in a good mood, even when no customers are present. One way to do this, is to remember past events in your own life, which are positive, humorous, or similar events which bring a smile to your face. With some practice,Cheap New York Jets Jerseys, this mindset will then become second nature to you when you are selling,Cheap Jabari Greer Jersey, and even in your personal life. The old cliché really is true: Laugh, and the whole world laughs with you; cry, and you will cry alone.
In summation, when you start off in a good mood, pay attention to your prospective customer and lead them towards a more positive mood (if possible), and stay calm in the face of objections, it is possible to close significantly more sales than you might with a less personable sales presentation.
The Easiest Way to Turn Your Selling Stuff Online Talent I
Saturday, June 9, 2012, 3:27 AM
[General]
With so many foreclosures happening across the country a record number of people are being forced to move into apartments. Since apartments typically don't have enough space for all their furniture these people are storing some of their belongings in public storage units. Since these people are already in a financial bind it's quite common that they are not able to keep up with the storage rental fees.,Cheap Steve Johnson Jersey
There is a hit reality TV show called "Storage Wars" and other shows very similar that have made this whole process a lot more publicized. These shows make it look a lot easier than it really is but it's still simple to learn. The best advice for newcomers is to start slow with only one purchase and then try to sell the property for a profit. It's a good idea to just spend some time learning the ropes.
A clause in the typical storage rental agreement states that,Cheap Steve Slaton Jersey, if the rental fees are not paid for a predetermined period,Cheap Mario Williams Jersey, the company has the right to seize the property and sell it at auction in an attempt to recoup their losses. This is perfectly legal and the renters know about this possibility up front so there is nothing wrong with this policy.
This method of making extra money is so easy to learn and it's about to get even easier in some states. The frequency of public storage unit auctions has already been increasing exponentially recently but they may be about to happen even more often. A new law is soon going to make it easier to sell the stored property of renters who haven't paid their rental fees.
On auction day, the auctioneer typically opens the storage units to be auctioned one at a time and gives all the auction hunters about 5 minutes to look around and determine what their top bid will be. Then the auction starts and all the contents of each storage unit are sold to the highest bidder. If you win you will be able to put your "selling stuff online talent" to good use!
Up until now,Cheap Mewelde Moore Jersey, storage unit companies have been required by law to publicly announce,Cheap Donald Driver Jersey, to renters,Arizona Cardinals Jerseys, through newspapers and certified mail that their property is scheduled for the auction block before actually holding the auction. By the time it gets this far the storage unit company has already sent numerous reminders and warnings by mail to the renters.
When a storage unit auction takes place the company wants to make sure to get as many people to the auction as possible so they are willing to keep a list of auction hunters to notify. That's what makes this such an easy way to make money. Those companies let you know when an auction is scheduled and all you have to do is show up and bid on the contents of the storage unit.
Selling Skills - Acquire What You Need To Sell Anything
Saturday, June 9, 2012, 3:27 AM
[General]
If you know that people will usually say that a certain product is too expensive, your selling skills will be perceived as something good if you already have a quick and easily comprehensible answer that your potential buyers will hear about.
These people are neither gifted nor blessed; rather, they know how to roll with the punches of their potential buyers,Atlanta Falcons Jerseys, then when the timing is right, they throw their most powerful comeback punch and sure enough, they have their clients eating out of the palm of their hands.
There will always be barriers that you will encounter, so preparing list of things that will hinder a sale will help. Along with these potential issues, you should also take down a list of answers to those hindrances.
Create a market for your product by matching the features of the product to the needs and wants of the consumers. The more they see the benefits of using your product, the more reasons they will have to buy it from you.
Then finally, sell. You can do this by agreeing with the different statements that your target market tells about your product.
Researching is a key element that you need to perform to enhance your selling skills in order to learn more about your future customers.
With enough practice,Cheap Bobby Hebert Jersey, anyone can be a good salesman. So if you have plans of getting into sales, try these tips out for a spin.
In relation to good selling skills such as attracting a customer's attention, you should also encourage a dialogue between you and your clients because will be very beneficial for you.
Listen to what they need and to what their demands are. More often than not,Cheap Daunte Culpepper Jersey, the information you find online may vary with the information you get from real people. Try to know your customers before actually starting to sell the product to them.
Then close in with questions and statements that lures them in,Cheap Earl Thomas Jersey, such as how will you be paying for this amazing product? or Make sure you get enough for you and friends,Cheap Shannon Sharpe Jersey!
You can always start small. Talk to your target market, which usually develops a more personal approach with your buyers. The use of humor is usually a good idea when talking to potential buyers personally.
Believe it or not, some people actually have impressive selling skills and whatever product you give them, they can actually sell it in just a matter of hours.
As mentioned earlier, a person is not born with great selling skills, but rather they are acquired. Getting better in terms of conversing with other people is not acquired in one single fell swoop,Cheap Felix Jones Jersey, but these skills are gradually learned.
Attracting the attention of any potential buyer shows good selling skills, which is usually done through advertisements. You do not have to rent a billboard beside a highway just to have millions of people see it.
They usually say that they were born with that skill, but more often than not, selling skills can be learned, and here are some guidelines on how you yourself can get to sell anything effectively.
With the list that you made earlier, you can try to do something that they call eclipsing, where you answer their queries. Then ask them more confirming questions to make them refocus their attention to why they need that product.
Initially, you need to establish the potential needs, wants and desires of a certain target market. If you have a product that you need to sell, then try to find out the market of that certain product and focus on that market, without distracting yourself with any other possible details.
Car Salesman Tips for Closing More Sales
Saturday, June 9, 2012, 3:26 AM
[General]
Car Salesman Tip - Ask and Listen - Ask your customer simple easy questions that require more than a yes or no answer so you can get them talking. Ask them what there are looking for in their next vehicle or what they like about their present vehicle. Ask them how they use their automobile and what type of driving they do. Listen carefully to their answers. If you are not clear or do not understand what they are trying to say, repeat their statement and ask them to clarify. It is important that you not only get them talking,Cheap Austin Collie Jersey, but also that understand what they mean. People's words do not always convey what they are thinking. Listen closely and understand what they are thinking, not just what they are saying. There is no need to hurry, take your time because if you don't have a customer in front of you it's the same as being unemployed in the car business (now that's a great tip for car salesmen).
Getting the car buyer to openly talk to you is the ultimate way for you to close more sales,St. Louis Rams Jerseys, but that rarely happens on its own. It requires a car salesman to ask the right questions and do it in a way that does not seem like prying or an invasion of privacy. These car salesman tips address the fact that many sales people do not take the time needed to get to get the buyer to open up to them because the customer feels that their only objective is to sell them a car and not to help them find the right fit or solution for their needs and wants. The professional car salesman tries to help and understand their customer so not only can they sell them a vehicle today,Cheap Antoine Winfield Jersey, but then you can sell them a vehicle tomorrow and count on them for a handful of referral customers that will provide them with future business and income.
Sell More Cars with these Car Salesman Tips
Car Salesman Tip - Closing Deals - Closing car sales is much easier when you ask the right questions and learn about what your customer wants. It is your job to satisfy those needs and wants when it comes to their vehicle (when they are reasonable). When you help your customer accomplish their goals you will accomplish yours by selling them an automobile. Closing the deal is not as difficult as some might think when you take your time and use the information that was given to your freely. You can overcome their car buying objections by using their words and statements to sell them a car.
Car Salesmen Tip - Using Their Information - The more the customer talks and the more they talk the more you learn. There is a saying in the car business; listen to the buyer because they will tell you how to sell them a vehicle. I say listen, but it goes beyond the words of the customer. It involves their body language,Cheap Detroit Lions Jerseys, their eye movement and contact and whether you can get them engaged in the process of buying a car. Now as you move through the steps of the sale you can use the information they gave you to not only select a vehicle,Indianapolis Colts Jerseys, but you can also use the information to overcome objections that are natural part of buying a car. Car buying objections are the customer's defense against the car salesman so the more information you have the better chance you have of getting past their objections.
These car salesman tips may sound simple and obvious, but all too often the car salesman has a tendency to move too quickly through the sale. You may go through this process several times a day, but the buyer only does once every few years. Slow it down, follow these tips and you will close more deals.
Car Salesmen Tip - Relationship Building - The more information you receive from the customer the better the chance you have of building a relationship with them. You need to be all about business when you are working with a customer. You can talk about any number of subjects to find some common ground between you and the customer. This will also serve as a way to get your buyer to relax and be more comfortable when working with you. You could talk about sports, kids, hobbies,Cheap Matt Hasselbeck Jersey, work or any subject that you may have in common with them. When the buyer relaxes they are open to suggestion and more likely to believe what you are telling them. Building a relationship with your client can do much more than sell you a car today. As I said earlier a relationship with a customer can bring more future business than you might imagine that can consist of repeat sales and referrals. Also another benefit of this car salesman tip is that you might even make a friend which you can never have too many of those.
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