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The More You Practice the Luckier You Get!
Monday, July 9, 2012, 7:33 PM
[General]
c. " I will close X number of opportunities this month"
Buy yourself a bag of marbles and two glasses. Put all the marbles in one glass and place both glasses on your desk. Each time you successfully secure a new contact or meeting place one marble in the currently empty glass. The objective is to move all the marbles from one glass to another in the shortest possible time!
If not, set your own personal goals and targets. Be realistic, but make them a stretch. Your goals should be specific, measurable and motivational, achievable, realistic and time based. Be very clear about what you want to achieve and why.
How can you provide an accurate projection when business is so uncertain? How can you maintain your motivation and focus when all the cards seem to be stacked against you?
d. "I will generate a pipe line of X qualified leads this month"
By taking control and ownership of your planning and responsibility for forecasting accuracy and opportunity generation you can improve and maintain your consistency of performance. If you are lacking in any of these areas you must take action, it's the key to all success. Do it and do it now - Create your own luck!
4. Set yourself goals! And make it fun!
Don't forget to build in delivery of the business into your pipeline based on how your company recognises business. It's no good having business forecast to close in September if it takes 6 weeks to deliver and your company recognises sales on completion. Get real and take pride and ownership of your forecast! Set yourself goals for your forecasting accuracy.It should be one of your key performance indicators as a sales professional.
2. What do you want to achieve? You have an annual target set by your company, hopefully with input from you but if not, no matter.
e. How many new prospects do you need to generate on a weekly, monthly basis in order to maintain a healthy pipeline?
b. "This week I will secure X number of meetings".
So your sales aren't going too well. Your forecast isn't looking too rosy and your prospects are delaying making a decision. Your boss is on your case, wanting to know what your forecast business is for this month, next month and the next quarter.
b. How many clients are needed to meet this?
d. What conversion rate is normal for you and your business?
a. Have you calculated the average sales value needed to achieve this for your particular offering?
5. Keep a balance. All work and no play is not the way to success. Make sure that you take time for your health, family and relaxation. There is no benefit from 'succeeding' if you lose sight of what is truly important in life. Keep a perspective and work smart. Don't stay late in the office night after night. Plan, focus, work efficiently and only work late when there is a real need. If this is every night, there is a fundamental problem with the way you or your company is working and this needs addressing as soon a possible to ensure a healthy,Cheap Pittsburgh Steelers Jerseys, productive an innovative environment for success.
3. Break it down! You have an annual target,Cheap Jeff Reed Jersey, maybe broken down into quarterly and even to monthly by your company.
a. "This week I will speak to X number of new contacts".
Let's go back to some basics.
Remember; keep it realistic but a stretch. Have a log and play a game to see how you can meet or beat your targets. You can do this with a colleague but I find selling is like playing golf,Saints Jerseys, you only have your own thoughts and beliefs to deal with in order to succeed. Remember, to reward yourself for each success. A specialist coffee, a new suit, night out, weekend away etc. It doesn't have to be extravagant just motivational!
Ask yourself, does this target move you towards what YOU want to achieve for YOUR life goals?
The more you practice the luckier you get!
e. "I will have a target of x % +/- for my forecasting accuracy each month/quarter.
6. Be you! People buy from people that they believe are like themselves. It's unlikely that you will get on with every one you meet but with practice and commitment you can build rapport with every person you engage with. Rapport skills enable you to quickly put others at ease and create trust. These skills allow you to get on with anyone anywhere, greatly increases your confidence and effectiveness. It makes it easier for others to communicate with you and that in turn helps your sales skills.
1. It's a numbers game! You know the more contacts you speak to the more opportunities you generate. Get prospecting! It doesn't matter how, just do it! Cold calling, foot canvassing, social media contacts or good old networking. Where do your ideal contacts hang out? What forums do they belong to? How can you interact with them? Don't wait for marketing to generate leads for you, generate them yourself!
c. What is the average decision period for your offering?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Proposal Writing The 3 Things You Need to Know to Make Sure
Monday, July 9, 2012, 7:32 PM
[General]
It's a comparison tool
1. The proposal is the final offer document
2. It needs to meet the requirements of team decision making
3. It is used to compare your offer with those of your competitors
To win every time, your proposal needs to stand out from the crowd. Looks are important, and the better presented proposal will increase its odds for preferment but only if the content is sufficiently complete and ticks the boxes of each team member. So, when it comes to proposal writing,Cheap Larry Fitzgerald Jersey, consider and act upon these three things and you will definitely increase your chances of winning every time.
Increasingly, buying decisions are made by teams, usually from different disciplines within the buying organisation. Your proposal writing needs to consider the needs of each team member and ensure it meets those needs.
The finance member of the buying team, for example, will turn immediately to establish the cost of your solution, and the return on investment i.e. the payback. An HR person will want to know the impact on staff. Other members will be wanting to know how it solves their issues and delivers the outcomes the business seeks. Consider the needs of each buying team member and ensure your proposal writing meets their expectations.
Once you understand these three things, you are empowered to turn your proposal writing into a successful enterprise. Let's explore in more detail the three things you need to know.
The proposal is, in summary, your full and final offer which contains all the necessary information for the buying organisation to make an informed decision. It needs to be read, whilst you are not present and, probably, by people you've never met, and convey your full understanding of the customer's needs and desired outcomes.
Team decision making
In your proposal writing, you'll need to demonstrate to each reader that:
you really do understand their situation you have a deep empathy with their problems or issues you know what they perceive as a successful outcome you understand any concerns they might have about the adoption of your recommendations,Cheap John Abraham Jersey, and that you can allay such concerns you have spelt out the full cost of your solution and demonstrated the benefits which will accrue to the buyer
You've done a lot of the selling work, you're getting close to the finishing line and now it's time to get down to proposal writing because, without the proposal the prospect can't make the decision.
Ultimately, each potential supplier will submit their proposal and these documents will contain the final information upon which the buyers will make their choice.
Before you can know what you have to do to make sure you win every time, you have to understand why the prospect requires a proposal, who is going to read it and how they are going to use it to make their decision.
Final offer document
In meeting these requirements,Cheap Eagles Jerseys, when proposal writing, you will have fulfilled their expectations, and provided them with the information necessary to make a decision.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
What Can We Learn From the Best Sales People
Monday, July 9, 2012, 7:32 PM
[General]
In my book, How to Sell Anything to Anyone Anytime, I make the point that this practice - investing in the highest potential prospects and customers - trumps all other sales practices. If you are a great presenter, for example, and wonderful at closing the sale, your skills will be squandered if they are not exercised with the right people.
The best sales people execute the most fundamental skills with excellence. And, since we can all do the things the best do, we can, if we choose, strive to do them better. And, if we strive to do them better, at some point we will arrive at the same place they are: a master sales person.
"They are obsessed with time management." That means that they intentionally and methodically strive to make the best use of their sales time by focusing the bulk of their efforts on the highest-potential opportunities and customers. You won't find them running an errand for a "C" customer just to be a nice guy.
A number of years ago, a professional association attempted to answer that question. They studied superstar sales people from a wide variety of industries and concluded: Yes!
Let's look at the relationship among these items to see if there are any lessons for us.
Once we have the mind-set of the professional sales person, we slowly begin to gravitate toward the opportunities and customers that hold the greatest potential. We understand that we only have a small and limited quantity of sales time, and that we must invest it, with a cold-blooded business attitude, in those situations that will bring the greatest reward. In short, effective time management becomes a daily obsession.
This should be immensely encouraging to sales people. Unlike the promotional messages from legions of sales trainers and authors, the reality is that there are no "secrets" in sales. Success comes not from hidden strategies and mysterious tactics, but rather from the excellent execution of the essentials.
In fact, the best sales people excel at the same things. Here are the top five practices of the very best sales people:
1. They see the situation from the customer's point of view.
2. They ask better questions.
3. They listen more constructively.
4. They are obsessed with time management.
5. They do bigger deals.
In other words, there is a path to sales mastery, and we can all follow it, if we choose.
With this as a path, sales mastery is an achievable goal for every committed sales person.
It begins with our mind-set. We need to see ourselves as professional sales people, whose job it is to bring revenue into the company. That sounds so simple and so basic, yet legions of sales people are loath to consider themselves sales people. They are account executives, sales facilitators, mobile customer service representatives, etc. Some consider themselves to be exclusively the advocates for the customer and hand out discounts and concessions to anyone and everyone.
Now, since we are interacting more frequently with the highest potential customers and prospects, we focus on excelling at the most fundamental communication skill: asking better questions and listening more constructively. Armed with these two fundamental and powerful communication devices, we strive for continued improvement and constant development.
And what do the best sales people do with the time they invest in the highest-potential customers? "Ask better questions," and "listen more constructively." Amazing. These two fundamental communication skills are, perhaps, the earliest communication skills we learn. Yet, the best take these foundational skills and execute them better. And since they excel at these two fundamentals, they naturally gain a better understanding of the "customer's point of view." Equipped with that competitive advantage,Cheap Tim Hightower Jersey, they formulate creative proposals that lead them back to where they started: bigger deals.
Since they don't see themselves as professional sales people, they don't invest in improving their sales skills. They don't understand that their behavior creates a reciprocal reaction on the part of the customer. The sales person's actions create reactions on the part of the customer. If they want more profitable actions from the customer, they need to improve their actions.
Do great B2B sales people, regardless of what they sell,Cheap Mario Williams Jersey, have any practices in common? In other words, do the best sales people all sell the same way?
"They do bigger deals." That is both the result of their work (that is, after all,Cheap Jason Pierre-Paul Jersey, why they are the best sales people) as well as their focus from the beginning. They start with an understanding that it is their job to bring revenue into the company, and that the more revenue they bring in, the more valuable they are to their companies and the more successful they become. And this realization leads them to what becomes an obsession.
As the best have taught us, there is a path to sales mastery, and it comes travels through excellent execution of the essentials.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Other's Experiences Make the Best Sales Incentives!
Monday, July 9, 2012, 7:32 PM
[General]
Let your presents create an impact. It should convey your message very clearly. Presents like a silver timer, flask, cuff links, leather wallet,Cheap Randy Moss Jersey, crystal desk top pieces will catch the client's eye and your company's name will soon get registered in their mind.
If you have few clients to gift corporate items then it is wise to meet them personally. A personally handed over gift will add more value than a couriered one.
Gifts create a good image but when the same is bad it will reflect a poor image of your company. Instead of having lucrative deals with the clients you will in turn tarnish your company's image.
Have logo and company details vividly mentioned out
You should be clear in giving out your company details. So that the receiver understands where it is from and a small card wishing them. Do not forget to have your brochure or details about your services mentioned along with the item.
Avoid inferior quality gifts
Approach personally
Let it be a memorable one!
Stick to your budget
When you set a budget, look at who your clients are. If they are of top ranking,Cheap Eric Berry Jersey, then you can't set a very low budget. Remember, even if you stick to your budget do not ignore the quality of the product you are presenting them.
There is a proverb which you all have heard, 'experience makes man perfect'. Similarly, a sale's strategy can be worked out based on your own experience, mistakes or other's in the same industry. You can sharpen your strategies based on the history of client relationship,Cheap Santonio Holmes Jersey, take inferences from your family or friend's experience too.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
A Complete Guide For Buying a Counting Scale
Monday, July 9, 2012, 7:32 PM
[General]
These things in reality aren't that tough to spot out but here is a bit of necessary information for you to consider before making a purchase. Size of the scale is the major factor to think about. How many things are you going to be counting? If it's a lot, probabilities are you'll need a scale with a pretty large surface area to position items on.
Other features that a few high end models have are stainless steel platform. But you don't find it that important to shell out additional money for this additional feature. The changeable weight essentially means that you can calculate parts or coins in both g (grams) and oz (ounces). The programmable buttons are a necessity! You don't desire to be recalibrating your scale each and every time,Cheap Bart Starr Jersey!
If you simply wish for to make rolls of dimes, conversely, go with a smaller unit. Calibrating these products is pretty simple. Here is rapid breakdown of how to do it. Remember this process varies a bit from unit to unit. It may be a bit different depending on the brand and representation (model) of your exact counting scale.
Counting Scale Basics
A counting scale is a creation that has the astonishing ability to calculate small items for you. Typically these items consist of coins, nails or screws. You could pretty well count everything you wish for with these things, only if the item in question isn't too heavy. You may ask what I am going to put on by purchasing one of these things. Well, the answer to that is clear-cut - Time. It takes moment in time to count up things the traditional way, and in this fast moving world, who has the time to do anything and everything manually anymore? And then count up them once more just in case you got something wrong. If you're thinking of buying a scale, you must verify online. There is bound to be a number of good prices out there!
When you have decided on the size of the scale,Cheap Derrick Burgess Jersey, there are some other choices that you might or might not want to put in. Primary of all, digital is the single way to go. Actually they can even construct analog counting scales,Cheap Mewelde Moore Jersey! When you see at the screen on a digital scale, you must become aware of a few things.
Foremost, there must be at let out three statistics on it. There is the sum weight number. This is the mutual weight of every parts or coins that you place on the scale. Next to that you'll look at the unit weight number. This is the heaviness of every part. And lastly, you must see the number of units on the scale. This number is why you paid large cash for a counting scale!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Business Guarantees - 3 Effective Samples!
Monday, July 9, 2012, 7:32 PM
[General]
3 ... "Make $300 in the first week or your money back!"
Why this works: Well,Cheap Chris Long Jersey, the added use of an earning target speaks volumes about the confidence of the company. Using metrics like this is powerful stuff, and will close many sales by itself.
Providing a guarantee is sure to boost sales,Cheap John Kuhn Jersey, as anybody in business will tell you. The extent to which you offer the guarantee will depend on the type of product or service you are offering. Let's look at three guarantees to see why they work:
1 ... "Music workshop - 100% money-back guarantee if not fully satisfied after the 2nd day!"
Why this works: It works for the customer because, in their mind, they won't have to suffer through a horrible course to claim their money back if it is sub-standard. It's great for business, too,Cheap Willis McGahee Jersey, as the investment is minimal - two days of coaching for the very few unsatisfied customers.
2 ... "Try the software FREE for 30 days!"
Why this works: The customer has a month to test-drive the program you're advertising. This is enough time to get into whatever rhythm they need to be in before deciding whether this meets their needs. From the advertiser's perspective, it is also good; as long as the program has been tested and delivers on everything promised, there will be a low return rate. It will be extra low as even some customers who are not satisfied will stay on if it's apparent that too much effort is needed to switch systems again.
In summation, we can see that guarantees are most effective when they incorporate numbers and targets.
Consider how your guarantee could be more memorable and convey more enthusiasm and value!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Effective Sales in the 21st Century
Monday, July 9, 2012, 7:31 PM
[General]
Now, more than ever,San Diego Charger Jerseys, sales executives need to do the right thing...integrity is a key quality for the sales professional. You must cultivate empathy for your clients' situation and listen for the customers' needs. If you care and are genuine in your desire to help solve the customers' problem, they will be engaged and respond to your solutions.
In the 21st century selling is about engagement. It is more pull than push; it is all about effectively communicating with the right people-at the right time. Today's marketplace requires collaborative solutions, not off-the- shelf products. You need to show how your product will solve their problems.
Only those individuals and organizations that understand this shift in the marketplace will develop the skills and processes necessary to serve and succeed in the 21st century.
The successful sales pro of today realizes that the "gold" is at their feet, meaning the best way to grow a business is to satisfy and develop the customers you have. The function of business is to create and maintain customers. Focus on your current customers, solve their problems,Cheap Chris Cook Jersey, deliver value-exceed their expectations. When you accomplish this,Cheap Colin Kaepernick Jersey, you will retain and develop your current clients, growing their commitment to your products and services, as well as, generating repeat business and referrals.
The day of the slick-talking, hard-closing sales approach is over. The market has shifted from a sellers' market to a buyers' market. Advertising and marketing used to "push" their message and products out, now the consumers and clients want to "find" the person or organization that they know and trust and then do business on their terms and conditions.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Key Selling Skills That Will Earn You More Money
Monday, July 9, 2012, 5:55 PM
[General]
Now I know we've only touched the surface here but I'm sure that the skills I've spoken about here have a definite impact on the overall success of a sales person. Sales people can lose sales because they didn't persist enough to make that one extra call. They can also lose a sale by writing a sloppy sales letter that doesn't explain their offer in clear enough manner. I could go on here for hours explaining all these factors. The crazy thing is that improvements can be made without making huge sacrifices. The secret is having the desire to improve and to start doing something about it. If all this makes a difference to the amount of money we deposit in the bank at the end of the month I'm sure you'd agree that it's easily worth the effort.
2. Drive
The art of persuasion is something that can be taught but requires knowledge of human behaviour. One of the most important aspects of persuasion is the ability to read another person's emotional hot buttons and how to push them at the right moment. The person doing the selling needs to profile the prospect by asking a series of well thought out questions and after gathering this information the sales person will need to adapt their presentation accordingly. Once the sales person knows how to influence the prospect they can then focus on more targeted areas and eliminate the ones that will be less effective. The classical annoying sales person is the one who bombards the prospect with his or her ideas indiscriminately. In other words they make little effort in terms of understanding what type of presentation would fit the person they find themselves in front of.
1. Persuasion
I've trained a lot of sales people in my time and when someone is new to selling I tend to look for flexibility as one of the big future predictors of success. What I mean here is that if a person new to sales is copying everything their colleagues are doing in "robotic style" you know that they're going to struggle. The simple reason for this is the fact that what works for one person is certainly not guaranteed to work for another. In selling we need to be able to quickly identify what works well for us and what doesn't, If this ability to adapt is missing, valuable time is lost working on something that will not benefit the bottom line.
4. Enhanced Communication
This is something that all successful sales people have in abundance because even if a person is not the best communicator in the world, this one quality will often help him or her over the finishing line. One of the most difficult things about selling is the capacity to keep driving on when all seems lost and that's why drive is almost more important than any other selling skill. A person may be a brilliant, creative, persuasive, adaptable and a highly intelligent seller but if they give up at the first hurdle, all those skills will be useless to them.
Believe me, I've come across plenty of sales people who can't write a sales letter without making at least a few spelling mistakes. Correction software can only correct to a certain extent and it can't correct all grammar mistakes from what I've seen. The same goes for speaking. Some sales people can't put two sentences together without making simple grammar mistakes. This does not help when it comes to selling,St. Louis Rams Jerseys, and it certainly does not help the overall professional image of the company.
There are certain skills in the world of selling that are definitely more important to have than others. More interestingly, some of these skills will affect the ability to convert more prospects into paying customers which is what anybody in business is looking for at the end of the day. Most selling skills need to be practiced and refined and I absolutely don't agree with those who say that certain selling skills can't be taught. Here are some of those valuable skills that anybody in the field of selling needs to know:
3. Flexibility
One thing that many sales people fail to do is to work on their ability to communicate in the most effective way. This can be something as simple as building a decent vocabulary to be able to express ideas in a clear and articulate way. Now don't get me wrong here! This does not mean that you have to speak like a university professor from Harvard in order to sell well. However, the more vocabulary you have, the more you will be able to adapt your way of speaking to all the different levels of people you meet. Put it this way, an uneducated man can only speak to an uneducated man. An educated man can speak to lawyers,Cheap Julian Edelman Jersey, doctors,Cheap Brandon Banks Jersey, engineers and so forth, and he can also speak to an uneducated man. All he has to do for that is to choose more simple words and the uneducated man will feel more comfortable talking to him.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Three Steps To More Sales
Monday, July 9, 2012, 5:54 PM
[General]
The last part is one that people sometimes forget. Their so happy to get the sale, they forget about the customer as soon as they get their money. Don't make this mistake. Keeping contact with existing customers is important for two reasons. One is that people that have bought from you in the past will likely buy from you in the future. Another reason is that happy customers are a great source for referrals. A referral can be the easiest sale you'll ever make.
By consistently applying this three step sales process, you'll see your sales really take off. It takes work, consistent effort and persistence, and lots of rejection, but when the cash starts rolling in,Cheap Tony Moeaki Jersey, it will all be worth it.
After you've got a warm lead in your hands, you'll need to convert them into a customer. There are many different ways to do this. You'll need to know your product inside and out, as if they come up with a question that you can't answer, this usually will be a deal breaker. Also it helps if you have an idea of some of the objections you'll come across, so you can plan ahead.
The first part is called prospecting. Just like those old timers who were looking for gold, you're doing the same thing. But instead of sifting through sand at the bottom of a river, you'll be sifting through people,Cheap Sonny Jurgensen Jersey, to find somebody who may be interested in buying your product. Because only about 2% of any given population will ever be interested in your product, you've got your work cut out for you. This can be the toughest part of sales, as you'll hear many more nos than yeses.
Most companies that are making decent money today owe their success, in large part, to a well functioning sales force. Without an effective sales department, many companies wouldn't even exit. Even smaller companies and shops that don't employ normal salespeople still owe all of their business to sales. And usually, somebody or something somehow convinced that person to walk into that shop and buy that item.
Obviously, selling isn't easy. Most people in sales rarely even make their first commission. It is very difficult to convince a near stranger to hand over a stack of money in exchange for your product. You'll hear time and time again that sales is a numbers game. If you'd like to increase your sales,Cheap Lawrence Timmons Jersey, then this article is for you. You'll learn the three step sales process that when put to consistent use, will earn you more money.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Three Secret Ways to Get More Customers and Make a Lot of Mo
Monday, July 9, 2012, 5:54 PM
[General]
Another quick thing you can do is to give them a quick telephone call. This can be simple as saying hello.,Cheap Trent Edwards Jersey
Are you struggling to get clients for your business? Or have you ever wonder why your clients prefer your competitors even though you have a quality product? Salesmanship is an essential skill that every business should have. The better their sales skills,Cheap Bills Jerseys, the more profits they will likely to have.
3. Always give value to your customer. Don't try to extract as much money from them. Instead,Cheap Wes Welker Jersey, your products or services should give tremendous value to your customer. If you give more value, the customer can't help themselves and keep buying your products. Customers can tell that they are being used straightaway.
1. Always be honest and ethical. You should never ever lie to your customers. If one of your customers finds out that you are dishonest, they can tell many other people about you. However, if the find that you are honest with them, they can tell other people how good of a person to do business with.
2. Never lose contact with your customer. If you get a lot of customer that loves your doing business with you, always keep in contact with them. You can do this by sending a birthday or Christmas card to them every year. Let them know that your business still exists. Customers are real people and they sometimes forget. Just give them a quick reminder to know that you care for them and you still in business.
Here are three easy tips to get and keep your clients:
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Customer Convenience Through Credit Cards
Monday, July 9, 2012, 5:54 PM
[General]
If you'd like your restaurant to be one of those posh places in town that would accept credit cards, then you need to have a merchant account which will often come with a free credit card terminal. Your business does not have to be a restaurant to make use of this type of account or equipment, though. It could be a bakeshop,Cheap John Matuszak Jersey, a retail store or any type of business there is. Fact is, you will always encounter people who will pay by card.
A credit card terminal is an electronic device where you can swipe a card to relay information to a payment gateway's server where the electronic payment will be processed. This tool is attached to a telephone wire or a wireless device and connected to the Internet to allow you, the merchant, to connect to the payment gateway and to the merchant bank or account provider. During processing, card validity is determined and authorization for the purchase is established.
If you are a restaurateur, you might encounter people who like to pay their bills by credit card or even debit card. But if you don't have the equipment that would process these cards, then your customers will be forced to pay cash which is good for the short term. However, they may not come back to your restaurant. Why? Because some customers prefer to pay by card instead of cash simply because it is more convenient for them to do so. Customers' preference is not something that a businessman can control, although it would be great if they could. They can, however, always do something to ensure customer satisfaction by being more sensitive to what their market wants.
For example, your customer hands you a credit card and you accept it without question. However, when you swipe the card through the terminal,Cheap Bruce Matthews Jersey, you find that its credit limit has been reached and payment using the same card is no longer valid. Hence,Cheap Derrick Burgess Jersey, you can return it to the customer and request for a cash payment or payment through another card.
So if your business is ready to accept electronic payments, then you need to start scouting for a merchant bank or account provider that will allow you to do so. Once you find one that suits you best, credit card equipment is something you need to familiarize yourself with, especially credit card terminals.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Psychology of Sales Why People Buy
Monday, July 9, 2012, 5:54 PM
[General]
People Buy to Get a Good Deal
Perhaps the most basic and straightforward reason people buy is to meet a basic need of food, shelter, water, health care, connectedness,Cheap Morten Andersen Jersey, etc. Products and services that meet basic needs are often the ones with the most competition. If your product meets a basic need, you will find yourself spending less time answering the question "Why should I buy this?" and more time answering the question "Why should I buy yours?" Be prepared to answer that question - whether spoken aloud or not - fully and completely in order to close the sale.
Some enjoy buying because the act of getting something new is fun - others love to buy experiences, items and games for the entertainment value. If you're selling business-to-business, this may not be the key motivating factor in your sales pitch. However, most people (including business owners and decision makers) are drawn to the "new" which means if there's anything new or improved about your product or service, you've got a good angle for holding the prospect's interest.
People Buy to Avoid Pain
When you fully understand the motivation behind a person's decision to buy, you can more easily close the sale and create more happy customers.
Social coupon sites have positively exploded in the past year or two, and that's largely because people hate to miss out on a good deal. Nearly forty percent of online purchases are impulse buys,Cheap Minnesota Vikings Jerseys, and daily deal sites play to that spontaneity. If you can show your prospect why what you're offering is a deal that is too good to pass up, and give them a reason to buy right now, then you're surely close more deals, more quickly.
People Buy to Fit in
People Buy to Make Life Easier
Even more powerful than the pursuit of pleasure is the avoidance of pain. People (including your prospects) will go to great lengths to avoid pain. However, keep in mind that using this motivating factor in sales requires you to make the prospect feel a little pain..remind them of what happens (or could happen) when things go wrong and then show them how your product or service helps avoid that discomfort or stress.
This motivating force is evident by the number of "As Seen on TV" products - gadgets and gizmos designed to take the stress and struggle out of everyday activities like chopping vegetables or watering plants. If you can show a potential customer how a product or service will make their life easier, you will be halfway to closing that sale.
People Buy to Meet a Need
Unfortunately, peer pressure doesn't disappear completely once we survive our teenage years - it continues on well into adulthood. This motivating factor is related to what looks good, makes us feel attractive or successful, what's in style,Cheap Bears Jerseys, or what everyone else is doing. This is where testimonials and "social proof" come in very handy during a sales presentation.
People Buy Because It's Fun or New
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Professional or Amateur
Monday, July 9, 2012, 5:53 PM
[General]
Once a prospect is identified, a series of questions are asked to find out what product would be the best fit and what limits or parameters ought to be suggested. But let's be clear about this... The questions are chosen to determine which product should be sold. It's not actually about the client per se.
A Typical Sales-Focused Approach (Amateur)
Clients are generated through traditional means with a traditional message. To see what I mean, just open up the Yellow Pages to your profession. "This is what we sell. We've been in business since 1975. We're honest. We look out for you. blah. blah. blah." A pretty vanilla message.
Are you an amateur or a professional? Now, before you answer, let me offer a perspective that may change your response...
Once the prospect becomes a client, the relationship continues to grow. The office/agent has a system to ensure regular contact with the client. When annual reviews are held, a review of the existing policies is almost incidental. The main focus of the review is to get a comprehensive picture of the client's current needs, risks and goals. And you know what? They trust you because you've demonstrated that their interests come before your interest in making the sale. A trusted relationship is formed.
to sell and how much coverage they need. In fact, the questions used in a client-focused approach may not always have to do with the products and services you sell at all. Your guidance may come in the form of a resource,Cheap Jason Campbell Jersey, an article or book you've read, or something valuable that doesn't generate you any direct income. But one thing will be clear to the client. You are a person who cares about them even more than about making the sale.
A Comparable Client-Focused Approach (Professional)
Clients are generated by reputation and by differentiation. It all starts by having a clearly stated purpose and by having clarity as to what sets you apart from your competitors. This clarity allows prospects and others to remember you, to refer prospects to you, and to seek counsel from you.
Once a sale has been made, each year the office/agent either quietly renews in the background, or they conduct a "review" to see if adjustments need to be made to any aspect of their policies. Note that this process has very little to do with the client and has more to do with the products.
How does this happen? Let's face it. When we first begin in this business, there's only one thing on our minds. MAKE A SALE. It's only natural. But what happens to many of us is that we never break out of that mindset. And that represents an interesting challenge and dilemma. You see, although focusing on making a sale certainly generates sales, you never generate the level of sales you could by shifting to a more client-centric approach. In addition, a client-centered approach generates more referrals and more repeat business, while a sales focus causes us to constantly chase new business. What ways does a client-centric approach differ from a sales-focused approach? There are several ways the two approaches differ.
In summary, the best way to energize your business is to shift your thinking from amateur to professional. It takes some courage. It takes a new way of doing business. It requires a new way to conduct oneself. Some of the results you'll see take time to manifest, but others are quite immediate. The shift often starts as just a small, almost imperceptible shift, but the change in results can be dramatic. I've had clients report incredible jumps in activity within a week,Cheap Philip Rivers Jersey! And besides the increase in business revenues and profits, you'll be helping people much more effectively. And that, after all, is why we do what we do.
Most of his business comes from selling home and auto insurance. His agency writes a lot of it. But his focus is on writing and selling insurance. It's not on helping his clients in the bigger sense. He writes hardly any life insurance and has few, if any, client assets under management (invested funds). He has basically become a very good order-taker. (After all, home and auto insurances are essentially commodity products.) When he conducts an annual review, he reviews the existing policies. He doesn't review his clients' needs in the broader picture. He ends up working diligently on his business with a narrow focus.
Once a prospect is identified, the focus of each meeting is on understanding why the prospect is there, what they hope to accomplish, and what they've tried before. Questioning takes in the bigger picture of the client's needs, risks, and goals. Questions are not restricted to those which clarify what product
Professionals have clients; Amateurs have customers/policyholders. Professionals have relationships; Amateurs have transactions. Professionals help; Amateurs sell. Professionals offer solutions; Amateurs offer products. Professionals cooperate with others; Amateurs compete with others. Professionals attract; Amateurs pursue.
Other Distinctions between a Professional and an Amateur Approach
I recently had a conversation with a client about a successful agent within his district. This agent is a property & casualty agent who writes a good amount of business. He pulls in close to $200,000 a year in commissions! Most people would consider him pretty successful. And yet,Cheap Byron Leftwich Jersey, his manager and I both consider him to be an amateur. Let me explain.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Increase Sales and Leverage With a Home Study Program
Monday, July 9, 2012, 5:53 PM
[General]
One of the best ways to leverage your knowledge and create a great passive income stream while serving more clients is to create and sell a home study program--a popular type of information product. Many people shy away from doing this because they assume it will be a massive job to actually create one-kind of like writing a book. But that couldn't be further from the truth. It's actually possible to create a home study program painlessly in 60 days or less when you have the right formula or system., which is why I developed my home study income system.
That's just one of many methods for creating your home study program without sitting down day after day and writing out lessons.
1. it provides a way for people to learn from you without the large investment necessary to work with you privately
2. you offer a money-back guarantee so it's no risk for them to try your program
3. it's perfect for people that like to learn at their own pace and on their own schedule.
One way to easily create a home study program is to first do research or conduct surveys to see what people in your niche most want to learn from you. What are they willing to pay for? Then, based on your research, choose your topic. You can record live tele-classes,Cheap Johnny Knox Jersey, coaching sessions, live events or interviews with other experts on different aspects of that topic. Then add some worksheets, checklists, instruction sheets, videos or other implementation components and you have a multi-media home study program that can be delivered digitally or can become a hard copy product on CD's with a workbook.
Many coaches, consultants, authors and other experts have amazing knowledge and know-how that others would be willing to pay for,Cheap Lynn Swann Jersey, but they just don't know how to turn their wisdom into a 6-figure business. Yes you can always work with clients individually,Cheap Green-Ellis Jersey, but that should be your highest priced service-after all your time and know-how are very valuable.
Be strategic about leveraging your home study program. Think of positioning your program as the lead-in to your more expensive programs where people can get personal help implementing what they learned in your home study. You can also leverage the work you've done by pulling parts of it out to use as articles, blog posts or video content. Finally your home study program can position you as a real expert. Ask buyers for testimonials and include them on your webpage so sales continue to roll in.
There are dozens of strategies for marketing, selling and leveraging your home study program, so consider planning one as your next product.
Imagine that you have a steady stream of online sales that provide a really nice cash flow in your business and you are able to attract new clients more easily because:
Once you've created it, build a solid marketing plan that includes online marketing, social media, affiliate partners and possibly some pay-per-click ads. Put together the necessary web sales pages and autoresponder lists and messages to make your sales process run smoothly. Implement your plan on a timeline, and track where your traffic and sales are coming from so you can refine your sales pages to convert more leads to sales. Of course this process must be broken down into a step by step system, but once you've got it working, you can use it again and again.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Setting Sales Goals - Your Way of Managing Expectations
Monday, July 9, 2012, 5:53 PM
[General]
Expectations are all about where you are and where you want to be. Using WAY SMART goals and better management of them, will help you increase sales and potentially keep your disappointments of not achieving your sales goals to a minimum.
Setting sales goals are demanded by sales management and yet the results reveal far fewer of those demands are ever realized. Some research suggests that anywhere from 35% to 60% of all targets are never achieved. Possibly one reason for this failure is because the goal is not personally held (think managed) by the salesperson. Years ago, there was the creation of SMART goals. These criteria were supposed to further assist in the achievement of projected targets.
By having the desired result; Specific,Cheap Laurent Robinson Jersey, Measurable, Attainable, Realistically Set High and Target Date (Time Driven) helps to close the gaps between today and tomorrow. Unfortunately, these criteria have been around now for many years and targets are still being missed. Possibly, the answer lies in the expectations of the salesperson and sales management. One suggestion to manage these expectations is by including these three additional goal setting criteria:
Since goals are dreams with endings according to Louie Armstrong, what happens to your expectations of achieving that dream when there exists other conflicts and priorities? However when you invest the time to commit your plans to writing and then review them to ensure alignment between your personal and professional desires,Cheap William Henderson Jersey, it is far easier to realize your expectations as well as what sales management expects of you.
Expectation means looking forward. Does it not make more sense to commit to writing what you are seeking? Take a moment to think about the every day common written grocery list. What happens to your expectations when you leave that written list at home or at the office? If you are like more people, you potentially waste a lot of time thinking about what was on the list. Upon your return, you realize that you have failed to secure everything you had previously thought of having in the future.
Written Aligned to your professional and personal plans and dreams Yours
Finally, when looking forward, who is doing the looking? The answer is You and your boss. In some cases this may be the same person if you are a small business owner, entrepreneur, single office/home office (SOHO) or independent sales professional. Yet in many cases, sales goals are not personally owned by the salespersons. Hence this creates a gap between expectations. When any desired result is Yours,Cheap Earl Thomas Jersey, then you have a vested interest (What's in It for Me - WIIFM). This leads to What's In It for Us - WIIFU (organization).
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Build Rapport So That You Can Close the Deal
Monday, July 9, 2012, 5:53 PM
[General]
With increased access to information, along with the growing threat posed by scams and identity theft, today's consumers are becoming less trusting than ever. AS a result of this, customers want to feel valued, appreciated, and also reassured that their information is safe and that they are dealing with a reputable company. When it comes to building rapport and dealing with customers on a personal basis, one of the most important things to keep in mind is to listen and develop good listening skills,Cheap Prince Amukamara Jersey, that means not just listening to what your customer has to say, but also listening effectively.
With a sense of trust among consumers being so important in sales these days,Cheap Aaron Smith Jersey, and increases in technology putting more and more emphasis on accurate information and a professional web presence, there are many ways that companies and salespeople can learn to build rapport with customers and clients to increase sales and profits, as well as help to boost the public image of the company and consumers' sense of trust in the product. The foundation of relationship marketing and building rapport with each individual consumer is based on listening to what your customers have to say and valuing the level of input that they have into your product, your company, and your operations.
By asking open-ended questions salespeople and customer service representatives as well as technicians are better able to get an understanding of the client's needs, as well as any concerns that may be hindering them from making a purchase. Learning to listen effectively enables salespersons to be able to pick up on underlying or hidden concerns that the customer may have as well. In addition, picking up on body language and the signs that it is sending is also an effective method for building rapport. Not only can you match your own body language to that of your client's in order to get on an even level with them,Cheap Taylor Mays Jersey, but you can also detect if they have any concerns or how they are feeling about the product, presentation, or company. Learning to decipher body language is another aspect of effective listening skills that can be used for building rapport with clients.
This includes interaction not only on the part of salespeople, but also the customer service and support personnel. In addition, a company website can easily incorporate aspects of its site that enable customers and clients to share their input either through a forum or a contact form that allows them to contact them directly. The general consensus that any sales presentation or conversation should be equal parts of talking and listening is often a misnomer. The truth is that the most effective sales presentations should only consist of about thirty percent talking, and the other seventy percent of the time should be devoted to listening to what the client or customer has to say.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
We Want More Than a Script
Monday, July 9, 2012, 5:53 PM
[General]
If done properly, telephone sales is a very effective way of getting in contact with legitimate prospects. But when scripting removes the ability to genuinely listen and respond to a customer, we all suffer.
are purposeful - have a clear reason why you are calling someone; use language the customer understands; are designed for the benefit of the listener with it always being "the prospects choice" to accept or reject what they hear; are brief and allow for questions and conversations; aim to achieve a result - an appointment, donation, purchase, feedback, etc; are planned not canned -they are flexible, allowing the sales person to adapt to the different needs or queries of the prospect whilst maintaining the integrity of the call's purpose; leave the prospect feeling valued and informed,Cheap Chiefs Jerseys, even if they choose not to proceed with you in this instance; and, are pleasant,Cheap Larry Fitzgerald Jersey, respectful and engaging.
However, too many organisations push sales scripting too far creating word-for-word scripts that end up being stilted and clumsy at best and one-sided and ineffectual at worst. We had an experience recently with a telecommunications firm whose telephone sales and service people seemed unable to deviate from a scripted response as the responses they gave us had nothing to do with our issue. The impression this gave us was that our issue wasn't even heard let alone acted upon - it didn't fit their script. The number of times we had to request information to check that our matter would be dealt with made the whole experience cumbersome, time consuming and very frustrating. We ended up doing all the work, while the telephone sales and service person simply read from a script, which, as it turns out, could not account for our matter in its design.
Hundreds of thousands, if not millions of sales people around the world use sales scripts. Used properly, sales scripts act as scaffolding or bridgework to earn us the right to have a meaningful discussion with our prospecting customers, members,Cheap Jim Plunkett Jersey, donors or subscribers. The sales script is a well constructed set of guidelines that support us when we prospect.
Good sales scripts:
Remember everybody lives by selling something.
Sales scripts are not meant to be regurgitated word for word with no deviation, nor are they meant to be a one-sided affair. This type of approach is called 'canned' scripting. You would think that in this day and age we would have ditched these 'canned scripts' but they still happen. See the Cluetrain Manifesto (a resulting force that rose out of the discontentment people experience with businesses and how they fail to communicate with people).
If you want to create positive and memorable experiences for your customers, members, donors or subscribers then seek to engage with them in a meaningful way. Don't force your sales people to be rooted to the spot and limited by a one-size-fits all script. Trust your team to engage with people in meaningful ways by giving them the guidelines and tools they need to communicate effectively with the wide variety of people they encounter on a daily basis. The autonomy this gives your people puts back interest and challenge in the task of making effective prospecting calls and in the process might make the customers, members, donors or subscribers' experience that much better.
Building on this and taking the canned script one step further, some companies and political parties have even ditched the live person on the other end of the phone and opted for a recording instead. And this is supposed to engage us? This is free-to-air television advertising or junk mail in disguise. At least with television we can choose what we watch and we can put a 'no junk mail' sign on our letter box but getting 'canned' advertising over the phone takes the biscuit in my opinion. Yes there is the 'do not call' register which you can sign up to, however resorting to 'recorded messages' is lazy and only serves to create more angst in the already heated area of telemarketing.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Building Business Relationships - Knowledge Base
Monday, July 9, 2012, 4:59 PM
[General]
Technology offers us options: Email, webinars, cell phones, web sites, blogs, social networking, ezines and additional means to connect with customers. I use most of the above but the one thing that works best is my dad's way of building business relationships. I'm giving something of value, a benefit, to my customers that few sales people are taking the time to do. So, if you want to place yourself above your competition become a knowledge base in your field - and send those cards.
My dad was a master at building business relationships. When I was just starting out in sales I remember being in my dad's office,Cheap Demaryius Thomas Jersey, the phone would ring and he would answer one call after another. I listened to his conversations and there would be several calls where he would go to his Rolodex and give the person on the other end a name of a business. I asked him what that was all about. He looked at me, smiled, and told me that the person who called was looking for a component that we didn't carry so he was referring him to someone else. I realized that he had made himself a knowledge base to his customers. He became known as the "go to" guy. Whenever a customer needed something,Deion Branch seahawks Jersey, they would call him. He also made sure he had information on his customers. Things like birthdays,Cheap Randall Cobb Jersey, anniversaries, etc. He would always make sure he sent out cards to his customers to recognize those events, thank you cards for meetings, etc. I know firsthand sending out all those cards sealed his relationships. This was business relationship building 101 and he became a success with it.
I've been in sales for over 30 years and if its one thing I've learned it's the value of a strong business relationship. Having a strong business relationship can be the difference between winning or losing business. It's that powerful. There are various steps to building a successful business relationship. This is one of my favorites.
I use that method to this day. If your prospects and customers see you as a knowledge base, they will come to you every time they need something. The integrity and trust you build will put you over the top with your competition. Do I still send cards with all the technology available? I do and here's why: Sending email has become commonplace and you take a chance if your email will even be read. So, when I want to thank someone for taking the time to meet with me, thanks for the business, birthday wishes, etc - I always send a card. People enjoy receiving cards and appreciate the time it took to write it out and mail it. I also find that customers will hold on to the cards and show their co-workers.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Close the Sale 4 Steps to Success
Monday, July 9, 2012, 4:59 PM
[General]
Options - If there is more than one option that can legitimately meet the customer's needs offer those options for the customer to consider.,Cheap James Jones Jersey
If you want your sales to grow, you need to summarize needs and product benefits, gain agreement and ask for the business! Just like some salespeople are reluctant to close a sale, sales professionals are often reluctant to give specific product solutions. That's not surprising--for a couple of reasons.
Assume that they want it and then ask - If you approach the solution tentatively the customer will read your uncertainty as doubt about your recommendation. Here are four ways to ask:
With these four critical concepts, and four closes you will achieve more success in selling.
Present Product Benefits- You are a trained professional. And, if you have worked closely with the customer, you know the best benefits and solutions to address their needs and priorities.
Action Close-"Can I get your approval?" Assumptive Close-"Do you want to add the new location once it opens to the package we are talking about?" Alternative Close-"Do you want to meet Tuesday or Wednesday?" Added Step Close-"Let's meet next month as well. What works for you?"
People are taught not to ask for what they want. Instead, they're supposed to wait for an offer, directions, or inspiration. Being direct is often looked at as being pushy or insensitive. But in a sales situation, IT'S IMPORTANT TO ASK. The customer knows why you're there and it creates pressure not to ask, making your customer wonder if you'll ever get to the point.
If as a sales professionals you tenaciously seek to help by understanding the customer's needs, and you have a genuine desire to be of service,Cheap DeMarcus Ware Jersey, these four keys will assist you in gaining the business again and again:
The key question in closing the sale is: How can I help my customer make appropriate decisions to address his or her needs and priorities? You do that by presenting or demonstrating product benefits,Cheap Chad Henne Jersey, providing appropriate product or financing options, guiding the customer to understanding the solution, reviewing all of the critical elements pointing to a solution, and asking for the order.
Review - Review the key information you have learned about the customer that leads you to your solution.
People fear rejection. It's like asking someone for a date and being turned down. Who wants the emotional pain or the embarrassment? Sales professionals often feel if they present a specific solution, customers will say "no" or offer an objection. Unless you present a solution and ask for the business, you'll never know what the customer is thinking. Presenting and closing gives the customer the opportunity to say "yes" to meeting their need or improving their business. A "no" or an objection simply means the customer has a concern that must be addressed or needs more information to be convinced to proceed.
There are a number of sales closing books on the best- seller list-read a book and learn 1,000 ways to "close the sale." All of that advice isn't necessary. Sales professionals don't need fancy closes to sell effectively. You need a genuine desire and honest attitude to be of service. You need to help your customers with their needs, solve their problems, and overall, feel good about the business solutions you're offering.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Transform Ideas Into Messages That Sell
Monday, July 9, 2012, 4:59 PM
[General]
Write Living Copy. Long complicated sentences are hard to follow. They fall on ears that won't listen and eyes that won't see. They lose your prospects interest instead of piquing it. Make sure you use language that speaks to real people. Have you ever observed how people speak. They use short sentences and sentence fragments. While writing is more formal than speaking, it is generally better to use a conversational style when you write.
Differentiate Yourself from the Competition. Make sure your message is not generic. Sell your product or service, not those of others who have similar things to sell. Are there real differences between you and your competitors? Let your prospects know about them. No real differences? Create perceived benefits that make your product or service different and better. Be a Word Surgeon. Proofread what you have written. Use your pen like a scalpel. Remove any extra, unnecessary language. Remove any extra, unnecessary ideas. Stay focused. This will stimulate interest.
Hype or Hip? Your prospects will know if you're using fluff, exaggerating, or being insincere. If you're genuinely excited about what you're selling, make sure that comes across. Enthusiasm and excitement are contagious.
A Spoonful of Sugar. Your prospects like fun. Helpful, entertaining communications are engaging and maintain interest. Be creative. Make it easy to spend time with your promotional messages.
Know Your Product or Service. Before you can sell something, you have to know about it. The better you know it,Cheap Michael Bush Jersey, the easier it will be for you to inform, explain, and persuade. Once you know all about what you're selling,Cheap Darrelle Revis Jersey, make a chart. On one side of your chart, list all the selling points of your product or service. On the other side, list all the benefits which can be derived from those selling points.
A Star is Born. Your product or service is the star of any campaign you wage. Don't let the medium overshadow what you're selling. When you follow these suggestions,Cheap Evander Hood Jersey, you'll be doing just what the pros do. Good luck converting all those great ideas into marketable messages.
Know Your Customer. Who will use your product or service? What are they like? Where do they live? How old are they? Where do they shop? What are their interests? Answers to these and other questions will help you understand your prospects. You have to climb inside your prospects' heads. Become them. Then you can begin to understand what might motivate them.
Before you create messages that sell, you have to have a basic understanding of the psychology of selling. Here's a quick overview of what you should consider. Use it as a springboard to discover more about communicating effectively.
Cut to the Quick. Don't save the best for last. You don't want to lose your prospect's attention before you've finished delivering your message. Consider starting with a hook. Grab your prospects' attention and follow through with a finely crafted message that is sensitive to the time demands of your busy audience. In today's world, we all have so little time and appreciate it when those who want to communicate with us get to the point.
Stress Benefits. Refer to the list of selling points and benefits you made. Let your prospects know how you, your service, or your product can be of benefit them. It is not enough to talk about selling points. Clearly point out what prospects have to gain. What's in it for them?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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