What Are the Qualities of a Good Salesperson

    Friday, July 6, 2012, 4:27 AM [General]

    Sales jobs come in a wide variety of shapes and sizes, from telemarketing and door-to-door roles right through to executive management and consultancy roles. No matter which sales position you go for, though, there are a number of key characteristics that combine to make a good salesperson. Inextricably linked to a desire to help people is the ability to listen. A poor listener is a poor salesperson, and so the ability to listen, absorb and respond to a potential customer's needs is absolutely crucial. While the ability to speak clearly and spontaneously is clearly a key part of any sales job, attentive listening skills are arguably just as important. It perhaps goes without saying that salespeople need to have good numeracy skills,Cheap Paul Krause Jersey, but the importance of literacy skills is not so obvious. Written communication is a fundamental part of most customer-facing jobs, none more so than sales roles. Offers, contracts and promotional material all have to be created and transmitted to clients and colleagues, so good spelling and grammar is a must. While successful sales are the ultimate aim,New York Jets Jerseys, rejection is also part and parcel of the sales trade and salespeople need to be able to bounce back from setbacks and difficult situations. Self-confidence is undoubtedly one of the most important attributes for a good salesperson, as well as strong determination and a belief in one's ability to succeed. While some may see salespeople as selfish beings driven by targets and bonuses, the truth is that the ones who are most successful in their work are those who have a fundamental desire to help people. Being a good salesperson is not about ruthlessly forcing people to buy things they don't need; it actually comes down to understanding a potential client's needs and providing them with a helpful solution. Finally,Cheap Ron Jaworski Jersey, a good salesperson should have an inquisitive mind and be keen to learn as much as possible about their profession. Whether by picking up tips from a more experienced colleague or through on-the-job training, a sales role is a constant learning experience and salespeople should always be open to gaining fresh knowledge and skills. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Your Kitchen - The Key to Getting Sales Leads

    Friday, July 6, 2012, 4:26 AM [General]

    The trick is the combination of a true quality gift- the dessert,Cheap Michael Strahan Jersey, and a creative perhaps even comical message bridging your way to give them a call to invite them to your office. Check out these ideas... There are many events or occasions in which to call on your current clients: anniversaries, retirement, new job, baby on the way or simply to say thank you for past business and so on. Creating edible homemade gifts in your kitchen is an inexpensive way to connect with your clients and get you back in the door. You can have your husband, wife or even kids help you if you don't know your way around the kitchen. If you don't wish to make them yourself you could visit a website to have them sent directly to some of your better clients since that could get more expensive. All of our customers have ever changing and evolving needs due to new circumstances in their lives. In other cases you may offer a product or service that requires updating their policy or maybe it's a matter of style and just "keeping up with the Joneses." But how do we capitalize on these occasions and events? Do we have to bug them again? How do we persuade them to meet with us again? Maybe you already call them of even send cards and if that has worked out for you great! If not then we probably need to try something more creative, right? Do you think these types of ideas would break the ice? You betcha,Cheap James Jones Jersey! Are you still making all those cold calls? Why make only cold calls when you already have a gold mine of prospects for your next sales? Or even if you don't make cold calls,Cheap Ryan Fitzpatrick Jersey, but need some more business right now you need to take advantage of your best leads- your current clients. Whether your in financial services, travel, or any direct sales where you meet with clients in person or over the phone you have plenty of appointment opportunities at your finger tips with the people that already know you. If you have a good relationship with your customers and know at least some of the personal aspects of their lives then you're in good position. People are more impressed by the truly unique and unexpected. Here's where your kitchen becomes your new prospecting tool! And for those who are kitchen-inept don't worry I have a solution for you at the end. With a few easy recipes, a little bit of time in the kitchen and a quick stop by the post office you will delight your clients, make them laugh and just simply make them feel appreciated. There are many easy and delicious recipes that make great desserts in bulk so you can send a sweet or candy gift to many clients. So how's this all going to get me more appointments? Let's say you are an insurance agent and you have some clients that don't own all your lines of business. Research which clients have birthdays the following month and carefully choose a handful of them. Next make a batch of 5-10 delicious chocolate covered apples with M&M toppings and add a note that says, Sweet, it's your birthday! Let's get in touch soon so we make sure all your assets are covered besides just your apple here. Stop by a courier like UPS to ask about special delivery instructions in order to send the gift with care. Or maybe you are a travel agent and you have some clients with a monumental birthday or anniversary coming up in about a year. Send them a couple big frosted sugar cookies in the shape of a cruise ship, palm tree maybe even the Eiffel Tower with the message, You've worked so hard. You deserve that European vacation you've always wanted. Please allow me help you add the frosting on top for your 25th Wedding Anniversary by planning your trip. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    6 Steps To Selling In A Trust and Value Economy

    Friday, July 6, 2012, 4:26 AM [General]

    These are exciting times if you are passionate about what you sell, and passionate about your customers. This is your economy! Tune in for more tips about how to sell in a trust and value economy, and look for my new book, Selling Successfully In A Trust & Value Economy, coming in January of 2012! 6. Overfill Your Sales Funnel - When is the hardest time to close a sale? When you need it to close. Remember, the consumer is now controlling the buying cycle so they decide when and if the sale will close. You can influence the sales cycle, but if you try to push a prospect or customer too fast you will lose them. So,Cheap Jon Beason Jersey, how do you be patient when you have goals and deadlines to meet? You overfill your sales funnel. Have so much moving through your pipeline, that if your prospect needs more time it is not an issue, you have a customer that needs more information you feel no pressure. When you overfill your sales funnel, you have so much moving through your pipeline that deals are always closing and new ones are always on the way. You sell from a place of power rather than a place of need. 1. Create Your Unique Identity - your WOW factor! Ask yourself what makes you different, what makes you standout from the crowd? Prospects are overwhelmed with too much to do, too many options and too many choices. If you want them to choose you, then you need to give them a reason, and you need to stand out from the crowd and your competition. Creating your unique identity will open the prospects door before you ever knock on it, as well as ensure your customers keep the door closed when your competition calls. So, what do I mean by "how" we sell? Let me give you an example. I have a marketing contractor whom I love working with. I started working with "Bob" in January of 2011. At that time, I contracted Bob for a $500 job, to date I have paid Bob more than $15,000. Now if you would have asked in January of this year if I planned to pay Bob $15,000 I would have said HECK no! If you ask me in August of 2011 if I am happy I have paid him $15,000 my answer is HECK yeah, and I hope I pay him more by the end of 2011. Why? Why am I happy I have exceeded budget, why am I happy that I have bought more products and services from Bob then I ever intended? Let's face it, the economy is not down it is different. We all know it, things are never going back to the way they were. Globalization,Cheap Cleveland Browns Jerseys, advancements in technology and increased competition have put the consumer in complete control of the buying cycle. They determine when, where, how and from whom they are going to buy. 2. Know Your Prospects - want to shorten the sales cycle? Then spend your sales call time in front of more qualified prospects. Here is a news flash, not everyone wants to do business with you, and you don't want to do business with everyone. Know your market, know your niche, and then use this information to truly qualify your prospects before you ever make a call. 4. Sell Risk/Value NOT Price - Answer the following questions: Top two reasons your prospects would lose if they did not do business with you; Top two reasons your customers win because they do? Now if we asked your prospects and customers those two questions would their answers be the same as yours? If not, you are selling price and your prospects and customers may very well leave you if a lower price option comes along. They key to gaining new customers, retaining existing customers,Cheap Hines Ward Jersey, and turning a profit is to ensure your prospects and customers clearly understand what they gain or lose from doing business with you. This is a trust and value economy.Trust and value are the return on investment (ROI) customers and prospects are looking for. When trust and value are recognized and felt by your prospects, then trust and value, not price become the deciding factor. The challenge is trust and value cannot be traditionally sold, they have to be built. This makes what we sell a commodity, and how we sell our true competitive advantage. 5. Show Them Opportunity - As sales people, account reps, advocates, whatever you want to call us, our job is to make the lives of our customers better. We ask questions and we listen, so we can learn all of their challenges, problems, hopes and dreams for their business and their lives. Our prospects and customers know what they want, our job is to use our knowledge and our services to help them get it. 3. Sell Small To Sell Big - in a trust and value economy patience is a virtue, need for instant gratification is a curse. Trust takes time to build and value takes time to prove. Really asking great questions and determining what the true need of the prospect is not only gives you great information, but it shows the prospect you care. Listening is one of the most powerful ways to build trust. Once you learn the prospects true need, you can solve their problem first (sell small) further building trust and taking the all important steps that will open the doors to sell big. The answer lies in these six steps: The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Sales The Most Important Profession in Our Lives

    Friday, July 6, 2012, 4:26 AM [General]

    The next time you encounter any sales person, remember that they are a very important in person in almost everything you own or buy in your life. Our host listened very intently and when the woman was through with her rant, she asked him for his perspective. A salesman himself, he replied "We have with us the head of our entire sales division seated two people down from you. I would defer to him to reply to your comments regarding sales people." After biting my tongue and remembering that tact and diplomacy would be needed given my current surroundings and the audience in attendance, I took a moment to form an intelligent and coherent reply. Clearly upset by my response, the lady retorted,Cheap Eli Manning Jersey, "The most important profession in the world? There are far better professions than sales in this world. Sales people rank down there with all the other bottom feeders." I asked her to name a better profession. Thinking about it for a while, she announced that a doctor had to be the highest level of professionalism. Given her response, I reminded her that even a doctor wouldn't be a doctor without sales doing their job first. "Let me ask you," I said, "did you arrive here in an automobile tonight? Do you have food in your refrigerator at home? Do you have clothes in your closets? Do you have a house? Is it full of furniture? Do you own a TV?" Some years ago,Cheap Ricky Williams Jersey, I was invited to an executive dinner party at the home of our chief executive officer. One of the wives was engaged in a serious discussion about sales people with our host. Her critique was that all sales people, regardless of what they sell, are not trustworthy; they concern themselves only with earning commissions; they do not help their customers, etc. Unfortunately, many people have a negative view of sales people. But, think about this: if every sales person stopped selling their products or services for just ONE day, our entire economy would fail immediately. Without the feed mill that sells seed to the farmer to grow his crop, who then sells his crop to market,Cheap Chris Ivory Jersey, or the grocer who puts the food on their shelves for us to buy, we would not have food to eat. This is true with all the items, products and services we take for granted and consume every day. I explained to her that even a Doctor who went to school for 13-15 years couldn't have completed even their first year of studies until sales got involved to sell the University the books and other materials needed for the student to complete their medical studies. She would not have the car, the clothes, food, the TV, or anything else until a sale was consummated prior to her purchasing such needed items. I began by stating that selling is the most important profession in the world. More importantly, sales people are not born into the profession, they are made. Successful sales people are constantly trained by their managers, or they must engage in self-improvement their entire career on how to be the most outstanding sales person that they can be. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Write Copy That Gets Your Prospects Excited About You

    Friday, July 6, 2012, 4:26 AM [General]

    First, try to identify which of your prospects' emotions you want to target. Do you want to give them a feeling of confidence, success, frustration,Cheap Selvin Young Jersey, or happiness? If you're selling a muscle building ebook, the emotions you may want to appeal to are confidence, frustration, and vanity. You might relate to the frustrations your prospect went through in trying to build muscle, but had no results. Then you show you understand that he spent many hours in the gym and didn't gain an ounce of muscle. Then you might paint a picture to have your prospect imagining himself with his new muscular body after he buys your ebook. You'll make him picture himself walking taller and more confidently. Then you'd get him imagining himself with a washboard stomach and having women checking him out wherever he goes. And you'd have him picture his peers respecting him more and maybe even asking him for advice on how to "bulk up." There are many ways to include proof. You could include testimonials, success stories,Cheap Bills Jerseys, research, and statistics. People tend to buy on emotion. Knowing that, it's important to get your prospects excited about your product or service. You need to appeal to their emotions. But how do you do that? After doing that,Cheap Devin Hester Jersey, your prospect is going to be excited about buying your product. But getting them excited isn't enough. Once your prospects are emotionally sold, you need to give rationale to justify their buying decision. You do that by giving proof, which appeals to their logical mind. Doing so will make them feel good about their purchase and eliminate buyer's remorse. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Increasing Sales by Decreasing Employee Turnover

    Friday, July 6, 2012, 4:26 AM [General]

    Actions like terminations and resignations are reactive and sometimes taken when things are too late. There are proactive actions that can be taken earlier in the process and these can deliver decreases in turnover and have a positive impact on increasing sales. By only looking at those three areas, it is clear that when a sales person leaves, a tremendous amount of knowledge walks out the door. It is probably a safe assumption that losing this knowledge and then spending the time and money to replace it will have a negative impact on sales. Thus, by retaining sales people and decreasing turnover, a company can improve effectiveness in increasing sales. Coaching: Utilize sales coaching to pick up where the training leaves off to ensure that the sales person stays on track to with increasing sales. Compensation: Utilize compensation plans that have realistic targets. The plan should be setup so that commissions are directly tied to the sales person's actions and successes. Turnover is comprised of terminations and resignations. The biggest contributor to these actions being taken by either the employee or the employer is poor sales performance. Either the employee is not happy with earnings and goes somewhere with better potential or the employer is not be happy with the employee's performance in increasing sales and takes action with the hope of positive change. One of the main reasons that turnover has such a large impact on sales is because of the knowledge that is lost when the sales person leaves. Below is a summary of the knowledge that is lost: One of the keys for increasing sales is to control and decrease turnover of sales staff and management. Not only is turnover very costly in terms of hiring, training, and terminating costs, but it is also very counter productive when it driving sales revenue. If the goal is keep retain employees, there are some key things that can be done to improve effectiveness in this area. Customer knowledge: Success in sales is dependent on knowing your customer. This includes knowing their business, their challenges,Minnesota Vikings Jerseys, their drivers, the key players,Cheap Scott Bernard Jersey, politics, culture, organization structure, etc. While a sales person works with a customer, they will learn a tremendous amount about them. Some of the key details of the customer may be documented in a customer relationship management system. But in most instances, there is a tremendous amount of customer knowledge that will exist only in the sales person's head and leave with the sales person if they leave the company. Training: Improve any areas where more training could improve sales performance. Do the sales persons have the knowledge and skills needed be effectively increasing sales? Product knowledge: When an employee is hired, they are given a tremendous amount of training. First, they will be given some amount of formal training that could be anywhere from a couple of days to a couple of weeks. Once the formal training ends, the training does not stop. There is typically a ramp up period where the employee continues to learn from peers and on the job. This ramp up period typically lasts anywhere from three to six months. And even after the employee is fully ramped up, the depth of their product knowledge will typically continue to expand day in and day out. Opportunity knowledge: When working on sales opportunities, there will be a tremendous amount of details of interactions, communications, drivers, relationships,Cheap T.J. Yates Jersey, competition, and processes that the sales person will be knowledgeable of. A lot of key opportunity details will be documented and shared with management, but it is likely that the sales person is the person that has and understands most of the details and factors involved. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    What Are Real Estate Lock Boxes

    Friday, July 6, 2012, 4:25 AM [General]

    Using a lock box makes it more convenient for the seller, buyer, and realtor when you are showing your home. On the regular lock boxes,Cheap Jason Pierre-Paul Jersey, for combination access they use either the rolling tumblers or with a dial. On the supra lock boxes the agent has an electronic keypad on which you enter the combination through push buttons. These electronic key codes or combination codes are only available to people, including realtor, who is a member of the local Multiple Listing Service (MLS). These lock boxes that agents use have everything type of lock from a master lock to a supra lock. These lock boxes are devices that attach to the front doorknob of a house. They are hollow metal containers in which there is another smaller box that holds the key to the house. These numbers for the lock boxes will usually consist of four numbers that are in a specific sequence. Once you have that lock box open, you have to release the slide latch so you can free the smaller box to get the key. The latches will either slide bottom to top or top to bottom. After you have the key, do not lock the box back in place until you are ready to leave the home after the showing. When you put your home up for sale and use a real estate agent, there are going to be times that a potential buyer wants to see the home when it is not convenient for the seller. In addition, if your house is listed where other agents can also show your house, then they also need access to your home at the buyer's convenience. This is also true for a home that is empty. The agent does not want to have to track down the owner to get the key in order to open the home to show to the buyer. By the time the real estate agent has the key the potential buyer may have decided not to bother seeing the home and moved on. Once you have finished the showing,Cheap Chuck Foreman Jersey, you replace the key and re-lock the box to reset the combination. No agent is allowed to share the electronic sequence with any other agent,Cheap Michael Huff Jersey, and each agent has his or her own identification code. This identification code that is used to access the key will help to identify who enters the home plus the time and date they enter and leave the home. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    The Power To Get In - How Creative Prospecting Gets More App

    Friday, July 6, 2012, 4:25 AM [General]

    Do Not Try to Sell on Phone,Cheap Jimmy Graham Jersey Creative Prospecting Techniques to Gain More Appointments Prepare Well Leaving effective voice mail messages is another way to generate more appointments. It increases the chances of getting return calls. Prospects who do not call back might still listen to the entire message. Studies have revealed that it takes nearly four to seven approaches for a person to respond to a new matter. It has also been observed that majority salesmen give up after three attempts. It is always preferable to use a script. It must include the features and benefits of using your company's products or services. Also include how the prospect will benefit from meeting you personally. Do learn and practice the script well. You need not read the script while talking to a prospect. However, you may refer to it, in case you get off the track. Prospecting is the activity of searching for potential customers. Several successful organizations have shunned the old form of prospecting. These days, leading market players are opting for innovative prospecting techniques. Creative prospecting is critical for sustainable sales success. Out of box thinking can help you get more appointments, sets you apart from the crowd and gets you more sales. The main purpose of prospecting is to fix a face-to-face meeting with the prospect. It is preferable to focus only on fixing an appointment rather than trying to sell your product over the phone. Shift your calling hours to when your prospects are more likely to be available. Voice Mail Message Prepare a complete list, including the name, number and other relevant details. Collect information about the prospect, including his personality,Cheap Oilers Jerseys, age, marital status and occupation is important. This can help you relate to the person and handle objections. This, in turn, can result in increased number of appointments for you. However, do not spend too much time on researching. Identify the places where people usually like to congregate, such as gym, golf courses, meet-up groups,Cheap Andre Reed Jersey, comedy clubs, theaters and book reading clubs. You can enhance your probabilities by meeting new people at these places. Use a Script Here are a few creative prospecting techniques that can fetch you more appointments: Identify Gathering Places The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Using Telemarketing Firms to Set Appointments Will Save Time

    Friday, July 6, 2012, 4:25 AM [General]

    Many purchaser driven salespeople do not have time to find new clients because almost all of their time is spent in current sales processes and do not have finely honed prospecting skills. Using a prospecting firm lets you have folk whose first focus is new business concentrate on finding new clients. Down economies will make you need to keep your staff as productive as possible. With sales,Cheap Deion Branch Jersey, the key is to focus on what you are good at doing. If you are more successful at closing sales,Cheap Rickey Jackson Jersey, employing a prospecting company will permit you more occasions to close business, thus lowering your cost per client. Using a prospecting company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so you can achieve a specific number of new clients. Using a prospecting company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so you can achieve a specific number of new clients. Many outbound telemarketing firms have phone automation systems that ordinary companies don't have. This permits them to touch sometimes five to 6 times as many prospects as your salespeople do. One of the largest obstacles for most companies is an inconsistent sales pipeline. The consistent use of an an outbound prospecting firm can help keep your sales pipeline full so that your sales can increase. Many businesses do not have a particularly unstable business pipeline. Using an outbound prospecting company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline. In this tough economy,Cheap Byron Leftwich Jersey, it's vital to see where you can make the business more effective. An outbound telemarketing company can let you gain more clients as it can be more efficient and cheap. This article will explain why a prospecting company can be cheaper in finding new clients. Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the expenses to find new clients. The example of a sales funnel is often used with prospecting. You've got to talk to many people before finding interested folks but you can preserve your time by outsourcing the funneling of prospects down to the few interested ones returning to you. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Why the Right Questions Make Sales

    Friday, July 6, 2012, 3:53 AM [General]

    The second question may have created a response like, "I asked a friend of mine and they said that they had heard of this builder that was very good. They hadn't used them themselves but they were highly recommended. I have been using them now for two years and most of the time they are pretty good. They make mistakes every now and again which is a pain in the backside but they fix them up when I remind them." One secret is to ask questions about what they do or have done. If you ask somebody the question, "Tell me, what are the criteria that you use for selecting your builder?" This will give you valuable information that will enable you to mold your presentation to meet their criteria. If you don't know the criteria then you are just going to tell them things which may or may not be relevant. Another secret is to ask questions and then listen very carefully because your prospect will give you the information so that you can present your products or services in a way that is attractive to them. When you are speaking to prospective customers if you can design your questions so that you gather information,Reggie White eagles Jersey, you are then in a situation where you can make a proposal. If you try and seek out their problems and their pain, you will lose the opportunity with the vast majority of your prospects. So having got in the door to ask the questions make sure that your questions are productive. Many salespeople have been taught to ask questions regarding the prospect's "pain" or "problem." They go in to talk with the prospect and ask questions about difficulties, problems and pain creating situations. They expect the prospect to list all their difficulties, problems and pain creating situations that they are currently experiencing. This approach is flawed. If you use it, you are limiting yourself to a very small percentage of the situations where you could possibly add value. The reason for the limitation is fairly simple. You can only get sales from people who are prepared to answer, "Yes" to your question. The vast majority of people will say, "No, I'm okay." This answer leaves you, as a salesperson with no way of continuing the conversation except to say, "That's fine" and walk away. Lets imagine you are a builder, you build houses,Cheap Marion Barber Jersey, do alterations and maintenance. If you were to go and ask a prospective client,Kenny Stabler throwback Jersey, "Tell me, what sort of difficulties are you having with your current builder?" In the majority of cases the answer would be, "None, they are okay." In this case you would've learned very little about your prospective customer. You would leave there after being told that they had no problems with their current builder and be basically none the wiser. You would have gotten a much different answer if you had phrased your question like this. "Tell me, how did you choose your current builder?" The difference between the two questions is the key to being successful in your selling. In this situation you have started a dialogue which can only add to your knowledge about the prospective customer, their likes and dislikes. Compare this with the first question which really was a conversation stopper. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    The Foundation of Every Success

    Friday, July 6, 2012, 3:52 AM [General]

    Mrs. Smiths' customers tell their friends and family about her product and they in turn tell their friends and family. If all of the designs are better than the one that still sells the most, why don't people buy them? If you go down to the patent office today you will see many different and highly superior designs for mousetraps, many dating back well over 100 years. I believe in offering a good product at a fair price. As someone with an honest product or service to sell, the first thing you need to ask yourself is: Because of marketing, Mrs. Smiths' sales will continue to grow exponentially despite the fact that it is not the best product. Don't forget that even if you have the best product or service in the world, without an effective marketing campaign, your business will be a complete waste of time, energy, and money. That's the hard truth of it. Without effective marketing, no one will know about you and no one will buy from you. Here is a quote from the most famous business consultant from our time and arguably in history,Cheap Haloti Ngata Jersey, Don't do it! If you're selling a bad product at a bad price from a lousy location, no amount of marketing will turn that sow's ear into a silk purse. Oh sure, you can use marketing to run a scam and make some quick, easy money. But if your goal is to grow and maintain a successful business, you can't do that selling garbage. White-Hat Marketing Who am I writing to and what benefit/value do I have to offer that they can't get anywhere else? Let's say that Mr. Smith is selling an amazing product that his customers love, but he doesn't advertise that fact and no one is talking about it. The only people who will buy Mr. Smiths product are the folks who happen to walk by his store front. It's a recipe for disaster with diminishing sales and a bankrupt business the likely outcome. Yet, the best-selling trap... the one that has been around for almost 200 years... is the simple-spring operated one that you and I picture when we think of a mousetrap. Peter Drucker: Because it's purpose is to create a customer, a business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs. Whether the economy is good or bad,Cheap Tim Hightower Jersey, whether you're cash-rich or cash-poor, you should always be working actively to be the smartest and savviest marketer in your industry. Your most powerful ally in this campaign is cost-effective marketing that delivers a positive ROI (return on your investment). Now according to the saying, If you build a better mousetrap, the world will beat a path to your door. Unfortunately, however, that just isn't the case. I honestly believe that... Marketing is what drives successful businesses, even more than a good product or service. Simple: People don't buy what they don't know about. Marketing raises the visibility of your product or service. It puts your sales message front and center for the consumer and creates demand. In this way, it's easy to see that good marketing can overcome a multitude of business sins, from a bad store location to a product that is still being perfected. But make no mistake: marketing doesn't excuse the sins... it just helps counter-balance them. Unlike Mr. Smith, Mrs. Jones is selling a good product. Not necessarily as good as Mr. Smith's, but still a quality product. Her customers like the product and are talking about it in a positive way. Her business immediately benefits from word-of-mouth marketing, a free, passive marketing strategy that requires no effort or expense. I'd like to take a moment to talk about philosophy... mine... about marketing and sales. At it's heart,Cheap Bears Jerseys, I believe that commerce is a two-way street where each party has a need that the other can satisfy. This is not the time to pull back on your marketing efforts. Successful marketing provides the life's blood of your business: customers. As you read alarming news reports about finances and economics, your knee-jerk reaction may be to slash your marketing budget. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Insure the Success of New Salespeople

    Friday, July 6, 2012, 3:52 AM [General]

    ,Cheap James Starks Jersey A few months ago I hired a sales contractor who we'll call "Joe". Joe has three years of sales experience in business insurance, but found the 60 hour work weeks and mundane nuances of insurance to be less than 100% fulfilling. He sought a better balance for his working schedule, greater income opportunities and the opportunity to create his own business. Most organizations fail to create a winning game plan for new hires. Too often I hear of companies that hire two new salespeople, "put them in a room and throw the Yellow Pages at them" to borrow a quote from a recent client of mine. Granted, there are longer sales cycle solutions than lead generation and marketing services engagements, but I've seen this Virtual Sales and Marketing approach (the 4-Phase Virtual Sales Process) work with essentially every B2B business product,Cheap Kevin Boss Jersey, service or solution. So when you hire a new sales agent, contract or employee, make sure you have a virtual game plan and start them off with some well rehearsed plays. If you get an early lead - you'll win the game. On Joe's first day, we created a target prospect list, set up an eMarketing campaign to 3,000 companies, created a custom call script, set up a web seminar on a topic of interest (Integrated Marketing for Insurance Agencies) and scheduled an emailing for the next day. On day two, the emailing was sent and Joe was already responding to inquiries, calling on click through and web seminar respondents. On day three, Joe has already set up web meetings with prospects (Joe set up 4 meetings in his first week). By the end of week #2,Cheap Thurman Thomas Jersey, Joe had closed his first client, and then closed another one week later. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    How to Book Sales Meetings - One Tip That Will Increase Your

    Friday, July 6, 2012, 3:52 AM [General]

    What I am talking about is when you find names of companies and people that you would like to get meetings with to see if you can gain their business. What I am not talking about (unless you have the resources to do this), is following up with thousands of people that your marketing department recently sent information to on a new product. In this case, you might want to find a few on the list that you could call. One way you can determine if this process works for you is to do a sample between two groups. Send mailers to two group and follow up with only one group. See the difference between the two groups and chances are that the group where you follow up will have a higher success rate on meetings booked. That is it, follow up with the people that you have sent information to. By putting together a process to follow up on the mailers that you have sent out,Cheap Y.A. Tittle Jersey, you will increase your success rate on booking meetings and this should have a spin off effect on increased sales. Be proactive and reap the rewards. Follow Up. Basically,Cheap Shaun Rogers Jersey, following up with a targeted group will tend to increase you chances of booking meetings and it should also have a positive effect on increasing sales. Why? Most prospects are inundated with lots of offers and sales collateral. Most companies sending this information do not follow up, which means that you will differentiate yourself from 90% plus of sales representatives by picking up the phone and making a call. Here are some tips that might help out on following up with the objective of booking a meeting: 1. Find the companies and potential names of individuals that you will send information to. 2. Determine who many companies you would like to call on a daily basis, this may be 1 or it could be 100+. 3. Create an introduction mailer or an information mailer that you would like to send out and send it out the prospects you selected in #2. 4. In your CRM or Outlook program or what ever system you use to track prospects,Cheap Isaac Sopoaga Jersey, add to follow up with each prospect a week after the letter was sent. 5. Create a well crafted introduction call template. This should include why you are calling (following up on the letter your sent) and what you are offering (hypothetical here: Our service will reduce your admin costs by 10% [or by what ever amount]) and that you would like to arrange an appointment to discuss this further. 6. Rehearse your pitch. 7. Make the calls and land some meetings. Do you want to know the one trick that you can use to increase your success in booking meetings and increasing sales on any mailers that you send out? The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Client Pitching - Are You Lassie or a Pitbull When It Comes

    Friday, July 6, 2012, 3:52 AM [General]

    For me the appointment to catch up with someone is an opportunity to open up a relationship but I don't define the type of opportunity I expect from the relationship. It could be that instead of getting a sale,Sideline Black United Jerseys, I get a learning experience, a friend, a mentor, or a sale. Or I may get nothing. Instead I may give to them in the way of mentoring,Cheap Rams Jerseys, coaching or learning. Gentle persistence in a playful way can be a far more effective way to get the sale. Make sure your meeting or pitching style is more Lassie than pit bull. Now remember to make sure your style is more Lassie than pit bull. I went for a walk recently and this hilarious dog decided I should play ball with him. The thing is I don't do 'ball' especially wet, slobber covered tennis balls. He was very persistent and continued to drop and throw it at me as I walked on. I couldn't help but laugh. This went on and on and on until I found him so cute (he did resemble Lassie) I had no choice but to throw the damn ball. I have noticed lately that so many people are so focused on what outcome they are going to get from a meeting or pitch that they miss the opportunity to just catch up with people. They are so aggressive about having an agenda that don't connect. How about instead of going to meet a potential client with an attachment to what you expect from the meeting such as potential business or a sale,Cheap Brian Westbrook Jersey, you instead just went to catch up and get to know each other. Sometimes I'm giving and sharing my skills and advice and helping them and other times they are helping me. It comes back in different ways that may not always be tangible but when you give freely it does come back.  "the law of reciprocity". So go have a couple of coffees and drinks with potential clients and see what happens when you let go of the attachment and are just catching up for the sake of catching up and getting to know each other you will see that you will always get something but it may not be what you were expecting. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Sales Strategies - Congratulate!

    Friday, July 6, 2012, 3:51 AM [General]

    You should always congratulate your customer after their purchase from you. This can be as simple as presenting them with their new product and saying: "well done" or "good choice" or even a simple "congratulations! Here's your new [whatever product you just sold them],Cheap Jairus Byrd Jersey, you're now part of an exclusive club of less than 100 members here in Melbourne, Australia." The reason we do this is that it adds that extra value to the purchase,Cheap Nick Collins Jersey, while reducing buyer's remorse immediately after the sale. It also tells the customer that you appreciate them doing business with you. The main key to congratulations after the sale has been closed is to offer something extra. To go the extra mile. To over deliver. This is essential if you want to turn one-time customers into ongoing, long-term clients. Going the extra mile sets you apart from the rest of the crowd of salespeople as someone who actually cares for their clients. (And of course you do!) And you give them something more than they paid for and expected. You give them that something extra that no one else would have or will. One sales professional I know sends thank you notes to all her customers, even the repeat customers. They are all hand written by her, not an assistant and says something important about the sale and how it was a pleasure doing business with them. People appreciate the extra step,Cheap Jerricho Cotchery Jersey, that personal connection the sales professional has gone to congratulate them on their purchasing decision. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Conversions - What Do They Mean and Why Do They Matter

    Friday, July 6, 2012, 3:51 AM [General]

    "Conversion" is all about turning leads into paying clients and,Cheap Maurkice Pouncey Jersey, when done well, more leads turn into more clients while doing it better, faster and with the least possible expense. "Conversion" is also used to describe the result of desiring someone to take a step -- whichever step you want them to take -- whether it is signing up for a f'ree report, register for a strategy session,or join a teleseminar or webinar, etc. -- the result is a desired action. Make It Real -- My Request to You Before we can even chat about increasing your conversions, you need to know where you stand today. After all, you need to know where you are in order to determine where you want to be.:-) "Conversion Percentage" (sorry, just a little bit of math here) is defined as the "number of NEW sales" divided by the "number of leads" times 100. Why do these terms matter? Quite simply put, the better your conversion, the lower your new client cost AND the better your client care, the less new clients you'll need as existing clients won't leave your service and will refer others who cost almost nothing to market to (and therefore lower your new client cost even further). Ask your webmaster or assistant to get you signed up with a service such as Webstat if you don't already get statistics about the number of visitors to your site, blog,Cheap Asante Samuel Jersey, ezine sign-ups,Cheap Jake Locker Jersey, etc. And in the above case, "NEW sales" are people who are giving you money for the very first time (they're not repeat clients) and "leads" are people who have expressed, in some way, an interest in what you're offering -- whether they visited your website, called your office, sent you an email, etc. We hear all the time that we need to "increase our conversions" or "get our numbers up". But what exactly does that mean and what else do we need to know? You may want to read the above paragraph again to truly absorb the logic. "Extreme Client Care(tm)" describes the process by which the better the care you provide to your clients, the less likely they'll be to switch to another vendor. (More on this in an upcoming series.) "New Client Cost" is defined as how much it costs for you to market to someone such that they give you money for the first time. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Overcome Objections and Close the Sale

    Friday, July 6, 2012, 3:51 AM [General]

    Don't fall into the trap of defending or challenging - be understanding. You don't have to agree, but don't make the other person feel bad about raising their concerns. It is not a personal reflection on you. It's just that each one of us wants to make a wise purchase. And as this may the first time the other person has considered buying from you, they are likely to be cautious and concerned. Often objections are raised because the potential client is not sufficiently convinced about the value or benefit of what you have to offer. Work out any potential objections and your response in advance. It will help you feel more confident and relaxed about how you handle these when they occur. Always have to hand additional information or share a client story to add credibility to you, your product or service. When objections about buying your product or service come up are you prepared to handle the sometimes uncomfortable conversations? Or would you prefer to run in the other direction, even though you know you could lose a sale? At some point once you have handled their concerns you will want to ask the other person if they would like to go ahead and buy. It's great if they say yes but if they still hesitate don't put pressure on them to make a decision. Offer other options which could be to follow up later,Cheap Saints Jerseys, postpone or accept the timing is just not right. So it pays to be prepared because somewhere along the line someone will have doubts - 'Will this work?', 'How can I guarantee results?', 'It costs too much money'. When this happens,Cheap Seahawks Jerseys, This is a often a great opportunity for you to learn more about what your clients want to know before making a purchase with you. So ask questions to find out more. If money is an issue perhaps you can explore options with them such as a different programme, service or product. Or ask a question that gives them a solution to the objection - for example - 'If we worked out a payment plan in line with your budget would you like to go ahead? Most importantly, a key part of the whole process is to be non-attached to the outcome. If you have any neediness about making a sale others will often unconsciously sense this and it will put them off working with you no matter how well you attempt to cover it up. Handle any deficit thinking you may have by building up reserves of time, money and resources in all areas of your life. Finally, by putting your focus on serving the other person, rather than selling,Cheap Malcolm Jenkins Jersey, and helping them make a decision which works for them, then the relationship of trust and confidence you create will naturally help overcome objections. Over the longer term this will build and establish your reputation and brand, which in turn will help you attract more clients. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Improving Sales Performance

    Friday, July 6, 2012, 3:51 AM [General]

    Ask them questions about the last purchase they made. Now don't be overly overt about this, simply comment about something they are wearing and ask them a few questions about how they brought it. this will give you a feel to how they buy,Cheap Lee Evans Jersey, they may be impulsive, they may need time to think about it, they may need the advice from someone else. Your job here,Cheap Baltimore Ravens Jerseys, to improve your sales performance, is to listen carefully and understand what they do before they buy. 3. Meet their Strategy. Once you have identified how your prospect decides on a purchase you need to deliver it to them. Don't try to change the way they do things,Cheap Victor Cruz Jersey, meet them at their side of the negotiation. If they need information, give it to them. It will only increase your sales performance. Ensure that they have everything that they need to make the sale before moving on to the next step. 2. Understand their buying Strategy. Once you have rapport, have identified their buying strategy and fed it back to them you are ready to close the sale. Simply ask them to purchase the product. Many sales people do not ask the question and their sales performance suffers because of this. Ask if the prospect would like to retain your services or take the product home today. Follow these simple steps and you will find increasing your sales performance is really that easy! Rapport starts before you even shake hands or begin talking. As you notice the person walking towards you, mimic their walk, if they sway their arms, sway yours, if they bob their head, bob yours. You may feel silly but isn't it worth it to improve your sales? When you finally get close enough you want to match their body movements. If they have a quirky gesture copy it, they will not notice and you will begin to develop a bond with the person. 4. Ask them to buy. 1. Gain Rapport Are your sales people trained and competent to successfully sell your products? Could additional training or skills improve their sales performance? Even the best sales men and women around the world only have a strike ratio in the order of 10%. That is 90% of people they intend on selling to actually end up walking away without a purchase. If you follow the simple process outlined here you may just increase your sales percentage. Now wouldn't that be nice? The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    Selling Deadly Sins 2 Deadliest Sins

    Friday, July 6, 2012, 3:51 AM [General]

    What do I mean by active flow? Active flow means action, particularly closing,Cheap Shawne Merriman Jersey, is governed by the sales persons more than the prospects. People who think this way have it the other way around. Selling is not what you do to the prospect but it is what the prospects do to you. Here are two of my personal pick for the deadliest sins in selling: 2) Taking sales teaching as sales training. The main difference between teaching and training in sales is time spend practicing. When a sales person feels adequate with the classroom selling skills, he or she will go out with doubtful competency level. I do not know about you but I am reluctant to allow low competency personnel to work with me. And that seems to be the norm these days when companies just sent out incomplete trained sales personnel and hoping that they bring in the numbers. It would not happen and if it does, it is short-lived and risky. It is a passive flow and the customer did something to the sales persons and they respond accordingly. Research has shown that such approach creates higher satisfaction level and longer business term for both parties. For example,Cheap Laurent Robinson Jersey, when you promote product Z to customers, they said that they want product W. Now, if you adopt the active flow, you probably will use your objection handling skills and what have you to overcome this. That is active. 1) Thinking that selling is an active flow. While looking back at my over a decade sales experience, I am convinced that most sales persons need to be reminded more than informed. They probably know what to do when selling but they easily forgot what to avoid. But a successful sales person will use this and adopt a passive flow. The customers' objection is seen as another demand where they have to come up with a new design or in short, something better to the customers; according to what they want. Take a car mechanic for example. Would you trust the newly purchased BMW to be serviced by incompetence mechanic despite the fact that they charge less? I know I would not. A wise man once said to his friends,Cheap Detroit Lions Jerseys, "I am not afraid about good things that I could not do but I am more afraid of the bad things that I consistently do." Looking into the field of selling, there is no doubt that many reference have been written on how to best perform in sales but few have exclusively focused on avoiding sales pitfalls. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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    The Death of Traditional Salespeople

    Thursday, July 5, 2012, 6:19 PM [General]

    I continue to see businesses moving to more and more specialization and technology. I see businesses utilizing CRM's, on site or external Internet departments, outsourced BDC's and sales processes that heavily utilize managers and technology. Although technology does not sell, it surely assists you in the process. More businesses will move towards an old school but now new school process of product specialists and managers. People will only be trained and expected to perform in certain areas of competency. Any form of finance will be moved more towards the front of the sale rather than the back of the sale. Many smart businesses have moved towards this arrangement years ago. If you are fighting the same battles you have been fighting for years and not getting better results then it may be time to stop blaming your managers and look in the mirror. It may be time to try a different approach. And to all the truly professional salespeople out there that don't fit into the ninety-five percent category I mentioned,Cheap Bob Sanders Jersey, you have my apologies as you should be held in very high esteem and not lumped in with all the rest. You are truly some of the most valuable people on earth. If you would like to receive my free report on the new generation of selling, email me with the tag "new generation". What I see in business today as an average is scary. I see lazy, untrained staffs that either cannot or will not learn the skills necessary to become a strong, professional salesperson. I see businesses with weak or non-existent game plans to recruit, hire and train a strong professional staff. I see managers who like to sit behind their desks and wait for untrained sales staffs to bring them deals. You may find this article a bit odd knowing that it is being written by a trainer and speaker on the subject of sales. I believe traditional selling is dead on arrival. The days of hiring and building a well trained sales staff that executes all facets of the sale, follow up, prospecting,Cheap Prince Amukamara Jersey, marketing, telephone skills and building a database of repeat buyers has for the most part been dead for a while. Some of you reading this may be shocked or even angry at such a statement and declare that it is certainly not the case at your business. However, it is the case for ninety-five percent of businesses across the country. If you have been able to recruit, hire, train and retain a professional staff of salespeople who execute on an extremely high level then I say "bravo to you." Our company has certainly helped many businesses do the same thing. However, after almost thirty years in the business I can tell you it is not the norm. Businesses have been beating their heads up against the wall forever trying to get salespeople not only trained, but get them actually doing it. For the most part, it has not worked. I have heard certain sales trainers cry out "It's not an option." That's easy to say,Cheap Aaron Kampman Jersey, but those same sales trainers went broke while owning their own businesses. I am not writing this article to be politically correct. I am writing this article to be a witness to the truth as I see it. The average salesperson today in most stores is lucky to have a job let alone resembling anything close to a professional salesperson. Customers just won't tolerate amateurs and old school selling anymore. The author introduces: 24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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