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Growing Sales In A Recession
Monday, July 2, 2012, 2:47 PM
[General]
The major failing here is the moment a downturn in sales is experienced, the knee-jerk reaction of owners is to slash all operational expenses. Whilst looking to reduce operational expenses is admirable, achieving them at the cost of diminishing the consistency and quality of goods will have a direct and detrimental effect on sales. Furthermore, some products require a higher degree of processing knowledge in order to deliver on absolute consistency at the highest possible quality. Products such as coffee, once compromised based on price, usually suffer a further reduction in consistency and quality during the processing.
The simple answer is that the owners of such prospering businesses do not think or conduct themselves like the majority of other owners. These individuals involve themselves in every aspect of their business. They expect very high standards of themselves,Cheap Tashard Choice Jersey, their staff and their business. These prosperous businesses do not exist by accident. They make important distinctions which the majorities do not. You see,Cheap Lyle Alzado Jersey, it's as simple as looking at the same thing in a different way.
With focus and attention it is possible to make your business impervious to ANY external factors. These include economic circumstances or consumer spending patterns. The questions above yield some of the detail required to move your business toward that state. Top end operators understand that the results of their sales and the overall performance of their business are determined by the internal condition of their businesses. To begin transitioning your business to this 'ultimate' state it is very important to seek leading edge knowledge and apply that learned knowledge in your business. Knowledge and derived systems and actions which grow sales immediately are the only ones worth sanctioning. Everything else just wastes time and effort.
Why is that?
1. Do you know your products/services intimately?
2. Do you know your business' distinct points of differences?
3. Do you know that 1% of your actions can generate 99% of revenue?
4. Do you know that losing customers can increase your profits?
5. Do you know that you truly are the best operation in your local market?
6. Do you know your local market in detail?
7. Do you seek out change?
8. Do you know there is a world of difference between someone who owns a business and an entrepreneur?
9. Do you know your financial position to the day?
10. Do you know that there is no such thing as competition?
11. Do you know that every answer to every question can be found within your business?
Let's take the first question and dissect it further.
The best way to make you to understand is to pose the following questions to you:
One of the first steps for those involved in the cafe sector is to look at the links in the supply chain of each and every product and gather the most up to date and accurate information on which products/suppliers offer absolute consistency at the highest possible quality.
As I indicated, the front line is just one link in the coffee supply chain, and if any link lacks absolute consistency at the highest possible quality then a business' ability to grow sales immediately and rapidly diminishes greatly. Supreme knowledge, ongoing comparative analysis and a commitment to quality second to none may 'cost' a business in the beginning, but the return in sales growth is nothing short of spectacular. Would anywhere between 100 to 1000% growth in 12 months interest you? For this kind of performance improvement I would better describe this initial 'cost' to a business as a 'leveraged investment'. Having worked with over 1000 coffee based businesses this simple formula has proven to work time and again.
But why is that? What is it that they know or do which is different?
I have found that the biggest obstacle to changing focus has been the overwhelming reluctance of business owners to believe that spending a little more to secure the best quality products in the market (rather than cutting back) can actually rapidly grow their sales. They simply do not believe the kind of growth percentages I just quoted is possible. Old habits die hard. If I was used to average returns over several years and noted that those businesses around me achieved the same, then average returns would be my reality.
From my point of view a recession serves to highlight and exaggerate the pre-existing inefficiencies and ineffective practices of a business - ones which were allowed to persist in an upward trending market. The truth is that in good times the majority of businesses are satisfied with an acceptable return on investment, and few realize that they could be achieving far greater sales if they understood that the internal dynamics of their business were not precise. Also, good times tends to create a 'laziness' in business where there is little incentive to learn, push the boundaries of sales growth or seriously critique systems/actions which do little to grow sales.
More often than not, there is a direct correlation between cut-back focused businesses and a lack of training for staff. So when the barista or baristas lack the degree of knowledge and skills to process coffee beans with absolute consistency at the highest possible quality the end consumer receives a sub-standard product devoid of any point of difference in the local market. In fact, I have observed a great many businesses unwittingly creating a point of difference in just how inconsistent and lacking in quality coffee can be.
The other interesting aspect of recessionary times is that they tend to show up the lack of ideas and solutions of a great many of our business 'leaders'. In a way it is sad to see how few are true leaders and innovators. For, it is leaders and innovators who pioneer and continually push the boundaries of their businesses. They do this during good times or in bad times because that is who they are. They always look for ways to grow sales. They recognize that where there business is today is the direct outcome of decisions and actions they took in the past. And if the outcome does not suit them, they change their decisions and actions to create desirable outcomes. As a result they are able to continue generating sales growth. Leaders and innovators make up a very small percentage of the business world, but they are not hard to find in any market - their businesses are the odd few that always appear busy, always have customers, and are generally known as the leading business in their market. But as I said, these are a select few.
George Sabados motivates, inspires and instructs retailers all over the world in ways to grow their sales and profits rapidly and consistently. He specializes in changing the mind set of small business owners, retail and franchise chains from top to bottom. His personal vision is to make business owners aware of the unlimited potential they hold and to show them how they can become leaders in their local market and instant millionaires.
The truth is that a business can NEVER save its way to success, it must SELL its way to success,Cheap Jimmy Graham Jersey, and the best way to do that is to get customers to assist you by providing them with a superior product which is value for money. Notice that I did not say your products have to be cheap? Being the cheapest product in town attracts cheap customers, escalating the work load of your staff for minimal return. Adding value for money attracts those who are willing to pay for it, and it leverages your return.
Having said all this, it is not enough to assume that the best quality products in the market are the most expensive. A combination of factors will make one product the best over others for your business. Factors such as:
Positive and immediate answers to these questions distinguish top end operations. They identify businesses with purpose and a solid foundation focused on growth. I would suggest that if you answered 'no' to any of these questions then your business is not 'anchored down' to a solid foundation and is most likely being blown along by the winds of the recession. The positive though, is that your business also possesses the most potential for rapid and strong sales growth - EVEN IN THIS ECONOMIC CLIMATE!
Furthermore, it is important not to delude yourself at any stage that you know enough. No one ever does and believing this means that you and your business will continue to seek out more and positively evolve despite ever changing business conditions. The more you and your staff learn, the more of that learning you organize and apply, the more sales your business will experience. Ironically it is an easy concept to understand but a difficult one to execute. And that is why so few businesses are at the top. All others end up suffering unduly during downturns. Hopefully I have caused you to think about the way your business operates right now. Nothing short of growing sales in this climate will indicate that you are putting some of the above ideas into practice.
There is always a good side to every situation. Whilst I admit that a recession can influence your business, it by no means determines the outcome of your business. You are in control of that - but few business owners understand how. Once that awareness is implanted into your being and your operation, growing sales in a recession is more than highly possible, it becomes a pattern over boom and bust!
The maturity level of the market - i.e. how refined palates are to the product in question.
Comparative analysis conducted objectively and by a focus group - never subjectively.
The skill level, knowledge and experience of the manufacturer.
The quality of the initial raw ingredients - the origins or antecedents.
And perhaps most important, which product fulfills the overall strategic objective of the business. (I assume that in most cases it is sales growth, but has not proven to be always the case)
So you can see that when we begin to deconstruct the elements behind the very first question 'Do you know your products/services intimately?' there is a lot more work and thought required than most business owners believe, or have shown the gumption to pursue. The reward for following through and uncovering the details behind each and every question to same degree as the first one is RAPID AND ACCELERATED SALES GROWTH REGARDLESS OF RECESSION.
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Cheap Leads to Make Life Easier
Monday, July 2, 2012, 2:47 PM
[General]
Cheap leads for contractors can be discovered in a lot of places. One must only have the patience and the smarts to search through the humungous pile to get the treasure.
Two, you can participate in homeowners meetings in your locality to fish for cheap leads. Of course, this means asking permission from the community leaders first. They are potential sources of projects and it would mean bigger profit if you have clients in bulk. You can survey their neighborhood and suggest improvements or you can wait for them to invite you to do some construction jobs. Offering discounted rates may give you a good image too.
The most popular and convenient way today is to use the world wide web. One can build a website to cater to the client's various whims. If you are not that tech-savvy,Cheap Barrett Ruud Jersey, you may employ the services of a web designer or programmer. Just inform him what you want to indicate in your online home such as a list of your company's services, your special fields of expertise, your asking price for a certain project, the time you are available for consultation, contact details like mobile number and e-mail address and a photo gallery of works done.
If working in an 8-5 shift for a company doesn't appeal to your sensibilities, chances are you have the makings of an entrepreneur. Of course,Cheap Asante Samuel Jersey, this isn't the only factor to consider. You also have to decide whether you have the determination to pursue your passion and have the resilience when everything seems to be going awry. You must also possess a certain amount of financial know-how in order to fully stretch your starting capital to its limits.
A seminar, conference, bazaar or trade fair will also enhance your prospects. In a small industry, contractors have the same source for wholesale suppliers and retailers. Getting close to these people will be an edge because they usually have the insider's information on the latest trends as well as big projects like multi-story buildings.
Placing ads in the newspaper or local daily is also a surefire way of catching cheap leads. It has a high rate of turnover. Aside from that, it is relatively inexpensive. People will not have a hard time trying to reach you for the jobs that they desire, whether remodeling, construction or electrical implementation. It is almost a done deal if you use these medium to be known to your future clients.
The tips above are just some of the ways cheap leads can be obtained to make life easier for contractors like you. Now, doesn't the idea of being your own boss sounds better as each day passes? Hurry, grab this rare opportunity to be the ultimate employer.
For contractors who are about to strike it on their own or those who merely have a mediocre business,Cheap Paul Krause Jersey, one of the problems they usually encounter is getting the right customers. This could be effortlessly given a solution if they only tried searching for cheap leads.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Help! My Competitors Are Low Balling Their Price
Monday, July 2, 2012, 2:46 PM
[General]
Here are some tips to stand out from your competition and stay away from the price war:
If your business model is to become the low price leader (think of Walmart and BJ's), then you need to focus on efficiencies that allow you to lower your costs and therefore your price. This requires a lot of attention on process improvement, automation and better buying of your raw materials. To truly stand apart, you also want to focus on creating tremendous value for your customer in other ways, faster check out,Cheap Denarius Moore Jersey, bonus gifts, greater convenience and loyalty programs to name a few.
Sweat the small stuff.
Make it a mission to create the best experience for your customers. The simple actions go a long way: a welcome, a smile, a thank you. Customer service is a dying theme and simply by treating people like royalty, may push you to the front of the competition line. Deliver what you say you will deliver and follow up with your customers often.
Dollarize your value. The world today is filled with much ambiguity and fluff. Make it easy for your customers to do business with you by demonstrating the real economic value of your offering. Rather than say "saves you time",Cheap Josh Beekman Jersey, - calculate how much time is saved. If you offer bonuses,Cheap Ravens Jerseys, what are they worth? Customer's perceive value if they are getting more for the price they are paying. Show them how they are getting more with you.
One of the most frequent questions I receive from my subscribers is how to deal with low priced competitors who are trying to steal clients away and my answer is always the same. Don't let your competition dictate your value and commoditize your offering. If you have built a business based upon my BLAST methodology - you have built your business on the concept of offering the best customer experience for the best value.
By knowing your customer you are able to design programs and solutions specific to their wants and needs. You are able to bring new ideas to the market and create experiences that are handed down for generations.
Your product becomes a commodity when it doesn't appear to be different than everyone else. At that point, you will enter into a price war. By differentiation, real value and a strong experience that creates memories, you will be able to not only charge a premium, but justify it over and over again.
In the constant battle for customers coupled with a bad economy, is it any wonder that some of your competition is engaging in a price war? After all of your hard work, experience and service you offer, you are now forced to reduce your prices simply because your competition is offering rock bottom pricing? Hogwash!
Know your customer.
If you don't offer something more than your competition that creates value for your customer, you will be viewed as a commodity and the only thing that makes you different is price. Understanding your competition is just as equally important as understanding your customer so you can clearly communicate those differences and the real value you are offering.
It is important to know that in this economy, many businesses are struggling and can only compete on price since they are not really creating value for their customers. You need to understand the business model you want to create and continue to evolve that strategy over and over again to keep your position in the market and more importantly, your customers.
Strive to be different.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
14 Signs You Are a Sales Zombie
Monday, July 2, 2012, 2:45 PM
[General]
6. You don't seek clarification. Prospects and customer don't always clearly articulate their thoughts but that doesn't matter because you understand everything they say.
14. You think that social media is just a fad. Who needs to blog, podcast, or produce webinars or create a business presence on Twitter, LinkedIn, Facebook or other social media sites? Besides, I don't have time to engage in this social chit-chat; I'd rather make cold calls and appointments.
3. You make quick assumptions about your customers and prospects. "They said no last time so I won't call them today" or "They can't afford our product." Assumptions are deal killers and you need to avoid them.
11. You believe that sales is a numbers game. The more doors you knock on and the more calls you make, the more sales you make. While this may be true, your time is valuable and you can invest more effectively. Focus on talking to high-value prospect instead of pitching to anyone who will listen or that you connect with.
1. You no longer ask high-value qualifying questions. Asking questions takes too long and you'd rather spend your time talking about your product so let's not waste time. Besides, prospects won't tell you the truth anyway so it's better just to move past this step.
A recent editor's note in a sleep products magazine discussed how many people suffer from poor sleep and the editor referred to these individuals as zombies. Instantly, I thought of dozens of sales people I have encountered over the years who could be classified as zombies,Cheap Julio Jones Jersey, too.
7. You don't listen for underlying clues. Many people say one thing but mean something else. If you're not listening for those nuances and underlying clues,Cheap Kevin Smith Jersey, you are missing sales opportunities.
If you want to succeed in today's sales environment and increase your sales, it is critical that you avoid becoming a sales zombie.
13. You think that price buying motivator. Let's face it; most buying decisions are made based on the price of a product or service. People don't care about value so let's just offer a discount and move on.
2. You launch into your sales pitch as quickly as possible. Telling is selling and if you're not talking about your product you will lose the sale.
8. You pitch your most popular/current product. We've all been there. The latest product with all the bells and whistles has finally been released so let's suggest that product to all of our prospects and customers even though it may not be appropriate. At least they'll know about it, right?
Do you know what sales blunders are costing you money? Increase your sales with a FREE audio program,Cheap Zach Thomas Jersey, Sales Blunders That Cost You Money and two other sales-boosting resources by subscribing to Kelley's newsletter at
© MMXI Kelley Robertson, All rights reserved.
10. You have stopped learning. You can't teach an old dog a new trick is your favourite motto. Besides, sales is sales and you don't need to learn anything other than the basics of your newest products.
9. You don't clarify objections. You've been selling so long that you "know" what someone means when they say, "You're too expensive" or "Let me think about it". As a result, you just plunge ahead and rebut the objection hoping that you will overcome it.
12. You believe that research is for scientists. Who has time to research every prospect? You don't need to understand their business challenges or how what changes are occurring in their company in order to close a deal. It's just as effective to show up or make that call and pitch your latest solution (see point 8).
4. You use the same sales pitch with every customer. You have refined your pitch so why so should you change it? It's been working just fine and besides no one has complained. Plus, you're closing about 20 percent of your sales opportunities.
5. You frequently refer to the "good old days". Yeah, nothing like the good old days when you could take a prospect out for lunch and close a deal over a few beers. Or you could make a few calls and reach your quota. Times have changed but you haven't.
Here are 14 signs that you might be turning into a sales zombie.
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The 5 Steps of Making a Sale
Monday, July 2, 2012, 2:45 PM
[General]
So, by understanding a customer's past experiences, showing how your product or service has been used by others successfully, linking this success to what your potential customer needs, and then showing how short and long-term success will follow, it is more likely that your sales efforts will be succeed, leading to higher revenues overall.
Copyright 2010, by Marc Mays
Uncover past challenges Most potential customers have some dissatisfaction, either with a past solution to their problem which did not work as anticipated, or because they do not believe that a good solution exists. Before presenting your solution, you should understand why others have failed, so you understand exactly what your potential customer is facing currently. Show current appeal Once you understand your prospect's situation, you can then begin to build a case for why a potential customer should select your solution. There are many different ways to establish credibility, ranging from past customer testimonials, to being a licensed professional in your field, to endorsement by established and recognized authorities. Whatever the method used, it should be obvious how your credibility positions your product or service as being ideal for meeting your customer's needs. Focus on current benefits As important as credibility is, a potential customer must nevertheless always have a valid reason for making the purchase from you, whether it is to achieve an objective, solve a problem, or meet a newly discovered need. As long as your product or service accomplishes one of these, it is much more likely that your sales efforts will be successful. However, while current benefits might win the sale today, repeat business requires additional benefits (described below). Develop short-term future benefits Short-term future benefits are what encourage repeat business, through building customer loyalty. These can include customer loyalty programs,Pittsburgh Steelers Jerseys, unique offerings, and other hard-to-duplicate intangibles which can prevent or at least slow competitors from entering your market. These benefits give you some time to win a customer base, but should be complemented with long-term benefits for best results. Develop long-term future benefits Long-term future benefits are probably the most difficult to establish, given the rapid rate of change in business today. Some of the best ways to do so include cultivating an extremely loyal group of fans among your customers, having products and services which have lasting demand, and effective branding efforts. It also helps to be first in one or more market spaces,Cheap Jabari Greer Jersey, which competitors do not find profitable enough to challenge. While none of these can guarantee long-term business success, taken together, they make long-term sales success much more likely.
Making short-term sales is relatively well-understood, with formulas like AIDA (Attention, Interest, Desire,Cheap Brian Dawkins Jersey, and Action), while longer-term sales are harder to secure. Here are five steps towards building lasting sales success in long-term sales:
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24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Nurturing Sales Leads in a New Way
Monday, July 2, 2012, 1:47 PM
[General]
1. Permission Marketing. Your lead scoring method has determined certain leads are not sales ready and require nurturing. But first, you need to ask their permission to send them your messaging so it isn't perceived as unsolicited email. This step is about respecting the customer and offering them the choice, which sets the tone for the relationship you're about to nurture.
So we invite you to spend the next few minutes learning how to rescue all those lolly gagging leads with a sensible system of lead nurturing that combines automation with a very important ingredient for success - the human touch.
Lead Nurturing
3. Personal. Drip marketing with email is a fine way to stay top-of-mind with prospects as long as you follow up in a more hands-on manner with phone calls from sales reps or agents who are trained to ask "you" questions and to listen more than they talk. This leads us to...
Lead nurturing 2.0 for the new era begins with the 4 "P"s.
Tip 8: Look for a provider that doesn't require a long-term contract, only charges you per employee on the system and lets you scale up or down without penalty.
Lead management today recognizes that individual and business consumers need to be nurtured in a more personalized way. Instead of one-directional messaging,Cheap Terrell Davis Jersey, we need to let them choose the information that's relevant to them. Would you rather get spam or a juicy, interesting newsletter you signed up for because it's relevant to you? One message is desired, the other is deleted.
Tip 9: Find a lead management system that also automates the attachment to a drip marketing track. This way, you will ensure that all of your prospects will be touched on a frequent basis.
Tip 5: Look for a user interface that's intuitive, logical, and easy to learn. This helps ensure your staff will get on board with it quickly and easily.
Why Nurture?
The 4 "P"s of Lead Nurturing
Tip 2: Find out if the program you're interested in is accessible on mobile phones so reps and execs can access sales data anytime-anywhere.
Tip 1: Lead management systems that are web-based (cloud computing) have many advantages. They store your data on their servers so you can access it from any browser anywhere. There's no hardware to invest in, no downloads, fast implementation, and significant savings.
Conclusion
Remember the auto-responder craze of a few years ago? Companies would create a 3-part or 7-part series of sales letters that would automatically ship on a predetermined schedule to leads who signed up. Sometimes it worked but often it didn't because the emails were oblivious to each lead's unique differences and ripening time... everybody got the same form letter on the same schedule. And if they didn't act by email #7, it was often the end of the road.
Marketing and sales reps agree that these are the most useful features in their lead tracking and nurturing efforts.
Tip 3: Look for a program that can import leads from a variety of sources automatically (landing pages, web forms, email leads, lead providers).
Tip 7: Look for drip marketing capability that cues reps when to make personal contact, an intrinsic part of lead nurturing 2.0.
4. Pulling. The opposite of pushy marketing, lead pulling draws information from prospects so your sales team can then offer them genuinely relevant content and assistance as they are gently walked down the aisle toward a commitment.
Most lead management software offers free demos or trial versions, which is great but can be time consuming for the decision maker. Here are a few tips on what to look for up front before you spend the next 5 weeks trying them all out. These are the features that make the job of tracking, managing and nurturing leads easier on your team and easier on your budget:
Whether your company's industry is competitive or not, you need a lead nurturing strategy to ensure that undecided, wavering prospects aren't lost. Touching them with an email contact at designated intervals can help maintain and grow their interest in your company's product.
Tip 4: Seek out a lead management company that offers auxiliary services like lead generation / call center services, appointment setting, etc. to fill your lead management system with prospects.
Know Your Prospects
So then, why do many companies and sales professionals neglect to nurture the majority of leads that actually provide them with a living?
Choosing a lead management program that makes it easy for your entire team to get plugged in is one of the most important decisions you'll need to make before you can develop a lead nurturing strategy.
Tip 6: Keep your eyes open for programs that can be customized to various industries. A program that uses industry terms will improve user adoption.
Tips for Getting Started
Drip marketing can do a lot of the lead nurturing "grunt" work. It's a great time saver that leaves your reps available to connect with prospects via phone and in person.
The definition of nurture is to help grow and develop according to Dictionary.com. Think about all the things you've nurtured, or helped grow and develop, today. You've developed your career. You've nurtured your family. And maybe you've grown a garden. Perhaps you've nurtured your hopes and dreams for the future. Most people would agree that nurturing the important things is vital to success and happiness.
The statistics tell a sobering story. About 75% of all leads - leads that companies bought and paid for with their marketing dollars - are ignored by salespeople who eagerly harvest the remaining 25% of leads, which are the low-hanging fruit that converts easily and quickly. Then they wait for another batch of leads to come in and again snatch up a small fraction of prospects, ignoring the lukewarm or undecided leads that make up the majority. If you're lucky, some of those ignored leads will eventually find their way back to you under their own steam and make a purchase, but most are lost.
2. Preferences. This is where you determine what your prospect wants from you,Reggie White eagles Jersey, how often, and in what format. You can offer them useful information and news that's meaningful to their interests. Include a variety of options,Cheap Toby Gerhart Jersey, such as white papers, e-books, newsletters, online demos, webinars and in-depth needs assessments.
Lead nurturing is about encompassing an all-in-one-place software that manages a company's automated outreach while helping sales professionals stay on track with personal contact to develop customer relationships with meaningful and authentic prospect-focused service. This new style of lead nurturing ensures more of the leads your company bought and paid for will eventually reward you with a sale... whether next week, next month, or next year.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
3 Critical Steps to Increasing Your Business Sales Leads
Monday, July 2, 2012, 1:47 PM
[General]
To increase your revenues, you must obtain more business sales leads and close the deal with your prospective customers. Most of my coaching clients know how to close a sale, but struggle with getting enough business sales leads. Here are three critical steps to increasing your business sales leads.
But just going to one event or getting on a member roster is not enough. You must attend every meeting,Cheap Braylon Edwards Jersey, barring a legitimate emergency. Don't expect to get new customers after your first meeting. Become a regular participant of these groups, pass business sales leads to others and eventually you will get more clients.
3. Write articles or be interviewed as an expert in articles to attract more business sales leads to you. You or an assistant should regularly write articles with helpful information and promote your business at the end of the article. Alternatively, you can be interviewed as an expert in other people's articles though you generally must have a pretty solid reputation to be approached for such interviews.
1. Get out in your community. Yes, this means networking. Many entrepreneurs would rather get business sales leads by any other means rather than going to networking events. However, you need to get in front of your target customers as much as possible. If your ideal client is a chiropractor,LaDainian Tomlinson charger Jersey, attend conferences where chiropractors gather. If you want to meet other business owners, join a leads group such as Business Networking International (BNI) or LeTip.
A great way to get business sales leads is to hold a drawing at the talk. Tell the audience that you will give one person a door prize (a sample of your product or service) but that everyone who drops in a business card will get a free coupon, article,Cheap Aqib Talib Jersey, report or audio. This step legally allows you to e-mail these people in the future until they ask you to stop doing so.
2. Speak in front of groups of your ideal clients. You can get dozens of business sales leads at once by speaking at a Chamber of Commerce lunch or in front of a professional association comprised of your ideal customers. When you speak, don't give your audience too much information. You risk overwhelming them and also giving away a lot of free service. Give them enough information to help them, but leave them yearning for more. The more of course is in your product or service.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Selling Your Services - Make Sure You Aren't Making This Opt
Monday, July 2, 2012, 1:47 PM
[General]
Never be afraid of presenting the cons of your options. Use these cons as a qualifier so you ensure you get high quality clients you are going to enjoy working with. For example, you might say, "These options aren't for people who want everything done for them because realistically no one can do everything for you and get the results you can get if we work together."
Present a good basic option for helping them that does what they want. Present a better option that includes everything in the basic option, isn't mandatory to produce the outcome they want, and is more valuable than the basic option. Finally,Cheap Green Bay Packers Jerseys, give them a best option.
Sounds like a perfectly reasonable thing to do, right? Yet,Cheap Antonio Gates Jersey, this is exactly what is costing you the clients you should be getting. There are very few things in life I can think of that can only be done one way.
There's a simple way to avoid this mistake. You can overcome and avoid this challenge by simply presenting other options. I mean all of their other options not just the options that involve you.
Now when you present each option you have to be absolutely upfront and fair. That means you need to point out both the pros and the cons for each and every option. That means you have to point out the cons for your options too.
You've talked with a potential client to determine what they are looking for. You have a good understanding and think you know exactly what they need. So when the potential client asks, "How will this work?"... you tell them.
You can not only use the cons you mention as a qualifying tool you can also use cons to define how the process of working together will work. The better job you do of openly and honestly talking about the pros and cons of every option with a potential client the more confidence they will have in their decision to work with you.
When I said "your options" I did intend the plural use of the word. Never limit yourself to just one option for how you might work together. Rather present three ways you might help them meet their needs.
So when you make one recommendation for how things will work you are actually forcing your buyer to beg the question, "How else could this be done?" Pretending like they aren't asking this question inside their head is not going to make it go away. Nope, they may never openly ask the question; however,Patriots 2012 Super Bowl Jerseys, they will leave and search for other options.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Selling Attitude
Monday, July 2, 2012, 1:46 PM
[General]
"Such a deal I have for you!"
Gerald Q
The reason I am writing this article is to expose these people. I'm no salesman, but common courtesy goes a long way,Cheap Reggie Nelson Jersey, even if you feel protected by the telephone. I raised my children to be nice and not some lame-brain.
Many of these people make me feel this way, especially if I reject what they are selling. "After all, there is still room on your credit card, and even though the charge is $5,000.00, this is small change for the money you will be making from your business once I show you how to make it work for you!"
To summarize, there are many rude and crude people trying to sell us products. Be sure you get what you pay for and don't be pressured to buy something you really don't want.
If you should choose not to purchase their product they are deeply hurt and insulted. I was even called rude by one of these beauties. Needless to say, I almost came unglued.
I've recently sent back software packages because of poor selling of their customer, and yes,Cheap Chris Wells Jersey, being called rude. I don't care how great the product is; my dignity,Cheap Chad Henne Jersey, and yours should stand head and shoulders above this poor selling technique. I can't imagine that product being that great because of the attitude of the people selling it.
Unfortunately, this is the way I feel when approached by someone selling their expertise in marketing, traffic, or their own million-dollar software. Do I look like a sucker with 'stupid' labeled upon my forehead and 'kick me' on my back?
Wow, don't you just want to run the other way?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Steps Involved In Order Fulfillment
Monday, July 2, 2012, 1:46 PM
[General]
The primary step in this is that any product starts with product enquiry. So the most important marketing strategy to achieve it for any product must concentrate on product awareness. The place where the customers find the product is as important as the product itself and the price of the product.
Sales are the key to all successful businesses. Customer satisfaction is the most important aspect of all business activities. Selling a product is not just confined to the stage when it reaches the customer it also involves fulfilling their orders successfully as the customers' desire. Likewise, in case of a large organization where specialized items are manufactured,Cheap Donte Stallworth Jersey, the order fulfillment depends upon the specifications made by the customers. For example, now flying cars are made by an American company to fulfill the order requirements of selective customers.
In the modern world of business, speed is the most important aspect; customers prefer to get fulfilled in priority. Now it is the age of e-commerce and people do their shopping through websites and shipment is done within days. In order to compete with these facilities, transportation and mode of choosing the consignment process is very important while considering order fulfillment aspects. There are various courier services that perform these tasks as fast as possible in cases of certain items. However most of the items having high commercial importance are still transported through shipments. Besides, effective delivery of the products is assured by the banks. So order fulfillment is a cycle of various activities starting from manufacturing to delivering the product to the end user.
For large organizations dealing with limited number of products,Cheap Tom Jackson Jersey, it can be achieved through direct shipment from vendors. But for a retail store that deals with multiple products, fulfillment of its orders can be made through only stocking the items in the warehouse. In the case of retail shops where customers come and pick the items directly after making the payment, it is not a big issue. But for items which have to be transported through shipments and consignments, transportation is an important aspect in every order fulfillment strategy.
Order processing comes after invoices are made. Sometimes payments are made on delivery of the product. Order sourcing or deciding from where the product is to be delivered is to be made in advance. Most of the times order processing for the this purpose starts from the warehouse. In order to have an effective system, a considerable stock of inventory and warehousing facility is required for distribution of all tangible items.
As far as sales and distribution and order fulfillment is concerned, there are many steps which start from product enquiry. The next important step in any order is preparing the sales quotations, ie, informing the customers of the price of the product. Once the customers are satisfied with your price,Cheap Wilbert Montgomery Jersey, they place the order or book the order.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Use Secret Selling Strategies to Improve Sales and Ac
Monday, July 2, 2012, 1:46 PM
[General]
Thinking back about these original, innovative strategies I developed, I realize the reason why they worked so well was because they were un-complicated and simple to use.
For a long time the stores were successful. I was very happy with sales. But then I began to I notice a sudden but marked drop in sales. This coincided with the opening in our city of a number of very aggressive chain stores, operating in a field similar to mine. They advertised very aggressively and started to cut prices so drastically I was unable to compete.
"Secret Selling Strategies" is a term I coined to describe unusual, original business plans of action I devised and developed.
Let me give you an example of a very simple advertising campaign we ran that brought results that exceeded my most optimistic expectations. I'm not sure why it proved so successful, but it certainly led to a great many sales.
As simple and direct as this advertisement was, it seemed to capture the imagination of customers. Perhaps it was because of the personal nature of the advertisement. Perhaps it was because the person in the photograph wasn't a handsome young model but an elderly person who had been a member of my sales staff for years.
These secret selling strategies were important factors in the business success I eventually managed to achieve.
These strategies proved to be very effective indeed. My sales staff were able to persuade customers to buy from our company instead of our competitors - regardless of price. Sales began to soar. It wasn't long before my company became even more profitable than it had ever been.
Business Gurus say the way to succeed in business is to keep on improving sales. But how can you continually increase sales in these difficult times and still sell at profitable margins?
They were marketing strategies that had never been used before and quite different to anything used by my competitors.
Many callers wanted to know whether this particular member of our staff, whose name was mentioned in the advertisement, had ever been forced to eat his hat!
It's not easy, but it can be done!
I once ran a series of advertisements that featured a photograph of a senior member of my sales staff, smiling broadly and wearing a very elegant, old fedora hat. The copy read: "If you can beat my prices I'll eat my hat!"
The answer is to develop new selling skills and use secret selling strategies.
What are "secret selling strategies"?
The techniques my sales staff used to close sales were persuasive and compelling but never so aggressive that customers found them irritating. The advertisements we ran were distinctive,Cheap Paul Posluszny Jersey, original and eye-catching without being unnecessarily elaborate or sophisticated.
A short while ago my family persuaded me to sell my business, retire and spend more time with my children, grandchildren and hobbies. They have also encouraged me to write about my business experiences and the unusual selling strategies I developed that helped so much in my business.
The actual sales generated by the advertisement exceeded our most optimistic expectations. Even years later,Cheap Laurent Robinson Jersey, customers who came into our stores still made some joking reference to the hat.
Business is tough these days. Competition is cut-throat. Sales are shrinking in every business. Products and services are offered at rock-bottom prices to try and generate sales. Profits are tumbling. Huge companies are struggling to remain solvent. Even airlines are going under!
Members of my sales staff made use of these strategies very successfully and were able to persuade customers to buy from our company rather than our competitors at a time my business was experiencing difficulties.
I was actively involved for many years in the highly competitive retail furniture and appliance field and was the owner of a number of stores.
We were flooded with phone calls from amused customers and received a great number of orders for the items we were offering.
Until recently I was very secretive about these selling strategies. They were known only to me and my trusted sales staff. But the situation has changed.
I realized that if I was to survive in business, the situation required drastic changes in my marketing strategy. I would have to come up with creative new advertising ideas; powerful new ways to close sales and devise more effective closing techniques.
It required a great deal of careful study and detailed research. But finally I managed to develop creative new selling strategies; new,Cheap Rey Maualuga Jersey, completely original marketing campaigns and imaginative advertising promotions.
The dictionary describes a strategy as... "a plan of positive action in business or warfare". There are many who maintain that business in many respects is similar to war.
It was clear to me that if I was forced to adopt the same policy of selling merchandise at such ridiculously low, unprofitable prices, it would eventually lead to financial ruin.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Building Rapport With FORM
Monday, July 2, 2012, 1:46 PM
[General]
I'm not suggesting you hide your intention when on the phone on in front of a prospect, but you should have a genuine interest in making your prospect comfortable. This will encourage a purchase and ongoing business or referrals for new customers.
Long after they forget the Features,Cheap A.J. Hawk Jersey, Advantages and Benefits of your widget they'll remember that you recalled a spouses name or child's hobby. These are the habits of a master salesman and will help you grow your business.
Building rapport is key to successful sales, especially in a cold call to close situation.
People rarely have someone to listen to them talk about themselves and this is likely a more precious commodity than anything you are selling. Give them the time they want and pay attention. You can take priceless notes that will allow you to do follow up, friend them on Facebook or join them on Linked In and make relevant comments in the future as your relationship continues to develop.
I generally scribble down the letters FORM vertically along one side of the page. As the interview progresses I look to fill in the following information:
Family - It's always nice to hear about someone's family. With rare exceptions, they are proud of what ever they have going on,Cheap Michael Irvin Jersey, and if they're not,Cheap Green-Ellis Jersey, they want you to think they are, so let them talk. Occupation - What do they do for a living, or what is the experience that has led them to the position they how have. Recreation - What do they do for fun? This can bleed into the Family category as many families center their recreation around their kids activities. Message - Notice that the acronym is FORM and not MORF. Leave you message for last. Give your prospect time to talk about themselves.
Acronyms often make it easier to keep track to behavior. A great example of this is the acronym F.O.R.M. as a method to build rapport and trust with a prospect.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Sales Lead Generation Invoke Life Into Leads
Monday, July 2, 2012, 1:46 PM
[General]
The reason why one must never 'give up' on such kind of leads is because over a period of time, needs change, and one needs to be constantly aware of the changing requirements of the industry one is catering to. This also helps in developing a better product or service, which can help in driving success in the times to come. Essentially, even if the leads are still dead, one can always use the same as pseudo case studies to learn what went wrong while pitching to the latter. For this,Cheap Redskins Jerseys, it's also important that the sales lead generation executives need to be keen observers, and certainly need to be monitored by someone who can analyze the entire process and help in improving it for better results in the times to come. This way, the lost deals can certainly pave the road for higher conversion rates in the times to come.
The next approach towards effective sales leads generation is email marketing, which entails using a compiled database to promote a product. While this process would certainly involve investment on the part of the marketer,Cheap Merril Hodge Jersey, it also has a better chance of a higher ROI, particularly in the B2C domain, where the target audience is very vast, and one can't possibly reach out to every prospect via social networking sites, at least not as soon as one would want to,Dallas Cowboys Jerseys! There is also the case of pay per click ads, but they are the most expensive of the lot, and the chances of a better ROI are not worth the extra investment.
A surprisingly high number of organizations are concerned about how they have data of many prospects which are now dead, i.e., not in the literal sense, but in the sense that there is little or no hope of getting any business from them due to various reasons. This could be irrelevance to the scope of work, spending capacity of the business and so on. However, what is important is to understand that sales lead generation initiatives can't be successful until and unless one can leverage this seemingly lost business and convert it into profits.
Another great way to improve the sales lead generation process is by updating the profiles of existing prospects if and when they show interest. However, this must never be seen as an alternative to getting more leads. It's extremely important that the sales team hunts for new prospects on a regular basis, and resorts to the aforementioned practice as a support to maximize results of the lead generation campaign.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
How to Make the Sale
Monday, July 2, 2012, 1:45 PM
[General]
Written by Dan Bringhurst, Owner of My Delivery. www.StGeorgeDelivery.com
Making a sale is as simple as scheduling a chance to talk. When selling advertising there are 5 steps in getting what you want:
Now You Plan. As far the owner knows he is simply going to sign a couple documents,Cheap Leigh Bodden Jersey, and so he will, but only after he's seen a quick, but detailed, presentation by yours truly.
Call In Advance. A quick call to a business or owner will do the trick. This is critical. Don't sell, don't convince, don't discuss. Your job as of right now consists of getting your foot in the door. Suppose you're selling Phone Book Ad Space. All you need is a few minutes of their time for verification purposes. They say yes, Friday works best.
Your Presentation. Spend the night gathering statistics. If it's true,Cheap Kellen Winslow Jersey, it's even truer on paper. Create any images or rough drafts that you can. Don't go all out, but make it look good. And finally, provide them with three or four of your most luxurious or expensive options. Unless they've come into a great deal of money they'll probably shun the more expensive of your proposals, but your cheaper proposal will look all the more reasonable (despite the fact that its the third most expensive out of 10 options).
Call Them A Couple Days Later. Let them know that you are invested in their business even after the sell has been made. You've got their money, it doesn't make a difference, but if you want them a second time you'll need to be respectful and helpful. Come on,Cheap Jeremy Maclin Jersey, business ethics.
Fight To Ignite Reason. When all's said and done, they may go with an option that you'd rather have seen dismissed. Whatever they choose, explain your approval and your "personal" favor for that selection. This is important because YOU WANT THEM TO LIKE YOU. Granted, this will not account for every aspect of their decision but it certainly won't hurt. BUT, all of the above is to be reserved for an ABSOLUTE "NO". Do not give in with ease but DO NOT be pushy and offensive.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Peyton Manning Sales Secrets What Sales Professionals Can L
Monday, July 2, 2012, 1:45 PM
[General]
Be the Best at What You Do
What have you done to "work out" with your sales skills today? (Hint: reading this article counts.)
Peyton Manning is arguably the best football player on the playing field today because he is all-in the game. That's no accident. You can easily see his passion for the game and his willingness to do what it takes to be the best. This means that he works out regularly -- even in off season -- continuously studies the game, and does what he can to be an admired team player.
Be Nice
What this means to you: If you're a sales professional, be all-in. The world doesn't need casual sales people. It needs sales people who are working on their sales skills, studying the business of sales and being an admired team player.
New Denver Broncos quarterback, superstar Peyton Manning is a consummate professional athlete. As a sales person, you can take inspiration from his approach to the game of football. In this article, you'll discover characteristics of Peyton Manning that you can use to become a superstar sales professional.
What this means to you: Being nice goes a long way in virtually every profession. It's easy to be nice. Instead of being critical, be supportive. Instead of saying, "no" say "yes!" Instead of being distracted, be focused. Instead of being selfish, be selfless... at least some of the time.
Create Real Value for Your Team
What this means to you: Look for every way possible to increase your value to your company. Do this by creating better customer relationships, building more trust with decision makers, and positioning yourself to be called to the table to discuss more opportunities. These actions build the value of your personal brand and your company's brand increasing the value of your team.
Peyton Manning is a class act. My professional speaking colleagues that share the platform with him tell me that he is a genuinely nice guy. You can tell that he cares by the way he interacts with peers and fans. In his comments about joining the Denver Broncos,Cheap Paul Oliver Jersey, he was complementary about Tim Tebow,San Diego Charger Jerseys, who he is ostentatiously replacing.
Compare this with the New Orleans Saints who have admitted to paying players bounties to injure opponents. That damaged their brand. While it is football, there is no need to a bad sport. It's a game, not a war.
Peyton Manning creates rabid fans and generates genuine value for his team. Because of his positive personal characteristics, he is highly sought after for endorsement deals and draws many viewers to the games he plays. What this means to his team is they can charge more for advertising,Washington Redskins Jerseys, increasing their income. It also elevates the teams brand quality.
In today's sales world that means stop texting, put away your cell phone and pay attention to the people in your presence. Just watch what happens!
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Multichannel Retailing Strategies
Monday, July 2, 2012, 12:50 PM
[General]
Research points out that cross channel customers have higher monetary spend and lifetime value, as compared to single channel shoppers. This makes them an attractive segment for retailers to target and leading retailers are establishing their presence across new channels, including social networking sites and mobile applications - to interact with customers in new and innovative ways.
Successful multichannel retailers have to focus on integrated operations across channels offering customer centric merchandising and seamless ][ shopping experiences across all touch points. Else, they stand the risk of operating several channels that work at cross purposes with each other, targeting the same customer base and often leading to less than satisfactory customer interactions.
Advanced customer analytics can bring together customer interaction data from across different channels to provide a unified vision of the customer. Key identifiers such as customer name or IDs, promotion codes, order numbers, payment identifiers (e.g., credit card) and cookies put in place by these multichannel retailing systems help retailers recognize their customers,Cheap Joe Klecko Jersey, follow their shopping process across channels and understand how they interact and buy. Advanced multichannel analytics models are critical in enabling retailers to achieve long term sustainability of their multi channel operations and offer extremely fulfilling shopper experiences.
Understand the dynamics of your employees - how they work and what motivates them. By closing the gaps in training and incentives, multi-channel success becomes much closer to being reality
As a critical step towards achieving this,Baltimore Ravens Jerseys, retailers have to build capabilities in Multichannel Analytics. Advanced multichannel analytics for retailers can capture and analyse near-real time data from multiple streams and facilitate integrated cross channel decision making. It enables efficient multi channel order management, synchronized assortment planning, unified pricing and cross channel promotions - sending out a consistent message to customers about the retailer across all channels.
Because in-store employees receive bonuses for comp sales, create some type of awards program for efficiency as it relates to in-store multi-channel solutions. Or provide a piece of all web sales, distributed on a regional basis.
Multichannel retailing has become the new norm in retail with multichannel retailers rapidly adopting new and interesting touchpoints to engage and interact with customers. A shopper who browses a product in a catalog can visit a brick and mortar store to have a better look at it, and then decide to order for it online or arrange for its delivery to his home or office. In effect, multichannel customers engage with retailers on more than one channel, leveraging the benefits of each,Cheap Lawrence Taylor Jersey, to best advantage.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Keep Your Foot On The Gas - Not The Brakes!
Monday, July 2, 2012, 12:50 PM
[General]
To succeed today in business,Cheap Franco Harris Jersey, we need to move forward and increase sales FAST.
I apply this lesson to the current slow sales growth in the travel industry. Success is found in action. There is no better way to learn than by wading into the fray. I suggest that you think offensively instead of defensively. Look at your business. In what ways are you standing on the brakes? In what ways are you holding back your passion, your commitment? To realize the true potential of your business journey and achieve 100 percent of your sales budget,Deion Sanders cowboys Jersey, keep your head up and your foot on the gas.
Here is a lesson that was learned by consultant Doug Hall at a professional auto racing school {The Maverick Mindset, (Simon & Schuster, 1977)}. At one point, Hall drove a sports car down a three-lane, quarter-mile stretch. Over each lane was a light that flashed either red or green. As Hall raced ahead at 60 miles an hour, the lights over two lanes, including his own, suddenly were switched to red. His task was to steer his car to the open green lane without spinning out of control.
The car crushed a dozen traffic cones and came to a stop across two lanes. On a regular road, he'd have hit and been hit by several other cars; he'd be locking the brakes. When our brakes are locked, we lose control; we can't steer unless our tires are rotating. He tried again. This time,Cheap Patriots Jerseys, he kept his foot on the gas and the car responded beautifully.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Different Ways to Offer an Upsell
Monday, July 2, 2012, 12:50 PM
[General]
For instance,Cheap Santonio Holmes Jersey, when you are ordering a meal at a restaurant and the waiter suggests you to start the meal with an appetizer, or at a fast food restaurant, when you order a burger, the waiter asks if you prefer fries with that. Some of the other upselling offers might say, "Would you prefer a caller ID? What do you want - deluxe, regular or digital cable? Would you like to have an extended guarantee with your latest television?" This list is endless. What could anyone offer as upsell?
Sixty - sixty rule
Are you utilizing the upsell for all the products or services which you trade? Are you aware of the fact that about sixty percent of the clients want & expect an upsell? The upsell is utilized by every successful marketer.
You could and should offer a 2nd upsell for sixty percent of the 1st upsell. Do not forget that the upsell must be related.
Upsell mania
One more upsells
Prior to you getting carried away with upsell mania, allow me to give you a suggestion that you must not offer more than 3 upsells and each upsell should have only three options and not more than that. If you offer them more than 3 upsells, then the customer might feel that they're in the hell of upsell and can deter them before even considering them and might not consider any upsell from you in future as well.
Are you aware that clients will purchase the upsell sixty percent of the time for sixty percent of the original purchase cost? Obviously, your upsell should be nearly related to your original offer,Cheap Michael Irvin Jersey, for example - burger and fries, automobile and undercoating, appliance and warranty, etc. The upsell might have around 3 alternatives not inclusive of size or colors; for instance,Cheap Pat Tillman Jersey, fries - spicy, curly, or home?
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
The Power of the Business Card in Direct Sales
Monday, July 2, 2012, 12:50 PM
[General]
New sales people may find selling a product or service even more challenging. They have not built a reputation and usually do not have the marketing dollars to spend on marketing and advertising. It also becomes very costly to market or advertise in publications,Cheap Harold Carmichael Jersey, magazines, or newspaper ads.
Pass your business cards out to everyone, and I mean everyone. Your waiter when you go out for dinner, the Dry Cleaners, the shoe repair person, the teenage working behind the Taco Bell counter (Hint: His parents might be in need of your services), and the cashier at the grocery store.
In order to sell a product or service, the customer must be aware that you have a product or service to sell. There is an old adage,Cheap Miami Dolphins Jerseys, "You cannot sell a secret", and it holds true in almost any industry.
It can be said best by saying direct sales is a "numbers" game. Anyone in direct sales,Cheap Gerald McCoy Jersey, especially commission sales, knows the more sales you make, the more money you make. This discussion will evolve around the real estate profession. However, the technique using the power of the business card may be applied to any direct sales industry.
The following story will amaze you. Twenty years ago when I first began my real estate career, I received tickets to the Super Bowl game. When I arrived at the game I sold my $75 ticket for $1000. I could not resist! I did not want to return home so I went out to the trunk of my car and pulled out a box of 1000 business cards. I returned to the long lines and started passing my cards out. In a few hours I passed the entire box of cards out to fans. Over the next 10 months, I quadrupled my sales and made over 6 figures, just from those 1000 cards.
It then dawned on me; the more people that know what you do for a living, the better your chances are of people requesting your services. I added this to my goal setting list, whereby I decided to pass out 1000 business cards every quarter.
Now let's analyze the numbers for a minute. 1000 business cards will cost you around $100. If your goal was to pass out 1000 cards every 3 months, that is only 10 cards per day. It is said your ROI (Return on Investment) should be 7%. Let's be a little more conservative and say our ROI is 1%. This would turn 10 new customers into clients every 3 months or 3 new clients per month. You could go as far to say this would generate 40 new clients a year. Wow!
The cost of business cards is lower than any other marketing or advertising cost and should be taken advantage of. This is the fastest and most cost effective way to generate leads and referral business. Add this to your written goals and watch your sales skyrocket.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
Five Tips For New Salespeople
Monday, July 2, 2012, 12:49 PM
[General]
The ups and downs of a sales career can be both frustrating and gratifying. If you are new to sales, stay open to the ups and downs,Cheap Kenny Britt Jersey, and stay persistent. If you can weather the trials of your new career, you can find great success, however you define it.
1. Develop some confidence - Many new salespeople don't know where to start because they have never sold anything before. This belief is really off the mark. We all need to realize that each and every one of us know how to sell. Let's say you just got an entry level job as a salesman, but you have never held a sales position before. Remember, you got this job having no sales experience. Of course there were other applicants,Cheap Joe Theismann Jersey, but you got the job. You sold yourself.
4. Face Your Fear - Get ready to be uncomfortable! You will need to be willing to do things that move you outside of your comfort zone. How many times have you answered the telephone and realized that the person on the other end was trying to sell something to you? Are you ready, and willing, to be that person on the other end? You better be. Realize that parts of the sales process, such as prospecting, can be very undesirable tasks, but they will be rewarding if you stay persistent.
3. Read and Listen - Don't like to read? Get over it. I'm not suggesting that you sit down with War and Peace, but read articles and books written by successful salespeople and motivators. There are countless resources out there. You can go online or go into a bookstore and flip through books to get a feel for who speaks to you the best. Still not sure who to read and listen to? Ask some of those successful salespeople who are now your coworkers. Chances are they can give you some guidance.
2. Open up and Learn - This is so important. Leave your ego at the front door on your first day,Cheap Giants Jerseys, and don't plan to retrieve it for some time. Listen to the advice from those who have had success. Find the common traits and activities, and do your best to mirror those. Don't forget that you can learn from those not having much success as well. It is just as important to be aware of what not to do.
Are you new to sales? Everyday, new graduates and career changers begin a sales career of some kind. Whether it's selling to business or to consumers, sales can be a tough, but rewarding career choice. Here are five tips for a new salesperson to get a successful sales career off the ground.
5. Act - Show enthusiasm and go sell! No one will ever be successful at selling if they spend all of their time getting ready to sell. Preparation is important, but nothing is quite as important as getting out and taking the action. Do not be afraid to make mistakes and fail from time to time. Those mistakes and failures tend to be some of the best learning experiences and can even lead to some of your greatest successes.
The author introduces:
24H JERSEYS is a privately owned sports goods company with a history of nearly 4 years.We have the professional factory behind us manufacturing all sports jerseys.Click here Read More
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